the hard cell: writing for animation in digital learning
TRANSCRIPT
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The Hard Cell:Writing for animation indigital learning
brightwavegroup.com
Elly DaviesSenior Learning Designer
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Once upon a time…
Disney & Warner
Apps CGIFlash
Tricks and toys
Silent film
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Brightwave examples
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What are they good for?
• Demonstrate mechanics
• Explain abstract concepts
• Show relationships
• Set out sequences
• Engage emotions
• Tell a story
Animation helps to…
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Multi-device learning
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What aren’t they good for?
• ‘Magically’ making dry content interesting
• Long and complex
o Counter with chunking and user control
• Accessibility
• Being a wallflower
Not a magic bullet!
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Watch out!
• Confuse
• Distract
• Reduce accessibility
• Ruin your street cred ;-)
Animations without purpose can:
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• Too long
• Too many words
• Too little/much action
• Too many cooks
Pitfalls
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Writing tips
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1. Know your limits
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2. Know the outcome
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3. Tell a story
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#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
Pixar storytelling rules
-@lawnrocket
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4. Think visually
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5. Do the impossible!
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6. Sound ideas
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7. Keep it tight!
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Looking ahead…
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Thank youAny questions?
brightwavegroup.com