the future is here - be better at email marketing workshop
TRANSCRIPT
Tweet us at@norfolkchamber#FutureOfNorfolk15
Sponsored by:
Be Better at Email MarketingHolly Stibbon
Director 101 Website Design & Email Marketing
@ hollystibbon @101webdev
The Objective of Email Marketing• Open• Engage • Click
What Influences an Open• 1• 2• 3• 4
What Influences an Open• Subject line • Friendly from• Pre-header• Preview
Summary• Subject line • Friendly from• Pre-header• Preview
Who Reads Your email?• You• Recipient• Who else?
Increase Your Reach• Shareable content• Provide the tools• Call to action• Sign up on website
Measure & Improve• What is happening?• Small improvements• Monitor behaviour• Increase relevancy• Segment & Target
Track – Measure - Improve
Evaluate Performance• Opens• Clicks• Forwards• Replies• Views, traditional and social • Bounces & unsubscribes
Final Thoughts• Objective• Subject – from – pre-header • Preview pane• Increase your reach• Measure & improve
