the evolving green supply chain the evolving green supply chain

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The Evolving Green Supply Chain The Evolving Green Supply Chain Dwayne Cole, Patrick Penfield & Scott Webster Whitman School of Management Syracuse University SURE Conference November 5,2009 November 5,2009

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Page 1: The Evolving Green Supply Chain The Evolving Green Supply Chain

The Evolving Green Supply ChainThe Evolving Green Supply ChainDwayne Cole, Patrick Penfield & Scott Webster

Whitman School of ManagementSyracuse UniversitySURE ConferenceNovember 5,2009November 5,2009

Page 2: The Evolving Green Supply Chain The Evolving Green Supply Chain

Green Supply Chain Agenda

• Part 1: History & Evolution of the Supply Chain• Part 1: History & Evolution of the Supply Chain– Where we are Today– Industrial RevolutionG S l Ch i M d l– Green Supply Chain Model

– Inputs– TransformationO– Outputs

• Part 2: Implementing & Becoming Green– Sustainable Production / Consumption Practices– Becoming Green– Conclusion

• Questions & DiscussionQuestions & Discussion

Page 3: The Evolving Green Supply Chain The Evolving Green Supply Chain

Turbulent Weather PatternsD htDroughts

• The World Bank reports that 80 countries now have water shortages that threaten health and economies while 40 percent of the world —more than 2 billion people — have no access to l i iclean water or sanitation 

Page 4: The Evolving Green Supply Chain The Evolving Green Supply Chain

Population GrowthP l ti I f f 6 Billi t 9 Billi b 2050Population Increase of from 6 Billion to 9 Billion by 2050

Europe 653M 10%Russia 112M ‐24%

U.S. 438m +32%

Europe 653M ‐10%

Latin America 783M + 39%

Asia 5.25B +42%

Africa 1.9 Billion +114%

Source: UN 2004

Page 5: The Evolving Green Supply Chain The Evolving Green Supply Chain

Greenhouse EffectTh T C b Di id E itt i th W ldThe Top Carbon Dioxide Emitters in the World

Carbon Dioxide Trapped in the Atmosphere –

10 BilliCausing Temperatures to Rise – 10 Billion Tons Put into the atmosphere annually

1.

2.

3.

http://www.infoplease.com/ipa/A0933833.htmlhttp://carma.org/

4.

Page 6: The Evolving Green Supply Chain The Evolving Green Supply Chain

Natural Capital ‐ Declining p g

Humankind has inherited a 3.8 billion – year store of natural capital.  

At present rates of use and degradation, there will be little left bywill be little left by 

the end of the next century.   

Hawken, Lovins & Lovins, Natural Capitalism

Page 7: The Evolving Green Supply Chain The Evolving Green Supply Chain

Industrial Revolution Flawed

• Cradle to Grave• Cradle to Grave– 90% of materials extracted to make durable goods in the U.S. b t i di t lbecome waste immediately

– Products have “built in obsolescence”

– Products contain on average 5% of the raw material involved in the process of making it and d li i itdelivering it

Cradle to Cradle – McDonugh & Braumgart ‐2002

Snack Bags ‐ Have 9 layers made of seven different materials?

Page 8: The Evolving Green Supply Chain The Evolving Green Supply Chain

Environmental Pressures

Customers

Climate Change

BusinessInvestors/Shareholders

NGO’sInvestors/Shareholders

Natural Resources

Governments

Page 9: The Evolving Green Supply Chain The Evolving Green Supply Chain

Green Sustainable Supply Chain

Environmentally                      Environmentally                      Environmentallyy y yFriendly Material Friendly Processes                   Friendly Output 

Input                                    Transformation                            Output

Reuse/ReduceProcess

DisposalProcess

ProcessReclaim

Recycled                             Reclaim/Reuse/Improve                       End of LifeReclaimed Product Reduce By‐Products Raw MaterialReclaimed Product Reduce By Products      Raw MaterialRecyclable Material

Copyright – P.Penfield 2007

Page 10: The Evolving Green Supply Chain The Evolving Green Supply Chain

Input ‐ Life Cycle Assessment

•Design Discipline•Minimize Environmental impact – Products

– Technologies

– Materials

– Processes

– Industrial Systems and Activities

Page 11: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐ Impact Your Supply Chain

• Most supply chain managers do notMost supply chain managers do not focus on environmental concerns

• We incur a multitude of costs by using unfriendly environmental inputs– Regulatory Costs (MSDS Sheets)

– Permits

– Storage Costs

– By‐Product Costs

– Waste Disposal

– Training Costs

– Other Environmental Costs

The Lean and Green Supply Chain – EPA 2000

Page 12: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐Misallocation of Environmental Costs

SupervisorS l i

Regulatory C t

Utility C t /R t

Water T t tSalariesCost Costs/Rent Treatment

Materials and Overhead

Materials and Labor (A)

OverheadLabor (B)

Prod ct BProd ct A

The Lean and Green Supply Chain – EPA 2000

Product B Product A

Page 13: The Evolving Green Supply Chain The Evolving Green Supply Chain

Improved Allocation of Environmental Costs

SupervisorS l i

Regulatory C t

Utility C t /R t

Water T t tSalaries CostCosts/Rent Treatment

Materials and Overhead

Materials and Labor (A)

OverheadLabor (B)

Prod ct BProd ct A Product B Product A

The Lean and Green Supply Chain – EPA 2000

Page 14: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐Materials

• Environmental Value Analysis– Reducing Cost while Increasing Function

– Focus on the Environment

R i T i M t i l– Removing Toxic Materials• Eliminating Regulations & Disposal Costs

Page 15: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐ Ford Motor Company

• Putting Soybean based foam cushions in the seats of 2008 Mustangs

• Ford said the environmental advantages include reduced 

b di id i i lcarbon dioxide emissions lower energy use to produce the soy foam. 

• The annual worldwide market for automotive foam is 9 billion poundspounds. 

http://www.fordforum.com/m_26146/tm.htm

Page 16: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐ Up cycle

• Retaining high quality in aRetaining high quality in a closed loop industrial cycle

•Henry Ford practiced anHenry Ford practiced an early form of up cycling 

•He had Model A trucks shipped in crates that became the vehicle’s floorboard when it reached it’s destination

You can paint it any color, so long as it's black

Cradle to Cradle – McDonugh & Braumgart ‐2002

Page 17: The Evolving Green Supply Chain The Evolving Green Supply Chain

Inputs ‐ Use Waste as a Resource

•As a system puts on more biomassAs a system puts on more biomass – More Recycling Loops to keep it from collapsing

P d• Producers• Consumers• Decomposers

•No Waste Economy•Waste will either be recycled, reused or used as fuelreused, or used as fuel.

•No more garbage ‐ Commodity

Biomimicry – Janine Benyus

Page 18: The Evolving Green Supply Chain The Evolving Green Supply Chain

Transformation‐ Energy

• Fuels – Replacing Oil• Alternatives• Regional Renewable Energy Sources

– Ocean Energy 

– Wind

– Solar

– Bio MassBio Mass

– Hydrogen

• Batteries

Page 19: The Evolving Green Supply Chain The Evolving Green Supply Chain

Transformation ‐ Gather and Use Energy Efficiently

• Coax every last Kilowatt out of fossil fuels we are usingI th l t t t• In the last twenty years– Japan’s economic activity has increased while its energy consumption has d ddecreased

• Energy Audits• Switch to Energy Efficient Machines –Switch to Energy Efficient Machines Tax Incentives – Take Advantage

• Do more with less!

Biomimicry – Janine Benyus

Page 20: The Evolving Green Supply Chain The Evolving Green Supply Chain

Transformation ‐ Process

• Process Tools– Lean

• Eliminating Waste

– Six Sigma• Eliminating Variation• Eliminating Variation

– Conservation• Using Less becoming more efficient

– Environmentally Friendly Processes

Page 21: The Evolving Green Supply Chain The Evolving Green Supply Chain

Transformation ‐Wal‐Mart & UPS –Improving Their ProcessesImproving Their Processes

•Hybrid Hydrogen Trucks •Auxiliary Power Units on Trucks•Wind skirts on trucks to reduce air resistanceSi l Ti D l• Single Tires vs. Dual

•UPS – Eliminating Left Hand Turns

http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=349

Page 22: The Evolving Green Supply Chain The Evolving Green Supply Chain

Output ‐ Diversify and Cooperate to Fully Use the HabitatFully Use the Habitat

• Japan’s Ecofactory Initiatives– Veins

• Return products so their materials can be purified and reused

• Restoration Factories• Restoration Factories– Being built nationwide

– Refurbish or Recycle products at end y pof life

Biomimicry – Janine Benyus

Page 23: The Evolving Green Supply Chain The Evolving Green Supply Chain

Output ‐ Product Life Extensions

• Reduces Environmental Impact

• Shell the same ‐ new software upload

• Transforms it into a new product

23Cradle to Cradle – McDonugh & Braumgart ‐2002

Page 24: The Evolving Green Supply Chain The Evolving Green Supply Chain

Output ‐ Design for Services

• Services people desire• Customer would effectively ypurchase the services of a product they desire , i.e. a T.V. for a defined period of time– Ten thousand hours of viewing versus the television itselfthe television itself

Cradle to Cradle – McDonugh & Braumgart ‐2002

Page 25: The Evolving Green Supply Chain The Evolving Green Supply Chain

C C t & El t iCase: Computers & ElectronicsEconomic Growth Or Irresponsible p

Consumptions.

Page 26: The Evolving Green Supply Chain The Evolving Green Supply Chain

Consumption of Electronic GoodsA S t i bilit C

Economic development or irresponsible production?

A Sustainability Concern

Page 27: The Evolving Green Supply Chain The Evolving Green Supply Chain

Consumption of Electronic GoodsQ i k F t T d i t & l t i tiQuick Facts: Trends in computer & electronic consumption

In the US, 67 M computers were sold in 2007 up 14.6%,  3.9 M TVs were bought for the super bowl (2008).

Page 28: The Evolving Green Supply Chain The Evolving Green Supply Chain

Consumption of Electronic GoodsQ i k F t El t i W t

Growing consumption has led to critical end‐of‐life waste management problems with deep environmental concerns

Quick Facts: Electronic Waste

3,028million

2000 2000 ‐‐2007 2007 million

1 8621,862million

360360million

130 000 000133 000400 000 000 130,000,000cell phones retired annually. 

133,000units of computers are thrown away each day.

400,000,000units of electronic waste is scraped annually. 

Page 29: The Evolving Green Supply Chain The Evolving Green Supply Chain

Consumption of Electronic GoodsQ i k F t El t i W t

Who should be responsible for environmental concerns: who should collect

Quick Facts: Electronic Waste

environmental concerns: who should collect, transport, process & finance EOL e‐waste management?

In 2005, 2.63 Million Tons of e‐waste. 87.5% (2.3 Million) trashed & only 12% of discards are recycleddiscards are recycled

68 % consumer stockpile dunwanted computers. 

300 – 500 million  end‐of‐use electronic devices are still marketelectronic devices are still market.

Page 30: The Evolving Green Supply Chain The Evolving Green Supply Chain

Sustainable Business Practices

• An increasing number of private and public sector organizations are announcing significant Environmentalorganizations are announcing  significant Environmental and Cost Saving Initiatives:

Design for Environment– Design for Environment

– Reverse Logistics

– Zero waste initiatives

ISO 14000 ifi i– ISO 14000 certifications

– Environmental Accounting 

Page 31: The Evolving Green Supply Chain The Evolving Green Supply Chain

Buying GreenB fit f B i GBenefits of Buying Green

• Adopting Environmental purchasing policies not only promotes social, economic, or environmental objective, Greening procurement promoteseconomic, or environmental objective, Greening procurement promotes financial objectives.

Page 32: The Evolving Green Supply Chain The Evolving Green Supply Chain

Becoming Green:O i f H TOverview of How To

• AIM: The aim of this presentation is to provide a basic understanding of existing strategies for incorporating sustainable consumption practices intoexisting strategies for incorporating sustainable consumption practices into materials and equipment management activities.

Page 33: The Evolving Green Supply Chain The Evolving Green Supply Chain

Becoming Green:M i A t I t A l i F i dl P d tMapping, Assessment, Impact Analysis: Friendly‐Products

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Page 34: The Evolving Green Supply Chain The Evolving Green Supply Chain

Becoming GreenM i A t I t A l i F i dl P tiMapping, Assessment, Impact Analysis: Friendly Practices

Equipment & Furnishings• Computers & Business Machines• Audio Visual Equipment• Lighting, HVAC, Alarms etc.

Materials & Supplies• Paper• Office Supplies• Cleaning Agents 

• Carpet,  Furniture• Communications, etc. 

• Fluids• Scrape materials

Page 35: The Evolving Green Supply Chain The Evolving Green Supply Chain

Becoming GreenM i A t I t A l i F i dl P tiMapping, Assessment, Impact Analysis: Friendly Practices

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Page 36: The Evolving Green Supply Chain The Evolving Green Supply Chain

Becoming Green:E l ti & P fEvaluation & Performance

Examine the environmental performance of  your products and your suppliers.

• Product Attributes• Producer Attributes– Recyclability

– Packaging

Producer Attributes– Corporate philosophy

– Environmental planning– Lifecycle

– Eco‐labels– Environmental Management Systems

– Impacts during use

– Energy Savings

– Environmental Evaluation

– Corporate Reporting

Employee Education– Employee Education

Page 37: The Evolving Green Supply Chain The Evolving Green Supply Chain

The Evolving Green Supply ChainBecoming GreenBecoming Green

• Conclusion– Environmental focus on inputs, transformation, outputs and recycling

– Audit ‐ Base line measure where you are today

– Set goals/objectives

– Private and Public sector companies are increasingly adopting Green Supply Chain practices

– Greening Supply Chain Practices Has Economic and Environmental Benefits