@annaliezze @kpallini

@annaliezze @kpallini

Context IS A

KEY INFLUENCER

OF WHAT WE DO

@annaliezze @kpallini

YET WE KEEP

GOING FOR

representativeDESIGNS

@annaliezze @kpallini

TIME TO dareOURSELVES

@annaliezze @kpallini

THE POWER

OF mobile

@annaliezze @kpallini

THE GAME

OF context

@annaliezze @kpallini

AN

INSTANT

coffeeSTORY

@annaliezze @kpallini

@annaliezze @kpallini

Supermarket Breakfast Lunch Tired Break

Intention SCORES

SIMILAR

@annaliezze @kpallini

CONTEXT

TRIGGERS

PRODUCT

relevance

@annaliezze @kpallini

MORE

predictivePOWER

@annaliezze @kpallini

BETTER

prediction OF

BEHAVIOUR

@annaliezze @kpallini

1

@annaliezze @kpallini

@annaliezze @kpallini

DECREASE

gap betweenINSIGHT AND

ACTIONS

@annaliezze @kpallini

2

@annaliezze @kpallini

@annaliezze @kpallini

WE NEED

TO APPROACH

THINGS

differently

@annaliezze @kpallini