the i-bracelet by: tamia abuwi and saige pinkett, pd.1/2
TRANSCRIPT
The i-BraceletBY: TAMIA ABUWI AND SAIGE PINKETT, PD.1/2
About The ProductOriginal idea is to use a lancet, glucometer
and insulin syringeThe i-bracelet is connected to your phone and
allows you to take blood samples for glucoseThe bracelet already has insulin in it and
injects it into your body when you need itGives diabetics an easier way to get data they
need with using the appProvides more data by the statistics sent to
the phone
Diabetics have to use a lancet to get blood samples
Then put the blood sample on a meterThey wait minutes for the reading.Then if they need insulin they use a
syringeWith the i-bracelet it’s easier to use and
you get the data very quickly.
Competitive Advantage
Marketing- Research and Statistics
Insulin manages diabetics blood sugar
Diabetes is the primary cause of death for 71,382 people each year
18.8 million people diagnosed
with diabetes
High blood sugar can lead to health
problems
High blood sugar levels damage the
body
More statistics
Long-term problems that can happen
More info.
More facts
Target MarketsFactors Our Business Target Market
Demographics Every age, both male and female, all ethnicities
Lifestyle Affordable for middle class with basic health insurance
Usage Yearly, Billed every 5 months for usage of the app and to buy more insulin
Geographics Southern East Coast, West Virginia has the most diabetics in the United States
CompetitionStrengths Can buy
products in many different pharmacies
More than one product
Accurate data in the one product they have
Weaknesses
Can have difficulty navigating all advanced programming
Glucometer inaccurate if you usesolution(Icodextrin) or immunoglubin therapies
Only one products and just too much in one kit
Will work our way up from southern east coast to northern east coast
Keep and open mind to new ideasListen to any problems/complaints and fix itFollow up and keep promisesStay on top of record keeping and budgetingMaking the price a bit more higher but
reasonable
Success
I-Bracelet
APP
LOGO
SLOGAN“There is no life without i-bracelet”
(“i” stands for insulin and since there is an app it stands for i-phone too)
Our WebsiteTamia Abuwi and Saige PinkettHealth Careers
The i-Bracelet“There is no life without i-Bracelethttp://idiabetics.weebly.com/
124 Smith St. Charleston, WV 25305-0540
304-263-5793
Business Card
Health Magazine for DiabeticsDiabetics wanting easier way for what they needNew and Improved product called i-Bracelet for Diabetics, many people want it
Inside story with Halle Berry and her life with diabetes
Magazine cover- product displayed on it
SummaryThe i-Bracelet is mainly for diabetics. It is
an easier way to check glucose blood levels and inject insulin. For you to use the bracelet you must have the app. It is much better than the competitors such as One Touch, Nipro Diagnostics and Omnis Health. Many diabetics, female and male, any age can use this but it is sold only in West Virginia for now. The i-Bracelet is guaranteed success.