the future of agtech de invloed van data, connectivity en ... brouwer.pdf · operational excellence...
TRANSCRIPT
![Page 2: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/2.jpg)
![Page 3: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/3.jpg)
![Page 4: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/4.jpg)
Cyberthreats
Preference for sustainable products
Demands for personalized
products
Resource, energy and
water scarcity
Increasing competition
from “outside”
Top challenges and opportunities for
agri and food companiesDoing more with less | predictive
Leading with new data oriented digital
services
Achieving operational excellence
Ensuring food safety
Unlocking new business
models
![Page 5: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/5.jpg)
Fourth industrial revolution
Digital Transformation
![Page 6: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/6.jpg)
D I G I TA L T R A N S F O R M AT I O N
![Page 7: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/7.jpg)
D I G I TA L F E E D B AC K LO O P
PRODUCTSCUSTOMERS
PEOPLE
![Page 8: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/8.jpg)
![Page 9: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/9.jpg)
SOME TRENDS IN “D IG ITAL”
By 2018, six billion “things” will have the ability to request support – Gartner
25 billion connected “things” will be in use by the end of 2018 – Gartner
500 billion connected ‘things’ will be in use 5 years from now – Frost & Sullivan
By 2025, the Internet of Things could generate more than $11 trillion a year in economic value - McKinsey
![Page 10: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/10.jpg)
The Age of
DATA
1
0
![Page 11: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/11.jpg)
![Page 12: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/12.jpg)
1982
![Page 13: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/13.jpg)
1982 – $ 1.5 B
2013
$40.00
![Page 14: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/14.jpg)
www.moba.net
![Page 15: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/15.jpg)
“This data currently has not enough value to bother deleting it.”
(emphasis mine)
![Page 16: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/16.jpg)
![Page 17: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/17.jpg)
![Page 18: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/18.jpg)
2010
1.2 ZB
1 ZB = 1 ZettaByte =1021 bytes = 1.000.000.000.000.000.000.000 bytes
![Page 19: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/19.jpg)
2010 – 1.2 ZB
1 ZB = 1 ZettaByte =1021 bytes = 1.000.000.000.000.000.000.000 bytes
2020
35 ZB
![Page 20: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/20.jpg)
Drowning in a lake of data, breathless for insight(pun intended)
![Page 21: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/21.jpg)
Big Data enables creativity
![Page 22: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/22.jpg)
![Page 23: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/23.jpg)
Data is the new currency
![Page 24: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/24.jpg)
![Page 25: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/25.jpg)
Information
is our
product
![Page 26: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/26.jpg)
D I G I TA L F E E D B AC K LO O P
PRODUCTSCUSTOMERS
PEOPLE
![Page 27: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/27.jpg)
CUSTOMER 2.0
![Page 28: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/28.jpg)
![Page 29: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/29.jpg)
THE CUSTOMER
HOLDS THE KEY
![Page 30: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/30.jpg)
CUSTOMER EXPECTATIONS ARE SIMPLE
KNOW ME
MAKE IT MATTER
ONE CONVERSATION
BE RELEVANT
UNDERSTAND
MY JOURNEY
FOCUS ON VALUE
![Page 31: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/31.jpg)
DELIVER WOW
![Page 32: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/32.jpg)
FOR EVERYCUSTOMER
![Page 33: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/33.jpg)
ANY PLACEANY CHANNELANY TIME
![Page 34: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/34.jpg)
Personalized concepts
![Page 35: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/35.jpg)
ADDED VALUE…
![Page 36: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/36.jpg)
![Page 37: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/37.jpg)
Disruption and innovation at every stage of the F&A Chain
Farm Inputs Primary Sector
Trade & Export
Processing Retail Consumer
![Page 38: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/38.jpg)
Big appetite for high tech in agriculture: Blue River
Assists farmers in making
data-based operational
decisions to optimize
yield and boost revenue
while minimizing
expenses, the chances of
crop failure, and
environmental impact.
![Page 39: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/39.jpg)
Find the needle in the haystack with LumoVision
Data-driven
grain sorting
technology to
ensure traceability
and quality of the
product.
![Page 40: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/40.jpg)
Retail experience – how to serve the consumer 2.0
The Supermarket of the
Future is an ultramodern
sustainable take on the
traditional local food
market, with the benefits
of high-tech equipment
such as cloud technology,
IoT and mobile technology
![Page 41: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/41.jpg)
![Page 42: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/42.jpg)
Sustainability and
contribution to
global challenges
will be the new
normal in the next
decade
![Page 43: The Future of AgTech de invloed van data, connectivity en ... Brouwer.pdf · operational excellence Ensuring food safety Unlocking new business models. Fourth industrial ... Drowning](https://reader034.vdocuments.site/reader034/viewer/2022050412/5f890fffe96880536844b1a2/html5/thumbnails/43.jpg)
Microsoft policies and business practices reflect a commitment to making our planet a better place
Increasing clean water
Being carbonneutral
Creating a circulareconomy
Serving on the GeSI board
Using renewableenergy
Blockchain
IoT sensors
Machinelearning
Artificialintelligence
Analytics
Sustainable sourcingand logistics
Manufacturing execution and Industry 4.0
Consumertraceability
Democratizing AI for Earth
Increasing crop yields
Disclosing raw materials