the evolution of african vod 2015
TRANSCRIPT
Nollywood – 2500 movies made a
year.
Nollywood generated US$10 billion in
revenues in 2013.
Swahiliwood – 500 movies made a
year.
Estimated 525 million smartphones in
Africa by 2020.
600 million mobile connections in 2014, 947
million mobile connections by 2020.
US$97 billion mobile infrastructure
investments by 2020.
32% of Africans in large Mobile markets
still need access to Mobile phones.
390 million mobile internet users by 2020.
Kenya has 67% smartphone penetration in
2014.
2.5 million+ mobile broadband
connections (3G/HSDPA) in South Africa in
2012.
298 million total internet users in Africa. 150
million are Mobile internet users.
Tablets dominate long form Mobile video
consumption.
Feature & Smartphones dominate short
form Mobile video consumption.
Original & medium specific content wins.
300% increase in mobile video views in the
USA in 2012.
Content is King.
A connected TV ecosystem needs cheaper
data costs which increase video
consumption.
Local cached content improves audience
experience.
Enterprise solutions for content owners
increases video libraries continent wide.
The King needs a palace which will be an
evolved connected TV ecosystem.