the font of all personality bbc news. the importance of font font choice used in emails, papers,...
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The Font of All The Font of All PersonalityPersonality
The Font of All The Font of All PersonalityPersonality
BBC NewsBBC News
The Importance of Font• Font choice used in emails,
papers, etc. is important• It makes a statement about your
personality• Could be more important than the
piece of writing itself
The New Graphology• Graphology is the art of studying
handwriting• Used to try to analyze people and their
personalities• Personal handwriting has gone out of
commission with advances in technology • Thus, analyzing typefaces has become
the new front to gain insight to a person’s character
The Psychology of Fonts
• Commissioned by Lexmark Printers
• Written by Dr. Aric Sigman• Explains how font influences the
audience’s opinion of you whether it be your boss to your significant other
What is your font saying?
• Courier– Sensible
• Georgia, Shelly– “Rocker Chick”
Some Famous Examples
• Kylie Minogue (sex kitten)– Shelly
• Ian Beale (cheapskate anorak)– Courier
• Richard Branson (professional yet appealing)– Verdana
• Anna Ford (trustworthy and respectable)– Times New Roman
First Impressions• Sigman says font often gives first
impressions and can “affect decisions that will shape your future”
• Font size is also important and should be used appropriately– For a power letter, less is more. A
smaller typeface is more professional
Some Suggestions• Professional letter
– Applying for a job (CV)• TNR for traditional company
•Verdana for contemporary company
• Cold Tone– Quitting a job on bad terms
•Courier new
Font Styles• Rectilinear fonts more popular
with men– Bookman Old Style
• Round and curvy fonts with prominent tails more popular with women– Bradley Hand ITC
Font Styles• Serif fonts
– Show a compromise between old and new
– Demonstrate trustworthiness– Often used with lawyers
•Rockwell
Conclusion• Font is a huge opportunity for
people to express themselves• Should be more fully explored and
exploited by people to put forth their best first impression and display their personalities in print