the great geo location debate
TRANSCRIPT
The Great Geo-Location Debate
Columbus AMASocial Media SIG September Meeting
Thank You Sponsor Fahlgren
Announcements....
November Social Media SIG Meeting:
Wednesday, November 3, 2010Dublin Entrepreneurial Center7:30am--9:00am
Geo-location: What is it?
• Identification of the real-world geographic location of an object (cell phone or internet connected computer)
• Determines meaningful location (street address rather than geographic coordinates)
Geo-location can be determined by:
• GPS coordinates
• IP Address
• RFID (Radio Frequency Identification)
• Wi-Fi Connection Location
A Few of the Key Geo-location Players
Big Kid in the Sandbox: FoursquareLocation based mobile media service based on your Twitter network with bonus of social gaming (launched 3/2009)
Key Features• "Check In" at specific geographic locations earning points
• Twitter and Facebook interface
• Review user-generated tips for locations nearby
• Earn badges
• Earn rewards as most frequent visitor or "Mayor"
In Distant Second Place: Gowalla
Location based mobile media service with precise check-in locations with the added bonus of virtually "pickup and drop off" of items (Launched 3/2009)
Key Features
• Precise "Check in" locations
• Piins for accomplishing stuff
• Top 10 lists of users for each venue
Geo-location for Foodies: Yelp
Allows users to write and share reviews of local businesses and restaurants with the ability to share reviews via Facebook and Twitter (Launched in 2004)
Key Features
• Offer and review user generated reviews
• Website interface to search by geographic location or type of venue or service
• Facebook and Twitter interface
An Old Favorite: BrightKite
One of the first geo-location apps available
Key Features
• See nearby users
• "Check-in"
• "Check-in" and post a photo
• "Check-in" and post a note
• Initiate communication with other users
New Front Runner: Facebook PlacesThe long awaited location based service from the world's largest social network (Launched August 2010)
Key Features• Can "Check In" and add places that already exist
• Tag people you are with
• Check-in for a group
• Non-mobile browser interface
• Gowalla, Foursquare and Yelp integration
• Booya to launch social game, InCrowd
New Kid on the Block: Hunch
A collective intelligence app that delivers personalized recommendations based on individual responses to a set of taste-determining questions
Key Features:
• Offers suggestions on restaurants, grocery stores, spas and more in a specific area
• Best utilized in urban areas
• Partnerships in the works with other social media networks
Stats to Think About
• March 2010 Foursquare reported 725,000 registered users
• August 2, 2010: Foursquare reported 2.6 million registered users
• August 29, 2010: Foursquare surpasses 3 million registered users
• The August 2010 launch of Facebook Places resulted in Foursquare's biggest day of users registering -- likely comparison shopping
Interesting Social Gaming Stats
• As of August 2010: 56 million Americans play social games
• 1 out of 5 Americans 6 years and older has played an online game at least 1 time
• 53% of social gamers are women -- breaks 10 year trend of woman as minority game players
• 35% of social gamers have never played a traditional video game
On to the Main Event