the h1 2017 benchmarks data book · the h1 2017 benchmarks data book methodology to build the h1...

The H1 2017 Benchmarks Data Book

Methodology

To build the H1 2017 Benchmark, Sizmek Research analyzed 18 unique formats, more than 1,700 unique unit size combinations, 1.2 million+ individual ads and hundreds of

billions of impressions served via the Sizmek MDX & SAS Platforms from January through June 2017.

Viewability Metrics

Interaction RateImpressions with

Any InteractionDwell Rate

Average Dwell

Time (secs)CTR Started Rate 50% Played Rate Fully Played Rate

Avg. Video

Duration (secs)

Impressions with Any

Panel Expansion RateTotal Expansion Rate

Avg. Expansion

Duration (secs)Viewability Rate

Ad Formats2.26% 1.21% 2.40% 29.8 0.29% 38.4% 74.6% 62.2% 20.4 1.3% 49.0% 124 46.6%1.75% 0.92% 1.83% 29.2 0.20% 45.9% 75.2% 62.5% 19.9 -- -- -- 48.9%

300x250 1.29% 0.77% 1.03% 30.64 0.17% 47% 75.5% 62.2% 17.3 -- -- -- 46.1%728x90 0.66% 0.31% 1.04% 25.58 0.13% 53% 69.0% 53.3% 24.81 -- -- -- 50.7%160x600 0.42% 0.26% 1.79% 21.98 0.14% 26% 62.6% 49.1% 27.01 -- -- -- 66.6%

5.56% 3.26% 5.44% 29.2 0.93% 14.6% 68.8% 58.1% 5.6 1.3% 49.0% 124 37.8%300x250 5.34% 3.10% 4.40% 26.0 0.40% 8.0% 64.2% 49.6% 8.3 2.0% 19.8% 92 35.1%728x90 3.31% 2.04% 3.30% 44.9 0.14% 2.7% 55.2% 43.5% 22.5 1.8% 13.4% 80 38.4%160x600 2.93% 1.69% 4.46% 22.2 0.19% 1.0% 50.0% 36.7% 47.7 1.4% 19.1% 61 46.3%300x600 5.12% 2.91% 6.60% 24.1 0.34% 11.2% 76.2% 67.4% 11.0 2.1% 22.6% 100 37.7%

7.75% 5.14% 8.05% 19.3 0.92% 14.6% 68.8% 58.1% 16.2 2.1% 51.4% 38 43.4%-- -- -- -- 0.15% -- -- -- -- -- -- -- 45.4%

300x250 -- -- -- -- 0.14% -- -- -- -- -- -- -- 40.6%728x90 -- -- -- -- 0.09% -- -- -- -- -- -- -- 43.7%160x600 -- -- -- -- 0.11% -- -- -- -- -- -- -- 65.0%

-- -- -- -- 0.25% -- -- -- -- -- -- -- --

Video Formats6.41% 2.92% 2.72% 35.7 0.16% 46.0% 75.1% 62.5% 19.9 -- -- -- --

-- -- -- -- 1.52% 95.7% 87.2% 82.1% -- -- -- -- --10.49% 6.83% 5.02% 13.4 0.76% 82.2% 82.5% 63.3% 17.6 -- -- -- --

Viewability Metrics

RM Interaction

Rate RM Dwell Rate

RM Average Dwell

Time (secs)Rich Media CTR

Standard Banner

CTRStarted Rate 50% Played Rate Fully Played Rate

Avg. Video

Duration (secs)



Avg. Expansion

Duration (secs)Viewability Rates

3.68% 3.12% 23.2 0.51% 0.20% 34.5% 73.7% 61.6% 18.9 0.9% 69.4% 83 38.6%

1.20% 1.65% 25.8 0.17% 0.14% 28.8% 69.5% 54.2% 25.9 1.2% 41.9% 141 46.5%

1.23% 3.38% 30.6 0.17% 0.12% 58.1% 84.1% 74.2% 12.4 0.9% 61.4% 148 43.3%

0.97% 1.09% 22.6 0.12% 0.10% 52.1% 41.8% 36.0% 15.7 -- -- -- 36.7%

4.17% 3.49% 33.7 0.26% 0.18% 50.2% 73.4% 60.0% 19.6 1.4% 35.8% 136 48.1%

4.27% 1.65% 34.9 0.26% 0.17% 35.1% 44.0% 29.8% 39.5 0.8% 27.8% 112 45.4%

1.30% 2.68% 32.0 0.47% 0.23% 34.6% 73.1% 59.7% 23.2 2.7% 56.4% 118 50.3%

2.88% 2.43% 34.2 0.22% 0.16% 45.0% 79.4% 68.3% 15.9 1.2% 35.0% 76 42.4%

1.62% 3.10% 28.9 0.24% 0.10% 14.9% 72.5% 60.9% 24.1 1.0% 41.4% 141 41.0%

5.05% 2.05% 34.7 0.24% 0.13% 41.1% 78.3% 65.8% 16.4 0.8% 27.4% 97 44.4%

2.11% 2.08% 29.5 0.17% 0.15% 30.3% 78.7% 67.1% 20.1 6.5% 55.3% 179 45.8%

1.79% 2.82% 30.4 0.40% 0.16% 45.4% 76.2% 65.0% 17.5 0.9% 67.3% 117 47.5%

2.69% 1.60% 22.6 0.14% 0.13% 31.6% 75.9% 63.9% 22.2 0.9% 41.4% 85 47.0%

9.70% 5.71% 29.4 0.98% 0.21% 41.9% 70.7% 60.4% 16.6 4.3% 79.2% 37 44.4%

2.09% 5.10% 33.4 0.45% 0.19% 15.1% 71.4% 57.3% 23.7 1.1% 48.3% 272 44.3%

8.18% 3.41% 30.4 0.34% 0.16% 29.2% 77.2% 59.4% 43.8 0.9% 32.6% 108 43.7%

1.49% 1.92% 25.7 0.20% 0.14% 29.5% 65.4% 54.5% 23.7 0.7% 49.0% 135 43.5%

2.69% 3.08% 16.2 0.37% 0.16% 28.7% 77.8% 70.8% 20.4 0.2% 25.8% 31 40.9%

3.39% 3.28% 38.8 0.59% 0.12% 26.8% 74.3% 64.8% 19.1 0.9% 73.1% 128 41.8%

3.70% 2.60% 28.9 0.78% 0.20% 27.6% 72.2% 62.8% 36.4 2.2% 79.0% 97 45.0%

0.74% 1.80% 28.7 0.15% 0.15% 27.5% 78.6% 67.6% 15.6 1.0% 44.2% 140 46.9%

Data Source

-- Denotes inapplicable metric or insufficient data.

Services

SportsTech & InternetTelecom

Travel

Sizmek Research, January through June 2017

News & MediaRestaurantRetail

Government & UtilitiesHealth & BeautyMedical

EntertainmentFinancialGaming

Consumer Packaged GoodsCorporateElectronics

AutoB2BCareers

HTML5 Polite with VideoIn-Stream VideoInteractive Video

Standard & Rich Media Vertical Performance MetricsBasic Metrics Video Metrics Expansion Metrics

Apparel

Mobile Banners

Worldwide Benchmarks - H1 2017Performance Metrics by Format and Size

Basic Metrics Video Metrics Expansion Metrics

Rich MediaPolite Banner

Expandable Banner

Pushdown BannerStandard Banner

Viewability Metrics



Average Dwell


Avg. Video

Duration (secs)



Avg. Expansion


Ad Formats

1.07% 0.66% 1.86% 31.6 0.17% 36.9% 77.6% 65.5% 19.5 0.8% 29.0% 179 48.6%0.84% 0.52% 1.51% 24.8 0.14% 49.4% 78.0% 65.6% 19.1 -- -- -- 49.7%

300x250 0.65% 0.39% 0.87% 24.19 0.12% 45% 76.2% 62.4% 20.1 -- -- -- 42.4%728x90 0.58% 0.25% 1.04% 24.61 0.13% 63% 65.9% 52.8% 34.49 -- -- -- 53.6%160x600 0.57% 0.33% 1.83% 20.00 0.15% 70% 59.8% 45.4% 37.29 -- -- -- 66.2%

2.75% 1.72% 3.56% 47.4 0.33% 11.7% 73.6% 63.7% 10.5 0.8% 29.0% 179 38.3%300x250 1.84% 1.22% 1.47% 37.5 0.09% 1.7% 73.5% 64.7% 9.7 0.7% 3.1% 45 34.8%728x90 2.40% 1.48% 2.06% 43.5 0.07% 1.9% 58.3% 46.6% -- 1.3% 2.8% 61 37.4%160x600 2.64% 1.54% 2.82% 31.1 0.04% 0.6% 36.2% 22.4% -- 1.5% 2.5% 42 46.2%300x600 2.95% 1.80% 5.66% 19.3 0.20% 6.7% 59.6% 49.7% 11.0 0.9% 11.0% 91 36.4%

4.53% 3.61% 3.36% 22.3 0.15% 11.7% 73.6% 63.7% 10.8 0.2% 16.5% 35 39.6%-- -- -- -- 0.14% -- -- -- -- -- -- -- 45.9%

300x250 -- -- -- -- 0.14% -- -- -- -- -- -- -- 39.4%728x90 -- -- -- -- 0.11% -- -- -- -- -- -- -- 46.0%160x600 -- -- -- -- 0.14% -- -- -- -- -- -- -- 59.3%

-- -- -- -- 0.24% -- -- -- -- -- -- -- --Video Formats

1.61% 1.03% 2.05% 31.0 0.11% 49.4% 78.0% 65.6% 19.1 -- -- -- ---- -- -- -- 0.76% 95.8% 88.9% 82.6% -- -- -- -- --

8.88% 6.36% 3.58% 10.3 0.34% 82.3% 81.9% 62.3% 16.9 -- -- -- --

Viewability MetricsRM Interaction

Rate RM Dwell Rate

RM Average Dwell

Time (secs) Rich Media CTRStandard Banner


Avg. Video

Duration (secs)



Avg. Expansion


1.22% 2.03% 27.0 0.21% 0.16% 44.8% 76.7% 60.7% 19.1 0.5% 69.1% 86 49.1%

0.50% 1.07% 27.8 0.13% 0.13% 11.7% 35.0% 12.4% 79.4 0.7% 27.4% 157 44.7%

1.16% 3.62% 31.7 0.18% 0.12% 59.0% 84.6% 74.7% 12.1 0.5% 38.0% 202 43.7%

0.12% 0.55% 16.7 0.05% 0.12% -- -- -- -- -- -- -- 37.6%

3.29% 4.17% 33.7 0.25% 0.13% 47.9% 72.6% 58.7% 25.8 1.1% 23.9% 177 48.8%

1.35% 2.26% 14.2 0.22% 0.21% 14.0% 74.6% 60.2% 15.0 -- -- -- 44.1%

0.84% 6.19% 25.7 0.27% 0.28% 12.7% 78.7% 53.8% 13.7 0.3% 29.7% 103 61.4%

2.23% 2.79% 39.1 0.29% 0.15% 46.4% 82.1% 71.4% 12.7 0.4% 28.4% 68 43.7%

1.10% 3.24% 35.0 0.15% 0.16% 7.2% 73.9% 65.2% 17.9 0.8% 24.7% 198 47.6%

2.71% 1.55% 28.2 0.26% 0.17% 48.0% 81.3% 69.7% 12.9 0.6% 10.2% 65 44.4%

0.46% 1.33% 26.1 0.17% 0.14% 15.6% 87.4% 79.0% 13.8 0.4% 53.3% 187 46.0%

1.22% 2.68% 37.2 0.33% 0.15% 37.0% 85.6% 76.6% 13.2 1.0% 51.7% 262 48.9%

1.48% 1.19% 23.0 0.13% 0.13% 0.5% 53.7% 40.3% 11.8 0.7% 10.3% 163 49.9%

0.99% 2.98% 26.4 0.39% 0.13% 7.8% 49.1% 33.7% 30.1 -- -- -- 48.6%

0.43% 3.47% 90.6 0.17% 0.17% 0.9% 35.7% 30.4% 16.6 0.1% 126.1% 324 51.3%

2.44% 1.87% 35.0 0.15% 0.15% 17.0% 69.4% 56.9% 47.0 0.8% 9.5% 71 40.5%

0.63% 1.12% 31.8 0.13% 0.12% 10.8% 64.4% 46.5% 20.2 0.2% 74.5% 312 44.2%

0.74% 3.08% 15.7 0.15% 0.16% 30.4% 92.4% 87.4% 10.5 0.2% 8.9% 40 39.8%

4.09% 5.11% 79.2 0.27% 0.09% 18.2% 38.7% 28.3% 18.4 0.0% 29.7% 121 46.3%

4.95% 4.48% 21.3 1.25% 0.15% 35.8% 87.5% 81.7% 17.5 0.0% 55.9% 84 41.8%

0.52% 1.65% 24.1 0.10% 0.13% 26.9% 76.2% 62.7% 12.9 0.8% 40.9% 124 45.4%

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail

Government & Utilities

Health & Beauty

Medical

Entertainment

Financial

Gaming

Consumer Packaged Goods

Corporate

Electronics

Auto

B2B

Careers

HTML5 Polite with VideoIn-Stream Video


Apparel

Interactive Video

Mobile Banners

Benchmarks for Americas - H1 2017Performance Metrics by Format and Size



Expandable Banner


Viewability Metrics



Average Dwell


Avg. Video

Duration (secs)



Avg. Expansion


Ad Formats

1.38% 0.88% 2.11% 33.3 0.40% 33.7% 73.3% 61.6% 24.6 1.7% 52.4% 116 47.7%1.06% 0.69% 1.52% 40.8 0.38% 37.1% 72.8% 61.4% 26.2 -- -- -- 51.0%

300x250 1.26% 0.80% 1.26% 41.84 0.34% 29% 70.0% 56.1% 26.3 -- -- -- 49.3%728x90 0.31% 0.25% 1.04% 33.56 0.20% 38% 80.8% 69.4% 14.19 -- -- -- 49.6%160x600 0.26% 0.24% 1.91% 26.46 0.19% 10% 58.7% 46.9% 10.75 -- -- -- 69.2%

4.22% 2.71% 6.38% 25.7 0.69% 23.5% 75.4% 62.4% 47.7 1.7% 52.4% 116 36.2%300x250 3.46% 2.70% 7.62% 18.4 0.47% 13.0% 66.3% 51.2% -- 2.0% 33.2% 69 30.0%728x90 6.75% 4.25% 5.81% 71.2 0.28% 6.9% 45.2% 32.3% -- 3.7% 28.1% 78 40.5%160x600 -- -- -- -- -- -- -- -- -- -- -- -- 55.4%300x600 5.36% 3.35% 7.49% 21.1 0.38% 17.1% 69.5% 57.6% -- 3.0% 62.0% 97 36.2%

2.32% 1.64% 6.25% 15.0 0.53% 23.5% 75.4% 62.4% 17.9 1.3% 62.5% 41 41.4%-- -- -- -- 0.18% -- -- -- -- -- -- -- 46.7%

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- -- 41.0%728x90 -- -- -- -- 0.07% -- -- -- -- -- -- -- 44.5%160x600 -- -- -- -- 0.12% -- -- -- -- -- -- -- 67.5%

-- -- -- -- 0.28% -- -- -- -- -- -- -- --Video Formats

8.68% 4.11% 3.74% 46.5 0.27% 36.1% 71.2% 59.4% 26.8 -- -- -- ---- -- -- -- 3.02% 93.2% 82.3% 74.7% -- -- -- -- --

13.10% 5.77% 3.27% 11.2 0.80% 70.6% 85.0% 66.7% 22.6 -- -- -- --


Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Avg. Expansion


3.97% 2.79% 27.1 1.16% 0.36% 38.5% 77.5% 69.1% 20.5 0.2% 73.1% 47 38.6%

1.02% 2.55% 21.9 0.20% 0.19% 26.8% 71.3% 59.3% 21.4 1.9% 52.4% 165 45.6%

0.61% 2.84% 27.7 0.12% 0.13% 69.1% 75.0% 63.9% 22.1 1.4% 66.7% 152 42.4%

0.11% 0.62% 25.2 0.08% 0.08% -- -- -- -- -- -- -- 38.4%

6.11% 2.98% 44.4 0.49% 0.28% 24.6% 63.0% 50.7% 33.9 3.3% 65.3% 68 46.8%

1.21% 0.93% 23.2 0.21% 0.18% 33.8% 72.4% 62.1% 40.1 0.1% 82.8% 133 46.3%

1.15% 1.83% 41.4 0.53% 0.24% 44.4% 62.9% 47.6% 29.5 2.8% 41.6% 97 51.5%

4.40% 3.70% 37.0 0.24% 0.35% 46.4% 84.8% 76.0% 16.0 0.0% 18.2% 82 39.6%

1.89% 3.61% 24.6 0.27% 0.09% 18.5% 71.9% 51.6% 37.6 1.3% 57.0% 214 46.9%

0.44% 1.71% 22.3 0.10% 0.03% 37.4% 73.8% 58.1% 20.5 -- -- -- 39.0%

3.60% 1.61% 29.0 0.24% 0.18% 15.0% 62.7% 22.2% 45.1 -- -- -- 46.3%

2.07% 2.57% 32.8 0.54% 0.20% 40.4% 71.9% 61.3% 26.6 1.9% 93.0% 98 47.3%

-- -- -- -- 0.13% -- -- -- -- -- -- -- 39.8%

1.89% 3.21% 26.3 0.26% 0.42% 1.9% 45.0% 32.5% 65.2 -- -- -- 55.4%

6.33% 4.85% 21.2 1.14% 0.23% 30.0% 58.7% 47.6% 50.4 -- -- -- 39.4%

2.81% 2.12% 55.8 0.40% 0.19% 36.6% 79.8% 59.0% 23.9 3.5% 47.2% 53 35.6%

1.47% 5.75% 10.1 0.23% 0.13% 22.1% 64.0% 49.8% 24.6 0.6% 31.9% 17 46.5%

0.25% 1.10% 22.2 0.08% 0.11% 1.5% 69.8% 55.5% 8.2 0.0% 8.9% 22 38.5%

0.58% 2.00% 40.4 0.43% 0.08% 52.0% 68.0% 54.5% 10.8 0.3% 31.8% 50 44.7%

0.64% 1.44% 38.0 0.46% 0.43% -- -- -- -- 1.3% 62.7% 75 52.4%

0.37% 1.47% 36.9 0.16% 0.14% 28.5% 82.9% 75.6% 13.7 0.3% 39.9% 212 47.9%

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics

Auto

B2B

Careers



Apparel

Interactive Video

Mobile Banners

Benchmarks for Asia - H1 2017Performance Metrics by Format and Size



Expandable Banner


Viewability Metrics



Average Dwell


Avg. Video

Duration (secs)



Avg. Expansion


Ad Formats

4.44% 2.19% 3.31% 27.0 0.39% 39.4% 73.8% 61.2% 20.3 1.6% 62.3% 107 44.1%3.73% 1.72% 2.57% 28.6 0.18% 45.9% 74.5% 61.7% 19.7 -- -- -- 46.2%

300x250 2.69% 1.53% 1.18% 30.68 0.12% 50% 75.6% 62.5% 15.9 -- -- -- 46.9%728x90 1.31% 0.63% 1.00% 24.04 0.07% 46% 71.9% 52.7% 14.07 -- -- -- 41.4%160x600 0.17% 0.10% 1.63% 24.24 0.07% 17% 70.3% 57.8% 14.27 -- -- -- 65.2%

8.02% 4.54% 6.50% 23.1 1.45% 14.8% 65.3% 54.8% 5.6 1.6% 62.3% 107 38.6%300x250 17.18% 8.57% 7.41% 31.2 1.13% 16.4% 62.5% 47.1% 6.0 5.4% 44.0% 125 47.2%728x90 4.29% 2.57% 7.04% 23.8 0.37% 3.2% 66.3% 57.4% -- 2.2% 53.0% 85 39.1%160x600 3.70% 1.91% 10.15% 13.5 0.70% 3.0% 59.2% 47.5% -- 1.2% 76.4% 63 42.3%300x600 6.75% 3.61% 6.95% 28.7 0.45% 15.1% 85.2% 77.5% -- 2.6% 13.9% 116 39.6%

13.15% 8.47% 10.93% 21.1 1.47% 14.8% 65.3% 54.8% 10.5 3.4% 52.8% 35 46.3%-- -- -- -- 0.15% -- -- -- -- -- -- -- 44.5%

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- -- 40.9%728x90 -- -- -- -- 0.07% -- -- -- -- -- -- -- 42.2%160x600 -- -- -- -- 0.08% -- -- -- -- -- -- -- 65.5%

-- -- -- -- 0.23% -- -- -- -- -- -- -- --Video Formats

8.21% 3.60% 2.90% 35.8 0.17% 46.0% 74.6% 61.7% 19.7 -- -- -- ---- -- -- -- 2.49% 96.5% 85.4% 83.9% -- -- -- -- --

16.44% 9.26% 11.82% 17.6 2.56% 86.5% 84.2% 66.8% 19.2 -- -- -- --


Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Avg. Expansion


4.57% 3.59% 21.9 0.54% 0.21% 32.8% 72.7% 60.5% 18.5 1.2% 68.3% 92 37.4%

3.75% 3.28% 25.0 0.32% 0.12% 34.1% 73.0% 58.3% 20.6 1.2% 46.2% 118 48.4%

2.74% 2.24% 21.6 0.22% 0.09% 40.6% 77.6% 67.3% 16.5 0.2% 86.5% 99 44.4%

4.55% 3.28% 24.6 0.39% 0.09% 52.1% 41.8% 36.0% 15.7 -- -- -- 35.2%

4.86% 2.68% 30.7 0.22% 0.15% 54.2% 74.2% 60.9% 17.2 1.0% 57.5% 118 48.8%

17.23% 4.55% 46.0 0.50% 0.10% 37.4% 41.2% 26.7% 40.5 1.0% 7.2% 45 43.4%

1.88% 3.54% 23.5 0.39% 0.21% 37.4% 76.0% 64.1% 22.0 3.7% 81.2% 131 44.9%

3.07% 2.25% 31.7 0.20% 0.13% 44.2% 77.6% 66.0% 17.8 1.9% 41.5% 79 42.5%

1.82% 2.97% 26.6 0.28% 0.08% 21.7% 72.1% 60.7% 24.4 1.3% 62.8% 94 37.9%

6.47% 2.34% 37.3 0.23% 0.10% 37.6% 76.5% 63.4% 18.7 1.0% 47.6% 111 44.8%

3.15% 2.65% 30.7 0.16% 0.16% 34.4% 78.0% 66.7% 20.4 9.4% 55.6% 167 45.3%

2.09% 2.98% 25.8 0.41% 0.16% 46.8% 75.9% 64.5% 17.0 0.7% 70.5% 48 47.8%

5.92% 2.66% 22.1 0.14% 0.12% 40.9% 75.9% 64.0% 22.2 1.2% 83.5% 73 49.2%

11.41% 6.26% 29.8 1.13% 0.20% 43.4% 70.7% 60.5% 16.5 4.5% 80.2% 36 44.1%

1.96% 5.38% 28.7 0.43% 0.20% 17.8% 72.3% 58.0% 22.8 1.5% 14.5% 151 40.3%

13.19% 4.74% 27.3 0.47% 0.18% 31.6% 77.9% 60.0% 49.7 0.8% 75.2% 122 48.5%

4.98% 3.63% 27.9 0.49% 0.18% 30.8% 65.6% 55.0% 23.7 1.1% 58.3% 95 41.7%

11.90% 7.12% 14.8 1.48% 0.15% 28.2% 60.5% 51.0% 33.5 -- -- -- 41.7%

8.86% 5.29% 24.8 1.01% 0.26% 28.3% 78.8% 69.4% 19.3 1.2% 87.8% 130 37.1%

10.33% 4.89% 24.0 1.44% 0.19% 27.5% 71.9% 62.4% 36.7 2.7% 85.0% 100 42.1%

1.50% 2.37% 30.6 0.22% 0.20% 27.1% 76.4% 63.5% 18.0 1.5% 47.6% 115 46.6%

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics

Auto

B2B

Careers



Apparel

Interactive Video

Mobile Banners

Benchmarks for Europe, Middle East & Africa - H1 2017Performance Metrics by Format and Size



Expandable Banner




Average Dwell


Avg. Video

Duration (secs)


Panel Expansion Rate

Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.99% 0.60% 1.66% 25.7 0.14% 34.0% 79.0% 67.3% 18.0 1.0% 13.4% 1020.83% 0.50% 1.46% 24.6 0.14% 46.2% 79.6% 67.9% 18.3 -- -- --

300x250 0.58% 0.32% 0.79% 23.96 0.11% 35% 78.8% 65.8% 18.6 -- -- --728x90 0.59% 0.26% 1.03% 24.62 0.14% 63% 65.9% 52.8% 34.92 -- -- --160x600 0.54% 0.31% 1.81% 19.43 0.15% 67% 60.4% 48.1% 41.28 -- -- --

2.52% 1.66% 2.86% 36.8 0.25% 8.1% 70.7% 57.8% 10.5 1.0% 13.4% 102300x250 1.39% 0.88% 1.41% 37.8 0.07% 2.0% 73.5% 64.7% 9.7 0.7% 1.5% 60728x90 2.38% 1.45% 2.02% 43.5 0.07% 1.9% 58.3% 46.6% -- 1.3% 2.7% 61160x600 2.73% 1.60% 2.86% 31.2 0.04% 0.6% 36.2% 22.4% -- 1.5% 2.5% 42300x600 3.24% 1.82% 5.76% 18.1 0.18% 5.3% 61.5% 49.9% 11.0 1.2% 10.6% 72

4.55% 3.63% 3.36% 22.2 0.15% 8.1% 70.7% 57.8% 10.8 0.2% 16.0% 30-- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

1.65% 1.02% 2.03% 31.4 0.11% 46.2% 79.6% 67.9% 18.3 -- -- ---- -- -- -- 0.60% 96.6% 90.9% 84.9% -- -- -- --

8.14% 6.11% 3.33% 9.0 0.27% 82.6% 82.0% 62.1% 16.5 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

1.00% 2.02% 26.9 0.16% 0.15% 46.2% 76.9% 61.2% 19.0 0.7% 66.6% 66

0.48% 0.96% 23.1 0.12% 0.12% 11.3% 33.5% 10.0% 83.0 0.9% 17.2% 91

1.17% 3.52% 25.9 0.17% 0.11% 59.0% 84.6% 74.7% 12.1 0.3% 37.7% 207

0.09% 0.48% 16.1 0.04% 0.11% -- -- -- -- -- -- --

3.80% 4.51% 23.8 0.26% 0.13% 6.3% 63.1% 51.9% 19.1 1.4% 10.7% 98

1.26% 1.68% 17.3 0.20% 0.18% 14.0% 74.6% 60.2% 15.0 -- -- --

0.70% 8.20% 25.2 0.23% 0.27% 41.1% 81.0% 53.0% 10.3 -- -- --

2.02% 2.53% 29.5 0.17% 0.13% 48.8% 83.5% 73.2% 12.4 0.4% 16.8% 25

1.26% 2.98% 32.0 0.13% 0.12% 6.4% 80.3% 71.0% 18.2 0.8% 9.0% 93

2.82% 1.50% 28.1 0.23% 0.16% 48.1% 81.3% 69.7% 12.9 0.7% 5.7% 31

0.50% 1.16% 30.1 0.23% 0.14% 15.6% 87.6% 79.1% 13.7 0.1% 49.7% 208

2.12% 1.41% 22.1 0.16% 0.09% 25.6% 80.7% 60.9% 10.3 1.5% 45.6% 115

0.48% 1.38% 23.2 0.13% 0.12% 1.2% 54.4% 41.3% 10.7 1.3% 20.2% 163

0.99% 2.98% 26.4 0.39% 0.13% 7.8% 49.1% 33.7% 30.1 -- -- --

0.76% 1.65% 49.0 0.22% 0.14% 0.9% 35.8% 30.5% 16.5 0.3% 9.8% 34

2.56% 1.58% 39.5 0.12% 0.15% 19.2% 72.3% 58.7% 49.8 0.9% 4.3% 128

0.65% 1.00% 26.2 0.13% 0.12% 10.8% 64.4% 46.5% 20.2 0.5% 12.6% 199

0.61% 3.13% 15.9 0.15% 0.11% 30.1% 92.8% 88.1% 10.3 0.2% 7.9% 39

3.82% 5.62% 81.4 0.30% 0.08% 26.8% 34.5% 23.5% 16.6 0.0% 28.9% 97

1.40% 2.32% 44.6 0.50% 0.11% 7.1% 18.0% 11.9% 11.5 -- -- --

0.43% 1.67% 23.1 0.10% 0.12% 28.3% 76.2% 62.7% 12.9 0.9% 16.5% 39

Data Source

Market Definition North America market includes United States and Canada.


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics

HTML5 Polite with Video

Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for North America - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.66% 1.07% 3.30% 52.3 0.35% 48.5% 73.6% 60.6% 24.0 0.3% 58.2% 2110.95% 0.74% 1.98% 26.5 0.20% 63.6% 72.9% 58.4% 21.7 -- -- --

300x250 1.26% 1.02% 1.59% 25.22 0.21% 75% 72.6% 57.8% 22.1 -- -- --728x90 0.18% 0.15% 1.41% 24.60 0.08% 62% 65.0% 53.3% 19.29 -- -- --160x600 0.97% 0.61% 2.15% 27.30 0.15% 81% 56.6% 32.8% 14.89 -- -- --

3.20% 1.85% 4.87% 59.2 0.47% 26.1% 77.2% 71.0% -- 0.3% 58.2% 211300x250 5.37% 3.90% 1.94% 35.6 0.26% 0.0% 67.0% 54.4% -- 0.7% 15.6% 36728x90 3.20% 2.26% 3.20% 43.3 0.05% -- -- -- -- 2.2% 4.6% 60160x600 0.23% 0.19% 1.80% 28.9 0.08% -- -- -- -- 0.1% 0.2% 85300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.20% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.22% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.31% -- -- -- -- -- -- --Video Formats

1.38% 1.10% 2.17% 29.0 0.12% 63.6% 72.9% 58.4% 21.7 -- -- ---- -- -- -- 1.72% 91.0% 76.2% 67.8% -- -- -- --

24.32% 11.56% 8.71% 20.3 1.77% 74.5% 78.0% 66.4% 24.9 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

6.51% 2.34% 30.2 1.41% 0.16% 22.2% 68.0% 42.8% 24.7 0.1% 73.6% 121

1.19% 4.68% 61.0 0.38% 0.18% 25.6% 63.5% 60.4% 12.1 0.4% 41.4% 193

0.68% 6.59% 125.6 0.47% 0.29% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

1.98% 3.31% 68.3 0.24% 0.16% 70.3% 73.1% 59.0% 26.1 0.3% 70.2% 214

-- -- -- -- 0.37% -- -- -- -- -- -- --

1.09% 2.34% 28.7 0.34% 0.29% 3.7% 70.8% 56.8% 24.3 0.3% 19.9% 146

2.96% 3.67% 61.7 0.71% 0.57% 31.4% 68.6% 54.7% 16.5 0.3% 59.5% 107

0.85% 3.65% 39.0 0.18% 0.20% 51.0% 28.7% 24.6% 15.4 0.6% 83.7% 237

1.09% 2.29% 29.0 0.67% 0.57% 0.2% 42.6% 30.2% 17.1 0.1% 43.7% 96

0.39% 1.61% 21.5 0.08% 0.19% 14.2% 65.4% 54.7% 32.0 1.0% 60.2% 154

0.85% 3.20% 39.9 0.40% 0.22% 44.5% 87.5% 82.5% 14.3 0.9% 53.1% 291

3.79% 0.74% 22.1 0.14% 0.19% 0.1% 48.8% 33.0% 18.8 -- -- --

-- -- -- -- 0.58% -- -- -- -- -- -- --

1.70% 3.57% 23.0 0.38% 0.12% 12.5% 60.1% 51.0% 38.0 0.1% 39.9% 40

0.20% 4.25% 64.8 0.06% 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.31% -- -- -- -- -- -- --

4.70% 3.97% 72.2 0.22% 0.15% 3.6% 93.0% 89.6% 38.2 -- -- --

5.46% 4.79% 19.7 1.36% 0.29% 37.7% 88.4% 82.6% 17.6 0.0% 55.8% 84

0.84% 1.59% 27.5 0.10% 0.16% 0.0% 36.5% 23.2% 21.8 -- -- --

Data Source

Market Definition Latin America market includes Brasil, Chile, Mexico, Colombia, Florida (LATAM) and Argentina.


Services

Sports

Tech & Internet

Telecom

Travel


Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Latin America - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats4.14% 2.14% 3.26% 25.9 0.37% 39.0% 75.1% 62.4% 19.0 1.9% 55.4% 933.53% 1.71% 2.52% 27.3 0.18% 46.0% 76.0% 63.1% 18.7 -- -- --

300x250 2.79% 1.58% 1.19% 30.88 0.12% 50% 75.6% 62.5% 15.9 -- -- --728x90 1.35% 0.64% 0.97% 24.57 0.07% 45% 71.9% 52.7% 13.94 -- -- --160x600 0.17% 0.10% 1.63% 24.22 0.07% 15% 71.3% 59.8% 12.92 -- -- --

7.50% 4.52% 6.86% 23.2 1.37% 11.1% 60.3% 48.9% 5.6 1.9% 55.4% 93300x250 18.14% 9.05% 7.80% 31.1 1.18% 16.6% 62.5% 47.1% 6.0 5.7% 44.1% 123728x90 3.63% 2.27% 8.74% 22.8 0.47% 1.5% 57.3% 45.5% -- 1.8% 51.3% 65160x600 5.08% 2.62% 13.87% 13.4 0.96% 3.0% 59.2% 47.5% -- 1.7% 72.7% 29300x600 7.11% 3.81% 7.14% 28.9 0.47% 16.1% 85.2% 77.5% -- 2.8% 14.8% 116

13.29% 8.55% 11.02% 21.1 1.48% 11.1% 60.3% 48.9% 10.5 3.4% 53.3% 35-- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --Video Formats

7.59% 3.52% 2.67% 33.5 0.17% 46.1% 76.0% 63.2% 18.7 -- -- ---- -- -- -- 2.10% 96.3% 85.8% 85.5% -- -- -- --

14.40% 8.42% 6.02% 16.2 1.17% 85.1% 84.9% 66.3% 18.6 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

3.82% 3.62% 21.9 0.53% 0.21% 33.1% 72.6% 60.6% 17.8 1.3% 67.1% 96

3.64% 3.31% 24.7 0.32% 0.12% 34.0% 73.8% 59.1% 20.2 1.2% 43.8% 112

2.35% 2.49% 21.0 0.23% 0.09% 40.8% 77.3% 67.0% 16.1 0.3% 95.5% 92

-- -- -- -- 0.07% -- -- -- -- -- -- --

4.90% 2.63% 29.7 0.23% 0.14% 54.3% 74.7% 61.4% 16.7 0.9% 55.8% 93

4.35% 1.82% 27.5 0.69% 0.11% 16.2% 68.9% 51.1% 37.7 1.0% 6.0% 54

1.83% 3.72% 23.4 0.42% 0.18% 39.1% 77.9% 66.6% 22.2 4.8% 83.7% 117

3.05% 2.20% 31.0 0.20% 0.12% 44.5% 77.9% 66.4% 17.7 1.8% 41.6% 76

2.20% 3.07% 19.3 0.36% 0.07% 22.5% 76.9% 65.3% 25.9 1.5% 69.5% 61

6.48% 2.34% 37.3 0.23% 0.08% 37.6% 76.5% 63.4% 18.7 1.0% 47.6% 111

3.15% 2.65% 30.7 0.16% 0.16% 34.4% 78.0% 66.7% 20.4 9.4% 55.6% 167

2.14% 3.03% 25.7 0.42% 0.14% 46.7% 76.0% 64.6% 16.9 0.7% 70.5% 48

5.92% 2.66% 22.1 0.14% 0.12% 40.9% 75.9% 64.0% 22.2 1.2% 83.5% 73

12.08% 6.41% 29.2 1.20% 0.14% 40.8% 77.1% 66.4% 13.2 4.8% 79.6% 30

1.97% 5.42% 28.7 0.44% 0.20% 18.0% 72.3% 58.0% 22.8 1.5% 14.5% 151

13.24% 4.73% 27.2 0.43% 0.19% 31.7% 78.1% 60.1% 49.8 0.9% 74.0% 125

2.48% 3.10% 23.1 0.33% 0.15% 23.2% 80.0% 70.0% 16.2 1.7% 36.6% 44

12.01% 7.18% 14.8 1.49% 0.16% 28.2% 60.5% 51.0% 33.5 -- -- --

12.40% 6.16% 26.8 0.88% 0.10% 10.3% 64.8% 51.2% 13.0 2.4% 41.1% 106

7.57% 4.66% 21.8 1.20% 0.13% 12.6% 75.0% 64.0% 28.0 4.1% 70.6% 95

1.50% 2.37% 30.6 0.22% 0.21% 27.2% 76.4% 63.5% 18.0 1.5% 47.4% 114

Data Source

Market Definition


Services

Sports

Tech & Internet

Telecom

Travel


Europe market includes Poland, Spain, Italy, France, Netherlands, UK, Greece, Belgium, Germany, Sweden, Norway, Portugal, Denmark, Switzerland, Ireland, Austria, Finland, Romania, Russia,

Hungary, Cyprus, Bulgaria, Serbia, Macedonia, Lithuania, Estonia, Bosnia, Herzegovina, Malta, Croatia, CzechRepublic, Latvia and Slovenia

News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Europe - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats7.46% 2.63% 3.87% 36.5 0.64% 43.4% 60.0% 49.0% 33.9 0.2% 99.6% 1486.17% 1.86% 3.12% 42.0 0.12% 44.0% 53.6% 41.5% 34.3 -- -- --

300x250 1.15% 0.83% 0.96% 26.96 0.11% 17% 66.9% 52.1% 23.2 -- -- --728x90 0.64% 0.54% 1.57% 18.20 0.07% 53% 68.0% 53.9% 26.05 -- -- --160x600 0.20% 0.16% 1.72% 24.94 0.09% 73% 63.4% 44.2% 23.06 -- -- --

10.80% 4.63% 4.57% 22.0 1.90% 42.3% 74.8% 66.1% -- 0.2% 99.6% 148300x250 1.22% 0.62% 0.86% 48.5 0.32% 0.0% 53.2% 39.0% -- 0.2% 41.4% 170728x90 6.35% 3.49% 1.66% 39.8 0.05% 13.6% 72.2% 65.3% -- 3.4% 58.4% 149160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 0.72% 0.33% 3.76% 22.6 0.08% 2.0% 82.8% 76.1% -- 0.2% 0.3% 92

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.25% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.17% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.28% -- -- -- -- -- -- --Video Formats

17.32% 4.69% 6.24% 50.5 0.11% 44.0% 53.6% 41.5% 34.3 -- -- ---- -- -- -- 5.66% 98.2% 82.8% 71.3% -- -- -- --

25.08% 12.83% 36.29% 18.6 8.41% 92.4% 81.4% 68.5% 21.4 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

32.56% 2.39% 20.4 0.82% 0.26% 25.0% 78.1% 58.0% 43.5 0.0% 82.7% 61

5.55% 2.79% 30.6 0.32% 0.19% 38.4% 46.5% 34.6% 34.9 0.3% 88.4% 168

-- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.48% -- -- -- -- -- -- --

3.42% 4.47% 52.1 0.16% 0.20% 51.1% 44.9% 30.9% 50.8 -- -- --

36.97% 8.73% 51.9 0.20% 0.09% 69.3% 31.5% 18.2% 41.6 -- -- --

2.18% 2.37% 24.2 0.18% 0.40% 24.1% 53.3% 35.0% 19.7 0.0% 72.7% 177

4.62% 5.89% 51.1 0.13% 0.24% 34.8% 62.4% 50.2% 24.5 -- -- --

1.07% 2.75% 42.9 0.11% 0.17% 18.8% 52.1% 41.4% 17.9 0.8% 49.3% 199

-- -- -- -- 0.41% -- -- -- -- -- -- --

-- -- -- -- 0.57% -- -- -- -- -- -- --

0.92% 1.50% 31.3 0.26% 0.24% 50.4% 66.2% 49.8% 22.0 -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --

0.61% 0.81% 22.9 0.11% 0.21% 0.8% 55.1% 35.5% 22.6 -- -- --

9.98% 5.26% 33.9 3.35% 0.15% 17.7% 48.5% 38.2% 28.1 0.2% 107.9% 39

16.55% 6.08% 39.3 1.25% 0.30% 58.8% 44.6% 33.2% 34.9 -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

4.02% 4.11% 20.7 1.19% 0.38% 52.4% 82.5% 74.2% 20.8 0.0% 131.9% 137

14.87% 5.27% 27.1 1.82% 0.41% 37.0% 71.3% 62.1% 38.5 0.0% 113.8% 107

-- -- -- -- 0.13% -- -- -- -- -- -- --

Data Source

Market Definition Middle East & Africa market includes Turkey, Israel, South Africa, Egypt and Dubai.


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Middle East & Africa - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.69% 0.44% 1.49% 29.7 0.11% 37.6% 85.1% 76.6% 14.3 0.4% 66.8% 2920.47% 0.38% 1.22% 28.8 0.11% 47.2% 85.0% 76.4% 14.7 -- -- --

300x250 0.67% 0.54% 0.70% 25.75 0.11% 46% 81.8% 71.1% 18.0 -- -- --728x90 0.18% 0.15% 0.60% 23.50 0.05% 49% 80.6% 68.8% 13.35 -- -- --160x600 0.18% 0.15% 1.23% 25.88 0.10% 53% 78.9% 66.0% 12.94 -- -- --

3.37% 1.21% 2.46% 27.7 0.22% 15.0% 86.3% 78.5% 47.7 0.4% 66.8% 292300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 6.33% 3.32% 5.35% 11.6 0.15% 2.6% 18.5% 12.6% -- 3.2% 13.7% 13

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.09% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.10% -- -- -- -- -- -- --728x90 -- -- -- -- 0.05% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --Video Formats

2.19% 1.73% 3.13% 38.9 0.10% 47.2% 85.0% 76.4% 14.7 -- -- ---- -- -- -- 0.77% 92.5% 93.9% 87.1% -- -- -- --

5.52% 3.40% 0.22% 13.5 0.03% 75.8% 90.3% 71.6% 23.1 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.89% 1.37% 23.0 0.15% 0.15% 36.9% 72.8% 59.0% 12.6 -- -- --

0.21% 1.33% 29.7 0.09% 0.09% 9.3% 83.1% 72.4% 10.1 0.5% 88.1% 314

0.19% 2.79% 25.0 0.17% 0.34% -- -- -- -- -- -- --

0.11% 0.57% 25.5 0.08% 0.07% -- -- -- -- -- -- --

5.20% 1.02% 23.4 0.36% 0.08% 42.7% 54.9% 33.7% 20.1 0.0% 78.0% 69

-- -- -- -- 0.09% -- -- -- -- -- -- --

0.26% 2.87% 25.0 0.21% 0.16% -- -- -- -- -- -- --

2.29% 3.88% 36.3 0.18% 0.20% 47.1% 86.8% 78.8% 13.7 0.0% 15.4% 98

0.65% 1.72% 26.6 0.13% 0.06% 0.2% 51.7% 29.9% 9.4 -- -- --

0.67% 1.13% 41.3 0.09% 0.05% 37.4% 73.8% 58.1% 20.5 -- -- --

1.80% 0.53% 43.1 0.17% 0.08% 0.0% 32.9% 22.0% 12.6 -- -- --

1.37% 1.09% 35.7 0.06% 0.11% 20.4% 75.8% 67.1% 12.2 -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

0.61% 0.53% 27.1 0.33% 0.04% 0.6% 52.4% 39.5% 88.4 -- -- --

1.17% 2.21% 21.9 0.09% 0.12% -- -- -- -- -- -- --

1.02% 1.67% 22.7 0.10% 0.12% 51.5% 72.7% 59.8% 12.7 3.8% 52.1% 133

1.98% 0.63% 25.1 0.06% 0.11% 16.9% 84.9% 71.8% 25.9 -- -- --

0.25% 1.10% 22.2 0.08% 0.12% 1.5% 69.8% 55.5% 8.2 0.0% 8.9% 22

-- -- -- -- 0.04% -- -- -- -- -- -- --

-- -- -- -- 0.36% -- -- -- -- -- -- --

0.27% 1.33% 41.0 0.14% 0.06% 70.6% 88.8% 82.7% 13.2 -- -- --

Data Source

Market Definition Australia and New Zealand market includes Australia and New Zealand.


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Australia and New Zealand - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.05% 1.33% 2.10% 28.1 0.58% 40.3% 73.9% 61.2% 21.4 1.3% 83.3% 771.44% 0.99% 1.40% 34.1 0.44% 41.0% 72.8% 60.9% 23.1 -- -- --

300x250 1.47% 1.01% 0.75% 37.51 0.29% 39% 62.0% 46.3% 25.7 -- -- --728x90 0.83% 0.70% 0.97% 90.55 0.77% -- -- -- -- -- -- --160x600 0.66% 0.40% 8.18% 8.14 0.66% -- -- -- -- -- -- --

6.33% 3.73% 6.49% 19.3 1.59% 39.0% 76.2% 61.8% -- 1.3% 83.3% 77300x250 10.25% 6.87% 11.25% 16.2 2.64% 21.6% 57.8% 46.5% -- 0.9% 61.5% 20728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 4.12% 1.80% 6.55% 26.3 0.44% 38.5% 71.1% 58.8% -- 1.3% 104.5% 68

4.01% 2.75% 6.27% 16.0 0.83% 39.0% 76.2% 61.8% 17.9 2.4% 86.7% 42-- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.11% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --Video Formats

12.20% 7.41% 2.83% 45.8 0.38% 38.1% 63.8% 48.8% 24.3 -- -- ---- -- -- -- 1.18% 101.4% 78.2% 74.3% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

3.54% 2.77% 26.8 1.21% 0.47% 40.0% 77.7% 69.7% 20.1 0.2% 80.1% 47

-- -- -- -- 0.19% -- -- -- -- -- -- --

0.13% 2.96% 17.1 0.10% 0.04% 68.6% 62.2% 47.2% 20.0 -- -- --

8.66% 3.68% 34.1 0.98% 0.15% 23.3% 58.3% 38.6% 16.4 4.6% 85.0% 89

2.99% 1.32% 103.4 1.08% 0.14% 35.6% 79.0% 69.1% 40.4 -- -- --

6.24% 3.66% 32.5 0.31% 0.23% 60.9% 60.5% 44.3% 24.3 -- -- --

-- -- -- -- 0.50% -- -- -- -- -- -- --

4.60% 7.32% 36.6 0.60% 0.08% 48.0% 72.7% 60.1% 25.8 -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

2.48% 1.50% 24.3 1.02% 0.13% 41.3% 83.5% 76.3% 16.0 1.8% 97.6% 64

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --

1.04% 1.46% 55.2 0.73% 0.50% 39.9% 85.4% 61.8% 23.8 0.1% 71.4% 36

2.48% 5.19% 12.1 0.09% 0.05% 16.4% 67.5% 54.6% 19.7 -- -- --

0.38% 9.89% 16.2 0.24% 0.07% 0.9% 43.1% 31.2% 19.5 -- -- --

0.39% 0.84% 32.8 0.33% 0.07% -- -- -- -- -- -- --

4.80% 6.53% 44.4 0.65% 0.15% 46.8% 53.6% 38.6% 35.7 -- -- --

Data Source

Market Definition East Asia market includes Taiwan, China, Japan, Hong Kong and Korea.


Services

Tech & Internet

Telecom

Travel


Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial


Corporate

Electronics

B2B

Apparel

Interactive Video



Auto

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for East Asia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.43% 0.90% 2.26% 34.7 0.43% 27.8% 65.6% 53.1% 33.9 2.0% 41.9% 741.12% 0.71% 1.59% 43.6 0.43% 31.5% 66.1% 53.5% 34.6 -- -- --

300x250 1.32% 0.80% 1.47% 43.76 0.39% 21% 69.1% 54.8% 31.0 -- -- --728x90 0.32% 0.25% 1.38% 30.58 0.23% 9% 84.1% 76.8% 25.41 -- -- --160x600 0.28% 0.27% 1.99% 28.72 0.20% 9% 55.5% 43.8% 10.39 -- -- --

3.88% 2.76% 7.13% 27.0 0.57% 10.0% 59.1% 47.2% -- 2.0% 41.9% 74300x250 3.34% 2.63% 7.56% 18.2 0.43% 7.1% 55.4% 37.6% -- 2.1% 32.9% 71728x90 6.45% 4.18% 5.75% 71.7 0.28% 6.7% 45.7% 32.7% -- 3.6% 28.0% 78160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 5.57% 3.90% 8.29% 21.0 0.40% 1.5% 58.8% 53.0% -- 3.5% 57.8% 118

0.50% 0.42% 6.50% 13.8 0.22% 10.0% 59.1% 47.2% -- 0.2% 38.0% 35-- -- -- -- 0.26% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.20% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 0.32% -- -- -- -- -- -- --Video Formats

9.97% 4.11% 4.15% 48.5 0.31% 31.5% 66.1% 53.5% 34.6 -- -- ---- -- -- -- 4.24% 93.2% 76.6% 68.4% -- -- -- --

30.20% 11.12% 10.15% 11.1 2.53% 58.8% 69.6% 52.6% 20.6 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell



Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

8.64% 3.44% 30.6 0.81% 0.33% 26.4% 75.4% 63.1% 26.0 0.2% 15.5% 31

1.86% 3.73% 19.3 0.30% 0.23% 37.6% 69.8% 58.1% 24.3 2.4% 40.0% 66

0.81% 2.79% 32.1 0.12% 0.15% 69.5% 83.0% 74.3% 23.4 2.4% 36.9% 138

-- -- -- -- 0.09% -- -- -- -- -- -- --

6.01% 3.15% 46.2 0.46% 0.37% 24.7% 63.7% 52.5% 36.0 3.0% 59.0% 61

1.12% 0.91% 16.9 0.16% 0.19% 30.6% 59.2% 48.2% 39.7 0.1% 74.8% 110

1.00% 1.77% 42.3 0.54% 0.24% 20.8% 72.9% 61.5% 49.8 2.8% 40.8% 99

1.07% 2.81% 34.6 0.28% 0.40% 63.7% 41.3% 25.6% 16.1 -- -- --

2.17% 4.12% 19.8 0.29% 0.18% 40.8% 71.7% 47.7% 43.5 1.2% 44.7% 39

8.53% 4.58% 24.6 0.43% 0.24% 16.7% 62.7% 22.2% 45.1 -- -- --

1.91% 3.53% 35.0 0.30% 0.22% 40.8% 62.1% 48.7% 37.3 3.0% 90.0% 224

-- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 1.78% -- -- -- -- -- -- --

-- -- -- -- 0.29% -- -- -- -- -- -- --

12.92% 5.26% 87.1 0.38% 0.42% 27.4% 64.6% 50.1% 27.6 7.5% 16.1% 88

1.25% 6.42% 9.7 0.27% 0.17% 26.4% 62.0% 47.2% 26.7 0.5% 31.1% 17

-- -- -- -- 0.10% -- -- -- -- -- -- --

0.59% 1.89% 42.1 0.43% 0.13% 25.8% 39.2% 30.3% 8.6 -- -- --

0.78% 1.81% 39.5 0.54% 0.47% -- -- -- -- 1.5% 57.7% 24

0.36% 1.47% 33.7 0.17% 0.20% 7.5% 59.8% 48.8% 13.2 0.1% 43.6% 223

Data Source

Market Definition South Asia market includes Thailand, Pakistan, Azerbaijan, Malaysia, Singapore, India, Indonesia, the Philippines and Vietnam.


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for South Asia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats3.02% 1.88% 3.12% 19.8 0.59% 20.2% 66.1% 59.7% 15.3 0.1% 55.6% 1002.31% 1.84% 1.57% 23.0 0.15% 23.6% 89.0% 82.6% 16.7 -- -- --

300x250 3.35% 2.67% 0.99% 23.64 0.14% 10% 71.7% 56.1% 23.2 -- -- --728x90 0.15% 0.12% 1.66% 23.46 0.05% -- -- -- -- -- -- --160x600 0.32% 0.32% 3.07% 21.48 0.18% -- -- -- -- -- -- --

2.23% 1.26% 3.60% 14.2 0.43% 17.9% 45.5% 39.2% -- 0.1% 55.6% 100300x250 5.87% 3.27% 3.73% 18.5 0.72% -- -- -- -- 0.5% 41.6% 9728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.15% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.29% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- 16.7 -- -- ---- -- -- -- 5.59% 77.2% 57.8% 51.4% -- -- -- --

39.67% 16.27% 28.07% 29.1 14.11% 77.3% 56.5% 46.0% 34.4 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell

Time (secs) Rich Media CTR

Standard Banner

CTR Started Rate 50% Played Rate Fully Played Rate

Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.09% -- -- -- -- -- -- --

1.49% 3.41% 18.8 0.43% 0.16% 24.6% 64.7% 62.1% 11.8 0.0% 48.4% 68

-- -- -- -- 0.33% -- -- -- -- -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

1.22% 3.52% 20.9 0.48% 0.15% 20.4% 72.2% 58.7% 31.0 -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --

-- -- -- -- 0.52% -- -- -- -- -- -- --

2.83% 3.56% 19.6 0.33% 0.10% -- -- -- -- 0.7% 92.3% 193

1.50% 3.31% 23.6 0.50% 0.12% 6.3% 66.3% 48.0% 14.8 -- -- --

1.15% 3.60% 20.2 0.37% 0.07% -- -- -- -- 0.1% 55.7% 14

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

5.25% 4.59% 15.2 1.42% 0.20% 4.5% 72.8% 58.5% 16.9 0.0% 55.3% 82

-- -- -- -- 0.09% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Retail

Health & Beauty

Entertainment

Financial


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Argentina - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.68% 0.43% 1.48% 29.7 0.11% 37.3% 85.2% 76.8% 14.4 0.4% 67.6% 2970.47% 0.38% 1.22% 28.9 0.11% 47.2% 85.0% 76.4% 14.7 -- -- --

300x250 0.66% 0.54% 0.70% 25.77 0.11% 46% 81.8% 71.1% 18.0 -- -- --728x90 0.19% 0.15% 0.60% 23.42 0.05% 49% 80.6% 68.8% 13.35 -- -- --160x600 0.19% 0.15% 1.24% 26.02 0.10% 53% 78.9% 66.0% 12.94 -- -- --

3.33% 1.13% 2.28% 26.6 0.19% 13.1% 87.2% 80.5% 47.7 0.4% 67.6% 297300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 6.33% 3.32% 5.35% 11.6 0.15% 2.6% 18.5% 12.6% -- 3.2% 13.7% 13.1

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.09% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.09% -- -- -- -- -- -- --728x90 -- -- -- -- 0.05% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

2.18% 1.73% 3.12% 38.9 0.10% 47.2% 85.0% 76.4% 14.7 -- -- ---- -- -- -- 0.77% 92.4% 93.9% 87.1% -- -- -- --

5.78% 3.59% 0.21% 12.9 0.03% 75.7% 90.7% 71.6% 22.9 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.89% 1.37% 23.0 0.15% 0.15% 36.9% 72.8% 59.0% 12.6 -- -- --

0.21% 1.33% 29.7 0.09% 0.09% 9.3% 83.1% 72.4% 10.1 0.5% 88.1% 314

0.19% 2.79% 25.0 0.17% 0.34% -- -- -- -- -- -- --

0.11% 0.57% 25.5 0.08% 0.07% -- -- -- -- -- -- --

5.20% 1.02% 23.4 0.36% 0.08% 42.7% 54.9% 33.7% 20.1 0.0% 78.0% 69

-- -- -- -- 0.09% -- -- -- -- -- -- --

0.26% 2.87% 25.0 0.21% 0.16% -- -- -- -- -- -- --

2.11% 3.64% 34.5 0.15% 0.20% 46.2% 87.2% 79.6% 14.0 0.0% 13.9% 130

0.88% 2.07% 26.9 0.16% 0.06% 0.2% 51.7% 29.9% 9.4 -- -- --

0.67% 1.13% 41.3 0.09% 0.05% 37.4% 73.8% 58.1% 20.5 -- -- --

2.00% 0.53% 43.0 0.18% 0.08% 0.0% 32.9% 22.0% 12.6 -- -- --

1.37% 1.09% 35.8 0.06% 0.10% 20.2% 75.7% 67.0% 12.2 -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

0.61% 0.53% 27.1 0.33% 0.04% 0.6% 52.4% 39.5% 88.4 -- -- --

1.34% 1.89% 23.1 0.08% 0.12% -- -- -- -- -- -- --

1.01% 1.61% 23.4 0.10% 0.12% 51.5% 72.7% 59.8% 12.7 4.7% 59.1% 146

1.91% 0.60% 25.2 0.06% 0.11% 4.5% 88.8% 81.0% 13.8 -- -- --

0.25% 1.10% 22.2 0.08% 0.12% 1.5% 69.8% 55.5% 8.2 0.0% 8.9% 22

-- -- -- -- 0.04% -- -- -- -- -- -- --

-- -- -- -- 1.23% -- -- -- -- -- -- --

0.27% 1.33% 41.0 0.14% 0.06% 70.6% 88.8% 82.7% 13.2 -- -- --

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


News & Media

Restaurant

Retail


Health & Beauty

Medical

Entertainment

Financial

Gaming


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Australia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.20% 0.95% 1.92% 25.6 0.17% 35.7% 72.8% 56.7% 13.0 -- -- --1.08% 0.88% 1.83% 26.1 0.16% 35.2% 73.1% 56.8% 13.1 -- -- --

300x250 0.86% 0.78% 0.92% 23.94 0.13% 31% 72.9% 58.4% 12.8 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --Video Formats

1.88% 1.57% 1.88% 27.2 0.14% 35.2% 73.1% 56.8% 13.1 -- -- ---- -- -- -- 1.75% 96.3% 75.6% 69.0% -- -- -- --

17.96% 15.76% 5.03% 11.5 0.51% 87.1% 83.3% 64.4% 15.9 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

Data Source


Retail

Electronics

Auto




Interactive VideoIn-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Austria - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats3.67% 2.28% 2.55% 28.1 0.34% 49.5% 80.6% 60.8% 13.7 0.9% 45.8% 743.21% 2.01% 2.05% 26.4 0.30% 45.3% 77.8% 53.9% 14.4 -- -- --

300x250 1.65% 1.44% 1.13% 39.55 0.35% 35% 70.7% 8.8% 12.8 -- -- --728x90 3.18% 3.01% 1.11% 35.25 0.12% 42% 68.0% 0.9% 14.80 -- -- --160x600 0.08% 0.07% 1.37% 24.78 0.07% -- -- -- -- -- -- --

13.17% 7.88% 13.11% 35.4 1.33% 67.3% 88.8% 81.0% -- 0.9% 45.8% 74300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.15% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.16% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.25% -- -- -- -- -- -- --Video Formats

20.22% 12.41% 3.69% 23.3 0.56% 45.3% 77.8% 53.9% 14.4 -- -- ---- -- -- -- 0.99% 98.7% 86.1% 80.7% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

0.85% 2.13% 24.4 0.21% 0.23% 66.7% 67.9% 52.5% 15.0 -- -- --

3.62% 1.70% 33.6 0.39% 0.15% 43.4% 76.6% 31.8% 12.2 -- -- --

0.59% 2.46% 38.7 0.45% 0.12% -- -- -- -- -- -- --

0.21% 1.49% 26.1 0.15% -- -- -- -- -- -- -- --

8.57% 5.32% 19.8 0.18% 0.14% 51.5% 81.2% 69.0% 15.2 -- -- --

0.46% 3.04% 20.0 0.38% 0.12% -- -- -- -- -- -- --

0.28% 1.86% 22.1 0.22% 0.26% 0.4% 72.7% 52.9% 24.7 -- -- --

1.12% 2.21% 49.5 0.11% 0.09% 66.3% 87.4% 82.8% 7.7 -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --

1.37% 0.83% 40.9 0.98% 0.24% -- -- -- -- -- -- --

Data Source


Telecom


Services

News & Media

Retail

Health & Beauty

Entertainment

Financial

Gaming


Electronics


Auto

Apparel

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Belgium - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.10% 0.75% 3.94% 67.5 0.16% 49.9% 73.8% 60.8% 25.1 0.5% 60.1% 2870.37% 0.34% 2.32% 24.9 0.12% 66.2% 72.5% 57.8% 22.4 -- -- --

300x250 0.55% 0.50% 1.86% 22.37 0.12% 78% 72.4% 57.6% 22.3 -- -- --728x90 0.08% 0.09% 1.28% 22.24 0.05% -- -- -- -- -- -- --160x600 0.20% 0.21% 2.08% 21.95 0.16% -- -- -- -- -- -- --

3.21% 1.88% 5.92% 78.3 0.21% 27.6% 80.0% 74.6% -- 0.5% 60.1% 287300x250 5.85% 4.88% 0.65% 22.2 0.02% 0.0% 67.0% 54.4% -- 0.2% 0.3% 51728x90 8.39% 5.96% 5.83% 53.8 0.06% -- -- -- -- 5.9% 12.4% 60160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.17% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.27% -- -- -- -- -- -- --Video Formats

0.88% 0.84% 2.05% 25.7 0.10% 66.2% 72.5% 57.8% 22.4 -- -- ---- -- -- -- 1.64% 88.9% 78.5% 69.5% -- -- -- --

28.82% 13.73% 6.69% 18.4 1.01% 79.4% 81.8% 72.0% 24.1 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.10% -- -- -- -- -- -- --

0.63% 4.97% 85.1 0.21% 0.17% 69.7% 30.7% 20.9% 14.6 0.6% 35.7% 301

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

1.83% 3.83% 72.4 0.12% 0.11% 71.6% 73.1% 58.9% 26.2 -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

1.14% 3.08% 22.0 0.26% 0.16% 3.7% 70.8% 56.8% 24.3 -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

0.33% 3.84% 44.2 0.15% 0.15% 58.5% 26.7% 22.8% 15.0 -- -- --

0.16% 1.51% 22.9 0.06% 0.17% 14.2% 65.4% 54.7% 32.0 -- -- --

0.61% 3.58% 50.9 0.18% 0.10% 46.0% 87.8% 83.0% 14.3 1.0% 58.7% 299

-- -- -- -- 0.25% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

5.25% 3.92% 82.2 0.20% 0.14% 0.1% 68.7% 57.3% 17.3 -- -- --

-- -- -- -- 0.05% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Retail


Health & Beauty

Medical

Entertainment

Financial

Corporate

Electronics

Careers

Interactive Video


Apparel

Auto

B2B



In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Brazil - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.22% 0.15% 0.94% 20.5 0.09% 36.0% 30.6% 25.4% 66.9 0.1% 35.3% 360.17% 0.13% 0.89% 20.9 0.08% 47.2% 28.7% 23.9% 68.1 -- -- --

300x250 0.12% 0.10% 0.72% 22.45 0.08% 46% 0.6% 0.4% 97.8 -- -- --728x90 0.08% 0.07% 0.81% 17.56 0.07% 50% 7.6% 5.8% 102.30 -- -- --160x600 0.18% 0.17% 1.21% 24.15 0.14% 56% 0.1% 0.1% 107.14 -- -- --

7.29% 4.37% 7.36% 13.8 1.34% 7.0% 72.5% 55.5% -- 0.1% 35.3% 36300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 0.56% 0.33% 3.38% 21.9 0.03% 0.1% 60.9% 49.6% -- 0.2% 0.3% 92.1

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.11% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --Video Formats

3.14% 2.81% 1.78% 37.0 0.21% 47.2% 28.7% 23.9% 68.1 -- -- ---- -- -- -- 0.72% 97.3% 86.4% 79.2% -- -- -- --

4.86% 3.02% 0.91% 14.0 0.06% 86.9% 85.9% 69.8% 20.8 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.18% -- -- -- -- -- -- --

0.12% 0.85% 19.9 0.08% 0.12% 38.9% 4.7% 3.7% 99.1 -- -- --

0.35% 1.15% 27.8 0.17% 0.05% -- -- -- -- -- -- --

-- -- -- -- 0.07% -- -- -- -- -- -- --

0.17% 1.01% 19.5 0.10% 0.14% -- -- -- -- -- -- --

0.41% 2.47% 23.8 0.20% 0.12% 0.0% 28.8% 13.5% 66.3 -- -- --

11.73% 2.68% 18.5 2.56% 0.20% 33.1% 77.7% 63.5% 8.1 0.1% 49.4% 7

-- -- -- -- 0.04% -- -- -- -- -- -- --

1.63% 2.08% 23.3 1.25% 0.16% 53.2% 67.3% 57.0% 10.7 -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.35% -- -- -- -- -- -- --

2.28% 4.51% 18.9 0.21% 0.06% -- -- -- -- -- -- --

Data Source


Services

Sports

Telecom

Travel


Retail

Health & Beauty

Medical

Entertainment

Financial



Auto

B2B

Apparel

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Canada - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.23% 1.47% 2.44% 18.6 0.52% 21.6% 68.0% 52.5% 24.3 0.3% 107.7% 201.37% 0.97% 1.33% 26.9 0.19% 23.0% 68.2% 52.5% 24.5 -- -- --

300x250 1.82% 1.32% 1.12% 26.34 0.20% 31% 67.3% 51.5% 24.2 -- -- --728x90 1.00% 0.84% 1.71% 19.95 0.09% 53% 68.0% 53.9% 26.05 -- -- --160x600 0.21% 0.17% 2.01% 25.89 0.11% 73% 63.4% 44.2% 23.07 -- -- --

9.99% 5.14% 11.20% 11.0 3.98% 6.8% 61.5% 54.1% -- 0.3% 107.7% 20300x250 3.95% 1.84% 1.56% 87.7 1.17% 0.0% 52.2% 41.1% -- 0.5% 15.8% 17728x90 0.41% 0.26% 0.71% 32.0 0.21% 0.0% 56.8% 45.9% -- 0.1% 13.9% 13160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 2.97% 1.26% 2.82% 36.1 0.37% 13.0% 83.3% 76.7% -- 1.0% 1.6% 70.2

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.45% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.35% -- -- -- -- -- -- --728x90 -- -- -- -- 0.20% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.51% -- -- -- -- -- -- --Video Formats

3.41% 2.28% 2.52% 29.6 0.39% 23.0% 68.2% 52.5% 24.5 -- -- ---- -- -- -- 2.42% 99.3% 83.3% 80.8% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

2.01% 2.61% 26.3 0.66% 0.28% 0.1% 22.1% 14.7% 76.7 -- -- --

1.12% 1.84% 22.9 0.44% 0.18% 11.3% 68.2% 55.1% 25.0 0.7% 55.8% 44

-- -- -- -- 0.14% -- -- -- -- -- -- --

7.76% 1.54% 41.1 0.68% 0.31% -- -- -- -- -- -- --

3.60% 3.29% 16.1 0.52% 0.30% -- -- -- -- -- -- --

1.68% 1.69% 24.5 0.18% 0.62% 1.8% 79.5% 68.3% 28.4 -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.37% -- -- -- -- -- -- --

-- -- -- -- 1.64% -- -- -- -- -- -- --

-- -- -- -- 0.38% -- -- -- -- -- -- --

6.14% 3.11% 33.4 1.04% 0.81% 52.6% 65.7% 48.5% 23.8 -- -- --

16.83% 4.46% 15.6 5.45% 0.26% 7.5% 83.1% 76.4% 15.2 0.1% 112.7% 17

-- -- -- -- 0.22% -- -- -- -- -- -- --

1.31% 2.19% 27.3 0.40% 0.37% 5.0% 70.2% 58.9% 17.0 0.1% 0.1% 183

-- -- -- -- 0.44% -- -- -- -- -- -- --

-- -- -- -- 0.19% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Entertainment

Financial

Gaming

Retail


Health & Beauty

B2B

Apparel


Corporate

Electronics


Auto




Expandable Banner


Mobile Banners

Benchmarks for Dubai - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats4.75% 2.84% 3.35% 26.6 0.40% 43.2% 75.1% 63.1% 16.4 2.9% 50.1% 674.06% 2.31% 2.75% 28.2 0.28% 46.3% 76.0% 63.8% 16.7 -- -- --

300x250 3.76% 1.84% 1.66% 43.49 0.13% 52% 76.7% 64.3% 15.6 -- -- --728x90 0.24% 0.26% 1.31% 20.46 0.09% 5% 83.8% 73.5% 8.19 -- -- --160x600 0.17% 0.10% 2.05% 23.42 0.08% 0% 65.3% 47.9% 45.79 -- -- --

9.66% 6.48% 6.69% 24.7 1.23% 18.7% 57.1% 47.5% -- 2.9% 50.1% 67300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 12.40% 6.58% 6.86% 34.9 0.24% 19.5% 66.2% 55.1% -- 6.4% 26.1% 127.9

13.33% 8.57% 11.06% 21.1 1.49% 18.7% 57.1% 47.5% 10.5 3.4% 53.5% 35-- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.14% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.07% -- -- -- -- -- -- --

-- -- -- -- 0.27% -- -- -- -- -- -- --Video Formats

5.67% 3.12% 2.69% 35.9 0.24% 46.6% 76.2% 64.0% 16.7 -- -- ---- -- -- -- 2.19% 95.3% 83.7% 77.7% -- -- -- --

19.56% 11.26% 10.92% 17.7 1.64% 84.6% 80.5% 65.7% 21.7 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.04% 4.21% 16.0 0.70% 0.34% 33.0% 70.7% 59.0% 17.8 2.0% 53.3% 58

3.33% 3.14% 26.3 0.12% 0.09% 27.0% 80.4% 68.3% 15.2 3.0% 18.8% 65

0.39% 3.05% 19.0 0.09% 0.07% 56.6% 89.4% 82.4% 17.0 -- -- --

11.05% 2.61% 48.5 0.27% 0.10% 61.7% 75.4% 59.7% 13.6 0.2% 59.1% 32

1.20% 2.72% 33.3 0.17% 0.15% 68.9% 81.6% 71.0% 23.4 -- -- --

2.09% 2.16% 21.2 0.10% 0.06% 47.0% 78.2% 67.3% 13.0 -- -- --

3.78% 1.66% 32.5 0.17% 0.10% 33.7% 76.5% 61.2% 15.9 3.2% 24.3% 92

-- -- -- -- 0.05% -- -- -- -- -- -- --

0.67% 2.00% 40.0 0.18% 0.09% 52.8% 76.8% 66.0% 16.5 -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

11.40% 8.22% 29.1 0.89% 0.11% 19.6% 59.0% 49.1% 17.2 6.7% 71.1% 24

2.30% 2.13% 20.7 0.61% 0.71% 19.2% 52.4% 39.8% 14.6 -- -- --

0.95% 1.53% 20.3 0.12% 0.27% 34.8% 83.4% 74.4% 14.9 -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

3.25% 1.64% 25.2 0.09% 0.06% 62.0% 75.4% 61.4% 23.8 -- -- --

Data Source



Health & Beauty

Medical

Services

News & Media

Retail

Telecom

Travel


B2B

Apparel

Financial

Gaming


Electronics


Auto




Expandable Banner


Mobile Banners

Benchmarks for France - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.09% 1.38% 5.13% 23.3 0.46% 39.6% 69.3% 56.7% 29.1 3.1% 46.0% 601.21% 0.64% 4.00% 23.4 0.27% 38.3% 78.2% 65.4% 19.7 -- -- --

300x250 2.01% 0.93% 1.08% 17.69 0.13% 47% 74.9% 62.5% 14.7 -- -- --728x90 1.15% 0.21% 1.16% 19.76 0.10% 52% 83.2% 72.3% 13.32 -- -- --160x600 0.39% 0.14% 2.20% 19.62 0.09% -- -- -- -- -- -- --

5.45% 4.20% 8.29% 25.1 1.20% 46.8% 33.3% 21.4% 5.6 3.1% 46.0% 60300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 2.29% 1.82% 23.40% 3.9 1.44% -- -- -- -- 0.4% 128.3% 36160x600 2.72% 2.27% 19.30% 8.5 1.44% -- -- -- -- 0.8% 108.4% 28.1300x600 1.21% 0.90% 6.79% 26.5 0.85% 0.2% 64.1% 48.0% -- 0.1% 0.1% 146.3

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

5.33% 3.53% 5.89% 29.6 0.20% 38.3% 78.2% 65.4% 19.7 -- -- ---- -- -- -- 1.88% 98.7% 89.1% 85.5% -- -- -- --

23.13% 13.85% 16.08% 15.3 4.80% 85.2% 89.6% 77.2% 16.0 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

0.78% 5.10% 33.9 0.22% 0.08% 46.5% 68.5% 53.1% 17.3 -- -- --

1.91% 7.04% 14.6 0.50% 0.13% 75.9% 85.6% 76.5% 9.8 2.2% 57.8% 26

14.87% 2.03% 38.7 0.18% 0.12% 53.5% 38.5% 19.5% 53.8 -- -- --

1.59% 6.73% 16.3 0.79% 0.09% 59.1% 57.4% 41.7% 15.0 0.0% 36.4% 121

-- -- -- -- 0.12% -- -- -- -- -- -- --

1.21% 4.09% 21.7 0.54% 0.31% 13.1% 90.9% 84.4% 13.5 1.3% 126.0% 57

3.09% 5.41% 23.3 0.48% 0.14% 32.7% 81.3% 68.6% 28.0 0.3% 61.5% 76

0.68% 5.39% 19.4 0.28% 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

0.47% 6.46% 25.4 0.29% 0.20% -- -- -- -- -- -- --

1.05% 6.65% 26.7 0.35% 0.13% 30.5% 55.1% 45.1% 45.8 0.5% 16.2% 70

1.06% 0.94% 18.1 0.91% 0.11% 67.6% 13.1% 0.6% 124.2 -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

11.88% 2.77% 31.3 1.50% 0.11% -- -- -- -- 14.6% 30.0% 83

-- -- -- -- 0.12% -- -- -- -- -- -- --

Data Source


News & Media

Restaurant

Retail

Services

Sports

Tech & Internet

Telecom

Travel


Health & Beauty

Medical

Entertainment

Financial

Gaming

B2B

Apparel


Corporate

Electronics


Auto




Expandable Banner


Mobile Banners

Benchmarks for Germany - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats5.12% 2.04% 4.64% 23.8 0.23% 44.6% 71.6% 58.3% 30.1 0.1% 109.3% 895.36% 2.07% 2.94% 26.8 0.07% 44.5% 72.5% 59.1% 31.0 -- -- --

300x250 0.69% 0.27% 0.87% 15.87 0.04% 43% 67.2% 53.2% 49.6 -- -- --728x90 0.04% 0.03% 1.07% 17.88 0.04% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

7.49% 3.49% 19.56% 11.2 1.78% 51.0% 62.4% 50.9% -- 0.1% 109.3% 89300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.09% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.08% -- -- -- -- -- -- --728x90 -- -- -- -- 0.03% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.26% -- -- -- -- -- -- --Video Formats

15.10% 5.79% 5.90% 31.1 0.12% 44.5% 72.5% 59.1% 31.0 -- -- ---- -- -- -- -- -- -- -- -- -- -- --

59.17% 20.01% 39.53% 23.6 12.75% 91.5% 65.8% 54.5% 25.0 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

1.68% 11.41% 20.5 0.44% 0.24% 39.4% 69.1% 54.9% 20.1 -- -- --

5.07% 9.40% 12.8 0.25% 0.14% 21.2% 70.4% 58.9% 28.1 0.0% 135.2% 86

-- -- -- -- 0.30% -- -- -- -- -- -- --

16.48% 9.82% 31.3 0.51% 0.16% 48.8% 69.0% 54.3% 24.5 0.1% 104.7% 101

2.48% 15.56% 10.9 2.13% 0.15% 0.2% 44.9% 36.6% 32.8 -- -- --

1.89% 9.04% 15.1 0.46% 0.19% 64.8% 83.0% 73.1% 16.6 -- -- --

0.44% 1.49% 25.3 0.07% 0.04% 48.4% 74.2% 64.5% 56.3 -- -- --

18.38% 5.39% 43.2 0.06% 0.12% 26.6% 63.6% 50.7% 46.3 -- -- --

5.05% 11.13% 16.0 0.69% 0.13% 55.2% 65.0% 48.5% 34.1 0.0% 122.5% 53

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

9.35% 7.29% 27.3 0.48% 0.08% 51.7% 61.5% 46.1% 85.2 -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.25% -- -- -- -- -- -- --

19.34% 4.56% 29.5 0.34% 0.11% 45.1% 83.3% 73.7% 28.1 0.1% 102.7% 72

-- -- -- -- 0.20% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Financial

Gaming

News & Media

Retail

Health & Beauty

Medical

Electronics

Auto

Careers

Apparel

Entertainment






Expandable Banner


Mobile Banners

Benchmarks for Greece - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats3.44% 1.41% 3.55% 24.2 0.53% 26.6% 70.6% 56.7% 25.5 0.5% 62.5% 543.20% 1.10% 2.58% 25.1 0.38% 29.3% 72.1% 58.1% 26.0 -- -- --

300x250 3.79% 1.18% 1.61% 26.72 0.29% 23% 70.3% 55.2% 25.1 -- -- --728x90 0.17% 0.13% 1.52% 22.55 0.15% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

6.19% 4.11% 8.76% 18.1 1.73% 12.1% 51.6% 38.8% -- 0.5% 62.5% 54300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.17% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 0.29% -- -- -- -- -- -- --Video Formats

11.03% 2.90% 2.36% 26.9 0.14% 29.3% 72.1% 58.1% 26.0 -- -- ---- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.47% 3.74% 19.6 0.96% 0.22% 34.7% 78.5% 67.4% 15.4 -- -- --

-- -- -- -- 0.19% -- -- -- -- -- -- --

-- -- -- -- 0.37% -- -- -- -- -- -- --

0.61% 1.60% 25.1 0.38% 0.24% 78.8% 57.5% 41.9% 31.4 -- -- --

-- -- -- -- 0.50% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

19.89% 7.11% 22.7 2.60% 0.30% 52.6% 62.5% 49.4% 51.8 -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --

1.40% 3.14% 13.3 0.55% 0.50% 19.6% 79.4% 68.1% 16.1 -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

-- -- -- -- 0.05% -- -- -- -- -- -- --

Data Source


Health & Beauty

Medical

Restaurant

Retail

Telecom

Travel


Entertainment

Financial


Electronics



Auto

Interactive Video


Apparel

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Hong Kong - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.15% 1.47% 7.50% 13.4 0.51% 23.9% 69.4% 56.5% 23.4 0.7% 43.6% 453.33% 2.18% 2.69% 35.1 0.25% 24.4% 70.4% 57.7% 23.4 -- -- --

300x250 11.23% 7.18% 1.55% 44.46 0.40% 28% 71.7% 58.3% 25.5 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

1.85% 1.28% 8.78% 10.9 0.59% 20.4% 60.9% 45.5% -- 0.7% 43.6% 45300x250 1.85% 1.40% 9.78% 9.4 0.46% 21.3% 56.6% 37.7% -- 0.9% 37.4% 50728x90 1.48% 0.94% 3.77% 22.3 0.20% -- -- -- -- 0.8% 42.9% 60160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 1.39% 1.07% 9.89% 13.2 0.42% 4.0% 58.5% 53.0% -- 0.5% 49.9% 86.5

0.49% 0.42% 6.50% 13.7 0.22% 20.4% 60.9% 45.5% -- 0.2% 37.9% 36-- -- -- -- 0.28% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.25% -- -- -- -- -- -- --728x90 -- -- -- -- 0.12% -- -- -- -- -- -- --160x600 -- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.28% -- -- -- -- -- -- --Video Formats

5.05% 3.33% 1.83% 38.0 0.22% 24.4% 70.4% 57.7% 23.4 -- -- ---- -- -- -- 7.68% 100.1% 89.2% 85.5% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

11.09% 2.34% 31.8 0.62% 0.83% 34.3% 74.1% 61.0% 25.5 -- -- --

2.61% 11.44% 10.2 0.62% 0.30% 15.6% 62.2% 52.2% 22.6 1.2% 43.5% 44

1.03% 11.96% 13.1 0.46% 0.18% 74.5% 84.0% 75.6% 16.4 -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.55% -- -- -- -- -- -- --

4.86% 16.48% 12.5 0.58% 0.41% 26.5% 40.4% 25.4% 74.7 0.2% 75.1% 109

1.33% 5.71% 25.9 0.40% 0.20% 21.8% 73.2% 59.9% 27.8 0.2% 39.3% 65

-- -- -- -- 0.30% -- -- -- -- -- -- --

1.34% 8.18% 9.9 0.29% 0.18% 25.6% 68.0% 53.1% 26.1 0.9% 44.5% 35

-- -- -- -- 0.40% -- -- -- -- -- -- --

-- -- -- -- 0.52% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

13.01% 2.52% 55.6 0.23% 0.49% 42.2% 66.7% 51.0% 24.1 -- -- --

1.24% 6.64% 9.3 0.26% 0.20% 62.7% 68.6% 53.0% 29.3 0.6% 30.3% 10

-- -- -- -- 0.67% -- -- -- -- -- -- --

0.33% 1.31% 35.9 0.11% 0.10% 9.0% 59.8% 48.8% 13.2 -- -- --

Data Source



Health & Beauty

Medical

Services

Restaurant

Retail

Telecom

Travel


Entertainment

Financial


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for India - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.80% 1.96% 1.49% 33.9 0.41% 25.3% 64.2% 52.8% 18.5 -- -- --2.31% 1.63% 1.13% 34.6 0.29% 19.8% 57.2% 43.6% 20.9 -- -- --

300x250 3.16% 2.22% 0.88% 44.44 0.40% 20% 57.2% 43.6% 20.9 -- -- --728x90 0.15% 0.12% 1.95% 20.72 0.04% -- -- -- -- -- -- --160x600 1.08% 0.52% 2.16% 29.23 0.32% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.34% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.25% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 2.43% 98.5% 80.9% 75.1% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.42% -- -- -- -- -- -- --

2.95% 1.57% 30.7 0.52% 0.41% 25.3% 64.2% 52.8% 18.5 -- -- --

2.08% 0.43% 43.8 0.16% 0.35% -- -- -- -- -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.62% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

Data Source


Health & Beauty


Electronics

Telecom

Travel



Auto

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Indonesia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.07% 0.94% 1.39% 26.3 0.13% 45.4% 78.2% 57.7% 16.3 -- -- --0.98% 0.84% 1.36% 25.2 0.13% 44.1% 77.2% 55.6% 16.6 -- -- --

300x250 1.19% 0.97% 0.83% 25.79 0.13% 39% 75.3% 51.9% 16.9 -- -- --728x90 0.10% 0.15% 1.10% 21.14 0.06% 47% 80.3% 68.8% 8.66 -- -- --160x600 0.13% 0.10% 2.18% 23.77 0.09% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.25% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.21% -- -- -- -- -- -- --728x90 -- -- -- -- 0.18% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --Video Formats

4.77% 3.75% 1.93% 34.0 0.13% 44.1% 77.2% 55.6% 16.6 -- -- ---- -- -- -- -- -- -- -- -- -- -- --

8.07% 5.37% 0.26% 31.0 0.04% 75.0% 84.7% 57.2% 23.0 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

0.11% 1.36% 23.7 0.09% 0.14% 0.1% 83.6% 70.0% 19.2 -- -- --

0.68% 1.74% 26.1 0.10% -- 54.4% 85.9% 74.7% 8.9 -- -- --

1.12% 1.39% 26.4 0.14% 0.28% 46.5% 77.9% 57.1% 16.6 -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

Data Source


Travel


Entertainment

Gaming



Auto

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Ireland - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats4.05% 0.62% 1.28% 34.0 0.04% 28.3% 89.2% 73.5% 72.0 1.7% 77.3% 1743.28% 0.39% 1.34% 34.7 0.04% 29.8% 90.6% 68.6% 81.8 -- -- --

300x250 0.02% 0.02% 0.88% 30.90 0.02% 69% 84.2% 75.4% 13.2 -- -- --728x90 0.04% 0.03% 0.97% 17.11 0.03% -- -- -- -- -- -- --160x600 0.09% 0.06% 1.60% 30.52 0.06% 13% 29.8% 20.1% 12.46 -- -- --

3.37% 1.69% 0.58% 18.1 0.01% 25.9% 83.0% 75.4% -- 1.7% 77.3% 174300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 7.52% 3.76% 0.95% 18.8 0.00% 25.9% 83.0% 75.4% -- 3.8% 74.8% 155160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.20% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.17% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 2.41% 96.7% 86.7% 65.3% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

18.29% 2.17% 31.2 0.08% 0.05% 28.9% 92.6% 49.7% 98.6 -- -- --

0.41% 1.14% 33.6 0.03% 0.22% 68.9% 84.2% 75.4% 13.2 1.8% 79.5% 175

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --

Data Source


News & Media

Restaurant

Financial

Gaming


Interactive Video



Auto

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Israel - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats4.15% 2.42% 3.22% 19.8 0.67% 32.2% 74.6% 62.6% 15.8 1.6% 30.4% 702.37% 1.65% 2.36% 24.6 0.18% 53.3% 76.2% 64.4% 15.0 -- -- --

300x250 2.68% 1.93% 1.74% 24.62 0.12% 58% 77.5% 65.9% 13.3 -- -- --728x90 0.24% 0.21% 0.87% 33.96 0.20% -- -- -- -- -- -- --160x600 0.12% 0.11% 2.12% 25.80 0.09% -- -- -- -- -- -- --

6.86% 3.59% 4.57% 16.2 1.35% 6.4% 56.5% 43.2% 11.0 1.6% 30.4% 70300x250 23.13% 11.63% 8.77% 27.7 1.63% 18.5% 63.3% 47.8% -- 7.4% 52.3% 136728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

2.86% 2.06% 2.47% 23.6 0.15% 53.3% 76.2% 64.4% 15.0 -- -- ---- -- -- -- 1.95% 94.5% 84.7% 77.4% -- -- -- --

19.08% 12.18% 11.46% 17.6 3.52% 80.7% 81.4% 63.8% 16.6 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.77% 2.19% 24.3 0.35% 0.17% 36.8% 75.1% 63.9% 16.2 0.2% 69.0% 123

3.59% 3.23% 15.4 0.75% 0.14% 17.4% 70.2% 55.7% 18.7 1.0% 19.4% 51

-- -- -- -- 0.09% -- -- -- -- -- -- --

2.61% 3.70% 19.8 0.35% 0.13% 62.5% 76.4% 64.7% 13.7 0.4% 40.6% 65

3.76% 0.61% 12.7 0.94% 0.12% 3.6% 79.0% 65.7% 20.3 0.4% 3.0% 22

9.40% 6.08% 36.9 1.43% 0.31% 32.0% 69.8% 57.1% 18.9 11.3% 49.0% 270

4.16% 3.61% 32.9 0.68% 0.09% 35.2% 71.5% 59.4% 17.4 1.2% 33.1% 60

-- -- -- -- 0.06% -- -- -- -- -- -- --

30.94% 9.32% 22.9 0.83% 0.22% 8.7% 49.5% 43.9% 19.0 15.3% 66.3% 112

1.80% 3.11% 19.3 0.69% 0.16% 26.8% 74.1% 61.7% 15.1 0.1% 56.3% 9

22.64% 3.71% 15.3 0.31% 0.20% 37.7% 81.0% 70.4% 29.7 -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

3.33% 8.90% 7.7 1.48% 0.17% 31.9% 81.9% 73.7% 9.6 0.2% 63.0% 17

3.56% 2.66% 16.2 0.96% 0.13% 3.7% 59.2% 47.4% 23.9 0.5% 8.5% 22

2.32% 2.01% 34.0 0.72% 0.29% 22.3% 80.2% 70.3% 21.5 0.4% 8.7% 133

3.78% 4.44% 14.0 1.76% 0.14% 7.0% 82.9% 70.7% 23.1 1.8% 34.6% 11

Data Source



Health & Beauty

Medical

Services

News & Media

Retail

Telecom

Travel


B2B

Apparel

Entertainment

Gaming


Corporate

Electronics


Auto




Expandable Banner


Mobile Banners

Benchmarks for Italy - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.65% 0.46% 1.97% 22.7 0.31% 63.9% 69.0% 53.9% 18.6 1.1% 104.7% 930.50% 0.39% 1.29% 25.7 0.29% 61.3% 74.2% 59.6% 13.5 -- -- --

300x250 0.50% 0.40% 0.67% 37.83 0.32% 26% 68.5% 52.6% 7.8 -- -- --728x90 0.12% 0.11% 1.34% 16.45 0.09% -- -- -- -- -- -- --160x600 0.69% 0.42% 8.51% 7.84 0.68% -- -- -- -- -- -- --

3.03% 1.69% 12.38% 18.3 0.47% 64.7% 67.4% 52.2% -- 1.1% 104.7% 93300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 4.48% 1.86% 6.38% 24.2 0.46% 43.6% 71.6% 59.2% -- 1.4% 125.4% 63.5

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.08% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.08% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.04% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

4.92% 3.00% 5.52% 22.6 0.14% 61.3% 74.2% 59.6% 13.5 -- -- ---- -- -- -- 1.42% 99.3% 79.0% 73.2% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

3.25% 7.53% 18.9 0.28% 0.12% 66.7% 69.8% 55.9% 13.5 -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --

0.30% 7.23% 17.1 0.22% 0.04% 68.6% 62.2% 47.2% 20.0 -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.04% -- -- -- -- -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

1.03% 6.94% 24.6 0.44% 0.13% 71.3% 70.9% 55.9% 11.1 0.0% 164.0% 63

0.99% 11.82% 11.0 0.16% 0.05% 5.3% 21.0% 13.9% 7.1 -- -- --

-- -- -- -- 0.07% -- -- -- -- -- -- --

0.39% 0.83% 32.8 0.33% 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


B2B

Apparel

Health & Beauty

Financial


Corporate


Auto




Expandable Banner


Mobile Banners

Benchmarks for Japan - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats3.17% 2.15% 3.11% 55.5 0.50% 7.9% 50.3% 38.4% 21.9 2.4% 41.2% 531.59% 0.98% 2.16% 23.4 0.26% 13.8% 51.8% 39.6% 22.9 -- -- --

300x250 1.82% 1.04% 0.78% 25.78 0.18% 3% 35.1% 26.4% 46.3 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

5.75% 4.10% 4.21% 84.8 0.80% 1.5% 34.8% 25.8% -- 2.4% 41.2% 53300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.24% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.24% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.26% -- -- -- -- -- -- --Video Formats

5.43% 3.48% 3.88% 33.6 0.31% 13.8% 51.8% 39.6% 22.9 -- -- ---- -- -- -- 1.91% 96.2% 76.9% 70.6% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

14.82% 3.75% 32.1 0.36% 0.32% 33.0% 58.0% 48.8% 47.8 -- -- --

3.00% 2.93% 47.0 0.50% 0.20% 3.3% 19.9% 11.5% 53.3 2.2% 85.6% 39

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.25% -- -- -- -- -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 0.19% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

-- -- -- -- 0.60% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.46% -- -- -- -- -- -- --

-- -- -- -- 0.36% -- -- -- -- -- -- --

Data Source


Retail

Health & Beauty

Telecom


Services

Tech & Internet

Financial


Corporate

Electronics

Restaurant


Auto

Interactive Video


Apparel

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Malaysia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.96% 1.76% 2.32% 30.1 0.49% 51.1% 73.2% 59.6% 15.7 0.5% 61.6% 592.18% 1.27% 1.51% 36.3 0.25% 57.1% 74.1% 61.3% 15.8 -- -- --

300x250 1.98% 1.26% 0.81% 36.49 0.23% 57% 79.9% 65.6% 13.4 -- -- --728x90 0.51% 0.41% 0.82% 44.96 0.11% 62% 65.0% 53.3% 19.29 -- -- --160x600 15.48% 8.54% 1.92% 68.43 0.10% 81% 56.6% 32.8% 14.89 -- -- --

6.63% 4.11% 6.54% 18.8 1.94% 11.1% 45.3% 6.7% -- 0.5% 61.6% 59300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.25% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.29% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.33% -- -- -- -- -- -- --Video Formats

4.63% 2.65% 3.25% 41.6 0.19% 57.1% 74.1% 61.3% 15.8 -- -- ---- -- -- -- 3.81% 90.6% 78.7% 69.8% -- -- -- --

16.31% 10.23% 18.97% 22.8 3.27% 84.0% 73.8% 55.5% 27.6 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

5.45% 2.07% 34.0 1.15% 0.16% 20.3% 64.4% 35.4% 24.0 -- -- --

1.10% 3.91% 11.1 0.38% 0.18% 33.2% 92.4% 84.7% 18.6 -- -- --

1.29% 0.74% 25.6 1.20% 0.22% -- -- -- -- -- -- --

2.16% 1.13% 48.8 0.17% 0.24% 24.1% 76.4% 64.3% 17.7 -- -- --

-- -- -- -- 0.36% -- -- -- -- -- -- --

6.56% 3.28% 39.4 0.21% 0.84% 67.9% 70.8% 56.9% 15.9 -- -- --

-- -- -- -- 0.27% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- 0.26% -- -- -- -- -- -- --

11.05% 7.95% 8.2 7.33% 0.26% 28.6% 89.0% 82.6% 9.2 -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.52% -- -- -- -- -- -- --

1.60% 2.45% 32.8 0.57% 0.13% 34.7% 75.6% 67.1% 13.2 -- -- --

-- -- -- -- 0.19% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.83% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Financial

Gaming

Restaurant

Retail


Health & Beauty

Medical

Electronics

Auto

B2B

Apparel

Entertainment






Expandable Banner


Mobile Banners

Benchmarks for Mexico - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats2.86% 1.77% 2.36% 24.0 0.22% 39.6% 72.5% 57.6% 13.7 0.0% 149.8% 1132.77% 1.73% 1.87% 23.9 0.18% 39.8% 72.4% 57.4% 13.7 -- -- --

300x250 3.46% 2.78% 0.76% 35.28 0.18% 33% 64.7% 50.4% 9.5 -- -- --728x90 0.24% 0.22% 1.08% 21.83 0.06% 47% 71.8% 52.1% 9.51 -- -- --160x600 0.08% 0.07% 1.77% 23.74 0.07% -- -- -- -- -- -- --

3.22% 1.70% 8.54% 25.5 0.83% 34.6% 83.1% 71.8% -- 0.0% 149.8% 113300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.07% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --Video Formats

4.13% 3.67% 2.66% 19.6 0.17% 39.8% 72.4% 57.4% 13.7 -- -- ---- -- -- -- 1.08% 94.7% 88.5% 82.9% -- -- -- --

2.80% 1.84% 2.82% 14.6 0.88% 85.2% 94.0% 68.7% 18.7 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

2.24% 3.91% 20.3 0.27% 0.09% 62.4% 71.1% 54.6% 18.0 -- -- --

2.37% 1.62% 26.0 0.16% 0.17% 1.3% 57.5% 43.9% 32.7 -- -- --

0.47% 2.43% 18.6 0.15% 0.15% 76.9% 81.0% 67.9% 13.3 -- -- --

0.93% 2.36% 21.2 0.25% 0.27% 17.3% 82.8% 71.7% 15.5 -- -- --

0.42% 2.20% 22.3 0.11% 0.19% 0.0% 41.5% 31.3% 24.5 -- -- --

2.75% 4.98% 27.6 1.48% 0.11% -- -- -- -- 0.0% 174.6% 145

0.90% 1.71% 19.5 0.19% 0.20% 71.3% 71.8% 51.3% 15.4 -- -- --

0.64% 6.42% 23.3 0.33% 0.17% 59.6% 86.0% 74.7% 12.8 -- -- --

27.38% 1.14% 47.5 0.50% 0.30% 22.6% 77.7% 63.9% 15.1 -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.34% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Gaming

Retail


Health & Beauty

Travel

Electronics

Auto

Entertainment

Financial







Expandable Banner


Mobile Banners

Benchmarks for Netherlands - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.11% 0.80% 2.12% 30.0 0.21% 59.7% 81.4% 68.0% 9.8 -- -- --0.60% 0.42% 1.29% 23.0 0.10% 33.7% 81.3% 67.7% 25.9 -- -- --

300x250 1.17% 0.82% 0.70% 24.76 0.09% 70% 84.1% 70.1% 27.7 -- -- --728x90 0.07% 0.05% 0.65% 27.11 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.17% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.07% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- 25.9 -- -- ---- -- -- -- 0.50% 99.7% 89.9% 85.3% -- -- -- --

3.40% 1.88% 0.32% 16.5 0.03% 76.9% 87.0% 71.1% 24.8 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

0.10% 0.89% 25.0 0.07% 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.30% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

Data Source


Services

Tech & Internet

Telecom

Travel


Entertainment

Financial


Electronics

Retail


Health & Beauty

Careers

Interactive Video



Auto

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for New Zealand - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats9.58% 4.86% 4.19% 68.4 0.37% 7.1% 62.3% 48.3% 41.8 6.8% 29.1% 1116.44% 2.75% 2.19% 28.6 0.18% 7.4% 69.4% 54.7% 46.3 -- -- --

300x250 8.17% 3.28% 1.26% 31.76 0.19% 5% 71.6% 57.2% 54.2 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

16.65% 9.72% 8.83% 92.8 0.81% 6.4% 45.7% 33.5% -- 6.8% 29.1% 111300x250 19.52% 8.88% 5.00% 86.9 0.93% 2.3% 49.4% 37.3% -- 3.7% 27.6% 77728x90 14.34% 8.93% 9.92% 91.1 0.55% 7.5% 43.0% 31.1% -- 7.3% 25.0% 122160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.22% -- -- -- -- -- -- --728x90 -- -- -- -- 0.13% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

8.19% 3.26% 2.53% 30.7 0.16% 7.4% 69.4% 54.7% 46.3 -- -- ---- -- -- -- 5.29% 96.7% 38.2% 29.6% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.22% -- -- -- -- -- -- --

5.24% 3.04% 74.1 0.25% 0.21% 3.1% 67.4% 51.6% 27.4 7.3% 20.4% 115

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.16% -- -- -- -- -- -- --

16.68% 8.98% 112.5 0.65% 0.16% 13.6% 56.4% 45.1% 41.2 -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

Data Source



Retail

Financial


Corporate

Electronics

Telecom


Auto

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Pakistan - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats4.37% 2.88% 5.66% 16.4 1.52% 1.2% 13.9% 8.9% 8.0 0.0% 99.0% 332.68% 2.08% 3.97% 21.3 0.14% 0.2% 36.4% 25.8% 18.9 -- -- --

300x250 7.65% 5.96% 0.80% 20.54 0.12% 0% 58.7% 45.5% 15.2 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

8.39% 4.87% 9.83% 11.6 4.55% 2.3% 11.6% 7.1% -- 0.0% 99.0% 33300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.11% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.07% -- -- -- -- -- -- --

-- -- -- -- 0.27% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 2.15% 97.7% 79.4% 67.8% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

7.64% 4.76% 18.3 6.17% -- 0.1% 69.2% 63.1% 12.1 0.0% 88.7% 11

2.50% 9.58% 13.5 1.66% 0.14% 0.6% 8.4% 5.5% 5.3 -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

0.74% 4.14% 21.9 0.07% 0.10% 0.1% 47.5% 35.1% 8.9 -- -- --

0.13% 5.83% 23.8 0.09% 0.07% -- -- -- -- -- -- --

2.69% 4.56% 18.6 1.72% 0.17% 0.1% 77.1% 53.7% 59.0 -- -- --

-- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

Data Source


Health & Beauty

Medical

Tech & Internet

Retail

Telecom

Travel


Entertainment

Financial


Electronics



Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Poland - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats5.31% 3.15% 6.94% 18.4 1.02% 49.6% 68.6% 56.3% 24.1 0.7% 88.4% 574.76% 2.82% 2.98% 29.4 0.14% 53.2% 66.9% 54.4% 24.3 -- -- --

300x250 1.80% 1.24% 1.32% 25.87 0.11% 49% 71.0% 59.1% 19.7 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

6.74% 4.00% 14.09% 14.2 2.69% 35.4% 72.9% 61.6% -- 0.7% 88.4% 57300x250 9.23% 5.38% 17.01% 17.7 1.34% 26.0% 57.1% 44.9% -- 2.7% 42.1% 12728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 13.29% 7.89% 9.01% 42.3 0.36% -- -- -- -- 6.3% 17.7% 77.1

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.30% -- -- -- -- -- -- --Video Formats

9.47% 5.60% 3.32% 39.9 0.12% 53.2% 66.9% 54.4% 24.3 -- -- ---- -- -- -- 4.07% 98.4% 81.9% 76.4% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

4.94% 5.23% 18.5 1.81% 0.18% 49.3% 72.2% 61.6% 15.8 0.0% 85.7% 86

3.38% 4.23% 37.5 0.42% 0.12% 45.2% 70.7% 59.1% 31.8 0.7% 90.0% 94

4.89% 4.64% 27.2 0.27% 0.15% 52.3% 63.8% 51.0% 19.7 2.0% 57.3% 94

9.60% 5.48% 17.0 0.80% 0.52% 43.8% 76.8% 65.9% 24.3 0.7% 54.2% 23

11.50% 8.60% 13.8 3.19% 0.10% 49.8% 63.8% 50.5% 44.4 0.4% 81.0% 43

-- -- -- -- 0.07% -- -- -- -- -- -- --

19.93% 16.93% 6.4 1.48% 0.15% 49.7% 59.9% 42.4% 26.4 0.1% 95.2% 8

1.73% 2.97% 19.9 0.13% 0.09% 64.6% 73.1% 62.0% 17.8 -- -- --

1.65% 3.24% 36.1 0.34% 0.22% 87.9% 42.7% 23.1% 62.8 -- -- --

4.64% 9.55% 14.7 0.69% 0.15% 57.9% 70.8% 59.0% 13.2 0.8% 74.3% 70

10.39% 11.58% 16.0 1.12% 0.14% 55.2% 69.2% 56.4% 21.0 1.8% 61.1% 43

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

4.44% 14.22% 6.9 3.33% 0.11% 50.7% 72.3% 60.3% 24.0 0.1% 109.7% 8

-- -- -- -- 0.15% -- -- -- -- -- -- --

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


Entertainment

Financial


Restaurant

Retail


Health & Beauty

Medical


Auto

Interactive Video


Apparel

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Portugal - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats10.89% 5.35% 3.70% 29.1 0.49% 21.0% 75.0% 62.7% 27.4 0.5% 112.3% 12310.10% 4.23% 3.35% 22.2 0.19% 35.9% 77.7% 65.8% 24.8 -- -- --

300x250 12.15% 4.86% 0.90% 22.56 0.22% 15% 73.8% 62.1% 35.8 -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

11.30% 6.03% 3.89% 33.1 0.69% 4.4% 50.1% 34.1% -- 0.5% 112.3% 123300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.24% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.19% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

12.54% 5.24% 3.86% 29.9 0.21% 35.9% 77.7% 65.8% 24.8 -- -- ---- -- -- -- 2.31% 100.0% 80.3% 72.9% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- -- -- -- -- -- -- -- --

11.69% 2.99% 51.8 0.29% 0.14% 35.2% 56.9% 41.7% 64.6 1.7% 132.8% 113

0.86% 9.59% 16.1 0.18% 0.16% 0.9% 66.6% 55.9% 22.7 0.6% 19.3% 66

0.43% 7.77% 11.2 0.26% 0.11% -- -- -- -- -- -- --

19.88% 4.51% 13.7 0.30% 0.20% 36.5% 67.3% 50.7% 39.1 0.1% 106.1% 133

-- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

18.24% 5.66% 32.7 0.40% 0.60% 55.0% 75.1% 61.6% 26.3 0.9% 146.8% 143

-- -- -- -- 0.17% -- -- -- -- -- -- --

4.38% 1.96% 19.7 0.71% 0.27% 1.4% 44.0% 32.4% 28.2 0.0% 95.2% 107

Data Source


Services

News & Media

Restaurant

Retail

Telecom


Electronics

Apparel

Health & Beauty

Medical

Financial






Expandable Banner


Mobile Banners

Benchmarks for Romania - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.71% 0.58% 3.50% 30.9 0.22% 46.8% 88.0% 81.6% 18.1 0.3% 60.8% 200.62% 0.53% 3.41% 31.5 0.15% 48.5% 87.9% 81.5% 18.1 -- -- --

300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

5.64% 3.29% 5.88% 14.1 3.99% 10.5% 92.5% 90.1% -- 0.3% 60.8% 20300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 1.83% 1.06% 5.08% 18.8 0.10% 0.7% 25.1% 17.3% -- 0.8% 1.0% 39.6

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.08% -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --Video Formats

2.04% 1.79% 4.77% 44.2 0.15% 48.5% 87.9% 81.5% 18.1 -- -- ---- -- -- -- -- -- -- -- -- -- -- --

12.91% 9.47% 17.14% 15.5 3.33% 92.8% 85.8% 72.3% 15.5 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

0.22% 4.26% 26.4 0.14% -- 30.7% 73.9% 59.9% 23.2 -- -- --

-- -- -- -- 0.35% -- -- -- -- -- -- --

2.52% 4.84% 22.8 0.66% 0.11% 44.3% 89.3% 82.8% 10.4 0.0% 78.4% 19

5.93% 7.93% 15.4 0.32% 0.16% 2.9% 21.3% 14.1% 6.1 3.2% 3.9% 31

Data Source



Retail

Health & Beauty

Entertainment


Auto

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Russia - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.91% 0.67% 1.99% 39.6 0.21% 22.4% 71.0% 49.1% 36.1 1.2% 33.1% 2100.80% 0.54% 1.75% 31.5 0.23% 40.2% 72.5% 50.1% 37.1 -- -- --

300x250 0.47% 0.38% 1.49% 34.81 0.09% 32% 70.7% 39.1% 46.0 -- -- --728x90 0.10% 0.08% 1.92% 22.53 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

1.75% 1.58% 3.11% 70.4 0.07% 1.6% 26.1% 19.6% -- 1.2% 33.1% 210300x250 2.14% 2.06% 2.58% 96.2 0.02% 0.0% 71.4% 51.9% -- 2.0% 2.5% 130728x90 0.14% 0.07% 2.36% 18.9 0.01% 0.0% 56.4% 39.3% -- 0.1% 0.1% 138160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 2.70% 2.57% 4.65% 77.4 0.04% 0.1% 65.9% 52.4% -- 2.6% 3.2% 136.7

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.19% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.16% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

7.48% 6.25% 4.02% 44.9 0.17% 40.2% 72.5% 50.1% 37.1 -- -- ---- -- -- -- 1.37% 97.7% 76.6% 69.6% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

19.14% 13.88% 27.4 0.66% 0.87% 46.6% 81.7% 67.8% 38.2 -- -- --

4.09% 1.37% 34.7 0.14% 0.14% 55.1% 56.6% 41.5% 25.3 -- -- --

0.38% 1.99% 40.5 0.09% 0.12% -- -- -- -- 3.9% 4.9% 133

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.44% -- -- -- -- -- -- --

-- -- -- -- 0.07% -- -- -- -- -- -- --

14.13% 11.57% 39.1 0.36% 0.10% 43.1% 62.0% 51.1% 36.7 -- -- --

0.57% 1.19% 39.5 0.14% 0.12% 32.8% 75.3% 45.7% 47.5 -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

2.95% 8.08% 27.0 0.24% 0.44% 20.2% 70.5% 59.0% 15.3 -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

0.91% 1.44% 39.7 0.42% 0.23% 0.0% 62.6% 44.5% 49.6 0.1% 42.8% 228

Data Source


Travel


Tech & Internet

Financial


Corporate

Electronics

Retail


Health & Beauty


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Singapore - H1 2017Performance Metrics by Format and Size


Interaction Rate

Impressions with

Any Interaction Dwell Rate

Average Dwell

Time (secs) CTR Started Rate 50% Played Rate Fully Played Rate

Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.70% 0.57% 5.37% 51.1 0.25% 1.2% 76.1% 63.5% 13.5 0.3% 46.6% 3621.29% 0.95% 1.24% 20.8 0.08% 2.4% 71.4% 56.4% 22.1 -- -- --

300x250 2.39% 1.78% 0.74% 24.28 0.08% 2% 67.0% 50.9% 18.3 -- -- --728x90 0.13% 0.11% 1.56% 12.63 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

0.67% 0.60% 6.48% 49.9 0.29% 0.9% 79.4% 68.5% -- 0.3% 46.6% 362300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 0.43% 0.21% 3.88% 21.4 0.05% 0.1% 67.5% 55.5% -- 0.1% 0.2% 112.5

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.19% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

4.43% 3.20% 2.52% 33.7 0.16% 2.4% 71.4% 56.4% 22.1 -- -- ---- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

1.24% 2.80% 28.5 0.18% 0.10% 5.9% 72.4% 57.8% 21.2 -- -- --

1.05% 2.12% 24.5 0.08% 0.22% 13.4% 80.8% 70.5% 5.8 0.5% 22.4% 46

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

-- -- -- -- 0.26% -- -- -- -- -- -- --

-- -- -- -- 0.76% -- -- -- -- -- -- --

0.72% 5.76% 49.1 0.24% 0.20% 0.1% 59.1% 39.6% 35.2 0.2% 19.6% 308

-- -- -- -- 1.95% -- -- -- -- -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.08% -- -- -- -- -- -- --

Data Source


Restaurant

Retail


Health & Beauty

Services

Tech & Internet

Telecom

Travel


B2B

Apparel

Entertainment

Financial


Corporate

Electronics


Auto




Expandable Banner


Mobile Banners

Benchmarks for South Africa - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats8.39% 3.36% 3.21% 33.5 0.28% 36.7% 77.9% 65.2% 25.1 2.2% 87.3% 1608.41% 3.09% 2.49% 33.0 0.17% 39.7% 77.9% 65.2% 25.2 -- -- --

300x250 3.78% 2.49% 1.00% 34.75 0.10% 38% 77.2% 64.8% 18.1 -- -- --728x90 8.06% 1.35% 1.20% 23.20 0.05% 34% 91.3% 84.9% 24.16 -- -- --160x600 0.14% 0.09% 1.33% 26.75 0.07% -- -- -- -- -- -- --

8.04% 5.79% 9.40% 34.2 1.30% 10.0% 76.9% 66.5% -- 2.2% 87.3% 160300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 9.94% 3.12% 4.03% 28.6 0.10% 1.7% 28.0% 18.9% -- 3.1% 12.4% 248.8

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.10% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.09% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --Video Formats

14.82% 5.35% 2.73% 38.8 0.17% 39.7% 77.9% 65.2% 25.2 -- -- ---- -- -- -- 4.03% 96.7% 84.6% 78.5% -- -- -- --

20.58% 10.45% 9.61% 13.0 1.53% 87.9% 81.9% 71.9% 18.1 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

5.98% 2.74% 40.6 0.15% 0.16% 27.1% 74.1% 61.6% 28.1 -- -- --

4.25% 2.61% 34.8 0.18% 0.09% 40.8% 75.4% 63.1% 25.0 0.6% 126.7% 258

-- -- -- -- 0.05% -- -- -- -- -- -- --

-- -- -- -- 0.04% -- -- -- -- -- -- --

8.72% 2.29% 33.8 0.18% 0.22% 39.5% 81.3% 70.0% 21.3 -- -- --

22.49% 4.69% 38.3 0.40% 0.11% 25.9% 79.2% 56.2% 18.0 -- -- --

3.33% 2.63% 23.2 0.19% 0.15% 21.5% 76.3% 63.1% 29.5 1.2% 47.9% 23

10.78% 3.23% 47.3 0.22% 0.08% 43.2% 77.0% 65.5% 19.2 2.8% 31.9% 38

6.73% 6.47% 15.1 0.83% 0.06% 20.6% 83.6% 74.4% 20.2 1.9% 89.2% 62

18.25% 2.48% 52.3 0.11% 0.06% 47.3% 78.2% 63.7% 17.8 -- -- --

4.04% 4.22% 37.4 0.19% 0.13% 42.9% 79.0% 66.6% 23.7 -- -- --

5.23% 3.68% 25.2 0.86% 0.12% 39.5% 72.4% 58.2% 15.8 2.6% 97.7% 94

3.90% 2.13% 31.5 0.17% 0.23% 33.9% 73.1% 60.3% 20.4 -- -- --

33.45% 4.06% 35.3 0.25% 0.17% 34.9% 86.1% 61.5% 81.3 -- -- --

2.20% 3.12% 35.1 0.15% 0.12% 11.1% 81.6% 71.4% 15.4 6.0% 55.6% 14

-- -- -- -- 0.17% -- -- -- -- -- -- --

1.91% 2.76% 11.7 0.26% 0.17% 36.6% 78.3% 66.4% 17.7 -- -- --

11.76% 9.03% 29.1 1.39% 0.11% 8.9% 67.6% 53.6% 56.3 4.9% 74.0% 166

5.20% 4.95% 56.6 0.20% 0.12% 28.2% 85.3% 76.1% 19.5 -- -- --

Data Source


Services

Sports

Tech & Internet

Telecom

Travel


Gaming

Retail


Health & Beauty

Medical


Corporate

Electronics

Entertainment

Financial


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Spain - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats0.94% 0.71% 2.76% 21.0 0.14% 0.0% 46.6% 9.7% 97.7 -- -- --0.94% 0.71% 2.76% 21.0 0.14% 0.0% 46.6% 9.7% 97.7 -- -- --

300x250 0.24% 0.22% 2.04% 18.40 0.06% -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 0.08% 0.07% 3.16% 23.02 0.06% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.09% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --Video Formats

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.76% 97.0% 90.0% 85.3% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.27% -- -- -- -- -- -- --

1.79% 2.56% 21.2 0.14% 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

0.27% 5.61% 19.2 0.21% 0.23% -- -- -- -- -- -- --

-- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.14% -- -- -- -- -- -- --

0.10% 3.24% 18.9 0.09% 0.13% -- -- -- -- -- -- --

0.13% 3.33% 22.9 0.08% 0.18% -- -- -- -- -- -- --

Data Source




Health & Beauty

Medical


Financial

Electronics

Auto

B2B

Apparel




Expandable Banner


Mobile Banners

Benchmarks for Sweden - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.14% 0.56% 3.30% 23.0 0.26% 40.1% 77.7% 62.0% 26.9 7.4% 38.0% 741.08% 0.51% 3.22% 22.2 0.25% 40.3% 77.1% 61.0% 27.4 -- -- --

300x250 0.94% 0.51% 0.87% 29.87 0.16% 14% 64.6% 44.1% 25.7 -- -- --728x90 0.13% 0.07% 1.13% 23.47 0.08% -- -- -- -- -- -- --160x600 0.19% 0.11% 1.61% 23.81 0.08% -- -- -- -- -- -- --

9.30% 8.37% 15.47% 47.6 1.52% 36.7% 90.3% 82.0% -- 7.4% 38.0% 74300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.16% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

32.52% 11.83% 4.12% 34.3 0.31% 40.3% 77.1% 61.0% 27.4 -- -- ---- -- -- -- 2.22% 96.1% 79.8% 501.2% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.60% -- -- -- -- -- -- --

3.60% 3.14% 20.4 0.19% 0.16% 75.6% 77.6% 60.3% 51.7 -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --

0.80% 1.99% 25.3 0.24% 0.25% 65.1% 79.4% 66.1% 8.8 -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

5.05% 3.40% 28.9 0.51% 0.18% 14.9% 78.7% 64.9% 22.3 0.0% 26.2% 134

0.46% 5.90% 14.9 0.31% 0.17% -- -- -- -- -- -- --

1.11% 2.20% 56.8 0.10% 0.16% 0.0% 63.5% 44.2% 38.8 -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --

0.19% 2.07% 19.2 0.14% 0.21% 0.4% 70.7% 50.2% 17.2 -- -- --

-- -- -- -- 0.52% -- -- -- -- -- -- --

0.21% 3.32% 22.2 0.19% 0.19% -- -- -- -- -- -- --

0.32% 3.68% 21.1 0.27% 0.15% -- -- -- -- -- -- --

8.35% 9.96% 69.0 0.44% 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

Data Source


Gaming


Health & Beauty

Medical

Services

Restaurant

Retail

Telecom

Travel



Corporate

Electronics

Entertainment

Financial


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Switzerland - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.12% 0.84% 1.88% 27.1 0.29% 28.0% 64.9% 52.1% 26.1 3.7% 9.9% 551.04% 0.78% 1.82% 26.6 0.29% 28.3% 64.9% 52.4% 26.3 -- -- --

300x250 1.53% 1.13% 1.28% 33.58 0.28% 24% 60.7% 45.9% 19.3 -- -- --728x90 0.31% 0.23% 1.54% 26.52 0.17% -- -- -- -- -- -- --160x600 0.63% 0.70% 1.91% 28.66 0.48% -- -- -- -- -- -- --

6.54% 4.20% 3.49% 60.4 0.22% 23.1% 65.9% 44.6% -- 3.7% 9.9% 55300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 6.42% 4.21% 3.41% 69.8 0.08% 23.1% 65.9% 44.6% -- 4.2% 8.7% 85160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.30% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.25% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.73% -- -- -- -- -- -- --

-- -- -- -- 0.26% -- -- -- -- -- -- --Video Formats

2.58% 2.06% 2.15% 45.1 0.24% 28.4% 64.9% 52.3% 26.1 -- -- ---- -- -- -- 5.13% 97.9% 79.0% 73.6% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

0.37% 1.99% 18.5 0.25% 0.23% 32.8% 66.1% 54.3% 22.2 -- -- --

-- -- -- -- 0.29% -- -- -- -- -- -- --

5.70% 1.37% 22.5 0.65% 0.08% -- -- -- -- -- -- --

0.52% 1.42% 31.1 0.41% 0.91% -- -- -- -- -- -- --

-- -- -- -- 0.38% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.30% -- -- -- -- -- -- --

-- -- -- -- 0.35% -- -- -- -- -- -- --

-- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.12% -- -- -- -- -- -- --

0.74% 2.86% 38.0 0.24% 0.21% -- -- -- -- 4.9% 10.2% 85

-- -- -- -- 0.11% -- -- -- -- -- -- --

Data Source


Tech & Internet

Restaurant

Telecom

Travel



Corporate

Electronics


Health & Beauty

Entertainment

Financial


Auto

Interactive Video


In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Thailand - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats12.96% 4.50% 5.19% 36.0 1.06% 47.6% 59.6% 48.6% 33.7 0.0% 111.7% 13612.76% 3.68% 6.10% 46.4 0.13% 47.9% 52.8% 40.9% 34.2 -- -- --

300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --

13.33% 5.56% 4.00% 16.1 2.21% 46.7% 74.8% 66.1% -- 0.0% 111.7% 136300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.27% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

16.57% 4.74% 6.89% 51.5 0.09% 47.9% 52.8% 40.9% 34.2 -- -- ---- -- -- -- 6.16% 98.4% 82.3% 72.0% -- -- -- --

25.17% 12.85% 36.47% 18.6 8.46% 92.4% 81.4% 68.7% 21.4 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

23.79% 2.66% 19.3 1.12% 0.37% 26.1% 76.1% 53.1% 35.1 -- -- --

-- -- -- -- 0.19% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.48% -- -- -- -- -- -- --

3.22% 5.05% 54.7 0.11% 0.21% 53.8% 44.7% 30.7% 51.1 -- -- --

-- -- -- -- 0.07% -- -- -- -- -- -- --

3.58% 4.18% 23.8 0.18% 0.23% 30.1% 53.0% 34.6% 19.6 -- -- --

4.62% 5.88% 51.3 0.13% 0.16% 34.8% 62.4% 50.2% 24.5 -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

-- -- -- -- 0.18% -- -- -- -- -- -- --

16.70% 6.17% 38.7 1.27% 0.34% 59.2% 44.4% 33.0% 35.2 -- -- --

-- -- -- -- 0.07% -- -- -- -- -- -- --

4.13% 4.05% 18.8 1.22% 0.40% 52.9% 82.5% 74.2% 20.9 0.0% 132.7% 137

15.44% 4.72% 30.8 1.81% 0.54% 37.0% 71.3% 62.1% 38.5 0.0% 109.4% 112

-- -- -- -- 0.13% -- -- -- -- -- -- --

Data Source


Retail

Health & Beauty

Medical

Services

Sports

Tech & Internet

Telecom

Travel


Entertainment

Financial


Corporate

Electronics


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Turkey - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.29% 0.86% 1.75% 32.1 0.11% 46.4% 74.5% 60.0% 15.7 2.4% 28.7% 1331.10% 0.78% 1.58% 29.0 0.11% 50.1% 74.6% 60.1% 15.7 -- -- --

300x250 1.10% 0.77% 0.84% 24.72 0.09% 49% 72.7% 57.5% 16.6 -- -- --728x90 0.91% 0.74% 0.79% 28.61 0.06% 58% 70.2% 51.7% 13.39 -- -- --160x600 0.13% 0.11% 0.97% 29.59 0.06% 61% 71.4% 59.9% 12.77 -- -- --

5.66% 2.73% 4.27% 54.2 0.18% 4.5% 62.9% 49.7% 6.0 2.4% 28.7% 133300x250 7.36% 3.11% 3.26% 82.8 0.07% 3.8% 55.9% 40.9% 6.0 3.1% 8.7% 72728x90 4.48% 2.61% 2.45% 96.2 0.03% 1.5% 58.3% 46.2% -- 2.6% 4.5% 97160x600 12.39% 3.96% 4.33% 65.5 0.11% 3.0% 59.2% 47.5% -- 3.9% 10.1% 74.2300x600 2.57% 1.28% 3.59% 38.9 0.05% 1.1% 51.7% 40.7% -- 1.2% 2.6% 85.5

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.16% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.08% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --Video Formats

2.73% 1.87% 1.68% 32.4 0.10% 50.1% 74.6% 60.1% 15.7 -- -- ---- -- -- -- 1.38% 97.3% 86.2% 81.8% -- -- -- --

12.36% 6.89% 1.74% 16.6 0.11% 85.7% 85.9% 65.0% 18.8 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

1.34% 3.09% 36.1 0.19% 0.17% 21.3% 74.1% 58.9% 18.9 0.6% 121.1% 178

2.79% 1.96% 31.6 0.12% 0.09% 55.3% 71.9% 53.5% 13.6 -- -- --

2.55% 1.65% 29.8 0.18% 0.10% 39.6% 82.3% 71.2% 12.7 -- -- --

-- -- -- -- 0.42% -- -- -- -- -- -- --

0.64% 1.09% 32.3 0.05% 0.13% 51.5% 71.9% 57.3% 18.2 3.8% 5.9% 85

0.60% 1.57% 33.5 0.06% 0.09% -- -- -- -- -- -- --

0.72% 6.02% 20.6 0.19% 0.20% 45.7% 64.1% 50.7% 16.8 0.1% 89.5% 106

0.86% 0.99% 29.1 0.09% 0.11% 55.1% 81.5% 69.4% 13.1 1.9% 30.1% 78

2.58% 3.07% 41.1 0.11% 0.07% 40.6% 74.0% 55.6% 20.9 -- -- --

1.06% 2.09% 29.0 0.29% 0.08% 48.3% 79.5% 69.5% 11.9 0.3% 81.1% 93

0.31% 1.79% 33.5 0.08% 0.14% 38.6% 80.1% 68.8% 13.6 2.1% 3.6% 80

2.09% 1.41% 41.2 0.16% 0.28% 37.1% 74.7% 59.7% 10.7 2.9% 9.1% 100

0.19% 1.02% 26.3 0.07% -- 29.2% 67.2% 53.2% 15.1 -- -- --

5.74% 2.91% 59.4 0.12% 0.20% 13.0% 81.9% 70.3% 12.7 -- -- --

0.14% 1.19% 20.5 0.09% 0.19% 0.6% 38.7% 31.9% 33.0 -- -- --

-- -- -- -- 0.06% -- -- -- -- -- -- --

0.48% 1.74% 26.6 0.11% 0.70% 19.3% 75.4% 61.2% 12.9 1.9% 3.2% 100

Data Source


Travel


Services

Tech & Internet

Gaming

Retail


Health & Beauty

Medical


Corporate

Electronics

Entertainment

Financial


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for UK - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.05% 0.64% 1.70% 26.0 0.16% 34.0% 79.5% 67.6% 17.5 1.0% 16.0% 1060.87% 0.53% 1.50% 24.9 0.15% 46.2% 80.1% 68.3% 17.8 -- -- --

300x250 0.61% 0.35% 0.82% 24.38 0.12% 35% 79.4% 66.3% 18.1 -- -- --728x90 0.63% 0.27% 1.05% 25.03 0.14% 63% 67.2% 53.8% 33.52 -- -- --160x600 0.56% 0.32% 1.86% 19.54 0.15% 68% 61.5% 48.9% 40.22 -- -- --

2.61% 1.69% 2.77% 37.3 0.31% 8.2% 70.3% 57.4% 10.5 1.0% 16.0% 106300x250 1.47% 0.94% 1.44% 39.7 0.07% 2.0% 73.5% 64.7% 9.7 0.8% 1.8% 84728x90 2.37% 1.45% 2.02% 43.4 0.07% 1.9% 58.3% 46.6% -- 1.3% 2.7% 61160x600 2.73% 1.60% 2.86% 31.3 0.04% 0.6% 36.2% 22.4% -- 1.5% 2.6% 42.3300x600 3.25% 1.83% 5.79% 18.1 0.19% 5.4% 61.5% 49.9% 11.0 1.2% 11.0% 75.4

4.48% 3.59% 3.33% 22.0 0.15% 8.2% 70.3% 57.4% 10.8 0.2% 16.0% 30-- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

1.65% 1.02% 2.03% 31.4 0.11% 46.2% 80.1% 68.3% 17.8 -- -- ---- -- -- -- 0.63% 96.4% 90.0% 84.0% -- -- -- --

8.50% 6.35% 3.50% 9.0 0.29% 82.0% 81.7% 61.5% 16.3 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

1.09% 2.01% 26.8 0.19% 0.15% 46.2% 76.9% 61.1% 19.2 0.6% 64.2% 61

0.52% 0.98% 23.3 0.13% 0.12% 10.5% 36.6% 10.6% 81.3 0.9% 16.8% 92

1.21% 3.62% 25.9 0.17% 0.11% 59.0% 84.6% 74.7% 12.1 0.3% 37.7% 207

0.09% 0.48% 16.2 0.05% 0.11% -- -- -- -- -- -- --

3.83% 4.45% 23.9 0.29% 0.13% 6.4% 63.1% 51.9% 19.1 1.3% 19.0% 114

1.26% 1.68% 17.3 0.20% 0.18% 14.0% 74.6% 60.2% 15.0 -- -- --

0.76% 7.00% 26.1 0.27% 0.27% 41.1% 81.0% 53.0% 10.3 0.4% 15.8% 40

2.11% 2.54% 29.2 0.30% 0.13% 48.2% 83.3% 72.9% 12.4 0.4% 26.3% 35

1.37% 2.95% 33.0 0.13% 0.12% 6.5% 80.2% 70.9% 18.3 0.9% 9.1% 96

2.77% 1.54% 28.5 0.26% 0.17% 48.1% 81.3% 69.7% 12.9 0.7% 8.2% 31

0.63% 1.25% 28.5 0.24% 0.14% 15.2% 88.2% 80.1% 13.8 0.1% 51.7% 196

1.47% 1.88% 24.0 0.34% 0.15% 26.0% 80.9% 61.6% 10.6 1.6% 45.2% 122

0.48% 1.39% 23.2 0.13% 0.12% 1.2% 54.4% 41.3% 10.7 1.3% 20.2% 163

0.99% 2.98% 26.4 0.39% 0.13% 7.8% 49.1% 33.7% 30.1 -- -- --

0.79% 1.65% 49.0 0.23% 0.15% 0.9% 35.7% 30.4% 16.6 0.3% 9.8% 34

2.58% 1.58% 39.5 0.11% 0.15% 19.1% 72.0% 58.2% 50.7 0.9% 4.2% 129

0.65% 1.00% 26.2 0.13% 0.12% 10.8% 64.4% 46.5% 20.2 0.5% 12.6% 199

0.48% 3.00% 15.3 0.15% 0.16% 30.2% 93.1% 88.6% 10.4 -- -- --

3.80% 5.59% 81.4 0.30% 0.08% 28.3% 38.7% 28.3% 18.4 0.0% 29.0% 98

2.01% 2.68% 49.0 0.48% 0.07% 52.2% 73.4% 62.0% 10.9 -- -- --

0.48% 1.59% 24.2 0.10% 0.13% 28.3% 76.2% 62.7% 12.9 0.8% 26.8% 108

Data Source


Restaurant

Retail

Services

Sports

Tech & Internet

Telecom

Travel


Gaming


Health & Beauty

Medical

News & Media


Corporate

Electronics

Entertainment

Financial


Careers

Interactive Video


Apparel

Auto

B2B

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for United States - H1 2017Performance Metrics by Format and Size




Average Dwell


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats1.12% 0.69% 1.76% 42.5 0.45% 55.6% 65.7% 54.0% 37.7 -- -- --0.97% 0.61% 1.54% 47.9 0.47% 55.6% 65.7% 54.0% 37.7 -- -- --

300x250 0.92% 0.54% 1.54% 46.04 0.43% 49% 77.3% 65.2% 26.6 -- -- --728x90 0.36% 0.27% 1.26% 34.37 0.28% -- -- -- -- -- -- --160x600 0.17% 0.14% 2.10% 28.11 0.13% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.06% -- -- -- -- -- -- --

-- -- -- -- 0.54% -- -- -- -- -- -- --Video Formats

15.41% 4.52% 7.18% 54.2 0.22% 55.6% 65.7% 54.0% 37.7 -- -- ---- -- -- -- 3.80% 86.9% 69.3% 57.2% -- -- -- --

13.88% 13.72% 22.65% 6.3 4.59% 96.9% 67.5% 46.5% 12.3 -- -- --

RM Interaction

Rate RM Dwell Rate

RM Average Dwell


Standard Banner


Avg. Video

Duration (secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

-- -- -- -- 0.11% -- -- -- -- -- -- --

2.58% 1.98% 33.3 0.17% 0.15% 65.2% 75.8% 64.3% 25.7 -- -- --

9.39% 3.64% 43.8 0.29% 0.20% 63.9% 65.2% 54.6% 38.3 -- -- --

0.08% 0.44% 14.3 0.04% 0.09% -- -- -- -- -- -- --

0.86% 1.61% 45.7 0.56% -- 18.5% 73.0% 62.5% 39.2 -- -- --

0.41% 2.52% 19.5 0.20% 0.09% 34.4% 54.7% 41.6% 83.0 -- -- --

-- -- -- -- 0.10% -- -- -- -- -- -- --

Data Source



Corporate

Electronics


Services

Financial


Auto

Interactive Video


Apparel

In-Stream Video


Expandable Banner


Mobile Banners

Benchmarks for Vietnam - H1 2017Performance Metrics by Format and Size


Interaction

Rate

Impressions with


Average Dwell

Time (secs)CTR Started Rate

50% Played

RateFully Played Rate

Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

1.20% 0.64% 1.65% 25.8 0.17% 28.8% 69.5% 54.2% 25.9 1.2% 41.9% 1410.98% 0.48% 1.29% 24.1 0.13% -- -- -- -- -- -- --

300x250 0.88% 0.47% 0.77% 24.5 0.11% -- -- -- -- -- -- --728x90 0.68% 0.28% 0.98% 23.8 0.12% -- -- -- -- -- -- --160x600 0.38% 0.20% 1.78% 20.7 0.14% -- -- -- -- -- -- --

4.17% 2.82% 6.23% 27.5 0.71% 8.4% 71.6% 59.2% -- 1.2% 41.9% 141300x250 4.63% 3.50% 6.83% 18.2 0.56% 10.3% 53.2% 28.6% -- 2.5% 28.7% 79728x90 2.29% 1.21% 5.33% 15.7 0.25% 1.5% 79.6% 67.6% -- 0.6% 24.2% 41160x600 1.54% 0.78% 5.97% 11.4 0.32% 0.3% 77.4% 63.8% -- 0.2% 18.1% 10300x600 6.64% 4.05% 6.05% 26.8 0.23% 14.3% 91.2% 86.1% -- 2.4% 17.1% 91

4.79% 3.95% 7.67% 20.6 0.23% 8.4% 71.6% 59.2% 21.0 0.1% 107.8% 25-- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.14% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.25% -- -- -- -- -- -- --Video Formats

5.37% 1.93% 1.47% 19.1 0.12% 39.7% 69.3% 53.7% 26.9 -- -- ---- -- -- -- 1.12% 92.3% 86.2% 78.1% -- -- -- --

11.02% 9.82% 3.08% 9.3 0.24% 69.8% 83.6% 68.9% 14.9 -- -- --

Data Source

Auto Definition


Interactive Video


Products and Services related to the auto industry. Typically includes manufacturers of cars, trucks and motorcycles, car dealerships, traders and buying guides, car rental

agencies, car repair shops, car part manufacturers, other auto service providers and gas stations. Does not include auto insurance (included in Financial).

Rich Media with VideoIn-Stream Video

Mobile Banners

Auto Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

1.23% 0.83% 3.38% 30.6 0.17% 58.1% 84.1% 74.2% 12.4 0.9% 61.4% 1481.18% 0.81% 3.12% 25.9 0.16% -- -- -- -- -- -- --

300x250 0.84% 0.62% 1.65% 19.9 0.15% -- -- -- -- -- -- --728x90 1.81% 1.41% 2.53% 19.5 0.12% -- -- -- -- -- -- --160x600 2.72% 2.08% 4.30% 17.1 0.26% -- -- -- -- -- -- --

2.85% 1.73% 7.55% 25.5 0.43% 44.1% 73.3% 62.1% -- 0.9% 61.4% 148300x250 2.09% 1.97% 5.93% 40.6 0.19% 0.0% 38.2% 20.6% -- 1.8% 31.0% 187728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

0.88% 0.43% 4.01% 28.4 0.17% 58.6% 84.4% 74.5% 12.3 -- -- ---- -- -- -- 1.17% 90.2% 84.6% 79.1% -- -- -- --

13.40% 10.84% 6.02% 15.9 1.01% 91.3% 71.8% 60.5% 23.5 -- -- --

Data Source

B2B Definition


Interactive Video


Products and services marketed primarily to corporations. Typically, such products are not suited for individual consumers. For example, commodities or enterprise solutions.


Mobile Banners

B2B Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

0.97% 0.85% 1.09% 22.6 0.12% 52.1% 41.8% 36.0% 15.7 -- -- --0.97% 0.85% 1.06% 22.3 0.12% -- -- -- -- -- -- --

300x250 0.31% 0.22% 0.40% 21.9 0.06% -- -- -- -- -- -- --728x90 0.10% 0.05% 0.56% 18.4 0.05% -- -- -- -- -- -- --160x600 0.27% 0.17% 0.95% 20.9 0.06% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.10% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.09% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --Video Formats

-- -- -- -- -- 52.1% 41.8% 36.0% 15.7 -- -- ---- -- -- -- 1.69% 98.5% 86.6% 83.9% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

Data Source

Careers Definition Job postings and resume services.


Interactive Video



Mobile Banners

Careers Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate


InteractionDwell Rate

Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

4.17% 2.31% 3.49% 33.7 0.26% 50.2% 73.4% 60.0% 19.6 1.4% 35.8% 1364.07% 2.26% 3.22% 26.7 0.17% -- -- -- -- -- -- --

300x250 2.67% 1.34% 1.37% 32.5 0.12% -- -- -- -- -- -- --728x90 0.64% 0.37% 1.21% 25.3 0.21% -- -- -- -- -- -- --160x600 0.27% 0.23% 1.84% 20.0 0.12% -- -- -- -- -- -- --

5.53% 2.99% 4.12% 37.7 0.73% 14.1% 63.9% 53.0% 5.6 1.4% 35.8% 136300x250 3.50% 1.96% 2.16% 42.9 0.15% 7.2% 54.3% 45.2% -- 1.1% 7.0% 152728x90 5.02% 3.49% 3.45% 76.1 0.12% 2.5% 34.7% 23.5% -- 3.4% 6.2% 86160x600 4.06% 2.65% 3.28% 35.0 0.07% 4.4% 36.4% 23.0% -- 2.6% 4.4% 42300x600 2.84% 1.57% 4.21% 34.1 0.18% 1.1% 38.7% 32.4% 11.0 1.4% 3.1% 57

11.78% 6.91% 5.67% 27.0 1.87% 14.1% 63.9% 53.0% 14.9 5.7% 89.2% 120-- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.22% -- -- -- -- -- -- --Video Formats

5.92% 2.24% 1.95% 24.4 0.11% 56.6% 73.8% 60.3% 18.8 -- -- ---- -- -- -- 1.36% 95.7% 87.3% 81.1% -- -- -- --

7.89% 5.13% 3.14% 10.3 0.35% 83.8% 83.5% 62.0% 17.2 -- -- --

Data Source



Products that are sold in retail stores such as supermarkets and convenience stores. Typically includes food, pet supplies, tobacco, alcoholic and non-alcoholic beverages. Does

not include toiletries, personal care and cosmetics (included in Health/Beauty).

Consumer Packaged Goods Definition

Rich Media with Video



Expandable Banner


Mobile Banners

Consumer Packaged Goods Benchmarks - H1 2017Performance Metrics by Format and Size


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

4.27% 1.41% 1.65% 34.9 0.26% 35.1% 44.0% 29.8% 39.5 0.8% 27.8% 1124.25% 1.33% 1.41% 39.6 0.19% -- -- -- -- -- -- --

300x250 2.29% 1.55% 0.80% 19.1 0.19% -- -- -- -- -- -- --728x90 0.42% 0.30% 0.36% 81.9 0.25% -- -- -- -- -- -- --160x600 0.26% 0.24% 0.37% 18.3 0.18% -- -- -- -- -- -- --

4.59% 2.36% 4.26% 18.3 1.08% 3.0% 70.5% 58.9% 11.0 0.8% 27.8% 112300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.17% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.16% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.30% -- -- -- -- -- -- --Video Formats

34.02% 4.71% 4.82% 50.3 0.18% 49.2% 43.3% 29.0% 39.7 -- -- ---- -- -- -- 1.44% 95.9% 87.9% 79.3% -- -- -- --

11.33% 5.49% 3.36% 10.8 0.42% 75.1% 77.3% 60.2% 27.7 -- -- --

Data Source

Corporate Definition


Interactive Video


Corporate awareness and branding. Typically campaigns aimed at increasing the corporate brand awareness rather than the awareness of a specific product. Usually these

campaigns mention the name of the company, while not mentioning any of its brands.


Mobile Banners

Corporate Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

1.30% 0.97% 2.68% 32.0 0.47% 34.6% 73.1% 59.7% 23.2 2.7% 56.4% 1181.04% 0.76% 2.49% 31.2 0.44% -- -- -- -- -- -- --

300x250 1.24% 0.90% 1.45% 43.9 0.42% -- -- -- -- -- -- --728x90 0.57% 0.45% 1.64% 38.2 0.35% -- -- -- -- -- -- --160x600 0.31% 0.32% 2.25% 28.0 0.24% -- -- -- -- -- -- --

4.65% 3.56% 5.22% 36.6 0.90% 19.7% 69.9% 48.9% -- 2.7% 56.4% 118300x250 9.43% 8.19% 7.52% 38.6 1.14% 16.9% 65.7% 50.5% -- 7.4% 46.2% 187728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 9.45% 6.21% 5.33% 26.3 0.42% 2.0% 82.7% 74.7% -- 6.0% 56.2% 157

0.52% 0.43% 7.23% 15.2 0.29% 19.7% 69.9% 48.9% 21.3 0.1% 87.6% 25-- -- -- -- 0.23% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.20% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.17% -- -- -- -- -- -- --

-- -- -- -- 0.39% -- -- -- -- -- -- --Video Formats

7.37% 3.75% 2.64% 25.0 0.14% 37.8% 73.5% 60.9% 23.8 -- -- ---- -- -- -- 0.80% 97.5% 91.3% 87.7% -- -- -- --

21.33% 13.49% 28.07% 19.4 5.24% 84.2% 79.5% 69.7% 25.8 -- -- --

Data Source

Electronics Definition


Interactive Video


Electronic products such as TVs and home cinema systems, DVDs, stereos, MP3 players and cell phone devices. Does not include computers and peripherals (included in

Tech/Internet).


Mobile Banners

Electronics Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.88% 1.89% 2.43% 34.2 0.22% 45.0% 79.4% 68.3% 15.9 1.2% 35.0% 762.71% 1.78% 2.06% 32.0 0.16% 47.6% 79.6% 68.4% -- -- -- --

300x250 1.49% 1.04% 0.79% 29.0 0.14% -- -- -- -- -- -- --728x90 0.22% 0.21% 0.58% 26.0 0.06% -- -- -- -- -- -- --160x600 1.12% 0.65% 1.25% 28.5 0.08% -- -- -- -- -- -- --

5.90% 3.88% 7.12% 30.8 1.03% 21.3% 76.5% 67.2% -- 1.2% 35.0% 76300x250 3.50% 2.37% 3.03% 29.7 0.23% 18.6% 81.1% 67.8% -- 0.7% 13.2% 41728x90 2.39% 2.21% 2.18% 62.5 0.06% 10.4% 75.1% 64.8% -- 1.8% 4.4% 35160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 4.96% 3.73% 13.52% 14.4 0.84% 32.8% 88.2% 80.2% -- 2.3% 34.8% 65

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.16% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.14% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.19% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --Video Formats

5.58% 3.27% 2.87% 33.7 0.16% 47.6% 79.6% 68.4% 16.0 -- -- ---- -- -- -- 1.81% 97.1% 85.9% 79.4% -- -- -- --

14.55% 6.90% 12.75% 20.0 1.61% 82.9% 84.2% 72.3% 23.5 -- -- --

Data Source

Entertainment Definition


Interactive Video


Providers of entertainment services. Typically includes movies and movie studios, TV shows and channels, music albums and concerts, museums and amusement parks. Does

not include books and magazines (included in News/Media).


Mobile Banners

Entertainment Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

1.62% 0.96% 3.10% 28.9 0.24% 14.9% 72.5% 60.9% 24.1 1.0% 41.4% 1411.20% 0.73% 2.06% 26.8 0.11% -- -- -- -- -- -- --

300x250 1.08% 0.64% 1.11% 27.5 0.09% -- -- -- -- -- -- --728x90 0.24% 0.17% 1.13% 21.5 0.05% -- -- -- -- -- -- --160x600 0.18% 0.13% 1.92% 24.3 0.12% -- -- -- -- -- -- --

2.94% 1.68% 5.07% 25.2 0.57% 5.1% 59.8% 49.5% -- 1.0% 41.4% 141300x250 1.06% 0.70% 2.26% 31.0 0.07% 1.2% 61.5% 44.9% -- 0.5% 8.1% 117728x90 2.35% 1.35% 1.67% 45.7 0.07% 0.7% 40.0% 30.0% -- 1.3% 13.5% 136160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 7.81% 2.81% 8.08% 24.4 0.21% 10.6% 64.5% 52.0% -- 2.4% 20.0% 97

0.19% 0.10% 2.31% 16.5 0.06% 5.1% 59.8% 49.5% -- -- -- ---- -- -- -- 0.10% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.10% -- -- -- -- -- -- --728x90 -- -- -- -- 0.06% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

3.75% 1.10% 1.42% 17.7 0.13% 27.7% 75.6% 63.7% 24.8 -- -- ---- -- -- -- 2.06% 92.9% 83.7% 76.9% -- -- -- --

18.29% 9.69% 8.40% 21.3 1.14% 90.2% 81.6% 71.8% 24.2 -- -- --

Data Source

Financial Definition


Interactive Video


Services and products related to the financial and insurance industries. Typically includes banks, mortgages, car loans, investment firms, consumer credit, credit cards and

insurance companies.


Mobile Banners

Financial Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

5.05% 2.92% 2.05% 34.7 0.24% 41.1% 78.3% 65.8% 16.4 0.8% 27.4% 975.40% 3.13% 1.94% 38.0 0.20% -- -- -- -- -- -- --

300x250 3.04% 1.63% 0.95% 31.7 0.23% -- -- -- -- -- -- --728x90 0.67% 0.61% 0.95% 30.5 0.09% -- -- -- -- -- -- --160x600 0.43% 0.32% 1.71% 37.7 0.11% -- -- -- -- -- -- --

2.77% 1.54% 2.83% 18.8 0.53% 12.0% 82.2% 69.8% -- 0.8% 27.4% 97300x250 2.16% 1.16% 1.30% 15.7 0.09% 1.4% 22.3% 16.3% -- 1.1% 5.7% 14728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

7.93% 4.24% 2.01% 38.7 0.17% 43.2% 78.2% 65.7% 16.5 -- -- ---- -- -- -- 2.31% 97.6% 87.1% 82.9% -- -- -- --

18.71% 11.08% 8.63% 13.1 0.44% 89.0% 80.6% 66.4% 18.4 -- -- --

Data Source

Gaming Definition Consoles, PC games and their byproducts, retail and online gaming. Typically includes video and computer games, game consoles, casinos and lottery.


Interactive Video



Mobile Banners

Gaming Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.11% 1.22% 2.08% 29.5 0.17% 30.3% 78.7% 67.1% 20.1 6.5% 55.3% 1790.84% 0.61% 1.62% 30.5 0.14% 43.1% 80.0% 67.7% -- -- -- --

300x250 0.76% 0.58% 0.83% 24.3 0.13% -- -- -- -- -- -- --728x90 0.21% 0.28% 1.05% 29.2 0.12% -- -- -- -- -- -- --160x600 0.09% 0.07% 1.21% 26.2 0.05% -- -- -- -- -- -- --

14.30% 7.15% 6.09% 28.5 0.44% 12.0% 71.8% 64.4% -- 6.5% 55.3% 179300x250 34.36% 17.21% 9.33% 31.2 0.42% 10.2% 50.6% 44.5% -- 17.1% 62.3% 122728x90 1.36% 0.89% 1.97% 41.9 0.09% 2.1% 55.2% 42.3% -- 0.8% 7.5% 100160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.15% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

4.12% 1.76% 1.88% 15.1 0.13% 43.1% 80.0% 67.7% 21.0 -- -- ---- -- -- -- 1.23% 92.6% 84.0% 75.8% -- -- -- --

17.01% 11.34% 9.26% 16.6 2.60% 83.4% 73.0% 57.3% 22.2 -- -- --

Data Source



Government agencies and utilities. Typically includes government offices, anti-smoking campaigns, election campaigns, electricity and water. Does not include Telecom

(included in Telecom).

Government & Utilities Definition

Rich Media with Video



Expandable Banner


Mobile Banners

Government & Utilities Benchmarks - H1 2017Performance Metrics by Format and Size


Interaction

Rate



Average Dwell


50% Played


Avg. Video Duration

(secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats

1.79% 1.13% 2.82% 30.4 0.40% 45.4% 76.2% 65.0% 17.5 0.9% 67.3% 1171.25% 0.79% 2.31% 28.5 0.23% 49.5% 75.7% 64.4% 14.2 -- -- --

300x250 0.95% 0.71% 1.55% 34.3 0.18% -- -- -- -- -- -- --728x90 0.26% 0.23% 1.06% 23.7 0.11% -- -- -- -- -- -- --160x600 0.22% 0.19% 2.29% 23.8 0.11% -- -- -- -- -- -- --

4.89% 3.17% 5.55% 35.9 1.34% 24.5% 81.2% 71.6% -- 0.9% 67.3% 117300x250 8.68% 2.79% 2.65% 41.1 0.25% 2.1% 63.2% 47.0% -- 1.3% 6.7% 62728x90 5.95% 3.27% 5.55% 40.7 0.29% 1.5% 35.1% 19.6% -- 2.9% 46.7% 128160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 1.23% 0.74% 4.92% 14.3 0.34% 0.6% 42.2% 28.8% -- 0.4% 88.9% 63

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.16% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.08% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

2.62% 1.24% 2.25% 26.6 0.20% 49.5% 75.7% 64.4% 17.8 -- -- ---- -- -- -- 2.95% 96.4% 84.3% 77.2% -- -- -- --

23.00% 11.79% 16.31% 16.8 3.85% 81.6% 81.6% 67.1% 20.0 -- -- --

Data Source

Health & Beauty Definition


Interactive Video


Products and services for personal care. Typically includes cosmetics, dietary supplements, toiletries, perfume, personal hygiene and hair care. Does not include prescription on

over-the-counter medications (included in Medical).


Mobile Banners

Health & Beauty Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.58% 1.37% 5.01% 42.4 0.55% 48.6% 72.9% 64.0% 13.6 -- -- --2.81% 1.53% 3.48% 32.4 0.21% -- -- -- -- -- -- --

300x250 8.91% 5.21% 0.60% 40.7 0.34% -- -- -- -- -- -- --728x90 0.15% 0.07% 0.58% 17.4 0.05% -- -- -- -- -- -- --160x600 0.28% 0.18% 1.25% 22.2 0.12% -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- --300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.18% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.21% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.22% -- -- -- -- -- -- --

-- -- -- -- 0.17% -- -- -- -- -- -- --Video Formats

8.71% 2.31% 3.68% 23.5 0.11% 48.6% 72.9% 64.0% 13.6 -- -- ---- -- -- -- 0.77% 86.6% 93.2% 87.8% -- -- -- --

8.28% 5.96% 5.66% 20.6 0.60% 73.6% 84.6% 76.7% 20.4 -- -- --

Data Source

Insurance Definition Products & Services related to the Insurance industry. Typically includes insurers, insurance companies, and insurance carriers.


Interactive Video



Mobile Banners

Insurance Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.69% 1.34% 1.60% 22.6 0.14% 31.6% 75.9% 63.9% 22.2 0.9% 41.4% 851.51% 1.10% 1.41% 23.2 0.13% -- -- -- -- -- -- --

300x250 1.85% 1.47% 0.93% 21.3 0.11% -- -- -- -- -- -- --728x90 0.38% 0.19% 1.20% 26.6 0.14% -- -- -- -- -- -- --160x600 0.73% 0.35% 2.25% 19.7 0.16% -- -- -- -- -- -- --

17.75% 4.33% 3.96% 19.9 0.25% 18.5% 81.5% 70.9% -- 0.9% 41.4% 85300x250 32.05% 6.96% 5.00% 16.0 0.28% 21.1% 83.5% 72.9% -- 0.7% 24.5% 15728x90 9.29% 5.16% 3.78% 44.0 0.09% 0.5% 7.7% 4.4% -- 5.1% 14.9% 96160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.13% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.11% -- -- -- -- -- -- --728x90 -- -- -- -- 0.12% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.20% -- -- -- -- -- -- --Video Formats

3.32% 1.50% 1.24% 12.3 0.10% 37.5% 74.6% 62.3% 14.4 -- -- ---- -- -- -- 2.58% 92.0% 84.8% 78.5% -- -- -- --

11.06% 6.40% 8.50% 16.4 1.61% 85.6% 86.8% 69.8% 16.6 -- -- --

Data Source

Medical Definition Prescription and over-the-counter medication. Does not include physician services, clinics and hospitals (included in Services).


Interactive Video



Mobile Banners

Medical Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

9.70% 6.33% 5.71% 29.4 0.98% 41.9% 70.7% 60.4% 16.6 4.3% 79.2% 377.22% 4.75% 2.70% 33.1 0.17% -- -- -- -- -- -- --

300x250 10.75% 8.73% 0.90% 30.9 0.22% -- -- -- -- -- -- --728x90 1.34% 1.29% 0.38% 20.8 0.05% -- -- -- -- -- -- --160x600 1.18% 0.67% 7.25% 15.4 0.76% -- -- -- -- -- -- --

13.02% 8.44% 9.58% 28.1 1.99% 29.0% 48.5% 39.4% -- 4.3% 79.2% 37300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

15.93% 10.70% 11.01% 29.5 1.23% 29.0% 48.5% 39.4% -- -- -- ---- -- -- -- 0.21% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.19% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.12% -- -- -- -- -- -- --

-- -- -- -- 0.15% -- -- -- -- -- -- --Video Formats

13.36% 4.79% 1.87% 14.7 0.15% 51.0% 79.6% 68.9% 14.6 -- -- ---- -- -- -- 2.95% 98.0% 85.0% 75.8% -- -- -- --

11.03% 6.90% 15.53% 18.8 2.66% 94.8% 84.8% 71.7% 25.9 -- -- --

Data Source

News & Media Definition


Interactive Video


Companies providing news, print and radio broadcasting services. Typically includes radio stations, newspapers, magazines and books. Excludes TV channels and shows

(included in Entertainment).


Mobile Banners

News & Media Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.09% 1.20% 5.10% 33.4 0.45% 15.1% 71.4% 57.3% 23.7 1.1% 48.3% 2721.72% 0.98% 4.71% 24.9 0.33% -- -- -- -- -- -- --

300x250 1.16% 0.90% 0.87% 29.2 0.13% -- -- -- -- -- -- --728x90 0.13% 0.14% 0.89% 21.2 0.06% -- -- -- -- -- -- --160x600 0.09% 0.07% 1.30% 21.3 0.06% -- -- -- -- -- -- --

3.22% 1.86% 5.60% 42.2 0.74% 3.3% 67.4% 59.5% -- 1.1% 48.3% 272300x250 22.39% 12.31% 8.31% 23.2 3.38% 11.2% 69.7% 61.9% -- 9.3% 58.8% 122728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.19% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.17% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.13% -- -- -- -- -- -- --

-- -- -- -- 0.21% -- -- -- -- -- -- --Video Formats

6.52% 1.20% 1.00% 18.6 0.20% 43.7% 72.2% 56.9% 24.6 -- -- ---- -- -- -- 0.53% 100.9% 92.9% 92.2% -- -- -- --

39.52% 15.83% 11.67% 16.8 1.28% 85.3% 78.1% 64.1% 26.5 -- -- --

Data Source

Restaurant Definition Providers of dining services. Typically includes casual dining and fast food chains. Does not include food items (included in Consumer Packaged Goods).


Interactive Video



Mobile Banners

Restaurant Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

8.18% 2.33% 3.41% 30.4 0.34% 29.2% 77.2% 59.4% 43.8 0.9% 32.6% 10810.86% 2.39% 3.04% 28.0 0.24% 38.3% 79.0% 61.2% 23.7 -- -- --

300x250 3.87% 1.99% 0.80% 30.7 0.16% -- -- -- -- -- -- --728x90 6.50% 2.45% 1.08% 44.8 0.21% -- -- -- -- -- -- --160x600 0.19% 0.16% 1.57% 22.1 0.07% -- -- -- -- -- -- --

4.42% 2.47% 4.15% 33.6 0.50% 10.9% 64.5% 46.7% 6.7 0.9% 32.6% 108300x250 2.02% 1.03% 2.02% 42.9 0.19% 2.2% 33.1% 17.7% 9.7 0.8% 4.4% 38728x90 2.47% 1.51% 2.12% 63.0 0.08% 1.1% 48.5% 39.0% -- 1.5% 2.9% 108160x600 9.07% 3.97% 5.06% 46.7 0.13% 0.7% 42.1% 30.7% -- 3.8% 19.5% 29300x600 2.49% 1.81% 5.37% 24.9 0.33% 8.5% 57.8% 49.7% -- 0.3% 7.0% 141

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.16% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.16% -- -- -- -- -- -- --728x90 -- -- -- -- 0.12% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.28% -- -- -- -- -- -- --Video Formats

38.83% 5.05% 2.49% 24.9 0.30% 38.3% 79.0% 61.2% 45.7 -- -- ---- -- -- -- 0.99% 97.1% 87.0% 102.5% -- -- -- --

24.26% 9.91% 6.45% 12.8 0.63% 67.3% 77.9% 62.5% 20.2 -- -- --

Data Source

Retail Definition


Interactive Video


Brick and mortar retailers and online retailers. Campaigns aimed at pulling people to the store rather than to promote a specific product or service. Typically includes

department stores, home improvement stores, electronic stores, supermarkets, book stores and furniture stores. Does not include apparel retailers (included in Apparel).


Mobile Banners

Retail Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

1.49% 0.64% 1.92% 25.7 0.20% 29.5% 65.4% 54.5% 23.7 0.7% 49.0% 1351.33% 0.48% 1.35% 29.0 0.13% 32.3% 65.5% 54.7% -- -- -- --

300x250 0.88% 0.43% 0.75% 24.9 0.09% -- -- -- -- -- -- --728x90 0.60% 0.16% 0.95% 27.4 0.14% -- -- -- -- -- -- --160x600 0.15% 0.07% 1.29% 21.7 0.09% -- -- -- -- -- -- --

2.85% 1.94% 6.55% 19.6 0.82% 14.1% 64.8% 51.4% 47.7 0.7% 49.0% 135300x250 1.06% 0.92% 6.60% 9.0 0.30% 27.8% 15.1% 8.5% -- 0.6% 26.4% 9728x90 1.72% 1.16% 5.43% 13.8 0.38% 23.1% 38.0% 26.2% -- 0.3% 37.7% 68160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 12.85% 8.24% 13.37% 33.4 0.57% 5.3% 21.0% 13.9% -- 7.7% 38.0% 26

0.48% 0.44% 5.51% 10.6 0.12% 14.1% 64.8% 51.4% -- 0.0% 0.6% ---- -- -- -- 0.14% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.12% -- -- -- -- -- -- --728x90 -- -- -- -- 0.11% -- -- -- -- -- -- --160x600 -- -- -- -- 0.16% -- -- -- -- -- -- --

-- -- -- -- 0.23% -- -- -- -- -- -- --Video Formats

6.92% 2.31% 2.52% 33.7 0.11% 32.3% 65.5% 54.7% 23.7 -- -- ---- -- -- -- 1.81% 97.4% 84.4% 78.1% -- -- -- --

33.30% 19.42% 22.19% 21.3 4.72% 88.6% 67.0% 55.6% 20.9 -- -- --

Data Source

Services Definition


Interactive Video


Providers of miscellaneous services such as education, non-profit organizations and health-care services. Typically includes universities and colleges, associations, hospitals and

clinics. Does not include medical insurance (included in Financial).


Mobile Banners

Services Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

2.69% 1.25% 3.08% 16.2 0.37% 28.7% 77.8% 70.8% 20.4 0.2% 25.8% 312.97% 1.22% 1.77% 26.5 0.15% -- -- -- -- -- -- --

300x250 0.33% 0.27% 0.70% 24.2 0.14% -- -- -- -- -- -- --728x90 0.08% 0.08% 0.86% 18.1 0.06% -- -- -- -- -- -- --160x600 0.20% 0.11% 1.31% 26.0 0.09% -- -- -- -- -- -- --

2.07% 1.39% 7.21% 8.2 0.98% 8.8% 27.1% 21.6% -- 0.2% 25.8% 31300x250 -- -- -- -- -- -- -- -- -- -- -- --728x90 -- -- -- -- -- -- -- -- -- -- -- --160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 0.81% 0.57% 2.84% 11.6 0.08% 0.2% 5.6% 3.2% -- 0.5% 4.3% 13

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.16% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.15% -- -- -- -- -- -- --160x600 -- -- -- -- 0.15% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

9.02% 1.86% 1.73% 10.1 0.30% 56.6% 88.9% 81.5% 21.5 -- -- ---- -- -- -- 0.63% 96.2% 76.2% 65.1% -- -- -- ---- -- -- -- -- -- -- -- -- -- -- --

Data Source

Sports Definition


Interactive Video


Sports related goods and services. Typically includes sporting equipment, leagues and competitions, games and events, and sport accessories. Excludes sports shoes and

apparel (included in Apparel).


Mobile Banners

Sports Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate



Average Dwell


50% Played


Avg. Video Duration

(secs)



Total Expansion

Rate

Avg. Expansion

Duration (secs)

Ad Formats

3.39% 2.16% 3.28% 38.8 0.59% 26.8% 74.3% 64.8% 19.1 0.9% 73.1% 1282.13% 1.29% 2.25% 39.9 0.37% -- -- -- -- -- -- --

300x250 0.74% 0.50% 1.82% 47.1 0.35% -- -- -- -- -- -- --728x90 0.36% 0.29% 1.98% 26.9 0.28% -- -- -- -- -- -- --160x600 0.32% 0.27% 3.29% 28.0 0.23% -- -- -- -- -- -- --

8.69% 5.77% 6.07% 38.8 1.44% 23.2% 70.8% 62.1% 13.3 0.9% 73.1% 128300x250 8.71% 7.06% 4.34% 28.1 0.49% 0.1% 48.3% 36.4% -- 0.1% 42.3% 94728x90 4.33% 2.98% 3.09% 37.5 0.37% 0.0% 54.3% 41.3% -- 2.0% 23.4% 15160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

20.46% 11.53% 11.99% 11.5 3.39% 23.2% 70.8% 62.1% -- 0.0% 87.1% 18-- -- -- -- 0.12% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.09% -- -- -- -- -- -- --728x90 -- -- -- -- 0.07% -- -- -- -- -- -- --160x600 -- -- -- -- 0.09% -- -- -- -- -- -- --

-- -- -- -- 0.24% -- -- -- -- -- -- --Video Formats

2.84% 0.30% 0.73% 4.6 0.09% 39.1% 81.4% 70.1% 22.3 -- -- ---- -- -- -- 2.25% 97.9% 86.0% 80.9% -- -- -- --

22.74% 11.98% 20.67% 16.7 4.29% 80.3% 72.1% 56.6% 22.5 -- -- --

Data Source

Tech & Internet Definition


Interactive Video


Computer hardware, software and internet. Typically includes desktop and laptop computers, software, peripherals and Internet companies. Excludes Internet service

providers (included in Telecom).


Mobile Banners

Tech & Internet Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

3.70% 1.93% 2.60% 28.9 0.78% 27.6% 72.2% 62.8% 36.4 2.2% 79.0% 971.19% 0.74% 1.77% 38.3 0.42% 29.1% 69.7% 59.4% -- -- -- --

300x250 0.60% 0.44% 1.12% 45.0 0.42% -- -- -- -- -- -- --728x90 0.64% 0.51% 1.82% 29.9 0.52% -- -- -- -- -- -- --160x600 0.45% 0.39% 5.30% 19.8 0.40% -- -- -- -- -- -- --

12.36% 6.07% 5.18% 18.0 1.94% 25.6% 75.9% 67.9% -- 2.2% 79.0% 97300x250 8.86% 4.84% 5.46% 11.5 1.14% 1.9% 30.3% 20.1% -- 0.2% 77.4% 26728x90 7.36% 4.80% 3.83% 71.3 0.09% -- -- -- -- 4.8% 9.9% 85160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 -- -- -- -- -- -- -- -- -- -- -- --

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.20% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.15% -- -- -- -- -- -- --728x90 -- -- -- -- 0.10% -- -- -- -- -- -- --160x600 -- -- -- -- 0.10% -- -- -- -- -- -- --

-- -- -- -- 0.29% -- -- -- -- -- -- --Video Formats

6.77% 1.84% 2.18% 26.6 0.09% 29.1% 69.7% 59.4% 29.2 -- -- ---- -- -- -- 2.86% 95.3% 86.9% 82.1% -- -- -- --

18.89% 9.43% 35.38% 15.3 5.88% 92.9% 79.1% 68.7% 17.3 -- -- --

Data Source

Telecom Definition


Interactive Video


Telephony and data service providers. Typically includes land-line phone providers, cell phone providers, cable companies and internet service providers. Excludes cell phone

device manufacturers (included in Electronics), and cell phone software providers (included in Tech/Internet).


Mobile Banners

Telecom Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


Interaction

Rate

Impressions with


Average Dwell


50% Played


Avg. Video Duration

(secs)



Avg. Expansion

Duration (secs)

Ad Formats

0.74% 0.47% 1.80% 28.7 0.15% 27.5% 78.6% 67.6% 15.6 1.0% 44.2% 1400.56% 0.36% 1.54% 27.0 0.11% -- -- -- -- -- -- --

300x250 0.65% 0.51% 1.02% 27.5 0.10% -- -- -- -- -- -- --728x90 0.09% 0.08% 1.29% 26.2 0.06% -- -- -- -- -- -- --160x600 0.14% 0.11% 1.51% 29.3 0.09% -- -- -- -- -- -- --

3.55% 2.35% 5.75% 32.8 0.69% 7.0% 82.4% 73.0% -- 1.0% 44.2% 140300x250 6.37% 4.33% 4.17% 42.7 1.67% 1.1% 39.1% 30.0% -- 2.6% 28.2% 86728x90 2.71% 1.51% 2.64% 57.4 0.03% 1.1% 58.7% 47.9% -- 1.5% 2.4% 103160x600 -- -- -- -- -- -- -- -- -- -- -- --300x600 1.04% 0.79% 4.62% 14.2 0.11% 0.0% 51.8% 33.1% -- 0.7% 7.0% 76

-- -- -- -- -- -- -- -- -- -- -- ---- -- -- -- 0.15% -- -- -- -- -- -- --

300x250 -- -- -- -- 0.13% -- -- -- -- -- -- --728x90 -- -- -- -- 0.09% -- -- -- -- -- -- --160x600 -- -- -- -- 0.11% -- -- -- -- -- -- --

-- -- -- -- 0.27% -- -- -- -- -- -- --Video Formats

2.71% 1.11% 1.73% 23.4 0.12% 32.8% 78.4% 67.3% 15.4 -- -- ---- -- -- -- 0.99% 92.0% 85.8% 77.9% -- -- -- --

22.44% 13.05% 9.66% 21.3 3.04% 87.0% 71.3% 58.2% 33.8 -- -- --

Data Source

Travel Definition


Interactive Video


Travel and tourism related services. Typically includes hotels, airlines, transportation, travel agencies and tourism boards. Excludes car rental agencies (included in Auto).


Mobile Banners

Travel Benchmarks - H1 2017Performance Metrics by Format and Size



Expandable Banner


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