the haul compay pitch deck
DESCRIPTION
The Haul Company is a global provider of online advertising and e-commerce solutions driven by haulers.TRANSCRIPT
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
Leveraging YoutubeBlair and Elle Fowler have leveraged YouTube to build a multimillion dollar empire.
!:"# $:"$
Opportunity
Why HaulHaulers create videos about products to gain online celebrity and make money. Celebrities promote their products through haul videos.
TubeYou
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
41 BillionOnline videos were watched by Americans last month.
84%of American internet users watched online videos last month.
Not GoogleBrightRoll dominated the video ad market with 1.6 billion ad impressions last month.
Problems
ViewerDi!culty "nding productsHard to buy products being watchedLack of curation and moderation
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
HaulerHard to make moneyHard to distribute contentLack of tools and resources
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
AdvertisersNo established marketplaceDealing with unsophisticated publishersLack of aggregated and curated content
C O N T R A C T
Solutions
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
Hauler Marketplace
U P L O A D
Products from the Video
You Might Like
$15
Jessica Sanchezreviews from real peole
!:"# $:"$
S P O N S O R E D
My New Favorite HatRubenesquex3
421 12
Beach Bound Hatshoplately.com
B U Y N O W
My New Favorite Hat
U P L O A D Jessica Sanchezreviews from real peole
A D D P R E ! R O L L A D L I C E N S C E C O N T E N T C R E A T E P A I D P L A C E M E N T
V I E W SP O P U L A R I T Y
T A K E A C T I O N S
Nike Hightop Haul by Samantha Higgins
L I K E S
U P L O A D Jessica Sanchezreviews from real peole
Tati @GlamLifeGuru
! " #Add a little glamour and style to your world without going broke. I'm here to share some great tips and product information while making you laugh.
197 videos 165,723 subscribers 230 following
Never Lose Your Keys and Phone Again 3:45
ViewerEasily navigable curated contentEasy to make purchasesOrganic search optimization
U P L O A D
Products from the Video
You Might Like
$15
Jessica Sanchezreviews from real peole
!:"# $:"$
S P O N S O R E D
My New Favorite HatRubenesquex3
421 12
Beach Bound Hatshoplately.com
B U Y N O W
My New Favorite Hat
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
HaulerAttractive, user-friendly pro" leAccess to robust marketplaceAccess to tools and resources
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
U P L O A D Jessica Sanchezreviews from real peole
Tati @GlamLifeGuru
! " #Add a little glamour and style to your world without going broke. I'm here to share some great tips and product information while making you laugh.
197 videos 165,723 subscribers 230 following
Never Lose Your Keys and Phone Again 3:45
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
AdvertiserAbility to " lter and select haulersDirect input of insertion ordersManagement and reporting tools
U P L O A D Jessica Sanchezreviews from real peole
A D D P R E ! R O L L A D L I C E N S C E C O N T E N T C R E A T E P A I D P L A C E M E N T
V I E W SP O P U L A R I T Y
T A K E A C T I O N S
Nike Hightop Haul by Samantha Higgins
L I K E S
Revenue
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
EcommerceA! liate revenue
Content CreationAdvertiser paid content
Content LicensingBuyout or revenue share
Paid Placement Advertiser supplied product
Product SalesHAUL branded products
AdvertisingPre-roll, interstitial and banner
Team
O P P O R T U N I T Y P R O B L E M S S O L U T I O N S R E V E N U E T E A MI N T R O
Robert Bennett
Media entrepreneur with experience running startup and venture sponsored activities in online, print, television, and "lm.
Serial entrepreneur who most recently built the largest mobile shopping business in the world with more than 100 million users, and negotiated advertising deals with more than 100 top retailers and brands.
Former Fortune 500 marketing and communications executive. Founder of GlassHeel.com, a global online lifestyle and career network for professional women.
Alexander Muse
Molly Cain