new business model for the future of broadcasting
DESCRIPTION
2014 Korean Society of Broadcast Engineers Autumn Conference,Speaker, Sang-il ParkTRANSCRIPT
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Sangil Park 1
New Business Model for the Future of Broadcasting
2014. 11. 7.
서울과학기술대학교
전자IT미디어공학과
박상일
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Sangil Park 2
FROM CONVERGENCETO DIVERGENCE
How are the businesses making their turning point
in a multi-platform environment ?
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Sangil Park 3
Traditional Business Prospect for IT industryConverging IT devices can get you a real money?
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Sangil Park 4
SmartTVDo we really need to watch pay TV channel with SmartTV?
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Sangil Park 5
NETFLIXVS HULUWhy netflix and hulu are consumed in many ways?
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Sangil Park 6
HULU+
How hulu provides tons of videos for free?
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Sangil Park 7
NEW SERVICE MODELNETFLIX:Drone to home
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Sangil Park 8
WhyAmazon provides these contents at low price ?
AMAZON = On line book-store ?
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Sangil Park 9
The Product Business Model is Broken
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Sangil Park 10
TRADITIONAL BUSINESS VALUE CHAINValue added flows in one way and it means the price goes up.
Supply Manufacture Assemble Retail
+Value
added
+Value
added
+Value
added
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Sangil Park 11
BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment
we can reduce costs.
Supply Manufacture Assemble Retail
In Transition
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Sangil Park 12
BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment
we can reduce costs.
Supply Manufacture Assemble Retail
In Transition
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Sangil Park 13
VALUE CHAIN in a Multi-PLATFORM ERA- In the Platform, a growing business can be good to
everyone through two sided market
Supply(or Retail)
Retail
(or Supply)
PLATFORMSupply
(or Retail)Retail
(or Supply)
... ...
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Sangil Park 14
BUSINESS MARKET CHANGE
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Sangil Park 15
What did we learn from Alibaba ?
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Sangil Park 16
iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect related people
Smart grid: capture power source and route
Nike Fuel: enhance your exercise experiences
TO BE A PLATFORM BUSINESSThe business system must provide :
Service on Demand, 3rd party access and governance
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Sangil Park 17
Platforms have opennessBut should not easy others to follow
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Sangil Park 18
Platforms have diversity.Functional similarity makes a variety of platforms
Can Barbie Doll be a platform?
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Sangil Park 19
Can Barbie Doll be a platform?
- The Oxford Handbook of Innovation Management
by Annabel Gawer , Michael Cusumano
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Sangil Park 20
BUSINESS VALUE CHAIN in Coffee
Anything can be a Platform
Roasting COFFEE Customer
Green-been Purchase
Coffee Farm
www.RoastingBarn.com
Packaging
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Sangil Park 21
NEW SERVICE MODELS- Uber taxi
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Sangil Park 22
AirBnB
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Sangil Park 23
NEW SERVICE MODELSOculus Rift
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Sangil Park 24
NEW SERVICE MODELS- SOCAR Car sharing
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Sangil Park 25
ALL THINGS DIVERGEDwhile platforms have tied together
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Sangil Park 26
FREE(will be)
(or soon)
Question to us:
Content is the KING, is it ?
Internet (Network)
Devices
Time
Contents
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Sangil Park 27
DIVERGENCE ERAIf we provide our contents FREE,then, how can we get real money ?
?
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Sangil Park 28
Thank you
This Slide is Free,
as well as
Everything will be FREE.
Download @: http://slidesha.re/1xeywYh