the great marketing shift
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Implications and Opportunities for EventsTRANSCRIPT
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Stephen Nold, President, MeetingTechOnline, MTO Summit
R.D. Whitney, CEO Tarsus Online Media USA
MeetingTechOnline Tech Webinar Series, Aug 20th, 2009
The “Great Marketing Shift” Implications and Opportunities for Events
Tarsus Online Media
Plant the seed and water it
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Thanks to the Sponsors
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Chat Live with us on Twitter
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Tarsus Online Media
Goals of presentation
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Key ingredients assembling (at the right time)Tarsus Online Media
How to cause the reaction
1. Water
2. Heat
3. Plumbing
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“Push” marketing is unsustainable
Tarsus Online Media
Ingredient #1: the shift
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Why is this shift happening?
Tarsus Online Media
Ingredient #1: the shift
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Watering the seed
Ingredient #1: the shift
Don’t be afraid, this is a really good thing!
Tarsus Online Media
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Welcome to a “search centric” world
How buyers and sellers connect
Tarsus Online Media
Ingredient #1: the shift
What does “the shift” have to do with a pregnant woman?
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Sellers want to follow the conversation of buyers
Marketing Shift: opportunity
So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.
Tarsus Online Media
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Marketing Shift: opportunity
Tarsus Online Media
Light the match, fan the flame:
Leverage “Wikinomics” and “mass collaboration”
+ =
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Event Marketing: Example #1
Tarsus Online MediaSpecific Example: Bring this to the ground – event marketing
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Event Marketing: Example #1
Tarsus Online Media
ACTION: Created a conversation and buzz on the net
RESULT: News is all over the search engines
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Ingredient #2 Heat
Tarsus Online Media
Ingredient #2: Heat
Take the conversation back to the office and online
Barriers to entry gone:
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Ingredient #3: Plumbing
Will you hide from the “shift” or evolve and thrive BECAUSE of it?
Ingredient #3: Is your plumbing ready?
Tarsus Online Media
Link to me (any my 4000 level 1 connections):
-- RD Whitneywww.linkedin.com/in/rdwhitney
CEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.com
Email: [email protected]: 603.925.1160
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Additional Resources
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For more information on Stephen and MeetingTechOnline
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• @stepnold (twitter)
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• http://www.tsnn.com/
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