krijn poppe 2016 agtech sillicon valley
TRANSCRIPT
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Digital Innovation for Agriculture Economy
Krijn Poppe LEI Wageningen UR
California, 2016 AgTech
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Disruptive ICT Trends:
Mobile/Cloud Computing – smart phones, wearables, incl. sensors
Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)
Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.
Social media - Facebook, Twitter, Wiki, etc.
Big Data - Web of Data, Linked Open Data
High Potential for unprecedented innovations!
everywhere
anything
anywhere
everybody
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4 grand challenges: tomorrow’s business
Transport
Input industriesFarmer
Food processor Retail / consumerSoftwareprovider
Logistic solu-tion providers
Collaboration and Data Exchange is needed!
Food & nutrition security
Climate change
Healthy diet for a healthy life
Environmental issues
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There is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facilities• Large organisations have
gone digital, with ERP systems
• But between organisations (especially with SMEs) data exchange and interoperability is still poor
• ABCDEF platforms help• Our focus: data governance
law & regulation
innovation
geographic cluster
horizontal fulfillment
Vertical
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Highly Integrated Service Solutions• Event-driven• Configurable• Customizable• Service model
Data (Standardisation) Services
AdaptEPCIS
MyJohnDeere.com
Data Standardsto connect
BusinessCollaborationServices -Based on OpenSource Software
Farmers
Biz architectbundles apps in a platform
...
Accelerator companies
Apps
Modules:Single SignOnBiz Collab.Event Proces.System-Data integrationApp repository
Three examples from our current work (1)FIspace: business collaboration
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Agriplace – compliance in food safety etc. made easy
Three examples from our current work (2)
Donate to (citizen) research
RICHFIELDS: manage your food, lifestyle, health data and donate data to research infrastructure
audit
FMIS
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Conclusions• The interstates made the cars flowing, changed our way of
living more (specialisation, suburbs etc.) than the car itself.• We need utilities in rural areas: 3G/4G/5G, but also ABCDEF
platforms to combine and aggregate data for value creation and to create markets for apps
• It raises issues of data governance (business model, data ownership, organisation model) as (vendor)platforms are only linked to one part of the farm and can be natural monopolies with lock-in effects
• Solutions (market-based or otherwise) are contingent on situation and institutional environment