the future of over the top content services
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The Future of Over the Top Content Services. Download the Original Video & Presentation - The Future of Over the Top Content Services. View the recorded video presentation, or download the native PowerPoint slides here: http://dusil.com/. Lowering Operating Costs & Increasing Efficiency. - PowerPoint PPT PresentationTRANSCRIPT
© 2014 [email protected]
www.dusil.com
1
Gabriel DusilChief Marketing &
Corporate Strategy OfficerVisual Unity Global a.s.
www.linkedin.com/in/gabrieldusilwww.dusil.com
The Future ofOver the Top
Content Services
© 2014 [email protected]
www.dusil.com
2
Download the Original Video & Presentation- The Future of Over the Top Content Services
View the recorded video presentation, or download the native PowerPoint slides here:• http://dusil.com/
© 2014 [email protected]
www.dusil.com
3
MPEG2H.264
4K, 22MbpsHD, 5.6Mbps
½HD 2.4 Mbps
SD1.6Mbp
s
Lowering Operating Costs & Increasing Efficiency
H.265
© 2014 [email protected]
www.dusil.com
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H.264 vs. H.265 - Encoding Times
2160
p
1080p8bit
2160p8bit
H.26
4
10t 40tH.26
5
2160
p10
bit
t 4t 8-16t
2160p10bit
80-160t
© 2014 [email protected]
www.dusil.com
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4K Digital Video- Minimizing the Consumer Bottleneck
4K UHD TVQuad Full High Definition (QFHD @ 3840x2160)
Set Top BoxSmart TV
Game Console
Internet Router Wired100BaseT+
CPU capable to decode 4K
WiFi802.11ac
Up to 18Gbps uncompressed 4K
100Mbps or more
30Mbps or more
HDMI v2.0+
Display Port 1.2+
© 2014 [email protected]
www.dusil.com
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Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, Jun ‘12 Visual Unity Research
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0%
20%
40%
60%
80%
VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity
Hou
seho
ld P
enet
ratio
n
*prediction
14 years 9 years 7 years
Audio-Video Adoption in USA Households
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OTT Evolution - Content Discovery
Viewing Stats
Social Media
Buying Behavior
Preference
“Your Likes &
Dislikes”
Reviews, News, &
Ads
Collaborate “viewers
liked”
“Friend’s liked”Se
arch
‘‘’’
A Recommendation Engine is not just aboutContent Suggestions… It’s about a Meaningful& Personal Engagement
Discovery
© 2014 [email protected]
www.dusil.com
9Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)
Most Useful Recommendations
Advice from Friends & Family
Recommendations based on Past
Latest Releases
User Ratings
Friends currently watching...
Other users also watched…
Most Popular Statistics
Expert Recommendations
0% 20% 40%
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Time Long Development Cycle• 36 month to develop a robust platform
Money Delivery is Expensive • Build CDN infrastructure
Experience Television & Video• 22 years speaking with broadcasters• Building & managing CDNs• 15 yrs building end-to-end OTT
OTT Barriers to Entry
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ConsumeProduct 4KVideoMaster
The Future of Content Delivery
Languages
SubtitlesTranscode
ThumbnailsScreenshots
Metadata – Structural & Contextual
Deleted Scenes
4KVideoMaster
TrailerBehind the Scenes
TheatricalAlternative, Director’s &Extended
PostersCover Art
Select
Deliver
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Coms
Video
MusicG
aming
Storage
Productivity
Social Media
OTT Evolution
‘‘
’’
OTT will bringDigital Video & Entertainmentto tomorrow’sDigital Society
