the future's so bright, i gotta wear shades
TRANSCRIPT
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The Future's So Bright, I Gotta Wear Shades
Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware
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Software company specializing in technical solutions and services for the gaming industry
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There is a fundamental shift taking place
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Every minute, 24 hours of content is uploaded to YouTube
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If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users
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On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications.
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By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day
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Zynga adds 1,000 new servers a week for FarmVille and other games
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54% of Internet users watch TV online daily
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On-line TV station Hulu streamed 1 billion videos in December 2009
Source: Economist, Beyond the Box
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Mobile search engine traffic has seen an increase of 247% in the past year
Source: Digital Strategy Consulting
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The on-line world is part of growing up
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The Net Gen wants entertainment and play in their work, education and social life
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On-line digital world is also changing older generations
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It’s not for kids anymore
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The Game has moved
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The Retailer mindset does not work on-line
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A new type of Retailer
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Retailers
Consumer
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KYC = Know Your Customer
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Tools for Metrics
In partnership with Unica
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One to one and one to many Conversations
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Listen
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They are alreadytalking about you
Listen
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Follow the Money
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Follow the Consumer
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Who do you trust?
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Death of Privacy
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Online bill payments have grown from 12 percent to 45 percent of all payments
http://www.finextra.com/news/announcement.aspx?pressreleaseid=33978
Rise of on-line Payments
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1. Google.com2. Facebook.com3. Youtube.com4. Yahoo.com5. Live.com6. Baidu.com7. Wikipedia.org8. Blogspot.com9. Twitter.com10.Qq.com
1. Yahoo.com2. msn.com3. google.com4. ebay.com5. amazon.com6. microsoft.com7. myspace.com8. google.co.uk9. aol.com10.go.com
2005 2010
Shifting Culture
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Time for new thinking
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Lottery 2.0
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Solutions for Lottery 2.0
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iPhone and AndroidLottery games, Casino games
Be Mobile
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Be Social
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BuildingCommunity
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1. 14 years of experience – we Know Your Customer
2. Core focus on digital distribution – Internet and Mobile
3. Flexible – We can re-act fast4. Industry leading platform – Open, Modular,
Scalable, Easy 3rd party integration 5. Top of the line partners – Microgaming - Unica
Why Betware?
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And one more thing...
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Betware Wine TastingIn Betware Booth@ 12:45
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