the evolution of african vod
TRANSCRIPT
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Nollywood – 2500 movies made a
year.
Nollywood generated US$10 billion in
revenues in 2013.
Swahiliwood – 500 movies made a
year.
TV is the Lion King of video
content distribution
The Internet is the
Queen of content
distribution
Mobile is the Crown Prince.
Estimated 525 million smartphones in
Africa by 2020.
600 million mobile connections in 2014, 947
million mobile connections by 2020.
US$97 billion mobile infrastructure
investments by 2020.
32% of Africans in large Mobile markets
still need access to Mobile phones.
390 million mobile internet users by 2020.
Kenya has 67% smartphone penetration in
2014.
2.5 million+ mobile broadband
connections (3G/HSDPA) in South Africa in
2012.
298 million total internet users in Africa. 150
million are Mobile internet users.
Tablets dominate long form Mobile video
consumption.
Feature & Smartphones dominate short
form Mobile video consumption.
Original & medium specific content wins.
300% increase in mobile video views in the
USA in 2012.
Content is King.
A connected TV ecosystem needs cheaper
data costs which increase video
consumption.
Local cached content improves audience
experience.
Enterprise solutions for content owners
increases video libraries continent wide.
The King needs a palace which will be an
evolved connected TV ecosystem.