the growth of non-traditional ("sponsorship") media in asia
TRANSCRIPT
STATE OF THE (NON-TRADITIONAL
MEDIA) NATION
The ASN Index: Value
© Asia Media Partners Pte Ltd
ASN INDEX
The ASN Index: Volume
© Asia Media Partners Pte Ltd
Non-traditional vs. Traditional (2013)
© Asia Media Partners Pte Ltd & WARC
YOY
GRO
WTH
SHARE OF SPEND
NON-TRADITIONAL MEDIA IS THE SMALLEST
CHANNEL BY SPEND TODAY*…
BUT NOT BY MUCH, AND IT’S ONE OF ONLY 2 CHANNELS WITH SUSTAINED DOUBLE-DIGIT
GROWTH IN ASIA (* Excluding Cinema)
© Asia Media Partners Pte Ltd & WARC
DID YOU KNOW THAT NON-TRADITIONAL SPEND IS NOW 75% OF THE SIZE OF ALL PAID MAGAZINE SPEND IN ASIA (2013: USD3.66B VS USD4.86B)?
© Asia Media Partners Pte Ltd & WARC
DID YOU KNOW THAT NON-TRADITIONAL SPEND IS NOW 77% OF THE SIZE OF ALL PAID RADIO SPEND
IN ASIA (2013: USD3.66B VS USD4.74B)?
DID YOU KNOW THAT NON-
TRADITIONAL SPEND IS NOW
13X BIGGER THAN ALL PAID CINEMA SPEND IN ASIA
(2013: USD3.66B VS USD0.28B)?
© Asia Media Partners Pte Ltd & WARC
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