the experiment - spring 2012 catalog

8/3/2019 The Experiment - Spring 2012 Catalog

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s p r i n g 2 0 1 2

The Experiment


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When we launched The Experiment in early 2009, we explained our

name with this motto: Because every book is a test of new ideas.

Since then, weve been thrilled to see how the new ideas in our

books have caught on. Most notably, Forks Over Knives: The Plant-

Based Way to Health (see page 12) is our irst #1 New York Times best-

seller! A tie-in to the eature documentary Forks Over Knives, it is

inspiring more people than ever beore to seek out the many healthbeneits o a whole-oods, plant-based diet.

With this Spring 2012 rontlist, our eight new titles (previewed

opposite)introduce us to ideas, events, and new ways o doing things

that, even when rooted in the past, will contribute to a saner, healthier,

more inormed utureone where even more o us may enjoy the health

beneits o a Plant-Powered Diet and dine on deliciousArtisanal Gluten-

Free Cooking, and where parents who are Learning to Bake Allergen-

Free have exactly the crash course they need. A uture thats more

un or babies (and their parents) because o The Baby-Led WeaningCookbook, and more inclusive and air thanks to The Essential Guide

to Gay and Lesbian Weddings. A uture where each o us can gain a

Gluten-Free Edge, be a Natural Navigator, and be ully prepared to

appreciate the Transit of Venus on Tuesday, June 5, 2012.

We hope you enjoy and learn rom these books as much as were

enjoying working with their authors to bring them into the world.

MATTHEW LORE

President & Publisher

NEW BOOKS SPRING 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

RECENT & BACKLIST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

SCIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

FOOD & DRINK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

PARENTING & CHILDCARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24HEALTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27

MEMOIR, PSYCHOLOGY & EASTERN THOUGHT . . . . . . . . . .28

PERSONAL FINANCE & SELF-HELP . . . . . . . . . . . . . . . . . . . . . . .29

HOME, GARDEN & ANIMALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

ORDERING INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

CONTACT US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

www.theexperimentpublishing.com

CONTENTS

PUBLISHERS NOTE


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Artisanal Gluten-FreeCooking

11

8

The Natural Navigator

NEWBOOK

SSPRIN

G2012

The Plant-Powered Diet

6

Transit o Venus

9

Learning to BakeAllergen-Free

10

The Gluten-Free Edge

12

The Essential Guide to Gayand Lesbian Weddings

14

The Baby-Led WeaningCookbook

15

Forks Over KnivesA Year o Meals

The Lady and thePeacock

2 4


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Also available:Forks Over Knives,

p. 16Draws on the highly acclaimed

documentaryForks Over Knives,

andNew York Times #1 bestselling

companion bookForks Over Knives:

The Plant-Based Way to Health

Provides 365 recipes that ease thetransition into a whole-oods and

plant-based diet

Desserts by celebrated vegancookbook author, Isa Chandra

Moskowitz, author oVeganomicon.

JUNE 2012Health & Fitness (HEA017000)

TRADE PAPERBACK ORIGINAL7B/c x 10 | 320 p.

$18.95 U.S. | $22.50 Can. | W978-1-61519-061-4 | No. 779061

Ebook 978-1-61519-146-8

National publicity and radio satellitetour

Cross-promotion withForks OverKniveson social media and in

marketing materials

Targeted social media advertisingOngoing promotion at VegFests

nationwide

Hundreds of thousands of people caught the 2011 docu-

mentary Forks Over Knives, and more and more are talk-ing about and embracing its core message: A fully plant-

based diet can improve physical fitness, weight, blood sugar

and cholesterol levels, lifestyle, and overall healthand help

prevent or even reverse diabetes, heart disease, and cancer.

The companion book, Forks Over Knives: The Plant-Based

Way to Health, zoomed onto the New York Times bestseller

list, where it hit #1.

Now Forks Over KnivesA Year of Meals offers 365 all-new recipesjust what new adopters of the whole-foods, plant-

based diet are seeking. Longtime chef and cooking teacher Del

Sroufe, who contributed recipes to the first book, crafts eclec-

tic, global, low-fat, and often gluten-free dishes that are easy to

make from whole, unrefined plant foods like grains, legumes,

fruits, and vegetables.

For everyone looking to cut out animal products, refined

oils, and processed foodsand to eat a diet rich in whole,healthy plantshere are recipes for everyday classics like Mac

and Cheese and Baked Ziti and for festive, holiday-ready dish-

es like Chard and Bean Stuffed Delicata Squash. This cook-

book will prepare readers to cook the plant-based way every

dayall through the year.

A great resource or olks toying with the idea o transition-

ing to vegetarianism. VegNews on the previous book

[A] persuasive case or banishing meat and dairy rom the

dinner table. The New York Times on the lm

Here are 365 simple, tasty and health-

promoting recipesa new plant-based dish oreach day o the yearin the ideal sequel to the

#1 New York TimesbestsellerForks Over Knives


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SPRING 2012

Del Sroue, who contributed recipes to the first ForksOver Knives book, is chef and co-owner of Wellness Forum Foods, a

plant-based meal delivery and catering company that offers healthy,

minimally processed foods. He also regularly teaches cooking classes,

and has worked in vegan and vegetarian kitchens for 22 years. He livesand works in Columbus, Ohio. Dessert contributor ISA CHANDRA

MOSKOWITZ is the author of multiple popular vegan cookbooks.

365

RECIPESFOR

PLANT-BASED

EATING

EVERY DAYOF THE

YEAR

Forks Over Knives

A Year o Meals


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4

APRIL 2012Biography | Political (BIO010000)

HARDCOVER6 x 9 | 464 p.

$27.50 U.S. | USO978-1-61519-064-5 | No. 779064

Ebook 978-1-61519-162-8

National TV, print, and radiopublicity

Author tourOnline outreach to political blogs

and Burma campaigns, includinguscampaignorburma.org

Online and print advertising,includingNew York Review of Books

Proles a Nobel Peace Prize winner,beloved national heroine, and ercesupporter o non-violent resistance

Includes unprecedented access toSuu Kyis lie, drawing on a close

condants diary and the authors

own meetings with Suu Kyi

In elections to be held on April 1st,2012, Aung San Suu Kyi may gain a

seat in Parliament and enter Burmas

political mainstream ater more than

15 years under house arrest.

The Lady and the Peacock charts Nobel Peace Prize win-

ner Aung San Suu Kyis transformation to leader of thelargest popular revolt in Burmese history, her fifteen years

under house arrest, and her continuing work to change her

countrys politics and ethics.

Suu Kyi is a celebrated political hero in a country long

plagued by internal struggles, human rights violations, and rigid

military regimes maintained by fraudulent elections. Recently

released from over 15 years under house arrest, she is now

poised on the cusp of political officestanding for a seat inParliament on April 1st.

In writing this book, longtime foreign correspondent Peter

Popham draws on five years of research, including several un-

dercover visits to Burma and two meetings with Suu Kyi her-

self. He also includes intimate, revealing excerpts from Suu

Kyis personal assistants diary, printed for the first time in The

Lady and the Peacock. Today, as Suu Kyi stands on the brink of

entering the political mainstream, this book reveals the secretsof her mental strength and her powerful bond with the people

of Burma.

Sensitive and moving. Jon Swain, Sunday Times

A portrait both warm and objective . . . it will not be bettered

or a long time. Independent on Sunday

Masterly . . . We are deeply indebted to Peter Popham or

such a superb account. Archbishop Desmond Tutu

The most comprehensive, accessible, honest and air biog-

raphy o Aung San Suu Kyi to date, blowing away all previous

eorts. Benedict Rogers, author o Than Shwe:

Unmasking Burmas Tyrant

The rst biography to capture Aung San Suu

Kyi as a ull human beingcomplete withfaws and personal stuggles alongside her

remarkable strength, courage, and intellect


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SPRING 2012

Peter Popham is a foreign correspondent andfeature writer for The Independent who has reported from Albania,

Mongolia, South Asia, and now Italy. He is also the author of Tokyo:

The City at the End of the World. Married, with two children, Popham

works from both England and Milan.

THE

LIFEOF

AUNG

SAN

SUUKYI

The Lady and the Peacock


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National broadcast publicitytargeting health- and ood-themed

television and radio shows

National print publicity targeting allmajor health and ood magazines

and newspaper health sections

Promotion at nutrition conerencesand outreach to supermarkets,

health ood stores, and ood co-ops

Promotion on the authors website,http://SharonPalmer.com

JUNE 2012Health & Fitness (HEA017000)

TRADE PAPERBACK ORIGINAL6 x 9 | 272 pages

$15.95 U.S. | $18.95 Can. | W978-1-61519-058-4 | No. 779058

Ebook 978-1-61519-152-9

Palmer brings 16 years o clinicalexperience as a dietitian and 11years o experience as a nutrition

journalist, and has published over

750 articles on ood and nutrition

Interest in plant-based eating isexploding thanks in part to the

considerable response to theForks

Over Kniveslm and book

A 14-day plan or changing yourdiet and 75 recipes with complete

nutritional data

A major step orward or everyonevegan,

vegetarian or omnivorousseeking thelielong health benets o plant-powered

eating: A complete program that starts today

Hundreds of studies lead to this one conclusion: The

healthiest diet on the planet is a plant-based diet. Plant-based eating has been linked to abundant health benefits, in-

cluding increased lifespan, a lower risk of heart disease and

cancer, and better brain health. Now, for everyone from omni-

vores who want to cut back on meat and eat more vegetables,

to vegans looking to benefit even more from the healthiest

plant foods, The Plant-Powered Dietmeets all readers where

they are, explains the dramatic benefits of eating more plants,

and provides an all-in-one guide to re-engineering ones diet,day by day.

Sharon Palmer, a nationally recognized nutrition ex-

pert and editor of the respected wellness newsletter Envi-

ronmental Nutrition (circulation about 80,000), gives read-

ers the low-down on nutrient-packed plant proteins, whole

grains, vegetables, fruits, and plant fatsas well as herbs,

spices, chocolate, coffee, tea, and wine. Then she ex-

plains exactly how to take the powerful plants plunge, witha realistic 14-day plan guiding readers through the super-

market, the kitchen, making school lunches, ordering in

restaurants, healthy on-the-go eating, exercise, and more

culminating with 75 original recipes for every meal, all with

complete nutritional data.


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SPRING 2012

The Plant-Powered Diet

Sharon Palmer, RD,is a registered dietitian, editorof the award-winning health newsletterEnvironmental Nutrition, and

a nationally recognized nutrition expert who has personally impacted

thousands of peoples lives through her writing and clinical work. She

lives outside of Los Angeles with her husband and two sons. ForewordauthorDAVID L. KATZ, MD, MPH, is director of the Yale University

Prevention Research Center.

THE

LIFELONG

EATINGPLAN FOR

ACHIEVING

OPTIMAL

HEALTH,

BEGINNING

TODAY


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APRIL 2012Nature (NAT033000)

TRADE PAPERBACK5B/c x 8B/e | 320 pages$14.95 U.S. | USOC*

B&W illustrations throughout978-1-61519-046-1 | No. 779046

Ebook 978-1-61519-155-0Previous ed.: 978-1-61519-029-4

TRISTAN GOOLEY has led expedi-

tions on five continents, climbed moun-

tains in three, and is the only living person

to have both flown solo and sailed single-

handedly across the Atlantic Ocean. He

teaches courses in natural navigation,

including at the Royal Geographical So-

ciety, of which he is a Fellow.

Author publicity and tour

Publication or Earth Day 2012

Promotional video trailerPromotion on the authors website,

naturalnavigator.com, and onTwitter @NaturalNav

A eatured alternate selection o theScientic American Book Club

By a world-leading expert onnatural navigation

Includes 20 additional illustrationsnew to this edition

Dovetails with rising interest in theorgotten skills o the past, rom

wilderness survival to carpentry to

ood arts

Speaks to armchair explorersand to anyone seeking increasedmindulness o nature

Now in paperbackand with 20 new

illustrationsthe guide Science News

hailed as a great primer on how the

orces o nature aect the landscapes

Before GPS, before the compass, and even before cartography,

humankind was navigating.A windswept tree, the depth of a puddle,

or a trill of birdsong could point the way homeand, for the alert trav-

eler, they still can. Whether youre exploring in the mountains or onlunch break, natural navigation can keep you on course and alert to

the wonders of the natural world. Adventurer and navigation expert

Tristan Gooley unlocks the directional clues hidden in the sun, moon,

stars, clouds, weather patterns, lengthening shadows, changing tides,

plant growth, and the habits of local wildlife.

Enriched by helpful illustrations, and filled with navigational anec-

dotes collected across centuries, continents, and cultures, The Natural

Navigatorproves that anyone with a curious mind can still find south

by looking at the moonand find adventure in their own backyard.

Beore GPSes, people navigated by the stars, the wind, and

shadows on the ground. Tristan Gooley . . . shows how its

done in The Natural Navigator . . . This ascinating book is

lled with surprising acts. Washington Post

The NaturalNavigatorA WATCHFUL EXPLORERS GUIDETO A NEARLY FORGOTTEN SKILL

Tristan Gooley

SPRING 2012


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APRIL 2012Nature (NAT033000)

TRADE PAPERBACK ORIGINALFrench aps | 9 x 9 | 228 pages | CQ 16$24.95 U.S. | $28.95 Can. | USC*Color illustrations throughout978-1-61519-055-3 | No. 779055Ebook 978-1-61519-156-7

National publicityNational review and eature

attention to tie into the transit on

June 5, 2012

Online advertising campaignTargeted mailing to planetariums

and other science-ocused

museums and venues

A eatured alternate selection o theScientic American Book Club

Highly inormative text with adazzling array o photographs and

illustrations

The last chance or anyone nowliving to see a transit o Venusit

wont happen again until 2117

Will be visible throughout NorthAmerica (weather permitting!)

Associations including AstronomersWithout Borders and variousFacebook groups are already

organizing or the 2012 transit

NICK LOMB was Curator of Astrono-

my at Sydney Observatory from 1979 to

2010. He is the author ofAstronomy for

the Southern Skyand numerous other

works on astronomy.

A visually spectacular guide to the

history, science, and signicance o

Venuss rare transits across the Sun

the perect companion to the transit on

June 5, 2012 (the last one until 2117!)

A transit of Venus is one of the rarest and most historically sig-

nificant planetary alignmentssince the invention of the telescope

in 1608, there have been only seven. A must-have for all sky-watchers,

Transit of Venus is packed with scientific and historical contextfor

example, astronomers calculated the distance from Earth to the Sun

by studying the 1769 transit, which Captain Cook famously sailed to

uncharted Tahiti to observe. Here also is an unsurpassed breadth of

visual material: NASA photographs of Venus, illustrated observations

of earlier transits, and rarely published images of the instruments and

expeditions made to study them. With this book, the grandeur and his-

tory of transits will be accessible to everyone interested in the cease-

less, wondrous movements of the planets in our solar system.

Everyone should read Nick Lombs ascinating book, which

beautiully and dramatically highlights both the history and

scientic importance o the transit o Venus.

Jay M. Pasacho, PhD, American Astronomical Society

Transit o Venus1631 TO THE PRESENT

Nick Lomb

SPRING 2012


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SPRING 2012

COLETTE MARTIN is a food allergy mom and an ex-

pert on how to bake allergen-free. When her son was di-

agnosed with multiple food allergies, she had to re-invent

how her family ate. Having first learned to bake in her

grandmothers kitchen with wheat, butter, milk, and eggs,

Colette understands firsthand what it means to transform

a kitchen to accommodate multiple food allergies.

APRIL 2012Cooking (CKB106000)

TRADE PAPERBACK ORIGINALFrench aps | 7B/c x 10 | 256 pages

$19.95 U.S. | $23.95 Can. | WColor photographs throughout978-1-61519-053-9 | No. 779053

Ebook 978-1-61519-150-5

National publicityAuthor events and interviews in the

NY tri-state area

Promotion at ood allergyconerences and expos

Targeted social media advertisingPromotion on the authors website,

learningtoeatallergyree.com, and

on Twitter @cmjewels

Substitutions, tips, and recipes orbaking without wheat, gluten, dairy,

eggs, soy, or nuts, with explanations

o what works and why

Takes advantage o gluten-ree fourblends and o-the-shel baking

mixes or speed and ease

Martin draws on over 10 years oexperience and baking research

The prevalence o ood allergies ison the rise, increasing by 18% rom

1997 to 2007 in children under 18

An essential guide to delicious baking

or multiple ood allergieswith over

75 recipes that take the whole amily

rom breakast through dinner

As more and more parents are discovering, the instant a child is

diagnosed with severe or multiple allergies, food cant be taken

for granted anymore. Shopping turns into a frustrating hunt through

ingredient lists, and every school lunch and birthday party becomes apotential nightmare. Whether parents love to bake or hate it, with most

packaged foods and bakery treats suddenly off-limits, theyll need

to learn. Colette Martin overcame this challenge when her son was

diagnosed with wheat, milk, soy, egg, and peanut allergiesand in

Learning to Bake Allergen-Free, she gives parents the confidence to

embrace new foods that are safe for their children, arming them with:

Infoonhowtoavoidthetopeightfoodallergens,plusgluten

Substitutionsandtechniquestomakefavoriterecipesallergen-free

Simpletipsonhowtousenewingredientsforthebestresults Over75recipessomefromscratch,somefrommixesforCinna-

mon Rolls, Spicy Cornbread, Chocolate Chunk Cookies, and more!

With this thorough, accessible manual in hand, parents will be baking

allergen-free by the time the oven finishes preheating.

Learning to BakeAllergen-FreeA CRASH COURSE FOR BUSYPARENTS ON BAKING WITHOUTWHEAT, GLUTEN, DAIRY, EGGS,SOY OR NUTS

Colette Martin


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SPRING 2012

11

MAY 2012Cooking (CKB106000)

TRADE PAPERBACKFrench aps | 7B/c x 9B/e | 336 pages$21.95 U.S. | $26.95 Can. | WColor photographs throughout978-1-61519-050-8 | No. 779050Ebook 978-1-61519-157-4Previous ed.: 978-1-61519-003-4

KELLI BRONSKI is a graduate of Cornells prestigious

School of Hotel Administration, a veteran of the hospitality

and restaurant business, and a lifelong cook. PETER

BRONSKI is an award-winning writer whose work

appears in magazines across the country. They have

eaten gluten-free since Peter was diagnosed with celiac

disease in 2007. They live in New Yorks Hudson Valley.

Tie-in promotion and publicity withThe Gluten-Free Edge, p. 12

Events and interviews out o NYOutreach to gluten-ree bloggersPromotion on the authors website

and blog, artisanglutenree.com and

noglutennoproblem.blogspot.com,

on Twitter @peterbronski, and on

Facebook

Also available:Artisanal Gluten-FreeCupcakes, p. 19

Now in color throughout and with 25all-new recipes

By a lielong cook and baker andan award-winning writer who, along

with their two daughters, eat gluten-

ree

The number o people ollowinga gluten-ree diet or health or

personal reasons is steadily

increasing, with an estimated one in

seven people sensitive to gluten

An appealing style o rom-scratch,high-end home cooking

An expanded editionnow bursting

with color throughouto a category-

leading gluten-ree cookbookready

to reach more home cooks than ever

Since its original publication in 2009,Artisanal Gluten-Free Cook-

inghas steadily grown in popularity as more and more home cooks

have discoveredand enjoyedthe Bronskis high-quality (but not

too complicated), from-scratch recipes for delicious gluten-free fare.This expanded and updated edition, now four-color throughout, in-

cludes 50 all-new photographs, 25 new recipes such as Penne a la

Vodka, Bagels, and Red Lentil Dal, and more nods to vegetarian and

vegan eaters. As before, recipes draw on cuisines from around the

globeItalian, Indian, and Mexican among themand include both

sweet and savory dishes, from breakfasts, soups, and salads to en-

tres and desserts.

The Bronskis unique gluten-free flour blend results in stellar

baked goods, including Belgian Waffles, Crepes, Snickerdoodles,Blueberry Pie, and Carrot Cake.

This volumes impressive breadth and straightorward in-

structions make it an essential, horizon-broadening tool or

those o gluten. Publishers Weekly starred review

Artisanal Gluten-FreeCooking275 GREAT-TASTING, FROM-SCRATCH RECIPESFROM AROUND THE WORLD, PERFECT FOR

EVERY MEAL AND FOR ANYONE ON A GLUTEN-

FREE DIETAND EVEN THOSE WHO ARENT

revisedandexpandedsecondedition

Kelli and Peter Bronski


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MAY 2012Health & Fitness (HEA027000)

TRADE PAPERBACK ORIGINAL6 x 9 | 256 pages

$15.95 U.S. | $18.95 Can. | WTables and charts throughout978-1-61519-052-2 | No. 779052

Ebook 978-1-61519-149-9

For those seeking peakperormance and tness at any age,in any sport, at any levelrom

novice to weekend warrior to elite

amateur to pro

Roughly 30 million Americans canthave gluten because o intolerance,

sensitivity, or celiac disease

Breaks new ground on gluten-ree perormance just as Brendan

Braziers top-selling Thrive books

have done or vegan perormance

Also available:Artisanal Gluten-FreeCooking, p. 11;Artisanal Gluten-Free

Cupcakes, p. 19

National publicitySatellite radio tourTargeted promotion and publicity in

major sports publications

Author events and interviews out oNY and Denver

Promotion on the authors blogs,noglutennoproblem.blogspot.com

and glutenreeorgood.com

12

The rst book on gaining an edge in lie and in

sports by going gluten-reeor both those whoeat gluten-ree out o necessity and those who

choose to or the perormance boost

Number one world-ranked tennis player Novak Djokovic

has attributed his phenomenal rise and string of major victories(including Wimbledon and the Australian and U.S. Opens in

2011 alone) in part to his gluten-free diethighlighting just how

beneficial eliminating gluten can be for athletic performance.

Now, with a growing roster of professional and amateur

athletes eating gluten-free (including some who can eat gluten

but choose to go without), endurance athlete and author

Bronski and nutrition therapist Joryboth of whom have celiac

diseasepresent a complete guide to gluten-free nutrition andtraining for peak performance.

Grounded in cutting-edge research and practical experi-

ence, The Gluten-Free Edge covers all the essentials of gluten-

free nutrition: how to fuel up on high-octane foods to optimize

performance and recovery, how gluten can impede athletic per-

formance and overall fitness, and how a gluten-free diet can

reduce inflammation and smooth digestion. They cover how to

deal with being glutened (accidentally ingesting gluten) andprofile numerous athletes gaining a gluten-free edge. And they

offer 50 power-packed, easy-to-make recipes that will fuel any

athlete, including carb-loaders and smoothie addicts.


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SPRING 2012

Peter Bronskiis the coauthor ofArtisanal Gluten-Free Cooking andArtisanal Gluten-Free Cupcakes and founder of the blog No Gluten, No Problem.

Despite his celiac disease, he enjoys adventure sports, is a former Xterra off-road

triathlon U.S. national championship competitor, and is currently an ultramarathoner.

Melissa McLean Jory, MNT, who also has celiac disease,is a Nutrition Therapist and gluten-free lifestyle expert. She has a degree in exercise

science, a certification to teach yoga, and a passion for telemark skiing and wilderness

adventure. She is the founder of the blog Gluten-Free for Good.

The Gluten-Free Edge

A

NUTRITION

AND TRAININGGUIDE

FOR PEAK

ATHLETIC

PERFORMANCEAND AN ACTIVE

GLUTEN-FREE

LIFE


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APRIL 2012Reerence (REF024000)

TRADE PAPERBACK7B/e x 9 | 288 pages

$16.95 U.S. | $19.95 Can. | WB&W illustrations throughout

978-1-61519-054-6 | No. 779054Ebook 978-1-61519-151-2

Previous Alyson ed.: 978-159350121-1

Feature attentionNational radio campaignTargeted promotion in LGBT

interest and wedding publications

Outreach to wedding bloggersAuthor events and interviews out o

Los Angeles

TESS AYERS, a former television producer, is married to Jane Anderson, her

partner of 29 years. PAUL BROWN previously worked in the theater, where

he coordinated many special events. He is a public school teacher in Southern

California.

The rst o its kind, reshly updatedto refect the latest developments

regarding same-sex weddings

Warm, unny voice invites readersin, and practical, trustworthy advice

eases their nerves

As more U.S. states legalize gaymarriage, the number o couples

seeking wedding advice is growing

Same-sex marriage is legal inConnecticut, Iowa, Massachusetts,

New Hampshire, New York, Vermont,

and Washington DC

The original wedding planner or gays

and lesbiansnow updated in light o

recent legalizations o gay marriage

and as useul, witty and inspiring as ever

Fraught with logistical and social pitfalls, wedding planning is

never easybut for gay and lesbian couples, it presents unique

challenges. Traditional wedding advice doesnt address the particular

issues facing same-sex spouses-to-be. With notable foresight, TessAyers and Paul Brown published the first edition of this book in 1994,

when legal same-sex marriage was only a dream. Today, as same-sex

marriage continues its state-by-state march to legality, this updated

edition is more relevant and helpful than ever.

Bursting with real-life anecdotes and surprising history, this user-

friendly guide covers how to share the news, structure a ceremony,

and throw a great partyand tackles tough questions from Why get

married at all? to Which band should we book? For any couple

seeking an unforgettable wedding, this is the indispensable handbook.

A beautiully conceived and illustrated book that tackles ev-

ery aspect o the wedding ceremony with humor and pride

. . . as much a statement about gay lie as it is a nontraditional

wedding planner. San Francisco Chronicle

The Essential Guideto Gay and Lesbian

Weddingsthirdedition

Tess Ayers and Paul Brown

SPRING 2012


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SPRING 2012

15

APRIL 2012Cooking (CKB107000)

TRADE PAPERBACK7 x 9B/bg | 192 pages$15.95 U.S. | $18.95 Can. | USCO*Color illustrations throughout978-1-61519-049-2 | No. 779049Ebook 978-1-61519-131-4Previous ed.: 978-1-61519-030-0

GILL RAPLEY worked as a public health nurse for over 20 years and de-

veloped the theory of baby-led weaning while earning her Masters degree.

TRACEY MURKETT is a freelance writer and journalist. After following baby-

led weaning with her own daughter, she wanted to help spread the word about

how enjoyable and stress-free mealtimes with babies and young children can

be. They are also the authors ofBaby-Led Weaning.

National/regional promotion andpublicity in parenting publications

Promotion on the authors websites,rapleyweaning.com and

baby-led.com

Outreach to baby-led weaningbloggers

Also available:Baby-Led Weaning,p. 25

First-ever cookbook by theoriginators o the baby-led

weaning concept/movement

Baby-led weaning continues to growin popularity and garner media

attention

Lets parents provide their littleones with the same wholesome,

home-cooked ood they choose or

themselves

Now in paperback, this companion

cookbook to Baby-Led Weaningoers

130 recipes perect or babies learning

to eat solidsand or the whole amily

In Baby-Led Weaning, public health nurse Gill Rapley and jour-

nalist Tracey Murkett introduced a commonsense and enjoyable

approach to starting solid foodsskipping pures and allowing

your baby to participate in family meals right from the start. Now, TheBaby-Led Weaning Cookbookoffers 130 healthy and delicious recipes

ideal for introducing babies to solid food, plus:

Simpleadviceonwhichfoodstostartwith

Essentialat-a-glanceinformationonnutritionandfoodsafety

Ideasforquicksnacks,lunches,familydinners,anddesserts

Anecdotesandquotesfromparentswhofollowbaby-ledweaning

The Baby-Led Weaning Cookbookwill give parents the confidence to

create exciting and enjoyable mealtimes that will encourage little onesto develop food skills at their own pace.

This engaging resource eatures lots o recipes to encour-

age baby independence during weaning and should match

the popularity o the previous guide. Library Journal

The Baby-LedWeaning Cookbook130 RECIPES THAT WILL HELPYOUR BABY LEARN TO EAT SOLIDFOODSAND THAT THE WHOLEFAMILY WILL ENJOY

Gill Rapley and Tracey Murkett


18/36

One o our rst goals when we launched The Experiment in 2009 was to begin publishing books that

would backlist instantlyand the sales o which would help buoy our new enterprise.

As o November 2011, we have been publishing books or two years and two months; we have now

published just over 40 titles. More than hal o our books have reprinted at least once, and across all our

books, weve reprinted over 50 times in total.

Here are the highlights o our backlist, including the #1 New York Times bestseller Forks Over Knives.

Forks Over KnivesTHE PLANT-BASED WAY TO HEALTH

Edited by Gene StoneForeword by T. Colin Campbell, PhD,and Caldwell B. Esselstyn, Jr, MD

What i one simple change could

save you rom heart disease,

diabetes, and cancer?

For decades, that question has fascinated a small circle

of impassioned doctors and researchersand this past

May, their life-changing research made headlines in the

hit documentary Forks Over Knives. Their answer? Eat a

whole-foods, plant-based dietit could save your life.

Published on the heels of the film in late June, and

now with 100,000 copies in print, this accessible guide

provides readers with all the information they need to

adopt and maintain a plant-based diet:

Insightsfromtheluminariesbehindthefilm

Successstoriesfromconvertstoplant-basedeating

Themanybenefitsofawhole-foods,plant-baseddiet

Ahelpfulprimeroncraftingahealthydietrichinunpro-cessed fruits, vegetables, legumes, and whole grains

And 125 recipes from 25 champions of plant-based

diningfrom Blueberry Oat Breakfast Muffins to Garlic

Rosemary Polenta.

Health & Fitness (HEA006000)TRADE PAPERBACK ORIGINAL6B/e x 8B/c | 224 p. | CQ 30$13.95 U.S. | $16.95 Can.

W excl. ANZ/BrazilTwo-color interior, 22 B&W photos978-1-61519-045-4 | No. 779045Ebook 978-1-61519-146-8

The #1 New York TimesBestseller

BACKLIST HIGHLIGHTS


19/36

REC

ENT&B

ACKLIST

Difcult Personalities(p. 29)

Quick and Easy VeganComort Food (p. 23)

Veggie Burgers Every

Which Way(p. 21)

One Magic Square (p. 30)

Baby-Led Weaning(p. 25)

Debt-Free Forever(p. 29)

34,000IN PRINT!

23,000IN PRINT!

See GailVaz-Oxlade

Saturdays onCNBC!

NAPPA2011 Honors

Award

Be sure tostock up or

seed-startingseason!

Gets to

the hearto thematter.

LJ


20/36

North Pole, South PoleTHE EPIC QUEST TO SOLVE THE GREAT MYSTERYOF EARTHS MAGNETISM

Gillian Turner, PhD

[An] engaging appreciation o science at work discovering the mysteries o

magnetism. Kirkus Reviews

In Deep WaterTHE ANATOMY OF A DISASTER, THE FATE OF THE GULF,AND ENDING OUR OIL ADDICTION

Peter Lehner with Bob DeansIn a clear and compelling voice, In Deep Waterexplains the worst environmen-

tal catastrophe o our time, then shows the way orward. Robert Redord

The 2012 Moon Almanac(AND MOON CALENDAR CARD)

Kim Long

The rst o its kind, The 2012 Moon Almanac

packs essential inormation on all things lu-

nar into one handy annual reerence:

Therisingandsettingtimeandpositionof

every ull moon in 2012

Dates toseetheMoonnearVenus,Sat-

urn, and other bright lights in the sky

Highestandlowesttidesoftheyear,and

brightest and darkest nights

Traditionalnamesofthefullmoons,moon

gardening lore, conjunctions with the zo-

diac constellations, and un acts on Full

Moon History.

KIM LONG is the creator of the award-winning Moon Calendar. His American Forecaster

Almanacwas published in 22 annual editions between 1984 and 2006. He is the author or

coauthor of many other books, including The Moon Book. He lives in Denver, CO.

SCIENCE

Nature (REF001000)TRADE PAPERBACK ORIGINAL

(with detachable 10 x 6B/e back ap)10 x 6D/e | 32 p. | CQ 60

$6.95 U.S. | $7.95 Can. | WTwo-color interior

978-1-61519-041-6 | No. 779041Ebook 978-1-61519-143-7

18

Science (SCI038000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 288 p. | CQ 48$15.95 U.S. | $18.95 Can. | USCO

B&W photographs and illustrations978-1-61519-031-7 | No. 779031Ebook 978-1-61519-132-1

Nature (NAT011000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 176 p. | CQ 76$13.95 U.S. | $16.95 Can. | W

Maps978-1-61519-035-5 | No. 779035

INCLUDES

PULLOUTCARD!

10-copy counter display$69.50 U.S. | $85.95 Can.

978-1-61519-048-5 | No. 779048


21/36

FOOD & DRINK

The Whoopie Pie Book60 IRRESISTIBLE RECIPES FOR CAKE SANDWICHES

CLASSIC AND NEWClaire Ptak

Ptak creates the very best desserts: Simple, delicious, pure. Alice Waters

An absolutely gorgeous book by my avorite cake maker in the whole world.

Jamie Oliver

Claire Ptak is my avorite baker. Her competent yet whimsical style imbues

everything she bakesrom a classic French apple tart to the humble whoopie

piewith a delicate magic.

David Tanis, author o A Platter o Figs and Heart o the Artichoke

Claire has taken store cupboard basics and turned them into a book o recipes

so delicious youll want to eat the pages.

April Bloomeld, che at The Spotted Pig and The Breslin, New York City

These recipes are cause or delight . . . With minimal baking skills and the all-

important stand mixer, you can be the rst in your neighborhood to bring home-

made whoopie pies to the east! Recommended. Library Journal

Artisanal Gluten-FreeCupcakes50 FROM-SCRATCH RECIPES TO DELIGHT EVERY

CUPCAKE DEVOTEEGLUTEN-FREE AND OTHERWISE

Kelli and Peter Bronski

Our gluten-ree world just got a whole lot sweeter with Kelli and Peters amaz-

ing new book on cupcakes. This will be your go-to cookbook or parties and

special occasions or anytime you have cupcake cravings.

Carol Fenster, award-winning author o 100 Best Gluten-Free Recipes

Ive never been more excited to bake cupcakes! Kelli and Peter have includ-

ed everyones avorite cupcakes and then taken them a step urther. Theyve

transormed the ordinary cupcake into a gourmets delight with their naturalllings and ruit-inused buttercream rostings . . . Artisanal Gluten-Free Cup-

cakes is a must or anyone who needs to eat gluten-ree and loves to bake.

Amy Green, author o Simply Sugar and Gluten-Free

Also available:Artisanal Gluten-Free Cooking, p. 11; The Gluten-Free Edge, p. 12

Cooking (CKB024000)TRADE PAPERBACK ORIGINALFrench aps | 6B/c x 9 | 160 p. | CQ 32$15.95 U.S. | USOC*Color photographs throughout978-1-61519-039-3 | No. 779039Ebook 978-1-61519-141-3

Cooking (CKB106000)TRADE PAPERBACK ORIGINALFrench aps | 6B/c x 7 | 272 p. | CQ 26$16.95 U.S. | $19.95 Can. | WColor photographs throughout978-1-61519-036-2 | No. 779036Ebook 978-1-61519-136-9

19


22/36

The Sae Food HandbookHOW TO MAKE SMART CHOICES ABOUT RISKY FOOD

Heli Perrett, PhD

Perrett writes in a manner that clears the og o claims surrounding ood risks

. . . This book will be an eye-opener or anyone who has had questions about

ood saety. Library Journal

Strong WatersA SIMPLE GUIDE TO MAKING BEER, WINE, CIDERAND OTHER SPIRITED BEVERAGES AT HOME

Scott Manseld

Foreword by Anya FernaldA lovely addition to the . . . eld o traditional, non-hopped beers and herbal

wines. Stephen Harrod Buhner,author o Sacred and Herbal Healing Beers

FOOD & DRINK

High Protein, Low GI,Bold FlavorRECIPES TO BOOST HEALTH ANDPROMOTE WEIGHT LOSS

Fiona CarnsForeword by Dr. Jennie Brand-Miller

Over the last decade, high-protein and low-glycemic (or low-GI) diets have at-

tracted more and more ollowers, and current research increasingly conrms

that such diets can keep blood-glucose levels stable, reduce your risk o heart

disease and diabetes, increase and sustain energy levels, and help you maintain

an appropriate weight.

Now, High Protein, Low GI, Bold Flavorshowcases 100 accessible, avorul

recipesor breakast, lunch, and dinner, complete with 18 sides and ve low-at

dessertsmaking it the ideal guide to healthy high-protein andlow-GI dining.

FIONA CARNSoriginally adopted a high-protein, low-GI diet to shed some pounds after

having her third child, and she felt so good that she never looked back. She is a leading

caterer in Melbourne, Australia, and the author ofLow Carb High Flavor Recipes Made Easy.

DR. JENNIE BRAND-MILLER is the New York Timesbestselling author of the New Glu-

cose Revolution series, which has sold more than 2 million copies in North America.

PUBLISHING JANUARY 2012Cooking (CKB039000)

TRADE PAPERBACK ORIGINAL9H/i x 10 | 176 p. | CQ 22

$18.95 U.S. | $22.95 Can. | USCColor photographs throughout978-1-61519-037-9 | No. 779037

Ebook 978-1-61519-137-620

Health & Fitness (HEA034000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 368 p. | CQ 36$15.95 U.S. | $18.95 Can. | W

B&W illustrations and tables978-1-61519-017-1 | No. 779017Ebook 978-1-61519-199-2

Cooking (CKB088000)TRADE PAPERBACK ORIGINAL6F/i x 9B/e | 264 p. | CQ 30$18.95 U.S. | $22.95 Can. | W

8-page our-color photo insert978-1-61519-010-2 | No. 779010Ebook 978-1-61519-112-3


23/36

Veggie Burgers Every Which WayFRESH, FLAVORFUL AND HEALTHY VEGAN AND VEGETARIANBURGERSPLUS TOPPINGS, SIDES, BUNS AND MORE

Lukas Volger

Volger isnt showy about it, but the guy knows how to cook.

Je Gordinier, nytimes.com

Vegetarian Dishes rom Acrossthe Middle EastArto der Haroutunian

This is a book o delicious, exquisite ood, simple to make [yet] exotic enoughto tempt jaded palates. The Gastronomers Bookshel

FOOD & DRINK

Vegetarian Entres ThatWont Leave You Hungry

NOURISHING, FLAVORFUL MAIN COURSESTHAT FILL THE CENTER OF THE PLATE

Lukas Volger

"With the same inviting mix o boyish candor and enthusiasm that he brought

to Veggie Burgers Every Which Way, Volger expands his vision beyond that per-

vasive symbol o vegetarian diets . . . The beauty o Volgers approach lies in its

simplicity, creativity, and portability." Publishers Weekly

I the adjective vegetarian immediately calls to mind side dishes and incom-

plete meals, this lively cookbook aims to convince readers otherwise.

Kirkus Reviews

Vegetarian Entres That Wont Leave You Hungry will certainly not leave you

hungry, but rst it will make you very hungry indeed. Whether or not you are

vegetarian, every dish in this book will lure you into the kitchen.

Martha Rose Shulman,author o The Very Best Recipes or Health

Also available:Veggie Burgers Every Which Way

Cooking (CKB086000)TRADE PAPERBACK ORIGINALFrench aps | 8 x 9 | 256 p. | CQ 20$17.95 U.S. | $21.95 Can. | WColor photographs throughout978-1-61519-033-1 | No. 779033Ebook 978-1-61519-134-5

21

Cooking (CKB086000)TRADE PAPERBACK ORIGINALFrench aps | 6B/c x 7 | 192 p. | CQ 40$16.95 U.S. | $19.95 Can.

W incl. Canada excl. ANZ/UK/CWColor photographs throughout978-1-61519-019-5 | No. 779019Ebook 978-1-61519-120-8

Cooking (CKB085000)TRADE PAPERBACK ORIGINAL6F/i x 9B/e | 288 p. | CQ 28$18.95 U.S. | $22.95 Can. | USC

978-1-61519-004-1 | No. 779004


24/36

FOOD & DRINK

Quick and Easy VeganSlow CookingMORE THAN 150 TASTY, NOURISHING RECIPES THAT

PRACTICALLY MAKE THEMSELVES

Carla Kelly

The hassle-ree slow cooker has regained the spotlight! Just in time, here are

over 150 tasty recipes or discerning vegans and cooks on a schedule.

Also available:Quick and Easy Vegan Bake Sale

Quick and Easy Vegan Bake SaleMORE THAN 150 DELICIOUS SWEET AND SAVORY

VEGAN TREATS PERFECT FOR SHARING

Carla Kelly

Whether youre holding the bake sale to end all bake sales or just looking ora tasty treat to tuck into a lunch box, Quick and Easy Vegan Bake Sale has got

you covered. Accessible ingredients, tons o well-organized ino, and scrump-

tious recipes make this cookbook one to keep out on your counter.

Isa Chandra Moskowitz, best-selling author o Veganomicon

Caribbean VeganMEAT-FREE, EGG-FREE, DAIRY-FREE AUTHENTIC

ISLAND CUISINE FOR EVERY OCCASION

Taymer Mason

[These recipes] all have a very distinctive Caribbean inuence and are made

with authentic Caribbean ingredients . . . Taymers Barbadian Coconut Turn-

overs are the most amazing yeasted rolls Ive ever hada sot and uy yeastdough paired with a sweet coconut lling. Need I say more? . . . Everyone can

enjoy these recipes. Seitan Is My Motor blog

22

PUBLISHING FEBRUARY 2012Cooking (CKB086000)TRADE PAPERBACK ORIGINAL7 x 9B/i | 280 p.

$17.95 U.S. | $21.95 Can. | W8-page our-color photo insert978-1-61519-043-0 | No. 779043Ebook 978-1-61519-145-1

Cooking (CKB086000)TRADE PAPERBACK ORIGINAL7 x 9B/i | 296 p. | CQ 22$17.95 U.S. | $21.95 Can. | W





25/36

Quick and Easy Low-CalVegan Comort Food150 DOWN-HOME RECIPES PACKED WITH FLAVORNOT CALORIES

Alicia C. Simpson

For those who have ound that even a vegan diet can pack on the pounds,

here are 150 all-new, comorting, calorie-conscious recipes.

Also available:Quick and Easy Vegan Comfort Food; Quick and Easy Vegan

Celebrations

PUBLISHING FEBRUARY 2012Cooking (CKB086000)TRADE PAPERBACK ORIGINAL7 x 9B/i | 256 p.

$17.95 U.S. | $20.95 Can. | W8-page our-color photo insert978-1-61519-042-3 | No. 779042Ebook 978-1-61519-142-0

Quick and Easy VeganComort Food65 EVERYDAY MEAL IDEAS FOR BREAKFAST, LUNCH AND DINNER

WITH OVER 150 GREAT-TASTING, DOWN-HOME RECIPES

Alicia C. SimpsonFilled with accessible, invigorating recipes . . . Simpsons unpretentious reci-

pes provide vegan simplicity, and her enthusiasm or cooking is inectious.

Brittany Shoot,Feminist Review blog



Quick and Easy VeganCelebrations150 GREAT-TASTING RECIPES PLUS FESTIVE MENUS

FOR VEGANTASTIC HOLIDAYS AND GET-TOGETHERS

ALL THROUGH THE YEAR

Alicia C. Simpson

Many o the recipes are so tempting, readers might not be able to resist

their allure until the prescribed holiday. VegNews



FOOD & DRINK

23


26/36

PARENTING & CHILDCARE

Active Baby, Healthy Brain135 FUN EXERCISES AND ACTIVITIES TO MAXIMIZE YOUR CHILDS

BRAIN DEVELOPMENT FROM BIRTH THROUGH AGE 5

Margaret Sass Foreword by Frances Page Glascoe, PhDIllustrations by Georges McKail

Sasss ocus is on un, but she also provides parents with an inormative

manual that outlines the crucial connections between movement and the

health and development o body and brain. Publishers Weekly

Old Dogs, New MathHOMEWORK HELP FOR PUZZLED PARENTS

Rob Eastaway and Mike Askew, PhD

This delightul little book is perect or parents who want to understand the

dierent methods to do arithmetic their children are learningand why they

are being taught that way. The authors easygoing style and humor should help

ease the path or parents or whom mathematics brings eelings o dread.

Keith Devlin, PhD, Stanord University, author o The Math Gene and

Mathematics Education or a New Era, and NPRs Math Guru

BedtimingTHE PARENTS GUIDE TO GETTING YOUR CHILD

TO SLEEP AT JUST THE RIGHT AGE

Marc Lewis, PhD, and Isabela Granic, PhD

I started reading and realized that they werent telling you the One True

Path to Sleep Nirvana. Instead, theyd done actual research into what hap-

pens when rom a developmental point o view . . . [Bedtiming] will save youhours o rustration and eeling like things are your ault.

Magda Pecsenya, askMoxie.org

24

Family & Relationships (FAM011000)TRADE PAPERBACK ORIGINAL6D/e x 9B/e | 160 p. | CQ 42$15.95 U.S. | $18.95 Can. | USCO

B&W illustrations throughout978-1-61519-006-5 | No. 779006Ebook 978-1-61519-110-9

Mathematics (MAT030000)TRADE PAPERBACK ORIGINAL5B/c x 8 | 384 p. | CQ 36$15.95 U.S. | USO*

B&W gures throughout978-1-61519-027-0 | No. 779027Ebook 978-1-61519-126-0

Family & Relationships (FAM010000)TRADE PAPERBACK ORIGINAL5B/e x 8 | 244 p. | CQ 52$14.95 U.S. | USO

4-page our-color insert978-1-61519-015-7 | No. 779015Ebook 978-1-61519-114-7


27/36


Baby-Led WeaningTHE ESSENTIAL GUIDE TO INTRODUCING SOLID

FOODSAND HELPING YOUR BABY TO GROW UP AHAPPY AND CONFIDENT EATER

Gill Rapley and Tracey Murkett

Nurse Rapley and reelance writer Murkett encourage parents to orgo

the usual baby puree and move straight to whole oods while continuing

to breasteed primarily ater a baby is six months old. Their arguments are

scientically sound, especially when it comes to muscle development in the

mouth, and they address the anticipated counterarguments, e.g., the need or

iron-ortied cereal at six months. I mine were little again, I would denitely try

this. As long as mom is nursing, who says baby cant eat lamb chops?

Library Journal, starred review

I recommend this groundbreaking book to every new mother I know. Read it. It

will orever change the way you think about eeding your baby.

Kathleen Kendall-Tackett, PhD, IBCLC, clinical associate proessor

o pediatrics, Texas Tech University School o Medicine

Also available:The Baby-Led Weaning Cookbook, p. 15

The Baby Nurse BibleSECRETS ONLYA BABY NURSE CAN TELL YOU

ABOUT HAVING AND CARING FOR YOUR BABY

Carole Kramer Arsenault, RN, IBCLC

Foreword by William Camann, MD

The Baby Nurse Bible is chock-ull o the kind o practical and helpul inorma-

tion that only an insider like Carole Arsenault would know. This book contains

everything a couple needs to prepare or the adventure o labor and birth.

Christiane Northrup, MD, author o Womens Bodies, Womens Wisdom

The Baby Nurse Bible may look like your typical guide to pregnancy and baby

care, but its not. Its better, lled with well-researched tips . . . that you prob-

ably have not heard beore. Bay State Parent Magazine

CAROLE KRAMER ARSENAULT, RN, IBCLC, is a nurse, parent educator, certified

lactation consultant, and the founder of Boston Baby Nurses, where her team of nurses of-

fers new parents lactation consulting, daytime visits, and overnight support. Arsenault also

provides lactation consulting at many of Bostons top birthing hospitals. She lives near Boston

with her husband and their three children.

Family & Relationships(FAM010000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 264 p. | CQ 44$14.95 U.S. | $17.95 Can. | USCO*8-page our-color photo insert978-1-61519-021-8 | No. 779021Ebook 978-1-61519-124-6

Family & Relationships(FAM010000)TRADE PAPERBACK ORIGINAL6 x 9 | 352 p. | CQ 32$15.95 U.S. | $19.95 Can. | USCO20 B&W illustrations978-1-61519-014-0 | No. 779014Ebook 978-1-61519-138-3

25

NAPPA2011 Honors

Award

NAPPA2011 Gold

Award


28/36


Gender Born, Gender MadeRAISING HEALTHY GENDER-NONCONFORMING CHILDREN

Diane Ehrensat, PhD

Foreword by Edgardo Menvielle, MD, MSHSReal advice or those brave parents who are helping their transgender chil-

dren to lead the 21st-century world toward an understanding o what it means

to be ully human . . . a must-read or anyone who wants to . . . learn how we

can break genders irrational stranglehold on the human spirit.

Jamison Green, PhD, educator and author o Becoming a Visible Man

Your Children Are ListeningNINE MESSAGES THEY NEED TO HEAR FROM YOU

Jim Taylor, PhD

Dr. Jim Taylors strengths are his compassionate voice, his insights into par-

ents and childrens psyches, and his boots on the ground approach to helping

parents send healthy messages to their children. In a world lled with harmul

messages, Your Children Are Listening will resonate with all parents.

Michele Borba, EdD,author o

Parents Do Make a Diference and The Big Book o Parenting Solutions

Roots o EmpathyCHANGING THE WORLD CHILD BY CHILD

Mary GordonForeword by Daniel J. Siegel, MD

This brilliant program belongs in every classroom in every school in every

country o the world, orever. Theres no better way to teach empathythe

essential human trait.Raf Cavoukian, singer, author, and ounder o Child Honoring

26

Family & Relationships (FAM010000)TRADE PAPERBACK ORIGINAL5B/c x 8B/c | 288 p. | CQ 40$16.95 U.S. | $19.95 Can. | W

978-1-61519-060-7 | No. 779060Ebook 978-1-61519-158-1

Family & Relationships (FAM010000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 288 p. | CQ 48$13.95 U.S. | $16.95 Can. | W

978-1-61519-034-8 | No. 779034Ebook 978-1-61519-135-2

Education (EDU040000)TRADE PAPERBACK ORIGINAL6 x 9 | 312 p. | CQ 32$15.95 U.S. | US only

8-page our-color insert978-1-61519-007-2 | No. 779007Ebook 978-1-61519-154-3


29/36

HEALTH

Vital YogaA SOURCEBOOK FOR STUDENTS AND TEACHERS

Meta Chaya Hirschl

[Meta Chaya Hirschl] oers an excellent overview o yoga styles, as well as

sections on classical asana, advice on selecting teachers and classes, tips on

becoming part o a community, and her take on applying yogic precepts to daily

lie via stealth yoga. For instructors, Hirschl oers sample yoga sequences and

advice about the initial steps o opening a studio. As reerence and inspiration,

Hirschls beautiully illustrated compendium will best serve novice students

and teachers, as well as those aspiring to change careers. Publishers Weekly

A book with plenty o heart and lots o inormation.Nicolai Bachman, author o The Language o Yoga

META CHAYA HIRSCHL took her first yoga class in 1978. Years later, after working in

business, teaching, and writing software books, she was drawn back to yoga following the

development of a serious illness. Her passion for yoga eventually led her to open a studio and

establish the YogaNow Teacher Training Apprentice Program, a nationally accredited curricu-

lum incorporating a variety of traditions and styles. She teaches and lives in Albuquerque, NM.

Best Practices or aHealthy HeartA CARDIOLOGISTS 7-POINT PLAN FOR

PREVENTING AND REVERSING HEART DISEASE

Sarah Samaan, MD, FACC

Dr. Samaan attacks the myths and hype . . . and lays out the undamentals in an

easy-to-digest ormat. Her seven steps are clear, straightorward, and support-

ed by scientic data, as well as her own personal experiences as a cardiologist.

This book provides the best up-to-date inormation on cardiovascular disease

prevention. Michael Craword, MD, FACC, Chie o Clinical Cardiology,

University o Caliornia, San Francisco

SARAH SAMAAN, MD, FACC,is a board-certified cardiologist at Legacy Heart Center in

Plano, TX, and codirector of the Womens Cardiovascular Institute at Baylor Heart Hospital.

She is a fellow of the American College of Cardiology, and Texas Monthlymagazine has con-

sistently cited Dr. Samaan as a Texas Super Doctor. She has been quoted in Prevention,

Shape, and Good Housekeeping. She lives outside Dallas, TX.

PUBLISHING DECEMBER 2011Heath & Fitness (HEA025000)TRADE PAPERBACK ORIGINAL8B/c x 10 | 320 p. | CQ 15$24.95 U.S. | $29.95 Can. | WColor photographs throughout978-1-61519-040-9 | No. 779040Ebook 978-1-61519-144-4

PUBLISHING JANUARY 2012Health & Fitness (HEA039080)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 384 p.$14.95 U.S. | $17.95 Can. | W978-1-61519-047-8 | No. 779047Ebook 978-1-61519-147-5

27


30/36

How to Be a SisterA LOVE STORY WITH A TWIST OF AUTISM

Eileen Garvin

Garvins storytelling abilities are strong, and her erce, protective love or

Margaret, whom she brings to stinging lie on the page, gives this book real

power. Washington Post

MEMOIR, PSYCHOLOGY & EASTERN THOUGHT

One Lie to GiveA PATH TO FINDING YOURSELF BY HELPING OTHERS

Andrew Bienkowski with Mary AkersForeword by Gordon Livingston, MD

Like Viktor Frankls 1946 classic Mans Search for Meaning, this book has a keen

eye or spotting the best o [the] human spirit. ForeWordmagazine

The Sages Tao Te ChingANCIENT ADVICE FOR THE SECOND HALF OF LIFE

tenthanniversaryedition

William MartinHere is wisdom that is beauty and beauty that is wisdom.

Hugh and Gayle Prather, authors o The Little Book o Letting Go

Sel-Help (SEL031000)TRADE PAPERBACK ORIGINAL5 x 7B/i | 240 p. | CQ 56$14.95 U.S. | US only

8 B&W photographs978-1-61519-008-9 | No. 779008Ebook 978-1-61519-111-6

Philosophy (PHI023000)TRADE PAPERBACK ORIGINAL4B/c x 8B/e | 144 p. | CQ 60$14.95 U.S. | $17.95 Can. | USCO

B&W illustrations throughout978-1-61519-024-9 | No. 779024Ebook 978-1-61519-128-4

28

The Emotionally Absent MotherA GUIDE TO SELF-HEALING AND GETTING THE LOVE YOU MISSED

Jasmin Lee Cori, MS, LPC

With compassion and sparkling clarity, Jasmin Lee Cori describes the eects

o being undermothered and what it takes to overcome them.

Evelyn Basso, PhD,psychotherapist and author o Mothering Ourselves

Family & Relationships (FAM041000)TRADE PAPERBACK ORIGINAL5B/e x 8B/e | 272 p. | CQ 48$14.95 U.S. | $17.95 Can. | W

978-1-61519-016-4 | No. 779016Ebook 978-1-61519-117-8

Family & Relationships (FAM019000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 240 p. | CQ 40$14.95 U.S. | $17.95 Can. | W

978-1-61519-028-7 | No. 779028Ebook 978-1-61519-123-9


31/36

Debt-Free ForeverTAKE CONTROL OF YOUR MONEY AND YOUR LIFE

Gail Vaz-Oxlade

I you havent discovered Gail Vaz-Oxlade, host o Til Debt Do Us Part, you

should. [Her] no-nonsense manner and concrete advice are entertaining on

televisionbut also a useul way to start the process o getting control o your

money. More magazine

PERSONAL FINANCE & SELF-HELP

Awkward.WHAT TO DO WHEN LIFE MAKES YOU CRINGEA SURVIVAL GUIDE

Sam Scholfeld Illustrations by Eliot Lucas

Scholeld trots out a books worth o uncomortable situations . . . her advice

is intelligent and rooted in common sense. Montreal Gazette

Also available:Screw Cupid

Humor/Relationships (HUM012000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 272 p. | CQ 48$12.95 U.S. | $15.95 Can. | W

B&W cartoons978-1-61519-038-6 | No. 779038Ebook 978-1-61519-140-6

29

Difcult PersonalitiesA PRACTICAL GUIDE TO MANAGING THE HURTFUL BEHAVIOROF OTHERS (AND MAYBE YOUR OWN)

Helen McGrath, PhD, and Hazel Edwards, MEd

Theres nothing difcult about this book, except or the subject it graceully

explicates. Publishers Weekly

Business & Economics (BUS050030)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 320 p. | CQ 48

$14.95 U.S. | USO978-1-61519-020-1 | No. 779020Ebook 978-1-61519-116-1

Psychology (PSY022000)TRADE PAPERBACK ORIGINAL5 x 7D/e | 304 p. | CQ 48$14.95 U.S. | $17.95 Can. | USC

978-1-61519-013-3 | No. 779013Ebook 978-1-61519-115-4

Screw Cupid >>

THE SASSY GIRLS GUIDE TO

PICKING UP HOT GUYS

Sam Scholeld

Family & Relationships(FAM029000)

TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 240 p. | CQ 52

$14.95 U.S. | $17.95 Can.W incl. Can. excl. ANZ/UK/CW/

Russia/Brazil/Germany978-1-61519-000-3 | No. 779000

Ebook 978-1-61519-106-2

Fit or Love >>Billy Sunday Mars

Health & Fitness(HEA042000)

TRADE PAPERBACK

ORIGINAL7 x 8 | 288 p. | CQ 28

$16.95 U.S. | $19.95 Can. | W240 B&W photographs

978-1-61519-009-6No. 779009

Ebook 978-1-61519-121-5


32/36

One Magic SquareTHE EASY, ORGANIC WAY TO GROW YOUROWN FOOD ON A 3-FOOT SQUARE

Lolo Houbein

[One Magic Squares] easy-to-ollow instructions, diagrams, and photos in-

spire desire to grow good-or-the-body resh produce. The Virginian-Pilot

HOME, GARDEN & ANIMALS

Its a Long Road to a TomatoTALES OF AN ORGANIC FARMER WHO QUIT THE BIG CITY FOR THE(NOT SO) SIMPLE LIFE revisedandexpandedsecondedition

Keith Stewart Illustrations by Flavia Bacarella

[This] heartelt chronicle . . . has so enriched the ongoing conversation about

ood. rom the oreword by Deborah Madison

Gardening (GAR025000)TRADE PAPERBACK ORIGINAL7 x 8 | 344 p. | CQ 20$18.95 U.S. | $22.95 Can. | W

B&W woodcut illustrations throughout978-1-61519-023-2 | No. 779023Ebook 978-1-61519-125-3

30

Conessions o a Bad BeekeeperWHAT NOTTO DO WHEN KEEPING BEES (WITH APOLOGIES TO MY OWN)

Bill Turnbull

In a sea o beekeeping books that read like textbooks, it was an absolute de-

light to discover [this one] . . . Readers will learn a lot about beesand a thing or

two about lie itsel.Howland Blackiston, author o Beekeeping or Dummies

Gardening (GAR025000)TRADE PAPERBACK ORIGINAL7 x 8 | 368 p. | CQ 12$18.95 U.S. | $22.95 Can. | USCO

Color illustrations throughout978-1-61519-012-6 | No. 779012Ebook 978-1-61519-113-0

Nature (NAT017000)TRADE PAPERBACK ORIGINAL5 x 7D/e | 256 p. | CQ 48$13.95 U.S. | US only

15 B&W illustrations978-1-61519-032-4 | No. 779032Ebook 978-1-61519-133-8

How to Get ThingsReally Flat

ENLIGHTENMENT FOR EVERYMAN ON IRONING, VACUUMINGAND OTHER HOUSEHOLD ARTS

Andrew Martin

House & Home (HOM019000)TRADE PAPERBACK ORIGINAL5 x 7F/i | 240 p. | CQ 56$14.95 U.S. | $17.95 Can. | USC978-1-61519-002-7 | No. 779002Ebook 978-1-61519-108-6

A Modern Dogs Lie

HOW TO DO THE BESTFOR YOUR DOG

Paul McGreevy,

PhD, MRCVSPets (PET004000)TRADE PAPERBACK ORIGINAL5B/c x 8B/e | 328 p. | CQ 48$15.95 U.S. | $18.95 Can. | USCOB&W photographs throughout978-1-61519-018-8 | No. 779018Ebook 978-1-61519-118-5


33/36

ORDERING INFORMATION

31

The Experiments books are sold and distributed by Workman Publishing Company in the

United States (and qualiy or Workmans discount schedules, and combine or minimums), by

Thomas Allen & Son Limited in Canada, and by other distributors around the world. See below

or complete contact details or all o our sales representatives and distributors.

Workman Publishing

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continued on reverse


34/36

ORDERING INFORMATION

All rights reserved

Copyright 2011 by The Experiment, LLC.All company rights reserved. No portiono this catalog may be reproduced by anymeans without the written permission othe publisher.

Please notePrices and publication dates are subjectto change without notice.

Original catalog design

Michael Fusco mplusedesign.com

Photo creditsPhotos are copyright as ollows. Page 1:2. Vanessa Stump; 4. Steve Gottlieb, StockConnection; 5. see back cover credit; 6.Colette Martin; 7. Kelli and Peter Bronski;11. Caroline Gue, CP Photography. Page 3:Vanessa Stump. Page 5: Sotha Bourn, Syd-ney Observatory, Powerhouse Museum.

Page 6: Harry Yudenriend. Page 7: Kelli and

Peter Bronski. Page 9 (right): Kelli Bronski.Page 9 (let): Kirsten Boyer Photography.

Back cover photo o Venus in transit, l-tered to show only the red light o hydro-gen atoms, copyright Geof Wyatt, Syd-ney Observatory, Powerhouse Museum.Front cover design, based on a similarphoto o the Sun, copyright Di Quick,NewSouth Publishing.

32

International Orders

Canada

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Inormation

The Pubnet/IBID/Wordstock SANnumber or ordering via Workman is2032821.

The Experiment, LLC260 Fifth Avenue Suite 3 South

New York NY 10001-6408212.889.1659 fax 212.889.0325

Matthew LorePresident & [email protected]

Peter BurriCOO/[email protected]

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Jack PalmerPublicity & Marketing Manager212.889.1273

[email protected]

Molly Cavanaugh

Publishing [email protected]

Maribeth CaseyInternational Rights413.346.2135 Fax: [email protected]@

theexperimentpublishing.com

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To inquire about working with us:[email protected]

To inquire about interning with us:[email protected]

All other inquiries:[email protected]

CONTACT US

Visit our website! www.theexperimentpublishing.com

THE EXPERIMENT


35/36

Selling territory key:

W = WorldUS = United States

ANZ = Australia/New ZealandCW = Commonwealth

C = CanadaO = Open market (non-

exclusive)* = Restrictions apply; pleasecontact us or details.

2012 Moon Almanac,.The. . . . . . . . . 18

Active Baby,.Healthy Brain . . . . . . . . 24

Artisanal Gluten-Free Cooking . . . . . 11Artisanal Gluten-Free Cupcakes . . . 19Awkward. . . . . . . . . . . . . . . . . . . . . . 29

Baby Nurse Bible,.The . . . . . . . . . . . 25Baby-Led Weaning . . . . . . . . . . . . . . 25Baby-Led Weaning Cookbook,.The . 15Bedtiming . . . . . . . . . . . . . . . . . . . . . 24Best Practices for a Healthy Heart . . 27

Caribbean Vegan . . . . . . . . . . . . . . . 22Confessions of a Bad Beekeeper. . . 30

Debt-Free Forever . . . . . . . . . . . . . . 29Difcult Personalities . . . . . . . . . . . . 29

Emotionally Absent Mother,.The. . . . 28Essential Guide to Gay and Lesbian

Weddings,.The . . . . . . . . . . . . . . . 14

Fit for Love . . . . . . . . . . . . . . . . . . . . 29Forks Over Knives . . . . . . . . . . . . . . 16Forks Over Knives

A Year of Meals. . . . . . . . . . . . . . . . 2

Gender Born,.Gender Made. . . . . . . 26Gluten-Free Edge,.The. . . . . . . . . . . 12

High Protein,.Low GI,.Bold Flavor . . 20How to Be a Sister . . . . . . . . . . . . . . 28How to Get Things Really Flat . . . . . 30

In Deep Water. . . . . . . . . . . . . . . . . . 18Its a Long Road to a Tomato . . . . . . 30

Lady and the Peacock, The . . . . . . . . 4Learning to Bake Allergen-Free . . . . 10

Modern Dogs Life,.A . . . . . . . . . . . . 30

Natural Navigator,.The . . . . . . . . . . . . 8North Pole,.South Pole. . . . . . . . . . . 18

Old Dogs,.New Math . . . . . . . . . . . . 24One Life to Give . . . . . . . . . . . . . . . . 28One Magic Square . . . . . . . . . . . . . . 30

Plant-Powered Diet,.The . . . . . . . . . . 6

Quick & Easy Low-Cal VeganComfort Food . . . . . . . . . . . . . . . . 23

Quick & Easy Vegan Bake Sale . . . . 22Quick & Easy Vegan Celebrations . . 23Quick & Easy Vegan Comfort Food . 23Quick & Easy Vegan Slow Cooking . 22

Roots of Empathy . . . . . . . . . . . . . . . 26

Safe Food Handbook,.The . . . . . . . . 20Sages Tao Te Ching,.The. . . . . . . . . 28Screw Cupid . . . . . . . . . . . . . . . . . . . 29Strong Waters. . . . . . . . . . . . . . . . . . 20

Transit of Venus . . . . . . . . . . . . . . . . . 9

Vegetarian Dishes from Across theMiddle East. . . . . . . . . . . . . . . . . . 21

Vegetarian Entres That WontLeave You Hungry . . . . . . . . . . . . 21

Veggie Burgers Every Which Way . . 21Vital Yoga . . . . . . . . . . . . . . . . . . . . . 27

Whoopie Pie Book,.The . . . . . . . . . . 19

Your Children Are Listening . . . . . . . 26

Akers,.Mary . . . . . . . . . . . . . . . . . . . 28Arsenault,.Carole Kramer,.

R N , . I B C L C . . . . . . . . . . . . . . . . . . 2 5Askew,.Mike,.PhD. . . . . . . . . . . . . . . 24Ayers,.Tess . . . . . . . . . . . . . . . . . . . . 14

Bacarella,.Flavia . . . . . . . . . . . . . . . . 30Bienkowski,.Andrew . . . . . . . . . . . . . 28Brand-Miller,.Jennie,.MD . . . . . . . . . 20Bronski,.Kelli . . . . . . . . . . . . . . . . 11,.19Bronski,.Peter. . . . . . . . . . . . 11,.12,.19Brown,.Paul . . . . . . . . . . . . . . . . . . . 14

Camann,.William,.MD. . . . . . . . . . . . 25Campbell,.T. Colin,.PhD . . . . . . . . . . 16Carns,.Fiona . . . . . . . . . . . . . . . . . . . 20Cori,.Jasmin Lee,.MS,.LPC . . . . . . . 28

D e a n s , . B o b . . . . . . . . . . . . . . . . . . . . 1 8der Haroutunian,.Arto. . . . . . . . . . . . 21

Eastaway,.Rob . . . . . . . . . . . . . . . . . 24

Edwards,.Hazel,.MEd. . . . . . . . . . . . 29Ehrensaft,.Diane,.PhD . . . . . . . . . . . 26Esselstyn,.Caldwell B.,.Jr,.MD . . . . . 16

Fernald,.Anya . . . . . . . . . . . . . . . . . . 20

Garvin,.Eileen . . . . . . . . . . . . . . . . . . 28Glascoe,.Frances Page,.PhD. . . . . . 24Gooley,.Tristan . . . . . . . . . . . . . . . . . . 8Gordon,.Mary . . . . . . . . . . . . . . . . . . 26Granic,.Isabela,.PhD . . . . . . . . . . . . 24

Haroutunian,.Arto der. . . . . . . . . . . . 21Hirschl,.Meta Chaya. . . . . . . . . . . . . 27Houbein,.Lolo . . . . . . . . . . . . . . . . . . 30

Jory,.Melissa McLean,.MNT . . . . . . . 12

Katz,.David L.,.MD,.MPH . . . . . . . . . . 7Kelly,.Carla . . . . . . . . . . . . . . . . . . . . 22

Lehner,.Peter . . . . . . . . . . . . . . . . . . 18Lewis,.Marc D.,.PhD. . . . . . . . . . . . . 24Livingston,.Gordon,.MD . . . . . . . . . . 28Lomb,.Nick . . . . . . . . . . . . . . . . . . . . . 9L o n g , . K i m . . . . . . . . . . . . . . . . . . . . . 1 8L u c a s , . E l i o t . . . . . . . . . . . . . . . . . . . . 2 9

Madison,.Deborah . . . . . . . . . . . . . . 30Manseld,.Scott . . . . . . . . . . . . . . . . 20Mars,.Billy Sunday . . . . . . . . . . . . . . 29Martin,.Andrew . . . . . . . . . . . . . . . . . 30Martin,.Colette . . . . . . . . . . . . . . . . . 10Martin,.William . . . . . . . . . . . . . . . . . 28Mason,.Taymer . . . . . . . . . . . . . . . . . 22McGrath,.Helen,.PhD . . . . . . . . . . . . 29McGreevy,.Paul,.PhD,.MRCVS . . . . 30McKail,.Georges . . . . . . . . . . . . . . . . 24Menvielle,.Edgardo,.MD,.MSHS. . . . 26Moskovitz, Isa Chandra . . . . . . . . . . . 2Murkett,.Tracey. . . . . . . . . . . . . . 15,.25

Palmer,.Sharon,.RD . . . . . . . . . . . . . . 6Perrett,.Heli,.PhD . . . . . . . . . . . . . . . 20Popham, Peter . . . . . . . . . . . . . . . . . . 4P t a k , . C l a i r e . . . . . . . . . . . . . . . . . . . . 1 9

Rapley,.Gill . . . . . . . . . . . . . . . . . 15,.25

Samaan,.Sarah,.MD,.FACC. . . . . . . 27Sass,.Margaret . . . . . . . . . . . . . . . . 24Scholeld,.Sam. . . . . . . . . . . . . . . . . 29Siegel,.Daniel J.,.MD . . . . . . . . . . . . 26Simpson,.Alicia C. . . . . . . . . . . . . . . 23Sroufe, Del . . . . . . . . . . . . . . . . . . . . . 2Stewart,.Keith . . . . . . . . . . . . . . . . . . 30S t o n e , . G e n e . . . . . . . . . . . . . . . . . . . 1 6

Taylor,.Jim,.PhD . . . . . . . . . . . . . . . . 26Turnbull,.Bill . . . . . . . . . . . . . . . . . . . 30Turner,.Gillian,.PhD . . . . . . . . . . . . . 18

Vaz-Oxlade,.Gail. . . . . . . . . . . . . . . . 29Volger,.Lukas . . . . . . . . . . . . . . . . . . 21

INDEX

33

BOOKS

CONTRIBUTORS

Catalog product number:5529


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