the fab four: beginning social media (twitter, facebook, google+, linkedin)
TRANSCRIPT
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THE FAB FOUR: A SOCIAL MEDIA
INTRODUCTION
Colleen MillerSocial Media [email protected]
For: Community WorksJanuary 30, 2015
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THOUGHT FOR THE DAY"No matter how small you start, start something that matters.“
- Brendon Burchard
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WHAT ARE YOUR GOALS?
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AGENDATHE LINE-UP
The Landscape Social Media – Why Use It? Specifics:
Twitter Facebook Google+ LinkedIn
Bonus Round
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SOCIAL MEDIA
• Social media is digital content and interaction that is created by and between people.
Source: Sam Decker – Mass Relevance
• Social media allows for enhanced speed and breadth of information dissemination. Information can be communicated in real-time, or not.
It’s now a big part of how people relate, socialize, volunteer and work together.
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WHO USES SOCIAL MEDIA?
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POTENTIAL OUTCOMES Boosting Awareness/Credibility Acquiring / Recruiting Connecting Collaborating /Partnering Showing Your Impact
.
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COMMUNICATIONS STRATEGY
• Identify and Research Audience (Focus Groups, Surveys, Demographic Information)
• Focus Messages to Your Audience (Language, Style, Format)
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• Use Any or All Media Channels Appropriate to Your Audience (Print, Broadcast, Online, Social, Direct Mail/Advertising)
• Set goals. Measure them. Then, adjust.
COMMUNICATIONS STRATEGY
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TWITTERQUICK AND SHORT!
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Timely – News in real time!
140 Characters (includes spaces & punctuation). Abbreviate!
Content: quick updates, reminders, sharing links, news articles, events, organizing with volunteers, contests.
284 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile
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EXAMPLE
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EXAMPLE
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TWITTER TERMS
Hashtag – “#” followed by a keyword, such as #nonprofit or #mercercounty.
Lists – Groups of People on Twitter that You Follow – Could Arrange by Topic.
Mentions – When someone used your twitter name, eg. “@cmiller237 wrote a great article.”
Retweets or RT – To re-send someone’s tweet, uses their twitter name and the “RT” prior to the text.
It’s OK to ask for a ReTweet. Just not all the time!
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Reply – Uses someone’s Twitter name or “handle”– eg. “@cmiller237 great chat!”(goes to person and followers in common) add a period and it’s public – eg “.@cmiller237 great event!”
Follow Friday #FF – Suggest folks to follow in a topic or good content .
DM – Direct Message is between people who follow each other. Private.
TWITTER TERMS
Follow Friday is a good way to build followers.
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EXAMPLE
#HASHTAGS
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TWITTER TIPS
Twitter Profile text – use authoritative keywords, link to your website
Conferences/Events – Build audience before an event. Tweet news prior to the event. Learn language of Twitter. During an event - set up a #hashtag, have someone tweet news or important points. Tweet photos. Leverage sponsors, partners and their Tweets.
Market your Twitter feed! Mention in offline / online marketing. Integrate into your website.
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TWITTER TIPS
Leverage “thought leaders” in your space, get them to RT your Tweets! Give back by “following back” and RT the thought leaders’ Tweets.
Keep the conversation going - Twitter chats.
Expert approach – Tweet more than your own organization’s content. 80-20 rule.
Stats – URL Shorteners, Google Analytics, Twitter Counter
Post photos.
Participate in widerefforts such as #GivingTuesday
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SCHEDULING
This is TweetDeck, also HootSuite
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STATS
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FACEBOOKTHE 800-LB GORILLA
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Stats: • 890 million daily active users on average
• 745 million mobile daily active users on average
• 1.39 billion monthly active users
• 1.19 billion mobile monthly active users
Newbies: Start with Individual use (Listening first). Then, follow others, then start anorganizational page.
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EXAMPLES
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IDEAS
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FACEBOOK TIPS
• It’s about engagement.
• Be flexible.
• Update regularly. Not as frequent as Twitter, but don’t be a dead page.
• Ask questions, respond.
• Share links AND add opinions, thoughts.
• Go beyond routine messages. Photos, videos add interest.
• Think brand building – use your logo, colors. Could use FB to offer graphics, banners, quotes.
• 80-20 rule.
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RESULTS?
Use Insights to find out about your audience on Facebook page. “Insights” is where you will find great stats!
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• Professional Networking
• Content Sharing
• Share links, publish Posts.
• Connect with Professional Colleagues
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EXAMPLE
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GOOGLE+• Share content, photos.
• Converse with your followers.
• Use Google Hangouts for collaboration.
• Make Circles – Used to manage followers by circles, getting included in influential circles gets you followers.
• Caveat – Tied into a lot of Google products, tread carefully. Does have Search Engine Optimization (SEO) benefit.
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EXAMPLE
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BUILDING & REACHING AUDIENCES
Be timely. Update often. Be human, responsive and have a voice. Engage appropriately. Give back to the online community.
Align with other non-profits, charities. Team up!
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DON’T FORGET
Connect to your websites, email blasts, email newsletters. Offline print communications, too.
Use your analytics to measure progress.
Experiment - it’s OK to be incremental!
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MORE SOCIAL SITESBONUS ROUND
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MANY KINDS OF SOCIAL MEDIA
• Blog platforms (Tumblr, WordPress, Blogger, etc.)
• Crowdfunding (Kickstarter, Indiegogo)
• Ratings (Yelp!, Tripadvisor, OpenTable)
• Social bookmarking (StumbleUpon, Reddit, Delicious)
• Question-and-answer sites (Quora)
• Forums / Collaboration (Google+ Hangouts)
• Music (Pandora, Spotify, iTunes)
• Gaming (Candy Crush, Farmville, Words w. Friends)
• Documents / Content (Google docs, SlideShare)
• Video (Vimeo, YouTube, Vine – 6 sec. videos)
• Photos – (Flickr, Photobucket)
• Location – (Foursquare, Google Lattitude)
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YOUTUBE
Videos can be effective in telling your story.
Production quality is up to you.
Short clips are voraciously consumed and perfect for sharing a wide variety of content.
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SLIDESHARE
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Also Bookmarking sites: Delicious, Reddit, StumbleUpon
Pinterest (www.pinterest.com)- Virtual Visual Bulletin Boards, Sharing
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QUESTIONS/WRAP UP
Colleen Miller
cmiller237.wordpress.com
@cmiller237 - Twitter
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