the golden saviour
TRANSCRIPT
THE GOLDEN SAVIORSubmitted byROHIT JAINRoom mo.-36 SEMESTER- 6B.COM(E)ST.XAVIER’S COLLEGE, KOLKATA
PROJECT GUIDEMS. SOMA NATHAssistant professor
CONTENTS
√ OBJECTIVE OF THE STUDY
√ INTRODUCTION
√ MAIN CONTENTS
√ 4 P’S OF MARKETING MIX FOR JUTE
√ SWOT ANALYSIS
√ RESEARCH METHORDOLOGY
√ DIAGRAMATIC DATA INTERPRETATION
√ RECOMMENDATIONS
√ LIMITATION OF THE STUDY
√ CONCLUSION
√ BIBLIOGRAPHY
OBJECTIVE OF THE STUDY
CREATE AWARENESS ABOUT JUTE AND JUTE PRODUCTS
SHOW HOW JUTE AND JUTE PRODUCTS CAN HELP ACHIEVE SUSTAINABLE DEVELOPMENT
PROVE IT IS THE “FIBER OF THE FUTURE!”
INTRODUCTION
JUTE-THE GOLDEN FIBRE
GRADES OF RAW JUTE
THE INDIAN TEXTILE INDUSTRY
THE JUTE AND JUTE TEXTILES INDUSTRY
REGULATORY ORGANIZATIONS IN JUTE SECTOR
MAIN CONTENTS
JUTE DIVERSIFIED PRODUCT: A GOLDEN OPPORTUNITY
METHOD OF CULTIVATION
JUTE FABRIC MANUFACTURING IN INDIA
ADVANTAGES OF USING JUTE MADE GOODS AND ARTICLES
4 P’S OF MARKETING MIX FOR JUTE
PLACE
Raw jute fibre producer:farmer (unorganised sector)
Primary and secondary market raw jute suppliers
Jute conventional product manufacturer: jute mills
Jute diversified products:SMEs (Unorganised sector)
Use of jute products:Buyers association and end users. followed by its reuse , recycle or disposal.
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
RESEARCH METHERDOLOGY PRIMARY DATA
-QUESTIONNAIRE
-OBSERVING
-PERSONAL EXPERIENCE IN FIELD OF RAW JUTE SECONDARY DATA
-WEBSITE
-ANNUAL REPORT OF MINISTRY OF TEXTILE
38
2
USE OR PURCHASE OF JUTE PRODUCTS
Yes
No
Jute Floor Coverings
Jute Bags
Twine, Ropes, Cordage, etc.
Hessian, Sacking, Scrim, Carpet Backing Cloth (CBC)
Jute Geo-Textile
Jute Composites
Jute Particle Board
Jute Handicrafts
Jute Apparels
0 5 10 15 20 25 30 35 40
14
35
15
3
1
1
2
19
6
TYPE OF JUTE PRODUCTS USED OR PURCHASED
TYPE OF JUTE PRODUCTS PUR-CHASED
0
5
10
15
20
25
30
28
19
2
11
OCCASION OR MOMENT FOR BUYING JUTE PRODUCTS
OCCASION OR MOMENT FOR BUYING JUTE PROD-UCTS
11
18
25
12
13 1
CRITERIA FOR BUYING JUTE PRODUCTS
Price
Quality
Appearance
Durability
Eco Friendliness
Others
16
522
27 1
SOURCE OF PURCHASE OF JUTE PRODUCTS
Retail Outlet
Super mall
Exhibitions/Fairs
Online Purchase Via Internet
As Gifts
Others
34
6
LEVEL OF SATISFACTION WITH JUTE PRODUCTS
Yes
No
11
26
3
JUTE PRODUCTS - AN ALTERNATIVE TO SYNTHETIC PRODUCTS
Strongly Agree
Agree
Disagree
Strongly Disagree
4
1611
7 1
FAVOURED PRICE CATEGORY
Up to 100
100 - 250
251 - 500
501 - 1000
More Than 1000
7
33
ADVERTISEMENT AWARENESS OF JUTE PRODUCTS
Yes
No
11
1
33
51
6 4
BRAND OF JUTE PRODUCTS KNOWN
Aaltex
Bidbi
The Jute Shop
Earthen Me
Favola
Green Junction
Others
100%
Jute product as a environmental saviour:
Jute as a environmental saviour: yes Jute as a environmental saviour: no
RECOMMENDATIONS
Retain and if possible, increase the market for traditional Jute and Kenaf
products
Develop new applications of jute and increase its quality
Make use of the Sustainable Development Agenda
Increase Consumer Awareness by highlighting the environment friendliness
of Jute and Kenaf
Address Trade Issues and Supply side Management Issues
Create a Research & Development Network
Highlight Employment Opportunities
LIMITATION OF THE STUDY
Small sample size
Constrain of time and money
Unwillingness of some of the respondents
Lack of active participation
Lack of experience in collecting information except guidance of the project guide
CONCLUSION
STAND APART…MAKE YOUR PRESENCE
FELT….
“ADOPT JUTE”
Nature’s best essence is felt when we live
“NATURALLY”
Of all the loss encountered the only
Gateway for a greener planet is
‘JUTE”
BIBLIOGRAPHY
http://www.jute.com http://www.jutecomm.gov.in http://www.wikipedia.org http://www.ministryoftextile.gov.in http://www.jute.org http://www.worldjute.com
The End