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Sponsored by:

Be Better at Email MarketingHolly Stibbon

Director 101 Website Design & Email Marketing

@ hollystibbon @101webdev

The Objective of Email Marketing• Open• Engage • Click

What Influences an Open• 1• 2• 3• 4

What Influences an Open• Subject line • Friendly from• Pre-header• Preview

Summary• Subject line • Friendly from• Pre-header• Preview

Who Reads Your email?• You• Recipient• Who else?

Increase Your Reach• Shareable content• Provide the tools• Call to action• Sign up on website

Measure & Improve• What is happening?• Small improvements• Monitor behaviour• Increase relevancy• Segment & Target

Track – Measure - Improve

Evaluate Performance• Opens• Clicks• Forwards• Replies• Views, traditional and social • Bounces & unsubscribes

Final Thoughts• Objective• Subject – from – pre-header • Preview pane• Increase your reach• Measure & improve