the high impact recruiter - 4 ways to recruit & retain highly engaged employees
TRANSCRIPT
The High Impact Recruiter4 Ways to Recruit & Retain Highly Engaged Employees
TalentTakeawayswebinar & podcast series
AGENDA
Brian SharpChief Marketing Officer , HRsoft
Liz WamsteekerDirector, Client Success - HRsoft
Our Presenters
The High Impact Recruiter
AGENDAResources for Recruiters
The High Impact Recruiter
Realistic.
Relevant.
Resources.
AGENDAThe Workforce is Changing
The High Impact Recruiter
AGENDA2 Major Talent Management Challenges
The High Impact Recruiter
RECRUITINGCompetition for candidatesMassive amount of dataComplex hiring process
RETENTIONLow engagement for new hiresVoluntary quits risingTurnover costs rising
AGENDAPoll Question #1
Understand the benefits.
Know there is a problem.
Spending time & money.
Nothing is changing.
What is the biggest recruiting challenge you are facing?
a. Lack of qualified candidatesb. Competition for candidatesc. New hire turnoverd. New hire engagemente. Recruiting resources
The High Impact Recruiter
AGENDARethinking Recruiting
The High Impact Recruiter
A shift from being streamlined to strategic.
AGENDAThe High Impact Recruiter
The High Impact Recruiter
1. Employer Branding
2. Integrating Engagement
3. Leveraging Technology
4. Engagement Culture
4 Ways to Recruit & Retain Highly Engaged Employees
AGENDA
The High Impact Recruiter
Employer Branding
AGENDAMarketing Your Brand to Candidates
The High Impact Recruiter
High Impact Recruiters are
Marketers.
AGENDAThe Impact of Branding
The High Impact Recruiter
1 in 3 applications submitted by college grads are motivated by employer branding.
Source: TalentPuzzle
AGENDAEvaluate Your Employer Brand
The High Impact Recruiter
It’s more than a logo!Your employer brand is an extension of your company brand/vision/mission
Evaluate your current employer branding GoogleCareer SiteDocumentation
Do your own market research CandidatesEmployeesExecutivesMarketing Department
AGENDABuild Your Employer Messaging
The High Impact Recruiter
Think Long Term. Think Strategic.Build messaging around long term goals vs. short term needs.
Key Questions Your Messaging Should AnswerWhat makes your company special?What does your company stand for?Why would someone want to work there?
Key Attributes of Effective MessagingBe AuthenticBe in Alignment with the companyBe Consistent (online/offline)
AGENDABuild Your Career Site
The High Impact Recruiter
The Tool that Ties Employer Branding Together
DesignConsistent with company websiteAccurately reflect image/quality of company
NavigationEasy, intuitive user experienceResponsive (mobile) designClear call to action
ContentEngaging copy & imagesJob descriptions & titles
AGENDAEmployer Branding Example
The High Impact Recruiter
“Employment branding is all about explaining not what your company does – but WHY it does it.
Once you establish your brand, your recruitment marketing is no longer about doing a better job of attracting more candidates…
it's about making your organization the place to work for people who can connect with why you do what you do.”
Roger Stevens, Manager, Staffing Solutions
AGENDAHigh Impact Recruiter RECAP
The High Impact Recruiter
EVALUATE Complete an evaluation of your employer brand
MESSAGING Update your employer messaging using the 3 key questions
CAREER SITE Create a fresh, engaging site that reflects the quality of the
company you represent & the candidates you want. Keep your job titles & descriptions simple
AGENDA
The High Impact Recruiter
Integrating Engagement
AGENDAIntegrating Engagement
The High Impact Recruiter
Engagement is about the
experience.
AGENDAPoll Question #2
Understand the benefits.
Know there is a problem.
Spending time & money.
Nothing is changing.
What percentage of American workers quit in the first 6 months?
a. 5%b. 10%c. 25%d. 35%e. 50%
The High Impact Recruiter
AGENDAImportance of Engagement
The High Impact Recruiter
35% of American workers quit in the first 6 months.
Leigh Branham: The Seven Hidden Reasons Employees Leave
AGENDAIntegrating Engagement: Application Process
The High Impact Recruiter
Evaluate Your ProcessPut yourself through the candidate experience
Engage their Eyeballs!Keep it easy & keep them on the page
Ask the Right Questions. Get the information you need to get to the next step
AGENDAIntegrating Engagement: Hiring Process
The High Impact Recruiter
Map Your Communication ProcessQualified CandidatesNon-Qualified CandidatesTalent Community
New Hire TransitionMap out a transparent transition process between departments
AGENDAIntegrating Engagement: Post Hire Process
The High Impact Recruiter
TrainingUtilize training & development plans to engage them
SocializationStructured social integration into the workforce for new hires
Stay InterviewsUse Stay Interviews after 60-90 daysCreate a Stay Plan
AGENDA
The High Impact Recruiter
APPLICATION PROCESS Evaluate the candidate process Minimize questions to focus on key info needed
HIRING PROCESS Create a communication plan Create a transition process
POST HIRE PROCESS Setup a new hire socialization program Implement Stay Interviews
High Impact Recruiter RECAP
AGENDA
The High Impact Recruiter
Leveraging Technology
AGENDALeveraging Technology
The High Impact Recruiter
Turn your technology into a strategic tool.
AGENDAOptimization Not Just Automation
The High Impact Recruiter
Smarter, Faster WorkflowsAutomate administrative tasksAlign the right people with the right processesLeverage 3rd party integrations to outsource specialized tasks
(assessments, pre-screening, etc)
Focus on Your Qualified CandidatesCreate a candidate scoring system
Real-Time VisibilityJob requisitionsHiring process & statusWorkforce planning
AGENDALeverage Your Recruiting Reach
The High Impact Recruiter
Social MediaCONNECT with your candidates where they areMonitor your online reputation/influenceWatch your ratio of job vs. content postings Drive traffic to your career site with targeted campaigns
Build Social ProofSolicit online reviews & video/written testimonials from your top talentMonitor and promote applicable review sitesCreate profiles on your career site
AGENDA
The High Impact Recruiter
OPTIMIZATION & AUTOMATION Identify administrative tasks you can automate Leverage 3rd party integrations where you can
RECRUITING REACH Create a social media strategy (content & promotion) Start your own talent community Solicit employee reviews & testimonials for online review sites
and your career site
High Impact Recruiter RECAP
AGENDA
The High Impact Recruiter
Creating an Engagement Culture
AGENDAEngagement Culture
The High Impact Recruiter
“Build your community before you need it.”
AGENDAEngagement Culture
The High Impact Recruiter
CANDIDATE RELATIONSHIPSTreat your candidates like customers
EMPLOYEE RELATIONSHIPSRe-Recruit your best talentshare potential career paths & identify opportunities
EMPLOYEE REFERRALSOne of best sources of new hires (should represent 30% of new hires)
AGENDA
The High Impact Recruiter
CANDIDATES Build a “nurture program” for current and future candidates
EMPLOYEE RELATIONSHIPS Build & promote an internal recruiting program
EMPLOYEE REFERRALS Create an incentive for employees to refer top talent
High Impact Recruiter RECAP
AGENDAThe High Impact Recruiter
The High Impact Recruiter
1. Employer Branding
2. Integrating Engagement
3. Leveraging Technology
4. Engagement Culture
4 Ways to Recruit & Retain Highly Engaged Employees
RECRUITview™High Impact Recruitment System™
HRsoft.com
The High Impact Recruiter
RECRUITview™High Impact Recruitment System™
The High Impact Recruiter
Strategy Session
HRsoft.com
answer questions
share resources
offer solutions
The High Impact Recruiter
The High Impact Recruiter4 Ways to Recruit & Retain Highly Engaged Employees
TalentTakeawayswebinar & podcast series
AGENDAPresented By
Brian SharpChief Marketing Officer
/in/bsharponline
@bsharponline | @hrsoft_inc
The High Impact Recruiter
AGENDAPresented By
Liz WamsteekerDirector, Client Success
Liz. [email protected]
Liz Wamsteeker profile
@hrsoft_inc
The High Impact Recruiter