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The FEATURES of
HIGHLY EFFECTIVE PACKAGING
a retailer view
Helen Miller Consulting Ltd
• Retailers like regular packs
• Easy for customers to see
• Easy for store colleagues to fill up
The 7 features of Highly Effective packaging.
Setting the Scene
• Retailers like regular packs
• Easy for customers to see
• Easy for store colleagues to fill up
The 7 features of Highly Effective packaging.
Setting the Scene
• The retail nightmare
The 7 features of Highly Effective packaging. FEATURE 1. Knowing your retail environment
• The retail nightmare
The 7 features of Highly Effective packaging. 1. Know your retail environment
The 7 features of Highly Effective packaging. 1. Know your retail environment
The 7 features of Highly Effective packaging. 1. Know your retail environment
The 7 features of Highly Effective packaging. 1. Know your retail environment
Shelf Edge
Price Ticket
Shelf Edge
The 7 features of Highly Effective packaging. 1. Know your retail environment
The 7 features of Highly Effective packaging. FEATURE 2. See the wood for the trees
The 7 features of Highly Effective packaging. 2. See the wood for the trees
The 7 features of Highly Effective packaging. 2. See the wood for the trees
• Go shopping where your customer shops
• Go shopping with a retailer
• Talk to customers
• Look at displays and imagine your product sold there
• Don’t sign off a pack design until you have seen it in store
Walk in a retailers shoes
The 7 features of Highly Effective packaging. 2. See the wood for the trees
The 7 features of Highly Effective packaging. FEATURE 3. Luxury Cues and the category
The 7 features of Highly Effective packaging. 3. Luxury Cues and the category
The 7 features of Highly Effective packaging. 3. Luxury Cues and the category
Mould
The 7 features of Highly Effective packaging. FEATURE 4. Stamp “Luxury” through like a stick of rock
The 7 features of Highly Effective packaging. FEATURE 5. Buy me now
The 7 features of Highly Effective packaging. 5. Buy me now
The 7 features of Highly Effective packaging. 5. Buy me now
• πάρα πολλές πληροφορίες
• ข้อมูลที่มากเกินไป
• 太多的信息
The 7 features of Highly Effective packaging. FEATURE 6. KISS (keep it simple, stupid)
The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)
Understanding the supply chain;
• Lean design
• What does the consumer really
value?
• Ordering leadtimes
• Sourcing options
• Manufacturing constraints
The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off
A Retail view:
1. Know your retail environment
2. See the woods for the trees
3. Luxury cues and the category
4. Stamp “luxury “ through like a stick of rock
5. Buy me now
6. KISS
7. Plan for lift off
The 7 features of Highly Effective packaging.
The FEATURES of
HIGHLY EFFECTIVE PACKAGING
a retailer view
Helen Miller Consulting Ltd