the fastest and easiest way to create your very own coaching/consulting business€¦ · ·...

TheFastestandEasiestWayToCreateYourVeryOwn

Coaching/ConsultingBusiness

(AClick-ablemapcanbefoundatwww.coachingmindmap.com.)

©LeaderPublishingWorldwidewww.business-coaching.com

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ContentsWhat’sInsideThisReport?..............................................................................3

Part1:TheE-LearningCenterandResourceLibrary........................................4TheE-LearningWeeklySeries.........................................................................................................5

TheQuickStartProgram..............................................................................................................10

MoreLeads...................................................................................................................................11

MoreLeads>>Fundamentals..................................................................................................14

MoreLeads>>StrategiesWeUseToGenerateLeads.............................................................15

MoreLeads>>TacticsWeUsetoMarketYourBusinessandGenerateLeads........................25

MoreLeads>>ResourcesWeUseToGenerateLeadsUsingOur“Done-For-You”CompetitionCrushingMarketing..................................................................................................................30

Market-DominatingAdvertising&MarketingSamples(AdLibrary)....................................31

CustomizedMillionDollarMessages(ElevatorPitchLibrary)..............................................35

HowToGetYourEmailsReadAndActedUpon(EmailLibrary)...........................................36

HowToWriteSalesLettersThatCompelProspectsToBuy(SalesLetterLibrary)...............41

HowToCreateScriptsSoEveryoneInYourCompanyKnowsWhatToSay(ScriptLibrary)43

HowToProduceTVAdsThatGrabAttention&GetResults(TVAdLibrary).......................47

HowToCreateCustomUniqueSellingPropositionsThatDefineYourUniqueness(USPLibrary)..................................................................................................................................48

MarketingTV–World-ClassInstructionalVideos................................................................49

OurSecretResourcesAndTemplatesToHelpYouDo-It-Yourself.......................................52

MoreLeads>>OnlineMarketingStrategies............................................................................53

MoreLeads>>CaseStudiesToShowYouHowWe’veMarketedBusinessesSuccessfully.....56

The5RemainingSectionsoftheE-LearningCenterandResourceLibrary..................................57

Part2:ComprehensiveSupport.....................................................................58

Part3:CoachesConversionSoftwarePackage..............................................63

ThisisHowYouCanBenefit!.........................................................................65


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What’sInsideThisReport?Onthepagesthatfollow,you’llseeaseriesofmindmaps.Theyaren’ttheonlyonesthatwehaveavailable…buttheyarearepresentation,afraction,ofwhatwehave.Eachsectionofthemindmaprepresentsabodyofknowledge,asystem,aprocess,oramethodologyforhelpingbusinesscoachesandconsultantshelpbusinessownersachievegeometricgrowth.Ifyouareabusinesscoachorconsultant,youmightbelookingforasystemtofollowortoemulate.Feelfreetousethemindmapinthisreport,ortheclick-ableversionfoundatwww.coachingmindmap.comtocreateyourownsystem.Ourgoalistoshowyou

• Whatispossible• Whatissystematic• Whatiscomprehensive

…sothatyou’llknowwhattoexpectasyoucreateyoursystem.Toyoursuccess,KarlBryanChairman,LPW


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Part1:TheE-LearningCenterandResourceLibrary

Thecornerstoneofyourbusinesscoachingsystemshouldbethesystemsandresourcesthatyouhaveatyourfingertipstohelpyourclients.

Coachingisnotaboutguesswork.Youmusthaveprovensystemsinplacesothatyoucandeliververifiableresultsovertimetoanytypeofbusinessinanyeconomicenvironment,inanyindustry.Here’swhatyoufindonthehomepageoftheE-LearningCenterandResourceLibrary.Feelfreetolayoutyourcoachingsysteminasimilarmanner.

+Eachtabopensupmultipletimestorevealthecontentthatyoucanuseimmediatelytohelpyourclientsgrowtheirbusinesses.

Let’sgetintospecifics.Clickonthe+signinthemindmapwebpage(foundathttp://bit.do/LPWmindmap)toopenuptothenextlevels.


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TheE-LearningWeeklySeries

Youwanttokeepyourclientsengagedeveryweek.Youwanttoaddvaluetotheirbusinesses,evenwhenyou’rebusy.Whynotcreateaweeklyserieswhereyourclientscangetaweeklyvideolessonandaweeklyemaillessonwheretheyreceivethefundamentalsrequiredtobuildamilliondollarbusiness?Thinkofthisseriesasthe“recipeforbusinesssuccess.”TheselessonsprovideyourclientswiththeRIGHTinformationintheRIGHTorder.Theseweeklylessonsdomuchofyourcoachingforyou–leavingyoufreetoworkwithyourclientstoAPPLYtheinformationtotheirbusiness…andgetthemresults!You’llnoticethatifyouhoveryourmouseoverthe3blackbars,anexplanationwillpopuponyourscreen.


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Herearethetopicsthatyou’llfindinthis52-weekE-Learningseries:


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TheQuickStartProgram

HaveyouEVERmetanybusinessownerthatdidNOTneedaquickinfusionofcashflow?Andasunfortunateasthisis,yourclientsjudgeYOUbythespeedwithwhichyoustartproducingadditionalrevenuefortheirbusiness.TheQuickStartProgramwasspecificallydesignedtodoexactlythat.Hereyouwillfind10powerfulyetsimple-to-implementtacticsthathavethepowertoadd$10,000to$15,000inadditionalbottom-linerevenuetoanybusinesswithinjust30to45days.Inthissection,weusestep-by-stepvideolessonswithworkbooksthatprovideclearandeasy-to-understanddirectionsthatresultinimmediatefinancialgainsforyourclients.


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MoreLeads

Everyonewantsmoreleads!Doyouknowhowtogetthem?Areyouconfidentthatyoucouldgenerateanunendingsupplyofleadsforyourbusinesscoachingorconsultingpracticeandforyourclients?Whynotcopyoursystemsoyou’llneverbestarvedforleads?Thisimageisanactualscheduleofabusinesscoach/consultantwhohadyearsoftraining,education(anMBA)andknowledge,butnosystem.


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Whatdidyousee?OneclientonTuesdaymorning.Afewscatteredmeetings.AnetworkingeventonThursdayevening.Soundfamiliar?Contrastthatpreviousactualexampleofanineffectivecoachwiththescheduleofonewhohasasystem.

Whichschedulewouldyouprefer?

Ifyouhavemoreleads,youcanbemoreselective.

Youcanpickandchoosetheclientsyouwanttoworkwith.

Youcanchargeahigherrate.

Youcontrolyourscheduleandthenumberofhoursyouwork.


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Here’showwelayoutourLeadssystem:


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MoreLeads>>Fundamentals

Thelayersbegintopeelback.Thecurtainisopening!

Youmightbeunique,butitwon'tmattertoyourprospectsunlessit'sahot-buttonissueforthem.AMarketDominating

PositionisbasicallyaUSP(UniqueSellingProposition)ordistinctiveadvantage

targetingthehotbuttonsofyourmarket.Thisisthefoundationalelementof

marketing.TraininglikethisallowsustocreateMarketDominatingPositionsfor

anyofourclients.


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MoreLeads>>StrategiesWeUseToGenerateLeads

Okay,weadmitwe’vegone“overthetop”here.Youdon’thavetobeasthoroughaswehavebeen.Youprobablydon’thavethe23yearsithastakenustocompilethesetypesofresources.Butusethistemplatetodecidewhatyouneedinyoursystem.

Weadmitthisishardtosee.Let’sgointomoredetailandworkthrougheachoneinorder.


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Youcanopenthisoneuptorevealthefollowing:


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Andnotethatthe7-PartVideoSeriescontainsthefollowing:Howcanweboastthatthisisa“MillionDollarMessage”?Oneofourcoachesusedthestrategieshelearnedinthisseriestoget40appointmentsofhungryprospectsinjustonenetworkingmeeting.You’llfindhis60-secondpitchlaterinthisdocument.Ifyou’reconfusedabouthowtocreateamillion-dollarmessageforyourselforyourclients,thenrestassuredthatyou’lllearnithere.Youneedresourceslikethis…asystemlikethis…tobuilda6-or7-figurecoachingbusinessandtohelpyourclientsconsistently.


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Thisisavideowithanextensivetextlesson.It’sperfectforacoachorclientwhoiseitherjuststartingoutandhaslimitedcapitalbutalotoftime,ORonewhohasaninternorassistantwithtimetoexecuteonthistactic.

Ifyou’rethetypeofcoachthatlikestoremainbehindthe

scenes,thenyouMUSTbecomeeffectiveatDirectMail.

(Ultimately,youhavetoshowyourfaceandyou’lldiscoverthat,withasystematyour

fingertips,it’salotoffunfindingbreakthroughsforyourclients.)


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(Extensivelessonon"HowToGetSomeoneElseToSponsorYourNextEvent".)

(Videowithextensivetextlesson.)


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(HereIwalkyouthroughwhatIdid.Whenyouofferyourservicestoclients,youhavetoprovethatyoucan“walkthewalk”.)


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(Videowithtextlesson.)


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That’s28separatecategories!Arewedoneyet?Notevenclose!Thosewerejustthestrategiesweusetogenerateleads.NowwemoveontotheTacticsWeUsetoMarketYourBusinessandGenerateLeads.


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MoreLeads>>TacticsWeUsetoMarketYourBusinessand

GenerateLeads.

Yourcoaching/consultingbusinessmusthaveahostoftacticsyoucanrecommendtoaccomplishthestrategiesthatyou’vedecidedupon.Again,don’thurtyoureyestryingtodecipherthatimage.Letusgiveyouthedetails:

You’llbeabletolookatanywebsiteforanyclientandknowexactlyhowtoimproveit.There’saformulayoucanfollowanditmakesyourcoachingeasybecauseyouaren’trelyingonyourabilitytothinkonthespotbutyoucan


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drawfromanexpertsystem.Again,youneedtoletasystemdothebulkofyourheavylifting.Thisnextsectionhostsacomprehensivesetof29videos.

Andthere’smuchmoreyoushouldbethinkingabout…


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Iadmitthisisalotofcontent.Butitsureishandytohaveatyourfingertipswhenyouneedit.WedesignedthissystemtogivecoachesandconsultantstheabilitytoworkwithANYbusiness…inANYindustry…ANYWHEREontheplanet…andproduceimmediateresults!Andthat’sthekey!Youdon’tneedtobeanexpertoneverythingtobeasuccessfulbusinesscoachorconsultant.However,youdoneedtohaveanexpertsystemthatyoucanreferto.Again,youletthesystemdotheheavylifting.Thenextsectionmightbeconsideredthe“pearl”ofourE-LearningCenterandResourceLibrary.


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MoreLeads>>ResourcesWeUseToGenerateLeadsUsingOur

“Done-For-You”CompetitionCrushingMarketing

Theheadlineabovesaysitall.Imaginehavingcompetition-crushingmarketingresourceslikethisatyourdisposal:

Let’slookatthecontentsofeachsection.


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Market-DominatingAdvertising&MarketingSamples(AdLibrary)Thereare147typesofbusinesses(listedA–Z)whereyoucan“ethicallyswipe”proven,winningadvertisementsandaccompanyingmarketingcollateralforamultitudeofbusinesses.Thismeanswhenyougetanaccountantasaclient,youdon’tneedtostartfromscratchandinvesthours(orweeks)developingacompletemarketingcampaign.Youcanvisitthelibrary,selecttheexactmarketingmaterialsyouwant,editthetext,andyou’llbegoodtogo.


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We’veleftopentheadsintheAccountantsectionsoyoucanseewhatisavailable.Generallyspeaking,you’llseesomethinglikethis:

Throughoutthelibrary,here’sthetypeofmarketingcollateralyouwillgainimmediateaccessto…

• PrintAds–FullPage,HalfPage,QuarterPage

• Postcards• DripCampaigns• Websites• DoorHangers• Flyers• Brochures• Reports,fullcolorPDF’s• Guides,fullcolorPDF’s• GiftCards• BusinessCards

• Signage• Newsletters• Scripts• Letters• TradeShowBooths• Radio/TVAds• VehicleSignage• YardSigns• Val-PakAds• YellowPageAds• BillboardSignage


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IntheHomeRemodelersection,you’llseethis:


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CustomizedMillionDollarMessages(ElevatorPitchLibrary)ThisElevatorPitchLibrarycovers36uniquebusiness,buttheDo-It-YourselfTemplatewillhelpyoueasilycreateelevatorpitchesforanytypeofbusiness.

Here’sanexampleforabusinesscoach:

"Wehelpfrustratedandconfusedbusinessownersgeneratemoreleadsandattractnewclientsbyimplementingasimpleandquick5-stepprofitformulathathelpsthemtoimmediatelydoubletheirprofitswhilesimultaneouslybuildingtheirbusinesstoamilliondollarsormoreintotalrevenue."


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HowToGetYourEmailsReadAndActedUpon(EmailLibrary)Emailsareahugepartofmarketingsoyoushouldhavetheresourcestoknowhowtowritethemsothattheyarereadandactedupon.Here’swhatyoushouldconsideraddingtoyourlibrary:


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Thesearesomecampaignsthatyoucanadaptandborrowfromtoservenearlyanybusiness:

Havingentirecampaigns“doneforyou”meansthatyoucan

customizeacampaignforaclientinafractionofthetime.

Inthebusinesscoachingworld,timeismoney.Furthermore,ifyou’veeverdreamedabout

buildingabusinessthatdoesn’tdependonyoubeingthereall

thetime,youmusthavetemplatesandsystems.


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Hereare8setsofEmailMarketingTips,TricksandTools:

UsetheTips,TricksandToolstocontinuouslyrefineyouremails.Consideralsothatifyourefertosectionslikethisbeforeyoubeginacampaignforaclient,you’lllikelybe95%aheadofalloftheircompetition.Youcancreatewinningcampaignsfromtheword“go”!


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Thenthereare73Emailtemplatescovering17typesofcampaigns.Youcanfindanexampleunderthefirstcampaigntype—apologies.


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Finally,youfindthis:

Thesearejust10examplesofthesubjectlinesofthefullemailsthatarealreadybuiltoutandreadytoadaptandinstallinadripcampaign:

• [FIRSTNAME],Here'sYourSalesProcessMap• Canchangingyourmindsetreallyimproveyourbusinessbottomline?• Haveyoucreatedanichemarketforyourbusiness?• Doyouknowwhoyouridealclientis?• Canyoureallyexplodeyourrevenueby16times?• Doyouknowhowyourclientsmakedecisions?• DoyouknowthatWeb2.0isthefutureofallmarketing?• Doyouhaveacompellingmessage?• DoesYourMarketingGrabYourProspectsAttention?• DoYouKnowHowTo"Innovate"YourBusinessSoYouDominateYour

Competition?


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HowToWriteSalesLettersThatCompelProspectsToBuy(SalesLetterLibrary)Ithasbeensaidthatthemostimportantpartoftheword“copywriter”is“copy”.Goodcopywriterscopyprovenformulas.Whynotcopythistemplatetobuildyourowncoaching/consultingbusiness?


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Eachsectionispackedwithvaluablecontent.TheoneI’dlikeyoutopayparticularattentiontoisthis:

Eachclientyouhavesuffersfromauniquesetofchallenges.It’syourjobtogivethemthebreakthroughs.Youdon’thavetobeastarwiththewrittenword,butyoudohavetohavetheresourcestohelpyouwritecompellingcopy.Youneedalibraryofresourcesthatyoucanwalkintoatanymoment.


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HowToCreateScriptsSoEveryoneInYourCompanyKnowsWhatToSay(ScriptLibrary)Everyoneusesscripts–thatis,wordsthattheyhaveconsciouslyorsubconsciouslyprepared.Thebetterthepreparation,thebettertheresult.

Ifyouweretostandonastageanddelivera45minutepresentationtoagroupofpotentialclients,couldyoudoabetterjobifyouhadtaken10minutestoprepare,or10hours?It’sobviousthattakingtimewithscriptsallowsyoutoprepareforyourcommunicationwithpotentialclientssothatyourwordsarestrategicandimpacting,thusresultinginmoresales.Ifyouwouldtakethetimetopreparefora45minutesalespresentation,whynotalsoprepareyourelevatorpitch,yourup-sellandcross-sellscripts,andyourrequestsforreferrals?


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Inthislibrary,youcanfindscriptsbyindustry…

Orauniversaltemplate.


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Here’sabeautifulscriptthatoneofourcoachesputtogether.Heuseditina60-secondnetworkingeventandgotover40appointmentsfromoneevent.

Hi I’m Darrell Weekes from Purple Thread Marketing and I’m a marketingstrategist. Iworkwithsmallandmediumsizedbusinessthathave littletonomoneytospendonmarketingbecauseIshowthemonhowtogeneratealltheleads they can possibly handle without spending a cent on marketing oradvertising. One of our focuses is to look at your existing marketing anddramatically reduce your existing spend, while significantly increasing yourresponserate.Soweaimfora2timesto10timesresponseratebut50–100times increase in response rate in the account ofmarketing, isn’t out of thequestion.Now I don’t expect you to believe cause I know that business owners areskepticalwhenyouhearthiskindofclaimsbeforesohere’swhatI’mgonnaaskyoutodo:LetmeprovetoyouthatIcandowhatIsay.Ifyouwillinvest50minofyourtimewithme...Iwon’tcomeintoyourbusiness;we’lldoitonthephone,overthephonesonosalespitchhere…ifyouinvest50minwithme,IpromiseyouthatIwillfindatleast$10,000or5%ofyourannualturnover.Soifyouturnover$1,000,000,Ifindyou$50,000insideyourexistingmarketing.I’llshowyouhowtogetitandI’llshowyouhowtoputitinyourpocket.I’lldothatinthe50minutesontheprovisothatattheendofthe50minutesyouallowmetotalktoyouaboutwhatIcandotoyourbusinessandyouallowmetoputtheresultsinmyupcomingbook.NowIdon’tmindifit’sanonymousornamed.IfyouallowmetodothatIwillshowyouhowtoputthatmoneyinyourpocket.Nowasanaddedincentiveguys,I’mgivingawayto2peoplewhoundergomy15minutemarketingaudit,I’ll will give away at the next networking nightmarketing here at the NSWBusiness Chamber, I’m gonna give away 2 of my gold $10,000 Marketingprograms.2ofthose!I’mgonnagivethoseawayandallyouhavetodoisallow


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me to find you 5% of your annual turnover trapped inside your currentmarketing.MynameisDarrellWeekesandI’mfromPurpleThreadMarketing.


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HowToProduceTVAdsThatGrabAttention&GetResults(TVAdLibrary)Sometimesit’sbestforyourclienttoadvertiseontheradioorTV.Youneedresourcestohelpyouaccomplishthat.

Thereareafewexamplesofdirect-responsescriptsincludedsoyoucanseehowtolayoutasimpleTVadthatwillgetthetelephoneringing.


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HowToCreateCustomUniqueSellingPropositionsThatDefineYourUniqueness(USPLibrary)TheUniqueSellingPropositionisthefoundationofmarketing.YouMUSTknowhowtocreateUSPsforabusiness.Havingalibrarymakesthiseasyforyou.

Here’sthelibraryofwhatwehavecreated(sofar).


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MarketingTV–World-ClassInstructionalVideos

Ifyouwanttogroundyourselfinvariouscomponentsofmarketing,it’susefultohaveavarietyofcontent-richresourcesavailable.Here’swhatwekeephandy:


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Eachlinkisavideolesson,orseriesofvideos.


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OurSecretResourcesAndTemplatesToHelpYouDo-It-Yourself

Again,everycoachandconsultantneedstemplates.Thisisthefastestwaytogettingyourworkdone.


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MoreLeads>>OnlineMarketingStrategies

Theworldismovingonline.Mostofitisalreadythere.Areyoupreparedtohelpbusinessesnavigatethisever-changinglandscape?

Letusagainemphasizethat,asabusinesscoach,youdon’tneedtobetheexpertinmarketingabusinessonline.Inactuality,youcanonlyknowafractionofafractionofwhatittakestoeffectivelymarketabusinessonline.That’swhyyouneedaresourcetoturnto.


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Wehelpyoubyprovidingthefundamentals…

…andspecificstrategies(zoomintoseethedetails).


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Andyouneedtohavethetoolsavailabletodothejob.

Whenyou’relookingforresources,isn’titthecasethatyoucanspendafewhourssearchingtheinternet,thenyoudecideonaresource…butyouhavethislingeringdoubtastowhetheryoumadetherightdecision?Butthenyou’veburnedadayofyourlifethatyou’llneverrecover.We’vevettedtheseresourcesandrecommendthemsoyoudon’thavetokeepsearching.


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MoreLeads>>CaseStudiesToShowYouHowWe’veMarketed

BusinessesSuccessfully

SomepeoplelearnbestfromCaseStudies.It’stheHarvardBusinessSchoolmethodofteachingandwe’veincludedcasestudiestoshowhowstrategiesandtacticsareusedinreallifescenarios.


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The5RemainingSectionsoftheE-LearningCenterand

ResourceLibrary

Theprevious45pageswerededicatedtoMoreLeads.Thereare5moresectionsthataresimilarlybuiltouttogreatdepth.

Havingtheseresourcesatyourfingertipsisahugeopportunityforanycoachorconsultant.


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Part2:ComprehensiveSupport

Inanybusinessyouoperate,somethinggoeswrong…alot!Actually,businessisaboutsolvingproblemsforpeopleandtheseproblemsarecontinuousandneverending.YoumusthaveacomprehensiveCRM(CustomerRelationshipManagement)systemandsupport.

Herearethe8elementsofourComprehensiveSupportSystemthatyoushouldmodel:


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Part3:CoachesConversionSoftwarePackage

Ideally,asacoachorconsultant,youshouldhaveyour“secretsauce”,your“aceupyoursleeve”.We’vehelpeddeveloparevolutionarysoftwarepackagethatwillchangethecoachingprofessionforever.Thisproprietarysoftwarepackagewillbereadyforbeta-testinginearly2016.

We’veallseenlegendarymarketinggeniusesthrowoutpiercingquestionstobusinessownersandsomehowfindthehiddennuggetsofopportunitythathasthepotentialtopropelthatbusinesstoanentirelynewlevel…andwewishwehadthatcapabilitytodothesame…consistently…withanytypeofbusiness.

Thissoftwarepackagewillallowyoutodoallthat,andmore.Unprecedentedinthecoachingprofession,thissoftwaregivesyoutheabilitytocreateexponentialfinancialgrowthforanybusinessinanyindustry,across25differentcategoriesofbusinessgrowth(leadgeneration,leadconversion,referralsystems,directmail,internetmarketing,jointventures,etc.).


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80%+ofallsalesarevisuallystimulated,andcoachingisnodifferent.Oursoftwareprogramvisuallystimulatesyourprospectsusingbothfiguresandgraphstocreateadramaticvisualrepresentationofthefinancialresultsyoucanproducefortheirbusiness.Thissoftwarewillhandle90%oftheprospectclosingpresentationforyou,allowingyoutoconvertmoreprospectsintohigherpayingcoachingclients.YoucanshowthemyourROIforcoachingbeforetheprospecthiresyou.

the fastest and easiest way to create your very own coaching/consulting business€¦ · ·...

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