the future of sales is marketing
DESCRIPTION
SAP Sr VP Dave Hutchinson shares his tips about the Future of Sales Is Marketing. Enablement, Awareness, Demand Gen.... It takes a close coordinated effort between Sales and Marketing to reach successful business outcomes. And, are your sales teams fluent in twitter, Facebook, and LinkedIn? They better be...TRANSCRIPT
1 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
David J. Hutchison
Senior Vice President, Marketing
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HOW I BECAME A MARKETER
DILBERT © 2010 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.
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PROFILE OF THE “SECRET SHOPPER”
67%
75%
76%
Done without YOU
Start with Search
Phone a friend
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ANATOMY OF A DISCONNECT…
Awareness/Demand Gen
Enablement
92%
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THREE PRINCIPLES FOR SUCCESS
One Flag
One Voice
One Focus
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PRINCIPLE #1: ONE FLAG
Win Together, Lose Together
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PRINCIPLE #2: ONE VOICE
Are your sales people
fluent in these channels?
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PRINCIPLE 3: ONE FOCUS
DILBERT © 2007 Scott Adams. Used By permission of UNIVERSAL UCLICK. All rights reserved.
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CALL TO ACTION:
3 things you should do tomorrow
IF YOU ARE SALES:
Get a social media
tune-up
Develop a social selling
strategy
Agree with Marketing on
what success looks like
IF YOU ARE MARKETING:
Inspect your plans and
inject flexibility as needed
Provide enablement around
new engagement models
Agree with sales on what
success looks like
1.
2.
3.
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The Future of Sales is Marketing
MARKETING
Sales
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David J. Hutchison Senior Vice President, Marketing
@dave_hutchison