the future's so bright or is it?
TRANSCRIPT
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THE FUTURE'S
SO BRIGHT,
OR IS IT?
NEW RESEARCH FOR LINKEDIN
SHINES A LIGHT ON WEARABLES,
VR, AI AND SELF-DRIVING CARS.
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IS WEARABLE
TECHNOLOGYPART OF YOUR DAILY LIFE?
(E.G., FITNESS TRACKER, IWATCH)
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IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
1%
DON’T KNOW
64%
NO
35%
YES
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MEN AND
WOMEN
ARE JUST AS LIKELY TO USE WEARABLES
35 % 36 %
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES
WITH SENIORITY...
ENTRY LEVEL 32 %SNR IC 35 %MANAGER 38 %DIRECTOR 42 %
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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…AT LEAST IT DOES TO A
POINT AS IT TAILS OFF
AMONG THE
ELITE
32 %PARTNER
40 %VP
38 %CXO
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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This goes hand in hand with age, where use of wearable tech increases - to a point - among
older members
26 %
18 - 24 YEARS
37 %
25 - 34YEARS
38 %
35 - 44 YEARS
40 %
45 - 54 YEARS
36 %
55 - 64 YEARS
22 %
65+ YEARS
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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USAGE DIFFERS BY MARKET BY ALMOST
Brazil is leading the way
UK sits at the bottom alongside Australia46 % 31 %
20 %IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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OTHER USAGE PERCENTAGES BY MARKET
38% 38% 37% 37% 36%37%40% 36% 30%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
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SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME AVAILABLE?
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WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
28%
DON’T KNOW
48%
NO
24%
YES
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WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Openness to buying an SD car when they become available drops off sharply among members over
27 %
18 - 24 YEARS
36 %
25 - 34YEARS
25 %
35 - 44 YEARS
22%
45 - 54 YEARS
16 %
55 - 64 YEARS
10 %
65+ YEARS
34+
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WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
ARE MOST OPEN TO SD CARS
More than 4 in 10 members from India and UAE are open to buying an SD car
UK sits at the bottom, just below USA and Australia
DEVELOPING MARKETS
47 %
44 %
13 %
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WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
37% 30% 30% 28% 26% 23% 22% 16% 16%
IN THE REST OF THE WORLD...
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WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months
GLOBAL AVERAGE
ONE MORE THING...
2x
50%
These respondents are also slightly less concerned with the rise of Artificial Intelligence
Global Ave.32 %28 % VS
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A VIRTUAL REALITY
HEADSET
DO YOU OWN OR INTEND TO PURCHASE
IN THE NEXT 12 MONTHS?
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DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T KNOW
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DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T KNOW
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DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
THE SWEET SPOT IS STILL THAT25 - 34 AGE GROUP
18 - 24 YEARS
35 - 44 YEARS
45 - 54 YEARS
55 - 64 YEARS
65+ YEARS 2 %
4 %10 %
13 %14 %
25 - 34 YEARS 16 %
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DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS
33%
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DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
WHILE IN THE REST OF THE WORLD...
25%
16%
15%
14%
13%
13%
8%
8%
7%
6%
5%
India
Netherlands
Hong Kong
Singapore
Brazil
Australia
Canada
Germany
USA
UK
France
VR INTENDERSare concerned with the rise of AI1 in 10
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ARTIFICIALINTELLIGENCE?
ARE YOU CONCERNED WITH THE RISE OF
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ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
10%
DON’T KNOW
32%
YES
58%
NO
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ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS
CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN
DON’T KNOW
8%
59%
NO
32%
YES
16%DON’T KNOW
53%
NO
31%
YES
MEN AND
WOMEN
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ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
CONCERN OVER THE RISE OF AI TYPICALLY
41 %18 - 34 YEARS
37 %25 - 34 YEARS
32 %35 - 44 YEARS
29 %45 - 54 YEARS
28 %55 - 64 YEARS
31 %65+ YEARS
DECREASES WITH AGE
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ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
ARE SERIOUSLY CONCERNED WITH THE RISE OF AI
48%
44%
38%
34%
32%
30%
India
UAE
Singapore
Brazil
Hong Kong
Canada
30%
28%
27%
26%
20%
Germany
Australia
UK
US
Netherlands
FRANCE
59%
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ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
ONE MORE THING...
MORE LIKELY TO CONSIDER PURCHASING AN SD CAR
WHEN THEY BECOME AVAILABLE
MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT
12 MONTHS
YET THESE RESPONDENTS ARE NO MORE LIKELY TO
USE WEARABLES
Global Ave. Among AI concerned
11% 40 %VS
RESPONDENTS THAT ARE CONCERNED WITH THE RISE OF AI ARE
60% 250% NO
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