the future of young people in community broadcasting

Overview

• What does the evidence suggest?

• Case study: SYN Media

• What does this mean for the community broadcasting sector?

• Break-out groups

• Summaries and conclusion

• Where to from here?

• Additional information

What does the evidence suggest?

• Mission Australia’s National Survey of Young Australians

• ABS’s Time Use Survey 2006

• Australian Council for the Arts’ More Bums in Seats: Australian Participation in the Arts

• CBAA’s Community Radio National Listener Survey 2008

• CBAA’s Community Broadcasting Database: Sector Survey 2007-08

Mission Australia’s National Survey of Young Australians

Australian Bureau of Statistic’s Time Use Survey 2006

Australian Council for the Arts’ More Bums in Seats: Australian Participation in the Arts

Levels of creative participation in the arts by age

0 10 20 30 40 50 60 70

At least one art form

Music

Creative Writing

Theatre & Dance

Visual Arts & Crafts

15-24 (%) Total (%)

Levels of receptive participation in the arts by age

0 10 20 30 40 50 60 70 80 90 100

At least one art form

Music

Creative Writing

Theatre & Dance

Visual Arts & Crafts

15-24 (%) Total (%)

Australian Council for the Arts’ More Bums in Seats: Australian Participation in the Arts

Levels of internet use

0

10

20

30

40

50

60

70

80

90

100

15-24 (%) 25-34 (%) 35-44 (%) 45-54 (%) 55-64 (%) 65+ (%)

Used the internet Used the internet for the arts

Creative Participation - 26 years and underSecondary school students (%)Tertiary students (%)Employed (%)Unemployed* (%)Total (%)

Visual Arts & Crafts 33 28 24 22 22Theatre & Dance 33 17 12 3 7Creative Writing 43 38 21 24 16Music 33 30 28 31 15At least one art form 71 68 51 36 41

Receptive Participation - 26 years and underSecondary school students (%)Tertiary students (%)Employed (%)Unemployed* (%)Total (%)

Visual Arts & Crafts 35 46 37 29 38Theatre & Dance 41 46 41 20 40Reading 80 89 84 72 84Music 59 69 76 48 57At least one art form 92 97 96 88 92*Caution, small base size

CBAA’s Community Radio National Listener Survey 2010

• 26% young people listen to community radio

• Young people make up 18% community radio audience

• 51% young people are aware of community radio

CBAA’s Community Broadcasting Database: Sector Survey 2007-08

• 88% of stations have young volunteers

• Young volunteers make up 20% (4,013)

• Greater number of young volunteers at:

• Youth stations

• Metropolitan stations

• Ethnic stations

• Stations earning more money per annum

Case Study: SYN Media

• Youth-run community media organisation

• All volunteers aged 12-25

• Key group of volunteers; around 25 in total

• Over 200 volunteers at any time

• Less than 20% formal roles/responsibilities

What does this mean for the community broadcasting sector?

• Better understand the benefits to young people and stations

• Develop new models for volunteer participation

• Provide space and support for young volunteers

• Resources to build station capacity

• Survival of community broadcasting relies on young people

Break-out groups…

• How to retain young people at your station (Jenny O’Keefe)

• How to engage young people using online technologies (Jonathan Brown)

• What the future of the community broadcasting sector looks like (Jon King)

Summaries and conclusion

• How to retain young people at your station (Jenny O’Keefe)

• How to engage young people using online technologies (Jonathan Brown)

• What the future of the community broadcasting sector looks like (Jon King)

• Feedback wall

Where to from here?

• Collate info and send out to participants

• Develop resources

• Promote youth participation across sector

• Provide advice to sector organisations and stations

• <motion for action to CBAA?>

Additional information

• CBloggers

• Jon is facilitating the CBF Grants – The Inside Scoop session at 4pm in the Boardwalk Gallery

• CBF grant information can be found at www.cbf.com.au

• CBOnline Funding Survey

• Amrap Resources and Funding Survey