the empower group overview
TRANSCRIPT
PA
ID
EARNEDOWNED
Insight Fueled, Performance Driven, Vital Media
Strategic MarketingCommunicationsChannel Planning and OptimizationMarketing StrategyBrand StrategyDigital StrategyMobile Strategy
Decision SciencesMedia ROI/EffectivenessConsumer InsightsDirect Response Reporting & Media OptimizationBrand Participation Mappingsm
ChatterWatchsm
Impact Moments® ResearchCompetitive Analysis
Media Planning & BuyingBroadcast National & Local TV, Cable & RadioPrintOut of Home/Digital Out of HomeOnline & Mobile DisplayDirect ResponseProduct Placement/Brand IntegrationSearch Engine MarketingSearch Engine OptimizationSocial Ads
175 EmployeesLocal Expertise with an average of 15 years expierience
Recent ExperienceMichaels, Long John Silver’s, Biltmore, Stanley Steemer, Dick’s Sporting Goods, Sharpie, Ashley Furniture HomeStore, 1-800 CONTACTS, Bob Evans, Cincinnati Bell and Humana
600 Brands 27 Years
Financial
Retail
CPG Food
Pharma
Home
LiveBrand Commercial & Product Innovation
Segmentation & Persona DevelopmentBrand Strategy & ArchitectureVis IDIdentity DevelopmentConcepting/Ideation
BuildConsumer Experiences
Campaign StragtegySocial Media MarketingExperiential MarketingInfluencer MarketingContent Creation & Distribution
LearnAnalytics &
Data Visualization
Data Mining & AnalysisPerformance ImprovementData Visualization/Dashboarding
Culture-Led, Data-Fed, Brand Building
Agency ExperiencePossible Worldwide (WPP), Leo Burnett, Nielsen, Kinetic Worldwide, Barefoot Proximity, Marketing Werks, Epsilon, LPK, Brand Digital, Resource Interactive & Interbrand
Retail CPG Home
OPT
IMIZE PLAN
PUBLISH DISTRIB
UTE
Brand-As-Publisher Model
Audience Building, Editorially Driven, Content Marketing
Goal:Adjust to Achieve
and MaintainOperational Glide-path
“Brands that organize internally and get serious about theirpublishing efforts (free and paid, conversations and ads) and their data will continue to succeed. Others, who look to third parties to check the box and/ or do it all will lose.”Michael Lazerow | CEOBuddy Media
“To be clear, this shift is not an ‘OR.’ It’s an ‘And.’ Advertising still works, but technology has now made direct distribution to the audience an affordable strategy.”David Germano | VP Content MarketingMagnetic Content Studios
Goal:Develop a Sustainable
Publishing Platform
Goal:Building Audience Goal:
Establish a SoughtAfter Editorial Voice