the european fresh market: challenges & opportunities by; mauro suazo suazo agro international...
TRANSCRIPT
The European Fresh Market:Challenges & Opportunities
By; Mauro Suazo
Suazo Agro International July, 2011
San Pedro Sula, Honduras
Overview
IntroductionThe European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
Overview
IntroductionThe European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
Quality & Food Safety is;
job # 1……….!
Overview
Introduction
The European Fresh MarketThe Melon MarketTrends & DevelopmentsConclusions
The European Fresh Market
Fragmentized Market
Europe: 44 countries (including Russia)24 Western European countries20 Eastern-European countriesIn total more than 800 million people 27 countries within E.U.
The European Fresh Market
Fragmentized MarketFragmentized marketDifferent import markets: but borders are diminishingEvery country is a market on it’s own: but supermarkets are rationalizing
Overview
IntroductionThe European Fresh Market
The Melon MarketTrends & DevelopmentsConclusions: Challenges & Opportunities
The Melon MarketMost important Melon Varieties
Galia melonsYellow honey dewsCantaloupePiel de SapoCharantaisOrange flesh honey dewsOthers
The Melon MarketMost important
Watermelon Varieties
Seedless WatermelonsStriped Seeded Watermelons (Quetzali)Baby Watermelons (1,5 -2,5 kg. per piece)
Overview
IntroductionThe European Fresh Market
The Melon & Watermelon marketTrends & DevelopmentsConclusions: Challenges & Opportunities
Trends & Developments
Increasing standards for Food Safety
ISO 9002 – HACCP
GlobalGap
Trends & Developments
Quality, Quality, Quality
Trends & Developments
Increasing share of Discounters
Trends & DevelopmentsMarket
DiscountersLimited Product assortment: BASIC
Good Quality and Safe products
Sharp Consumer price / Low Margin
High Volume
Overview
IntroductionThe European Fresh Market
The Melon & Watermelon marketTrends & DevelopmentsConclusions: Challenges & Opportunities
Conclusions: Challenges & Opportunities
Producers & ExportersFocus on Quality (Zero Tolerance)Focus on eating quality (brix levels)Focus on Food Safety (Global Gap)Developing varieties with shelf life (Cantaloupes & new varieties of Galias)Partnerships throughout the supply chain (make the chain less costly & more efficient)
Conclusions: Challenges & OpportunitiesDistributors
Focus on Quality (Zero Tolerance)
Focus on eating quality
Covering Europe
House Branding: Royal Fresh
Innovation in packaging & varieties
Satisfy our customers!
Sin duda alguna pero..
“Si se puede”
TIEMPOS DUROS POR DELANTE?
Quien podra contra nosotros?
Con Dios con nosotros!
Muchas Gracias a todos!
Mauro Suazo305 546 1352 & 954 892 9470