12010147132 2010147097 2010147130 2010122067 2010147002
The fourth Telecommunication Corp.
Juhyun Cho
, 4
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4
4 , .
2011.3.18 ~ 2011.5.31


Key Question 1. 4 • , ?
2. ?
3. ?
4. 4 ?
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1.3 Motivation
1. Project Overview
. 4 , 4 .
:
/
/
2
,

Mission, Vision, Goal , 4 .
1. Project Overview
Analysis about Present Status 5-Forces analysis, PEST analysis, 3C analysis
Analysis Preference
Data Mining
End
1. Project Overview
Our logic is shown below. We try to use I.E methodology on proper state to optimize our objects.
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1.6 WBS
1. Project Overview
Activity 1 2 3 4 5 6 7 8 9 10
11
P100 Project
P300 To-Be Analysis
P400 SVC Model
11 , Phase .
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2. As-Is Analysis
4 PEST .
Politics Economics
· , , (2009. 10) · ( ), 4 ,

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2. As-Is Analysis
4 - PEST .
Social-Culture Technology
3(WCDMA) 4 , WIBRO LTE WIBRO .
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2. As-Is Analysis
4 , , , , 4 .
, , (MVNO)
, 4 ,
Text , .

Text .
WIBRO , ,
Text2.5Ghz WIBRO 3(KMI)~31( ) , KMI

PEST Analysis
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2. As-Is Analysis
PEST 4 (High Possibility), (Low Possibility) , .
LOW Moderate High
· , , (MVNO) · , 4 , ,
· 2.5Ghz WIBRO 3(KMI)~31( ) , KMI ·
· , . ·
· . · WIBRO , ,

,


- 3 , SKT . - .

- . - , , .
- , .
- .

- WIBRO WIBRO WIBRO (VoIP) , / .
- - .
2.2 5-Forces Analysis [1/2]
Buyers
2. As-Is Analysis
4 , , , , .
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2. As-Is Analysis
5-Forces 4 (High Possibility), (Low Possibility) , .
LOW Moderate High
Competitive Rivalry · 3 · SKT
Threat of New Entrants · . · .
Threat of Substitute Products · WIBRO VoIP , .
Bargaining power of Suppliers · · .
Bargaining power of Buyers · , . · .

.
WIBRO

.
Appendix
Reports
(II), ·, 2010. 12. , IT SoC Magazine, 2008. 4. , (), 2009. 11. BcN , , , 2008. 11. : , , KAIST , 2003. : SKT, KTF, LGT, , , 2008. , , , 2008.
Articles
„, “4, ”, , 2010. 10. 1 „ “KMI, 4 ”, , 2010. 11. 3
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