Innovation in Over-the-Top

Transforming a newsroom for video

• iPhones for newsroom staff + HD cameras

• Tricaster editing station

• Consultants: shows & news video

• Microphones, tripods

• Editing stations

• In-house studio

• In-house development of journalists

Product Overview

The Audience HAS Shifted

• The majority of internet connected homes will access video content via connected TV/OTT devices in 2015.

Source: eMarketer, Oct 2015

55.9

68.8

80.0

88.393.5

97.3

46.3%

56.6%

65.4%

71.7%75.5%

78.1%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

0.0

20.0

40.0

60.0

80.0

100.0

120.0

2014 2015 2016 2017 2018 2019

Connected TV households % of total households

2015 2017 2018 20192014 2016

78.5%

71.3%

Cable Subscribers Use a Streaming Service

Adults 18+

64.4%70.3%

Cable Subscribers Use a Streaming Service

Millennials (18-29)

More than a quarter of millennials (26.48%) have never paid

for a TV service (cable)

About 42% of consumers who have a streaming

service said they’d be willing to pay $10 to $25 per

month for a service, that exceeds what Netflix, Hulu

and Amazon charge combined for their respective

subscription video offerings.

OTT Strategy

• Play Defense• Maintain our position as the major news and entertainment entity in our local markets

• Become the aggregator of local content

• Become the the primary local destination on OTT platforms

• Play Offense and Disrupt• Develop new audience on OTT and mobile as viewers move

• Translate to legacy viewing and ratings

• Jump market positions

• Growth• Build new niche and national businesses outside of local boundaries

Calkins Media: Primary Local Media Source on All Platforms

Newspapers:

• Video capability

• Micro TV stations

Television Stations:

• Digital brands

• Going Over the Top

Creating a Completely New Audience

Webtrends – Jan 2016

Desktop24%

Mobile7%

OTT69%

SHARE OF VIDEO PLAYS

OTT66%

Mobile2%

Desktop32%

SHARE OF TOTAL VIDEO VIEWING HOURS

Live Stream Plays by Hour of Day

WWSB Live stream 24/7 Watch Live Now

Linear Live Stream is Gold

Web/Mobile Web OTT

Webtrends - Oct 15 - Jan 16

Drew Berry, President – Drew Berry and Associates

Guy Tasaka, Chief Digital Officer – Calkins Media

Thank you