PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable

HERE ARE THE

TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4

DIETWide availability of

highly processed foodsand beverages with

low nutritional value.

FOODPRICES

High prices of fresh andhealthy food compared to

highly processed foodsand beverages.

INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of

more affordable, unhealthyprocessed foods.

PORTIONSIZE

portion sizes served athome and in restaurants.

INACTIVELIFESTYLES

Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace

walking in developing countries.

BEHAVIOURISSUES

Stress and emotional issues

comfort in food.

$

2015

2008

Disclaimer:

for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013

[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health

Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight

Management

SHAKE

ONE SIZE DOES NOT FIT ALL.

UP1948. In 1997, WHO formally recognised obesity as a global epidemic.

T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T

MORE THAN

ADULTS WEREOVERWEIGHT,AND MORE THAN

WERE OBESE.1

1.4 BILLION500 MILLION

W.H.O. PREDICTS THERE WILL BE

OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN

OF THEM WILL BEOBESE.2

2.3 BILLION700 MILLION

THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,

BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.

OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS

MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5

“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6

CITATIONS & SOURCES

VS

65%

TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7

COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A

CYCLE of FAILURE

“FAD”DIET’S

SKIPPINGMEALS

DIETINGIN SECRET,WITHOUTSUPPORT

GOING“ON” & “OFF”

DIETS

QUICK,CALORIE

RESTRICTIVEDIETS

Cardiovascular diseasesDiabetesOsteoarthritisSome cancers

MOST COMMON HEALTH RISKS ARE:4

WILL ENHANCE YOUR AND BUILD YOUR

BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR

YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON

ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY

THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS

WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-

LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER

TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.

IT’S PERSONALISED, EFFECTIVE, AND EASY.

1.UNDERESTIMATING

THE CALORIESWE EAT.

4.NOT

ENOUGHSLEEP

2.OVERESTIMATING

HOW MANYCALORIES WEARE BURNING.

3.MORE THAN3-4 HOURS

BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY

METABOLISM.

[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market

and Markets, May 21, 2013

TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM

FITS INTOMY LIFESTYLE

EASY TO STAYON LONG TERM

HAS AN EASY TOFOLLOW PROGRAM

EASY TO TRACKEATING HABITS

TOOLS TOTRACK PROGRESS

1 2 3 4 5

ASSESSMENT

PR

OD

UCTSSERVI

CES

OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.

74%

ONLY

OF THEM WERE INTERESTED IN

A BUSINESSOPPORTUNITY.

5-8%

BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED

THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.

ROBUSTCustomer Base

THE

RIGHTPersonalised

Solution

HEALTH WEALTH

IT

GLOBAL CONCERN

2008

2015

SOCIAL INFLUENCERS

OBESITY KILLS

PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3

WHY DON’T WE LOSE WEIGHT

A BUSINESS OPPORTUNITY

THE WEIGHT LOSS KEY

The World Health Organisation (WHO) classified obesity as a disease by

PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable

HERE ARE THE

TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4

DIETWide availability of

highly processed foodsand beverages with

low nutritional value.

FOODPRICES

High prices of fresh andhealthy food compared to

highly processed foodsand beverages.

INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of

more affordable, unhealthyprocessed foods.

PORTIONSIZE

portion sizes served athome and in restaurants.

INACTIVELIFESTYLES

Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace

walking in developing countries.

BEHAVIOURISSUES

Stress and emotional issues

comfort in food.

$

2015

2008

Disclaimer:

for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013

[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health

Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight

Management

SHAKE

ONE SIZE DOES NOT FIT ALL.

UP1948. In 1997, WHO formally recognised obesity as a global epidemic.

T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T

MORE THAN

ADULTS WEREOVERWEIGHT,AND MORE THAN

WERE OBESE.1

1.4 BILLION500 MILLION

W.H.O. PREDICTS THERE WILL BE

OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN

OF THEM WILL BEOBESE.2

2.3 BILLION700 MILLION

THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,

BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.

OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS

MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5

“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6

CITATIONS & SOURCES

VS

65%

TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7

COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A

CYCLE of FAILURE

“FAD”DIET’S

SKIPPINGMEALS

DIETINGIN SECRET,WITHOUTSUPPORT

GOING“ON” & “OFF”

DIETS

QUICK,CALORIE

RESTRICTIVEDIETS

Cardiovascular diseasesDiabetesOsteoarthritisSome cancers

MOST COMMON HEALTH RISKS ARE:4

WILL ENHANCE YOUR AND BUILD YOUR

BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR

YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON

ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY

THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS

WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-

LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER

TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.

IT’S PERSONALISED, EFFECTIVE, AND EASY.

1.UNDERESTIMATING

THE CALORIESWE EAT.

4.NOT

ENOUGHSLEEP

2.OVERESTIMATING

HOW MANYCALORIES WEARE BURNING.

3.MORE THAN3-4 HOURS

BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY

METABOLISM.

[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market

and Markets, May 21, 2013

TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM

FITS INTOMY LIFESTYLE

EASY TO STAYON LONG TERM

HAS AN EASY TOFOLLOW PROGRAM

EASY TO TRACKEATING HABITS

TOOLS TOTRACK PROGRESS

1 2 3 4 5

ASSESSMENT

PR

OD

UCTSSERVI

CES

OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.

74%

ONLY

OF THEM WERE INTERESTED IN

A BUSINESSOPPORTUNITY.

5-8%

BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED

THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.

ROBUSTCustomer Base

THE

RIGHTPersonalised

Solution

HEALTH WEALTH

IT

GLOBAL CONCERN

2008

2015

SOCIAL INFLUENCERS

OBESITY KILLS

PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3

WHY DON’T WE LOSE WEIGHT

A BUSINESS OPPORTUNITY

THE WEIGHT LOSS KEY

The World Health Organisation (WHO) classified obesity as a disease by

PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable

HERE ARE THE

TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4

DIETWide availability of

highly processed foodsand beverages with

low nutritional value.

FOODPRICES

High prices of fresh andhealthy food compared to

highly processed foodsand beverages.

INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of

more affordable, unhealthyprocessed foods.

PORTIONSIZE

portion sizes served athome and in restaurants.

INACTIVELIFESTYLES

Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace

walking in developing countries.

BEHAVIOURISSUES

Stress and emotional issues

comfort in food.

$

2015

2008

Disclaimer:

for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013

[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health

Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight

Management

SHAKE

ONE SIZE DOES NOT FIT ALL.

UP1948. In 1997, WHO formally recognised obesity as a global epidemic.

T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T

MORE THAN

ADULTS WEREOVERWEIGHT,AND MORE THAN

WERE OBESE.1

1.4 BILLION500 MILLION

W.H.O. PREDICTS THERE WILL BE

OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN

OF THEM WILL BEOBESE.2

2.3 BILLION700 MILLION

THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,

BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.

OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS

MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5

“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6

CITATIONS & SOURCES

VS

65%

TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7

COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A

CYCLE of FAILURE

“FAD”DIET’S

SKIPPINGMEALS

DIETINGIN SECRET,WITHOUTSUPPORT

GOING“ON” & “OFF”

DIETS

QUICK,CALORIE

RESTRICTIVEDIETS

Cardiovascular diseasesDiabetesOsteoarthritisSome cancers

MOST COMMON HEALTH RISKS ARE:4

WILL ENHANCE YOUR AND BUILD YOUR

BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR

YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON

ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY

THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS

WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-

LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER

TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.

IT’S PERSONALISED, EFFECTIVE, AND EASY.

1.UNDERESTIMATING

THE CALORIESWE EAT.

4.NOT

ENOUGHSLEEP

2.OVERESTIMATING

HOW MANYCALORIES WEARE BURNING.

3.MORE THAN3-4 HOURS

BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY

METABOLISM.

[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market

and Markets, May 21, 2013

TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM

FITS INTOMY LIFESTYLE

EASY TO STAYON LONG TERM

HAS AN EASY TOFOLLOW PROGRAM

EASY TO TRACKEATING HABITS

TOOLS TOTRACK PROGRESS

1 2 3 4 5

ASSESSMENT

PR

OD

UCTSSERVI

CES

OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.

74%

ONLY

OF THEM WERE INTERESTED IN

A BUSINESSOPPORTUNITY.

5-8%

BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED

THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.

ROBUSTCustomer Base

THE

RIGHTPersonalised

Solution

HEALTH WEALTH

IT

GLOBAL CONCERN

2008

2015

SOCIAL INFLUENCERS

OBESITY KILLS

PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3

WHY DON’T WE LOSE WEIGHT

A BUSINESS OPPORTUNITY

THE WEIGHT LOSS KEY

The World Health Organisation (WHO) classified obesity as a disease by

PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable

HERE ARE THE

TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4

DIETWide availability of

highly processed foodsand beverages with

low nutritional value.

FOODPRICES

High prices of fresh andhealthy food compared to

highly processed foodsand beverages.

INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of

more affordable, unhealthyprocessed foods.

PORTIONSIZE

portion sizes served athome and in restaurants.

INACTIVELIFESTYLES

Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace

walking in developing countries.

BEHAVIOURISSUES

Stress and emotional issues

comfort in food.

$

2015

2008

Disclaimer:

for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013

[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health

Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight

Management

SHAKE

ONE SIZE DOES NOT FIT ALL.

UP1948. In 1997, WHO formally recognised obesity as a global epidemic.

T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T

MORE THAN

ADULTS WEREOVERWEIGHT,AND MORE THAN

WERE OBESE.1

1.4 BILLION500 MILLION

W.H.O. PREDICTS THERE WILL BE

OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN

OF THEM WILL BEOBESE.2

2.3 BILLION700 MILLION

THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,

BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.

OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS

MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5

“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6

CITATIONS & SOURCES

VS

65%

TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7

COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A

CYCLE of FAILURE

“FAD”DIET’S

SKIPPINGMEALS

DIETINGIN SECRET,WITHOUTSUPPORT

GOING“ON” & “OFF”

DIETS

QUICK,CALORIE

RESTRICTIVEDIETS

Cardiovascular diseasesDiabetesOsteoarthritisSome cancers

MOST COMMON HEALTH RISKS ARE:4

WILL ENHANCE YOUR AND BUILD YOUR

BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR

YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON

ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY

THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS

WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-

LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER

TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.

IT’S PERSONALISED, EFFECTIVE, AND EASY.

1.UNDERESTIMATING

THE CALORIESWE EAT.

4.NOT

ENOUGHSLEEP

2.OVERESTIMATING

HOW MANYCALORIES WEARE BURNING.

3.MORE THAN3-4 HOURS

BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY

METABOLISM.

[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market

and Markets, May 21, 2013

TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM

FITS INTOMY LIFESTYLE

EASY TO STAYON LONG TERM

HAS AN EASY TOFOLLOW PROGRAM

EASY TO TRACKEATING HABITS

TOOLS TOTRACK PROGRESS

1 2 3 4 5

ASSESSMENT

PR

OD

UCTSSERVI

CES

OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.

74%

ONLY

OF THEM WERE INTERESTED IN

A BUSINESSOPPORTUNITY.

5-8%

BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED

THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.

ROBUSTCustomer Base

THE

RIGHTPersonalised

Solution

HEALTH WEALTH

IT

GLOBAL CONCERN

2008

2015

SOCIAL INFLUENCERS

OBESITY KILLS

PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3

WHY DON’T WE LOSE WEIGHT

A BUSINESS OPPORTUNITY

THE WEIGHT LOSS KEY

The World Health Organisation (WHO) classified obesity as a disease by