the hard task of develop products
DESCRIPTION
What does it mean to be agile? Deliver faster, fix faster or to be more assertive? Each proposal has different consequences, but few people care about the development process of a product. If you believe that agile methods can be more effective with a differentiated product development, and want to deliver this change, you should attend this lecture, we will discuss cases and techniques for product development.TRANSCRIPT
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Hard task of develop Products
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of 10 new 9 products fails
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João M. D. Moura CEO & Founder at Gioco
@joaomdmoura
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1
2
3
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Create a product is
Easy!
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Why
Develop Products?
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Why
Develop Products?
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Introduction
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Introduction Growth
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Introduction Growth Maturity
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Introduction Growth Maturity Decline
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1998
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1998
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Introduction
Growth
Maturity
Decline
1
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Introduction
Growth
Maturity
Decline Innovation
1
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Introduction
Growth
Maturity
Decline Innovation
1
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Innovation generates emotion
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Emotion +
Dopamine
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Innovation How to produce ?
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Let’s ask our customers
what they want
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Let’s ask our customers
what they want
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If I asked my customers what theywanted, they would say it was a
faster horse
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If I asked my customers what theywanted, they would say it was a
faster horse
Henry Ford
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Some people say, givecustomers what they want,
this is not my case
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Some people say, givecustomers what they want,
this is not my case
Steve Jobs
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Observation
2
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Observation raw material of
Innovation
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Observation
It is not stalking your user
raw material of
Innovation
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Observation
It is not stalking your user
but almost
raw material of
Innovation
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Need not what they want
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The people don’t want a quarter-inch drill, !
They need a quarter-inch hole.
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JOBSto beDONE
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JOBSto beDONE
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JOBSto beDONE
Clayton ChristensenProfessor and researcher at Harvard
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many levels of Need
Ativa
Comum
Contextual
Qualificada
Preciso de conexões socials
Preciso de conexões
Preciso conhecer pessoas no Meetup
Preciso ir ao Agile Vale Meetup
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vários níveis de
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vários níveis de Active I need more social connections
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vários níveis de Active I need more social connections
Common I need connections
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vários níveis de Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup
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vários níveis de Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup
Qualified I need to go to Agile Vale Meetup
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Business
Value
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Anything that increases theprobability of people
give you money
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Metrics for the win!
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If affects the business value,add a metric.
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home page
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sign up
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The metrics that really impressyou and your team are
probably wrong
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A product is not a productuntil sold, otherwise it’s just a
piece at a museum.
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A product is not a productuntil sold, otherwise it’s just a
piece at a museum.
Theodore Levitt
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What the people like to talk about?
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What the people like to talk about?
Hint: it’s not your product
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About themselves
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About what they were able to achieve
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What you want to they speak about
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What you want to they speak about
Hint: it’s your product
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Give your customers what they need to achieve what they want
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They still will talk about what they achieved.
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But about how your product helped them to get there.
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Review step by step
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1
innovation
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1
inovação
2
observation
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1
inovação
2
observação
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1
inovação
2
observação
3
metrics
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If you don’t know where you are going, you will end up at
another another place
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João M. D. Moura CEO & Founder at Gioco
@joaomdmoura
gioco.pro