Cannabis Beverages Global Market

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily

Cannabis Plant Parts for Beverages

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Flowers

Seeds

Leaves

Stalk / Stem / Roots

- CBD Infused tea- CBD Infused water- THC Infused beer

- Hemp milk- Hemp beer

- Hemp juice

- Hemp Beer (vegan)

Cannabis Beverages Market Evolution

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Cannabis

Plant Species

Hemp Plant

Low THC/ Low CBD

MarijuanaPlant

High THC

Hemp Plant

Low THC, High CBD

1990s 2019

Hemp Drinks Active Hemp Drinks

Psychoactive Drinks

Cannabis Beverage Type Map

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Non Alcoholic Alcoholic

No Cannabinoids

Cannabinoids

Hemp milkHemp tonicHemp soda

Hemp gin

CBD Beer

THC Beer

CBD CoffeeCBD Water

CBD Wine

THC Wine

Hemp beer

THC Tea

Cannabis Product Market Segments

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

90s 2020

Gro

wth

$$

Recreational

PsychoactiveMarijuanaDrinks

Active Hemp Drinks (CBD)

Hempdrinks

Active Hemp (cbd) and Psychoactive (thc) drinks overtaking traditional hemp drinks due to changing regulations and awareness

Hemp Foods

Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily

Alcohol versus Cannabis

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Psy

choa

ctiv

e ef

fect

Alcohol

1 hour

Psy

choa

ctiv

e ef

fect

Cannabis

6 hours

Technical solutions● Nano encapsulation / emulsification to increase onset● CBD can help to increase offset● Correct balance of cannabinoids to produce a more ‘social high’ similar to alcohol

China - biggest supplier of hemp

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Market Overview● 1.4B ppl● Largest supply world● Top 5 beverages consumed are:

○ red wine, rice wine (Chinese baijiu), beer, whiskey, white wine

Regulatory Overview● Hemp is legal as a food● CBD is not legal yet● THC is not legal yet

Emerging Trends in Beverages● Consumption per capita increasing● Chinese consumer palate is maturing (e.g., craft

beer)● Pride in domestic brands emerging● Trends towards health (low sugar, organic)Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state

of hemp, HBJ | Annual marijuana business factbook, mjbizdaily

Fireseed Brands is building a platform to market in China for hemp consumer products today, cannabis tomorrow

Materials Sourcing

Bottling

Ware housing

Formulation Consumer Testing

Branding Activation Campaigns

Social Media and Content

Direct Sales Distribution Online

Compliance

China Hemp Beverage Platform

Labeling Packaging

Sales

Marketing

Development

Production

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.

Thank you

Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.