great global qualifications......great marketing career

Continuously Improving People

Great Global Qualifications...

...Great Marketing Career

Do you know……How to MEASURE MARKETING performance?

…How to design an INTERNAL MARKETING PLAN for better strategy execution?

…How to conduct a MARKETING RESEARCH project?

…How to conduct a comprehensive MARKETING AUDIT ?

…The key steps in effective BRANDING ?

…How to INTEGRATE your MARKETING COMMUNICATION initiatives?

… … ... Solving MARKETING problems with BEST PRACTICE TECHNIQUES ?

…How to exploit E-MARKETING strategies?


AGENDA

1. The Leading Marketing Knowledge Centre2. Do you know…3. Our Strategic Partner4. Who We Are…5. CIM Accredited Study Centre6. About CIM…7. Chartered Marketer, The Peak of…8. 3 Good Reasons to study with CIM9. Is this you?10. Professional Certificate in Marketing11. Professional Diploma in Marketing12. Professional Postgraduate Diploma in Marketing13. Job Opportunities14. Other IMM Training Programmes (I)15. Other IMM Training Programmes (II)16. Testimonial (I)17. Testimonial (II)18. IMM Location


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The Chartered Institute of Marketing (UK)


Institute of Marketing & Management

Our Strategic Partner

Cutting-edge Marketing Knowledge Providers

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Who we are ...Situated in the heart of

Quatre Bornes, the Institute of Marketing &

Management is the first CIM Accredited Study

Centre in Mauritius with a reputation of combining

academic attainments with personal development.

What we do ... The courses offered have been

carefully selected for their relevance to the

needs of commerce & industry and for their

recognition worldwide as

evidence of professional competence. How we do it ...The faculty, all highly qualified in their chosen

fields, offer not just their expertise but also a

deep commitment to the communication of their

skills to others - the students, the people who

matter most at IMM.


Tel: 4 65 65 65 / 465 0 465Back to Agenda Click Here To Mail Us

I M M is the First C I M

Accredited Study Centre in Mauritius


- the world’s leading professional marketing organisation -

- 60,000 members from around the globe -

primary aim:

-provide ability to apply acquired marketing knowledge

on a working environment -

- only professional marketing organisation to hold a Royal Charter -

the ultimate status in Marketing once qualified :

The Chartered Institute of Marketing (CIM) (UK)

…… C H A R T E R E D M A R K E T E R ……



3 Good Reasons to Study CIM Professional

Qualifications


Become More Connected• Join the world’s largest association for marketing professionals

• Gain professional insight by meeting industry leaders at CIM events

• Support your studies through discussion forums with tutors and students

Become More Professional• Qualifications based on marketing in practice, developed with employers

• Qualifications taught by Study Centres audited and approved by CIM

• Careers information to support you as a professional marketer

Become More Informed• Online marketing resources, case studies and news bites

• Access to the world’s largest marketing information and library service

• Member Magasine with the latest news in Marketing


ENROL NOW

Diploma in Marketing e.g Swami Dayanand Inst. Of Management

I have a first degree in any other field than Marketing

I have a Degree in Marketing of any University or an MBA

Diploma in Marketing e.g University of Mauritius

Is this You ?

I am over 18, HSC/GCE ‘A’ level or SC with working experience

Marketing Fundamentals

Customer Communications

Marketing in Practice

Marketing Environment

PROFESSIONAL CERTIFICATE IN MARKETING

Master’s Degrees in Marketing


Analysis & Evaluation

Managing Marketing

Performance

Strategic Marketing Decisions

Strategic Marketing in

Practice

PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING (DEGREE EQUIVALENT)

Marketing Planning

Marketing Research & Information

Marketing Communications

Marketing Management in Practice

PROFESSIONAL DIPLOMA IN MARKETING


PROFESSIONAL CERTIFICATE IN MARKETINGWHO IS IT FOR?

If you hold a junior marketing position or you are aspiring to a career in marketing, this qualification will be invaluable. You will also find it useful if you are moving into a marketing role from another background.

The Certificate is also a very useful introduction for those working on the peripheries of marketing in a support role.

WHAT IS COVERED?

Marketing Fundamentals

Customer Communications

Marketing Environment

Marketing in Practice

BENEFITS TO YOU

* Learn about the whole spectrum of marketing activity at a hands-on level.

* Gain a greater understanding of best practice in marketing.

* Gain a professional qualification to help you in your career progression.

Tel: 4 65 65 65 / 465 0 465Back to Agenda



PROFESSIONAL DIPLOMA IN MARKETINGWHO IS IT FOR?

If you are currently managing the marketing process, or are looking to build on the knowledge gained at Certificate level with a future management role in mind, you will benefit from the Advanced Certificate.

Graduates who are relatively new to marketing and need to establish a core understanding of marketing activities and their applications may also take this qualification.

WHAT IS COVERED?

Marketing Research and Information

Marketing Planning

Marketing Communications

Marketing Management in Practice

BENEFITS TO YOU

* Gain the skills you need at an operational level to maximise on opportunities for your company.

* Understand how to write and implement an effective marketing plan to meet your targets.

* Gain a recognised professional qualification providing opportunities for career progression and job satisfaction.




PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETINGWHO IS IT FOR?

You will already have a significant level of knowledge and experience of marketing. The subjects covered are central to business success, with an emphasis on the strategic aspects of marketing management, making the Postgraduate Diploma a benchmark of marketing competence. The Postgraduate Diploma Graduation ceremony is an official recognition of your achievements by upgrading your membership and supporting you in your next steps to become a Chartered Marketer.

WHAT IS COVERED?

Analysis & Evaluation

Strategic Marketing Decisions

Managing Marketing Performance

Strategic Marketing in Practice

BENEFITS TO YOU

* Ensure you have the latest skills and knowledge for effective strategy and planning by gaining the highest professional qualification available.

* Stay ahead of the competition and at the forefront of current practice.

* Use your high level of competence to enhance your career and gain respect from employers.

* Earn accelerated entry to a number of Masters Programs.Tel: 4 65 65 65 / 465 0 465 Back to Agenda



JOB OPPORTUNITIES* Marketing Director

* Marketing Manager / Assistant

* Advertising Manager / Assistant

* Sales Manager / Assistant

* Public Relations Manager

* Marketing Research Manager

* Direct Marketing Manager

* New Product Development Manager

* Product Manager

* Brand Manager

* Events Manager

* Marketing Executive / Assistant

* Sales Representative / Executive

* Customer Relationship Manager (CRM)

* Showroom Supervisor / Coordinator

* Merchandiser

* Sales Coordinator

* Field Manager

* Business Analyst

* Product Support Assistant

* Marketing Consultant / Officer

* Commercial Executive

* Guest Relations Officer

* Agent

* Self-employed

* Call Centre Agent

* Market Research Officer

* Customer Service Officer

* Marketing Coordinator

* Communication Consultant / Officer

* Sales Administration Executive

* Chef De Produit

* Guide and Hotel Representative

* Business Development Manager

* Marketing Services Assistant

* IR Administrator

* Direct Sales Manager

* Project Manager



Training Programmes Available on Demand:

Developing Powerful Brands

E-Marketing

Customer Relationship Management / E-CRM

Knowledge Management

-The Innovative Sustainable Competitive Edge

Fundamentals of Marketing:

- Marketing for Non-Marketing People

Effective Communications Skills

Effective Marketing Strategies:

- Mastering the Five Stages

Thinking and Creativity Skills for the Marketer




Visioning for Preferred Future

Know Your Market: Make Better Decisions

Integrated Marketing Communications

Internet Marketing and Web-Strategies

Measuring Marketing Performance

New Product Development: From Concept to Launch

Customer-Focus Culture

Internal Marketing

Business to Business Marketing

- How to Develop a Structured Approach to Business Markets

Effective Customer Service

Selling and Sales Management Fundamentals

Training Programmes Available on Demand:



“ CIM has provided me with the resources, tools and support my marketing career has needed to progress, the constant advice and wealth of knowledge available is always up-to-date and useful. My association with CIM has certainly helped me to gain the professional success and career satisfaction I enjoy today. ”

Richard Bradley Operations Director, CISCO Systems Ltd

“When recruiting, I would always consider candidates with a CIM qualification to have a distinct advantage. I believe it shows a person has a serious commitment to enhancing their career. ”

Robin Riddle Northern UK Sales Manager, The Economist

“Professional development, career progression and support, practical knowledge and credibility in the market place are fundamental to any professional marketer. Membership of CIM provides this unique opportunity and houses all these benefits which are accessible to its members.”

Peter Jackson UK Sales Director, KPMG

“After completing an MBA, I decided to study for the CIM Postgraduate Diploma because I wanted to gain a deeper understanding of marketing, and in particular the planning process.”

Richard Gloster Marketing Services Director, Hamilton Laird Consulting“A marketer with professional qualifications demonstrates a commitment to achieving the highest standards in Marketing. ”

Neil Hoare Marketing Manager, Abbey National

TESTIMONIALSContinuously Improving People


TESTIMONIALS“Since gaining a CIM qualification in Marketing, I feel that I am now really getting the recognition I deserve. It is important for me to gain credibility in my field of expertise, such as when working with professional accountants and bankers.”

Karen Blanchford HR Officer- Kleintwort Benson Private Bank

“Membership has helped focus my attention more directly on marketing activities and on what other organisations are doing in the market place, along with emerging trends in marketing techniques.”

Sarah Cameron Category & Project Manager, ExxonMobil

“The Chartered Institute of marketing is justifiably one of the most highly regarded and respected industry bodies in the UK. CIM champions the cause of marketing across the world, providing professionals with extensive support to further their career and setting the standards by which all marketers should be measured. The CIM qualifications are quite simply the benchmark for career progression. Indeed, many leading marketers have at least one CIM qualification under their belt. For anyone who is serious about marketing, membership of CIM is a pre-requisite to success.”

Dianne Thompson CEO, Camelot Group plc , President, The

Chartered Institute of Marketing



Director: Mr. Shyam Seebun, FCIM, MBA, MSc

8, Avenue des CapucinesQuatre Bornes, Mauritius

Tel : (230) 465 65 65, 465 0 465 Fax: (230) 465 65 65

Continuously Improving PeopleInstitute of Marketing & Management

Click here to mail us : [email protected] [email protected]

Mauritours Bourgeon Royal

Empire Gym

From La Louise St. Jean Road

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Fook Cheong Supermarket

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Back to Agenda Tel: 4 65 65 65 / 465 0 465

The 3 A’s for Recognition in Marketing

1. Acquire cutting-edge marketing knowledge.

2. Apply best practice marketing techniques.

3. Achieve Chartered Marketer status.


great global qualifications......great marketing career

Documents

marketing tel

marketing role

marketing professionals

marketing problems

peripheries of marketing

emarketing strategies

acquired marketing knowledge

marketing research project