the iam in 2030 · new digital ecosystem key drivers for disruption in the iam value chain source:...
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Pre-Selection of global automotive trends impacting the independent multi-brand aftermarket
10th of June 2016
The IAM in 2030
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Overview aftermarket value chain
The automotive aftermarket is based on a highly complex value chain with a set of different players and interactions
Source: Roland Berger
Manufacturing
Mainly OEM branded
Distribution
OEM workshops
Service
OEM/parts manufacturer
OEM parts distribution
Owned/franchise-dealer
Multibranddealers
Independent workshops
Service-networks
Offline
Online
Customers
"Intermediaries"
Roadside rescue service
OEM-financial services
Insurance companies
Leasingcompanies
Routing portals
Private
"End customers"
End customers
DIY(Do it yourself)
DIFM(Do it for me)
Business
Fleet(>50 vehicles)
Corporate
Rental
Online channels
Parts/ tools/ information distribution
Parts manufacturer
Toolmanufacturer
Provider of technical information PTI centers
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The multi-brand aftermarket value chain plays an important role in ensuring innovation, safety/environmental compliance, and mobility in Europe
Key facts
Source: Eurostat, FIGIEFA, CLEPA, Roland Berger;
The independent aftermarket for vehicle parts, tools, servicing & repair is the complementary part of the auto-motive industry
It keeps vehicles ‘running’ through a dedicated value chain
Competitive product and services are offered to the 284 million vehicles in the EU by the independent aftermarket service sector
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Out of 12 mio. jobs often quoted for the “automotive industry”, 5 mio. jobs are transport (mobility) jobs and out of the remaining 7 mio. jobs, some 3.5 mio. people are employed in the multi-brand aftermarket value chain
2
18 bn € spent by parts suppliers in R&D 3
30,000 companies trading with vehicle parts, components and accessories to ensure an overnight parts availability across Europe
4
4
GEAR 2030 Working Group 1 has pre-identified 16 trends for the global automotive landscape 2030
Overview trend hierarchyMega Trends
Market and Customer Trends
What are the key relevant trends for the IAM in 2030?
Environment and health challenges
Consumer and social demands
Economicshift
Technological innovation
1. Emissions reduction2. Resource/energy
scarcity3. Increased safety
4. Ageing population5. Urbanization6. New customer profiles7. Ownership mutations8. Some population still
isolated
9. Alternative powertrains
10. Automation/ connectivity
11. Advanced manufacturing
12. Increasing demand from emerging economies
13. Business opportunities in energy efficiency
14. Technological innovations
15. Shift in consumer demand
16. Emergence of new players
5
Change of customer structure
Powertrain technology
Roland Berger have identified 5 main trends with disruptive and opportunity potential for the independent aftermarket value chain
Main questions:> Development of
trend?
> Impact on IAM value chain?
> Necessity oflegal/political support?
Safer and automated driving
Connectivity
New digitalecosystem
Key drivers for disruption in the IAM value chain
Source: Roland Berger
Technological Innovation
Business Model Innovation
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Implementation timeline of ADAS systems (Selection)
Implementation of ADAS systems is fostered by regulations and customer demands
Level 3 Level 4
~2013 ~2020~2016~2014 ~2015 ~2017 ~2018 ~2019 ~2025 >2025
Parking assistant (steering only) Valet parking
"Parking with app"
Emergency braking assistant and pedestrian detection
Emergency steering assistant
Emergency cut-off
Lane change assistant Automated city driving
Lane departure warning
Intersection assistant
Highway pilot
Traffic jam pilotFully automateddriving
Parking
Safety
Driving
Construction area assist
Traffic jamassist
Exit2Exit
Level 5
1) Level 0: No automation; Level 1: Driver assistance; Level 2: Partial automation; Level 3: Conditional automation; Level 4: High automation; Level 5: Full automation
Source: Press research; conference papers; fka; Roland Berger
Trend: Safer and automated driving
> Selected ADAS safety systems will be mandatory from 2020 onwards
> BUT penetration in total vehicle park will take time
> Nevertheless the increase of ADASsystems will have an impact on crash statistics and thus on crash parts volume in future
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Only minor share of sold vehicles will be Level 4 or higher equipped in 2025, which is a prerequisite for automated driving
> In 2025, 50% of new vehicle sales will be at least Level 1 equipped
> Minor share of vehicles will be Level 3 and higher equipped
> Fully automated driving is expected in 2025-2030
Development of car production differentiated by HAD-Level des [Mio. units]
Level 0
2025
Level 1
Level 2
Level 3
21.7
5.0
3.3
9.5
20.7
3.7
0.1
2020
11.6
8.1
0.7 0.4
2016
19.6
15.8
3.8
CAGR2020-2025
-22.4%
3.4%
-
59.6%
50.2%
Total 0.9%
Europe
Source: IHS figures, adapted by Roland Berger expert judgment (scenario based)
Level 4
Trend: Safer and automated driving
8
81
36
13
11
20
24
9
43
63
’25
100
’24’23’22’21’20’19’18’17’16
100
’15’14’13
100
10
49
6
8
1482
37
94
’21’20’19’18’17’16
100
’15’14’13
100
’25
100
’24’23’22
Connectivity is an increasing trend and happens already today: 60% of European vehicle fleet will be connected by 2025
> In addition to originally connected cars, a retrofit aftermarket is expected to develop
> For 2025, it is expected that almost every vehicle that is sold will be connected
> Continuously penetration of current vehicle park also due retrofit solutions
Source: Roland Berger scenario 2025
Trend: Connectivity
Share of connected vehicles in light vehicles park [in %, Europe]
Share of connected vehicles in light vehicle annual sales[in %, Europe, incl. retrofit]
Connected cars (original equipment)Connected cars (retrofit)Non connected cars
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The connected vehicle shifts the system boundaries, creating an open digital ecosystem
Trend: New digital ecosystem
Source: Roland Berger;
TODAY
Comfort zoneClearly defined tasks and responsibilities
Clear processes and structuresLong-established business models and rules
New players, business models and rulesMay pose opportunities to offer innovative and new
services to the customer
Intermediaries
Tailored insurance
offers
Customer
IAM OEM
FUTURE
New players
Current players
Remote software updates
Car health update
Parking space
and many more…
Spare parts ordering
Car-sharing
Proactive repairs and
maintenance
Targeted marketing campaigns
Traffic optimization
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Sales of EVs & hybrids could around 25% in Europe by 2025 – ICE powertrain (Diesel and gasoline) will continue to dominate
Powertrain hybridization/electrification in Europe – 2025 [% of sales]
Europe
Gasoline
48%
Mild hybrid9%
Full hybrid1%
Plug-in hybrid EV
6%
Battery EV
10%
9%Diesel
mild hybrid
18%
Diesel
Trend: Powertrain technology
> Growth in electric solutions is heavily caused by CO2 emissions regulation and limited access to metropolis regions
> Increase of electric vehicles in new car sales will have an impact on parts volume in future
> But the ICE powertrain will continue to dominate
> IAM needs to be prepare to service a mixed vehicle park in future
Source: Roland Berger; mid scenario 2025 – details see next page
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Accompanying explanation for the mid scenario 2025 to estimate the powertrain hybridization/electrification of new car sales in Europe
Very strong driver for shift towards E-Mobility
2016 2021 2025
Push > 130 g corporate CO2
target> 95 g corporate CO2
target> +75 g corporate CO2
target
Pull > Subsidies in a selected numbers on countries
> Limited subsidies
> First city access limitation s for ICE
> Many metropolis regions with access limitation for ICE
> ICE ban in Norway and 1 add. small country
Push
Pull
Push
Pull
Drives for EU electrification scenarios
Source: Roland Berger
High
Mid
Low
> 130 g corporate CO2
target> 95 g corporate CO2
target> 81 g corporate CO2
target (100% vehicle with 75g target in 2027)
> Subsidies in a selected numbers on countries
> Limited subsidies
> First city access limitation s for ICE
> Few metropolis regions with access limitation for ICE
> ICE ban in Norway
> 130 g corporate CO2
target> 95 g corporate CO2
target> 85 g corporate CO2
target (75g target in 2030)
> Subsidies in a selected numbers on countries
> Limited subsidies
> First city access limitation s for ICE
> Only small cities access limitation for ICE
> ICE ban in Norway
Trend: Powertrain technology
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New car registration Total vs. true fleets1) in EU5 (in thousands '000)
New mobility supports the ongoing trend towards corporate customers
Source: Dataforce; ACEA, Roland Berger
Trend: Change of customer structure through new mobility
> True fleet customers (incl. new mobility concepts) are the main growth driver of new car registration in EU5
> The share of true fleet customers of new car registration is growing from 23.2% in 2013 to 25% in 2015
> Therefore corporate customers needs (e.g. European coverage, professional buying centers, etc.) will become more important in future
1) True Fleet: fleet without rent a car business and in-house car dealer registrations; EU5: Germany, France, Italy, Spain and UK
9,524
2,352
2015
2,591
2014
10,366
2,096
2013
9,034
+496
+1,332
True fleet customersTotal
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New mobility concepts will change the customer structure towards a higher share of corporate customers – Need to find answers to more EU-wide and globally structured customers.
Going forward – Key points to be considered
Connectivity is a increasing trend and happens already today – New business models, players and rules will arise, creating new ecosystems. This engenders the need for the aftermarket supply chain to offer and innovate new services to be part of the future ecosystem
ICE powertrain will continue to dominate in future; electric powertrains will play a minor role – IAM needs to be prepared to service a mixed vehicle park in future
Implementation of ADAS systems is fostered by regulations and customer demands – And will have an impact on crash statistics and thus on crash part volume in future
Summary
Source: Roland Berger
5
1
2
3
4
Only minor share of vehicles will be Level 4 or higher equipped in 2025 – Thus fully automated driving is not expected before 2025