the hidden costs of a broken creative process (infographic)

that could be invested in more campaigns,additional creative testing, increased customization,

higher quality output and more revenue

(Source: Content Marketing Institute 2017 Benchmarks Budgets and Trends - North America: B2B and B2C)

(source: Boston Consult ing Group)

Lost TimeManagers spend 30-60% of their

time in coordination

meetings

(source: Fastco.create,

RPA, USA Today)

Lost Clients

76% of agencies

believe they are

good at

demonstrating ROI

- but only 40% of

clients agree

(source: Mediapost)

Lost Morale30% annual

employee turnover rate

(source: 4As survey)

Lost Money

$200/hour

blended creative

rate

Opportunitieslost3

Thecreative crunch1

Hiddencosts 2

The hidden costs of a broken

creative process

-“Smart, data driven campaigns are becoming bottlenecked in creative development.” -

Mike Trigg, Chief Operating O�cer, Hightail

companies are

creating more

content

70%+ 75%+content marketing

tactics in use

7+of successful content marketing programs

attribute it to higher quality and more

e�cient content creation

Do you have enough resources to deliver the amount of creative assets that you need?

(data source: 4As survey , image source: www.pexels.com)

Chief Creative O�cer

$861/hr

Creative Director

$283/hr

Art Director

$178/hr

Account Exec

$98/hr

Blended Creative Rate$200/hr

Digital Designer

$137/hr

and

How many rounds did your last creative campaign take - and how much of your

hourly rate did it cost?

Break the bottleneck & free creativity 4

Creative teams and marketers need a mutually beneficial solution. Enable your team with a creative process that is

flexible, intuitive, accessible and multi-media.

Your new creative process should:

Innovative businesses who adopt tools purposebuilt for creative collaboration know the benefits

Saves 10 hours per week

Speeds up review process by 35%

Gets feedback on-time

Saves 4 hours per shoot

Saves 5-10 hours per project

Reduces review turnaroundtimes from 4 days to 1

20-40%more e�cient

10-20 hrsper week savings

$100k-200ksaved/year

Allow real time comments from the whole team

Show specific feedback directly on the creative

Handle multi-media file types and sizes

Track progress withversion control and comment history

Keep everyone informed on who's doing what by when

Make approvals clearand unambiguous

Be easy for everyone -team, client and stakeholders

Are you ready to learn more about Hightail?

Free your team's creativity & #createbetter

LEARN HOW : US (866) 558-7363, Int’l 408-692-7118 [email protected]

When was the last time your creative was delivered on-time and on-budget?