The force of change.The force of change.Our local agriculture industry is being Our local agriculture industry is being forced to change. What is the potential forced to change. What is the potential impact to the local grape producers, our impact to the local grape producers, our community, and the habitat?community, and the habitat?

• Most suitable growing region for a variety of grapes.

Aerial view of vineyard Aerial view of vineyard acreage in 1997.acreage in 1997.

$$$$$$ VINEYARDS S$$$$$$$$$$$$$ VINEYARDS S$$$$$$$

Big Business verses local Big Business verses local farmersfarmers Wealthy Outside InvestorsWealthy Outside Investors Increase in real estate pricesIncrease in real estate prices Big box retail sales vs. direct to consumer Big box retail sales vs. direct to consumer Less personal interest in the landLess personal interest in the land

Beam Global Spirits & Wine, Inc. is the fourth largest Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. Beam Wine Estates is a spirits company in the world. Beam Wine Estates is a top-five super-premium wine company in the U.S., top-five super-premium wine company in the U.S., featuring Clos du Bois®, the number two super-featuring Clos du Bois®, the number two super-premium wine brand and the award-winning Geyser premium wine brand and the award-winning Geyser Peak®. Beam Global Spirits & Wine, Inc. is part of Peak®. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumer brands company.consumer brands company.

Local FarmersLocal Farmers

ResponsibleResponsible

stewardsstewards

25% Grapes25% Grapes

Organic InOrganic In

MendocinoMendocino

CountyCounty

BiodynamicBiodynamic

Tourism and revenueTourism and revenue

Environmental ImpactsEnvironmental ImpactsPesticidesPesticidesHabitatHabitatGlobal Global WarmingWarmingWaterWaterSpeciesSpeciesExtinctionExtinctionAir qualityAir qualityErosionErosionRegulationRegulationavoidanceavoidance

How does this impact us How does this impact us and is their a solution?and is their a solution?

Thank YouThank You

Presenters Freda Zody and Christina CavettPresenters Freda Zody and Christina Cavett