the first parent coaching platform to raise …

THE FIRST

PARENT

COACHING

PLATFORM

TO RAISE

EMOTIONALLY

STRONG KIDS

ConfidentialParentalEQ Pitch deck vWeFunder

PROBLEM

$306BPaediatric mental health

cost to societyUS = $247B UK = $$44B Aus = $15B (CDC, 2013)

50%Adult Mental health

disorders start duringchildhood

(Kessler et al, 2007)

20% children will developa mental health issue(Costello et al, 2005)

21% increase prevalence ofmental health issues in

children(Houtrow et al, 2014)

01Confidential - ParentalEQ Pitch deck vWeFunder

02

PROBLEM – PARENTS’ OPTIONSParenting programs have shown to be cost effective in reducing mental health issues (Ryan et al, 2017)

OPTIONS

Psychologist

Parenting Courses

TRENDS

Breakout in ‘parenting courses’ keywords searches in the last 5 years

Confidential - ParentalEQ Pitch deck vWeFunder

03

PARENTS’ OPINIONS ON PSYCHOLOGISTS AND PARENTING

COURSES

“Expensive with unclearoutcomes”

Dad (51), 2 children

“Even children have negative perceptions” Dad (45), 2 children

“Didn’t have a framework around it which we all could

follow and see if we are getting better” Dad (42), 2 children

“They should be compulsory (and cheaper)”

Mum (42), 1 child

“I am not sure where or how to access them” Mum (47), 2 children

“Psychologists seems out of reach due to cost and

availability” Dad (39), 3 children

“Lack of knowledge/accessto know where even to

look” Dad (44), 3 children

(ParentalEQ independent survey, 2020)Confidential - ParentalEQ Pitch deck vWeFunder

Expensive

Full of stigmaInconvenient

Not personalised

04

PROBLEM – EXISTING SOLUTIONS


SOLUTION

INEXPENSIVECheaper than psychologists ($150 to $300 /session) and parenting courses ($1K to $3K)

PERSONALISEDDecoding psychology and parenting courses into a simpleand user-centered interface, based on parent-childneeds

SCIENCE-BACKEDBased on current parenting psychology trends, as well associal and emotional intelligence frameworks


PRODUCT

Click on the

phone image to get

redirected into an

explanatory video


https://www.youtube.com/watch?v=eezNAJhxydY

TECHNOLOGY

ARCHITECTURE

07

08

MARKET VALIDATION

KEYWORDS

Parenting courses

Parenting courses near me,

Parenting classes

Parenting classes near me

TREND

“Breakout”+5000% increase in the past 5 years

Funding round closed on Jul, 2019

US$325 K

Android

Downloads

+10K

Android

Downloads

+50K

iOS release Nov 2018 Android release: Feb 2019

Android releaseAug 2018

iOS releaseFeb 2018

Funding round closed on Feb, 2017

US$1.6M

Android releaseJun 2019

iOS releaseFeb 2019

Android

Downloads

+100K


09

MARKET VALIDATION

20% engaged with the product

73%Willing to be a beta tester

62% provided contact details

64%Willing to pay

140 Surveys +

35 F2F Interviews

In progressProduct demo survey

(ParentalEQ independent surveys, 2020)


10

MARKET VALIDATION

PARTNERSHIP AGREED WITH

PsychologyResearch centers and networks

Disclaimer : 'committed to support our current research and have agreed a pilot (subject to commercial discussions)'

Leading Parenting Brand In Australia

Social purpose organisaton focused on the mental health of young Australians

PARTNERSHIP NEGOTIATIONS WITH


PA

RE

NTA

LE

Q B

US

INE

SS

MO

DE

LACQUISITION

CAC $10/Download

Targeted Digital

Partners Eg: UNLTD

BABYOLOGY

PR & Influencers

Highly visible parents & psychologists

Profile

Parent & Child

Programs

Free Trial 14 Days Create Habit 14+ Days

Content

Micro-Learning

Progress

Ou

tcom

e

Micro Sessions

Activity

Feedback Loop

Δ H2 : 4 Activities 1 Intervention

Δ H1 : 3 Sessions

TRIAL CONVERSION

Parents

1

2

3

1 - 5

1 - 5

1 - 5

$15

$20

$25

mn

thm

nth

mn

th

11

Kids Pricing

Confidential ParentalEQ Pitch deck vWeFunder

12

MARKET SIZE


13

UNIT ECONOMICS

CAC = $10CS = $30

USER

ActivationFree Trial

Churn rate = 30% over year

ChurnRenew?

x

Each program = 3 to 6 months

Customer Lifetime

Buy Renew Renew

$20 $20 $20

= $240 Yearly Value

+ +


14

GO-TO MARKET

PHASE 3

PRODUCT

10 programs

More Automation

Ψ Coaches

PHASE 2

MVP

Create app with 2 programs

Team

PsychDEVUX Growth

Target 300 Customers

PHASE 1

ANALOGUE VALIDATION

Use limited funds to service 10 customers

Need Psych resource & limited tech

PHASE 4

SCALE & AUTOMATION VIA AI

50 programs

AI Coach

Gamified


15

THE PARENTALEQ TEAMFO

UN

DER

S

CTO

LUKE LEWANDOWSKIFRANCISCO FLEMINGVIJAY SOLANKI

CEO CPO

Health Expert, EntrepreneurGlobal marketing & Innovation


Technology, Engineering

AD

VIS

OR

Y

BUSINESS EDUCATION

VINCENT CREIGHTONEVAN KALDOR

CEO The Parent Brand COO Academy Xi

PSYCHOLOGY

Prof. MARC DE ROSNAY

Psychologist, Researcher & Academic Director

16

FOUNDERS BIO

VIJAY SOLANKI

CEO

Global marketing & Innovation

Vijay is an experienced executive in marketing & innovation with 25 years local & global experience. After graduating in Psychology, he joined

Unilever working on brands like Dove and Comfort in brand management and innovation.

Vijay has also held senior marketing & innovation roles in media launching new product, services and campaigns for Global Radio in the

UK and SCA in Australia. Vijay was launch marketing director for Shazam building the brand & launching the service.

In Amsterdam Vijay helped build a global digital innovation program for Philips with over 30 hackathons and 7 product launches including oral

healthcare, mother & child care.

His focus since 2018 is to build purpose-led business. He spent 18 months consulting in parenting and education before embarking on

ParentalEQ.


17

FOUNDERS BIO

Francisco is a Healthcare professional with a Master’s degree in Health Science and Technology.

He has worked in Chile, Spain, and France as a clinician, lecturer, and medical research officer in more than 15 healthcare projects. After

building his own startup in the aged-care sector in Australia, Francisco has worked in the past years as a product management consultant leading the scientific research validation, product development and

international launch of digital health and disease management products from Australia to NZ, UK, USA, Canada and France.

Francisco was gold-medalist in the Chilean University Karate Championship for 4 consecutive years, and he got the 5th place in the

WUKF World Karate Championship Romania in 2013. He speaks Spanish, English, and French.


FRANCISCO FLEMING

CPO

Health Expert, Entrepreneur

18

FOUNDERS BIO

Luke is a passionate technologist with a background in computer science and software engineering. In recent years, Luke worked on various small to large products often from idea to a working MVP and then iterating

into fully operational, revenue-generating products.

Luke has experience in Finance, eCommerce and Media industries where he was in charge of building, architecting (infrastructure and software

architecture), selecting technology & patterns as well as long term strategy.

His last major product was 7plus for Seven West Media - where he worked on getting MVP to the market. After two years, 7plus’s

development team was made out of 30 engineers and delivered 12 platforms that include iOS, Android, Web, SamsungTV, Telstra TV and

many more.

Luke has also built a service for an Australian leading kids media company that focuses on solving problems around kids’ daily routine for parents.


CTO

LUKE LEWANDOWSKI

Technology, Engineering

19

WHY NOW?

Mental health trends

Children 20% increaseAdult 50% MH Diagnosis Stems from Childhood

COVID-19

Opportunity to help with anxiety & build resilience

Longer term economic challenges

Increased need for emotional well-being servicesDecreased ability to pay for Ψ


20

THE ASK

Expenditure

• Development: $25K• Psychologist: $10K• Others: $15K

(Mostly UX & Growth)

SUMMARY

Key milestones after investment:- Build MVP paid

services for ‘Worries and anxiety management’ program

- MVP will be used to reach 100 real customers

$50K investment to build the MVP to reach initial customers

Center for Disease control and prevention (2013) MentalHealth surveillance among children- United state, 2005 –2011. Morbidity and mortality weekly report. 62(2)

Costello, E.J., Egger, H., & Angold, A. (2005). 10-yearresearch update review: The epidemiology of child andadolescent psychiatric disorders: I. Methods and publichealth burden. Journal of the American Academy of Childand Adolescent Psychiatry, 44, 972–986.

Houtrow AJ, Larson K, Olson LM, Newacheck PW, Halfon N.Changing trends of childhood disability, 2001–2011.Pediatrics. 2014;134(3): 530–538

Kessler, R. C., Amminger, G. P., Aguilar-Gaxiola, S., Alonso, J.,Lee, S., & Ustün, T. B. (2007). Age of onset of mentaldisorders: a review of recent literature. Current opinion inpsychiatry, 20(4), 359–364.

Ryan, R., O'Farrelly, C., & Ramchandani, P. (2017). Parenting and child mental health. London journal of primary care, 9(6), 86–94. https://doi.org/10.1080/17571472.2017.1361630

REFERENCES


THE FIRST

PARENT

COACHING

PLATFORM

TO RAISE

EMOTIONALLY

STRONG KIDS

ConfidentialParentalEQ Pitch deck vWeFunder

the first parent coaching platform to raise …

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