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TRANSCRIPT
THE HOLODECK
STUDIOS
VFX, Green Screen Replacement and Stagecraft Style Production
Company & Facility.
05 Introduction
Mission
Vision
Problem & Solution
Aims and Objectives
Meet Our Team
Business Structure
Revenue Stream
Uses of Funds
04 Business Plan Purpose
16 Risks Management14 Management
12 Financial
18 SWOT Analysis
PAGE OF CONTENTS
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This business plan is intended to secure investment funding, as well as give readers the opportunity to
have a glimpse of what the company is about. This funding will afford us the opportunity of securing
adequate capital for the operations of the company. The funds so acquired will also assist the company
in applying for licenses and registrations, equipment, marketing and logistics. With the establishment of
the company as a corporate brand and patronage from Movie & TV content creators in the United States,
(which we plan to achieve through our various marketing strategies), we expect to generate high revenue
at the end of the first business year with a steady increase in subsequent years. A staged infusion of
funds into the company’s operations over the course of twelve months will afford the company the
needed stability in its startup phase and establish its brand with the target market. This business plan
also highlights our operational plan, our vision and mission statements, the business objectives, market
.analysis, as well as the financial summary among other contents of the business plan
BUSINESS PLAN PURPOSE
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THE HOLODECK STUDIOS
INTRODUCTION
We envision becoming the standard
in our line of business and setting
the benchmark which other compa-
nies in the entertainment industry
are measured. The Holodeck Stu-
dios will be the best, attracting new
clients each day.
VISION
Our mission is to build a world class
and well equipped studio that will
produce standard movies that can
be generally accepted in all parts of
the world; we want to help film mak-
ers build a film and video produc-
tion brand that is accepted not only
in the United States of America and
Canada, but in all parts of the world.
MISSION
The Holodeck Studios is building a state-of-the-art video wall, stagecraft style studio, a 360› videoproduction stage facility and VFX support studio aimed at Movie & TV content creators.
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INTRODUCTION
Currently, Industrial Light & Magic, own and operate the only video wall - stagecraft style 360› video production stage facility
in the world. With the onset of Covid19 and the subsequent lock downs and production stoppages... television and movie
production need to adapt to create a new normal. The future of TV and film making is changing right before our eyes. Those
who adapt and embrace this new technology will prosper and those who don›t will be left behind!
PROBLEM AND SOLUTION
The new virtual production stage and workflow allows filmmakers to capture a significant amount of complex visual effects shots in-camera using real-time game engine technology and surrounding LED screens.
1 ‘HOLO-DECK’ STYLE OF TECHNOLOGY
A state-of-the-art video wall 360 degree video production
Stagecraft style studio VFX support studio
The Holodeck Studios will focus on Television Producers and Filmmakers. Film production is one art that requires a ton of skills. This is so that nothing short of the best is produced. The Holodeck Studios is a one stop standard studio that is fully equipped with the latest technology in the film and video production industry.
INDUSTRY AND LOCAL MARKET
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“Now” is the best time for The Holodeck Studios as we’re on the bleeding edge of this technology.
The industry is trending away from shooting 100% on
physical locations for convenience, monetary,
and safety reasons.
Being one of the first companies to offer this
service will establish and set us appart from all
future competition
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CORE VALUES
There are a set of core
values, which are at the
base of everything that
we do and all that we
believe in.
These guide us to deal with
every aspect of any issue
we might encounter in our
personal and professional
lives. These values help us
grow inside and outside,
personally, and as an
organization.
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OUR TEAM------------------------------The success of any organization is largely depen-dent on the people working for it. Each member of our team is considered equally important and provided constant training, motivation, and
SMART GOVERNANCE------------------------------We are committed to run our business success-fully and efficiently, providing long term benefits to our employees and enriching the lives of every individual whom we serve by fulfilling our corpo-rate responsibility to the best of our ability.
CUSTOMER SATISCAFCTION------------------------------We are customer-driven; we go the extra mile to make sure our customers’ expectations are met and exceeded on every service we offer them. We try our level best with the latest technology and provide customers with innovative solutions in the most cost-effective manner available.
WORK ENVIRONMENT------------------------------Our policies and core values are aimed towards creating an informal yet stimulating team-orient-ed work environment with a culture of sharing and open communication.
Our Core Values
There are a set of core values,
which are at the base of every-
thing that we do and all that we
believe in.
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Create marketing
strategies to maxi-
mize the company’s
potential.
To attain breakeven in
year 2022
Continually learn from
customer feed-back.
To maintain the
monthly and yearly
increase in revenue
generated from the
business
To raise above $30,000,000 in capital funding.
To achieve a consis-
tent annual growth
rate in subsequent
years of business
operations.
AIMS AND OBJECTIVES
THE MAIN OBJECTIVE OF THE HOLODECK STUDIOS IS TO DEVELOP A SERVICE BASED COMPANY WHOSE GOAL IS TO EXCEED CUSTOMER’S EXPECTATIONS AND INCREASE CLIENTELE BASE
WE ARE READY
We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.
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- Maintaining and expanding the current
clientele base. - Good customer service
and value.- Reaching the target
market.
- Securing a strategic partnership with film makers,
content creators etc.- Creating high morale by
rewarding employee success with monetary compensation.
- Ensuring customer satisfaction by encouraging the three most important
values – quality, honor, and integrity.
- Integrity in serving the customers
- Friendly relationships with consumers.
- Maintaining a respectable and untarnished reputation
in the community.- Competitive price and recognition of insurance
policies
KEYS TO SUCCESSWe have come to make this business a long-term successful business as we plan to record a landmark success in the
business within the first two years of operation. The following are what we believe are the keys to our success.
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OUR REVENUESTREAM`
The Holodeck Studios will generate revenue from Studio
rental, Studio rental with support staff, Studio rental
with VFX support staff, Direct VFX Services and Licensed
virtual locations
MARKETING CHANNELS
INSTAGRAM AND FACEBOOK ADS
GOOGLE REVIEWS AND SEO
YOUTUBE CHANNEL VIDEOS
BUSINESS NETWORKING CIRCLES
Strong marketing campaign to make the business known
and popular in the whole of the United States. Our
marketing strategy will include;
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USES OF FUNDS$NAME
BUILDING
$118,000BUILDING LEASE
$350,000CONSTRUCTION / BUILD-OUT
$203.607ACCOUNTS RECEIVADIE
EQUIPMENTS
$25,000,000EQUIPMENT, HARDWARE, SOFTWARE AND R&D
PAYROLL
$5,000,000EST. 15-20 FULL TIME STAFF
$50,000WORKING CAPITAL
$100,000-$150,000MONTHLY OPERATING EXPENSES
$1000-$1500MARKETING EXPENSES
$30,468,000TOTAL ASSETS
“The CEO will be obtaining
funding of $30,000,000 to cover
the startup expenses. The ROI
is reflected in the attached
FINANCIAL WORKSHEETS.
SOURCE OF FUNDS
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Steve Foley James Potter
PRESIDENT & CEO HEAD OF STUDIO
I am a performance driven individual with extensive experience in: digital project management, ERP systems, SCRUM Manager. Agile, online media, blog creation, social networking, writing, office management and customer service. Excellent communication skills with a strong attention to detail, that thrives on team building and motivating staff with a focus on employee development. Ability to problem solve, meeting company goals and objectives.
A highly accomplished technology and business leader. Ten years experience delivering visual effects and localized graphics/animation for film, episodic, and OTT content creators. Deep passion for building global teams and workflows from the ground up. Excels in business transformation with strong focus on results and continuous improvement exceeding client expectations.
MANAGEMENT
MEET OUR TEAM
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MANAGEMENT
OUR BUSINESS STRUCTURE
CHIEF EXECUTIVE OF-FICE/ PRESIDENTHEAD OF STUDIO LEGAL SECRETARY
MARKETING & SALES
ADMIN AND HR MANAGER
FRONT DESKOFFICER
ACCOUNTANT
Identifies, prioritizes, and reaches out
to new partners, and business oppor-
tunities et al.
Responsible for overseeing the
smooth running of HR and adminis-
trative tasks for the organization.
Receives Visitors / clients on behalf of
the organization. Receives parcels /
documents for the company.
Responsible for preparing financial
reports, budgets, and financial state-
ments for the organization.
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RISKS MANAGEMENTRISKS &
As is expected, the company is not exempted from the generic
risks faced by all other start-up businesses out there despite the
fact that we are in the entertainment industry. However, strategic
steps will be taken to not only understand these likely challenges
but also prepare to efficiently prevent or deal with them – like the
scenario warrants.
Different strategies will be put in place to ascertain that the
impact these risks pose to our business is controlled and mini-
mized. Some of such strategies include;
Investing suff icient funds through
investment and loan, while also adopting
effective strategies to promote the business
;and its overall services
Minimizing overhead
costs, which increases the
.bottom line prof it
1 2
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Building strategic and
symbiotic partnerships
with the necessary
companies
Building a suff icient
client base
Providing customers
with an eff icient and
effective feedback
structure
3 4 5
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The Holodeck Studios engaged the services of a core professional
in the area of business consulting and structuring to assist our
organization in building a well – structured and state-of-the-art
video wall, stagecraft style studio, a 360› video production stage
facility and VFX support studio aimed at Movie & TV content
creators that can favorably compete in industry.
SWOT ANALYSIS
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SWOT ANALYSISPart of what the team of business consultants did was to work with the management of our organization in conducting a
SWOT analysis for The Holodeck Studios. Here is a summary from the result of the SWOT analysis that was conducted;
STRENGTH
Our core strength lies in the experience of the President/CEO and the Head of Studio. We have a team with excellent qualifications and robust experience in professional video wall studio and practices.
WEAKNESS
As a new studio, it might take some time for our organization to break into the market and gain ac-ceptance especially from top profile clients in the area; that is perhaps our major weakness.
OPPORTUNITIES
No doubt, the opportunities in the industry are massive considering the number of Movie & TV content creators who would want to use our ser-vice.
THREAT
Some of the threats that we are likely going to face are unfavorable government policies that might affect businesses such as ours, the arrival of a competitor within our location of operations.
http://theholodeckstudios.com/
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T H E H O L O D E C K S T U D I O S
BUSINESSPLAN
2020