BUSI 520 Group Project

Overview

Topic

• Your group chooses a specific product from a company– You will analyze the marketing of that product

• IMPORTANT – choose a well-known product for which there will be research readily available– The research must be scholarly (peer reviewed

from library), not merely on the Internet

Objective

• Objective is to analyze the marketing of a specific product through scholarly research

• You are not trying to promote the product or be a booster

• You position is neutral. You are objectively evaluating the marketing

Grading

• The entire project is worth 620 points out of the 1000 in the course– Individually assigned grades for weekly assignments:

• Module 2• Module 3• Module 5• Module 6• Module 7

– Group assigned grades for • Module 1 Group consensus report and • Module 8 Final paper

Individually Assigned Grades – Divide up each weekly assignment

• For the weekly assignments, each group member will receive an individual grade– The weekly assignment contains 6-11 questions– The group divides up the questions among the group members. Lets

say the weekly assignment contains 6 questions:• For example, Person 1 take question 1-2, Person 2 take question 3, Person

3 take question 4, Person 4 take question 5, and Person 5 take question 6• Make sure all questions for the week are assigned• Each person must write a minimum of 500 words for their submission (if

multiple questions, each question does not need to be 500 words)• Each person submits his or her part by Sunday at midnight. You submit by

copying your discussion in the appropriate Group Discussion thread and attaching a Word file

Individually Assigned Grades – Format

• Make sure that each individual inserts their question into their document as a header– Example

• If you answer more than one question, please insert each question as a header next to the paragraph to which it applies

Describe and discuss the 4 Ps associated with your product/service. Old 4 Ps

Product: The launch of the newest smart phone produced by …

Individually Assigned Grades – Cited Research Required

• You must do research and cite the research in your submission from the textbook and outside scholarly sources:

• Textbook:

• Outside scholarly source:

Individually Assigned Grades – Scholarly Sources

• Scholarly Sources are peer reviewed marketing journals available online from the Liberty Library

• Scholarly sources do not include: – Articles from the internet (e.g., corporate,

government or general websites)– Information from sources such as Wikipedia.org,

NetMBA.com, articles.com, etc.

Individually Assigned Grades – Grading Rubric

• I will grade each individual submission using this rubric:

Individually Assigned Grades – Comments

• I will insert comments into your submission and return the submission and rubric no later than one week later

Individually Assigned Grades – Revisions

• Each individual must make corrections and revise his or her submission. You do this for the final paper due in Week 8. You do not re-submit the weekly paper to me. I will grade your revisions when I grade the final paper

Final Group Paper

• Each member of the group will receive the same grade

• Grade is based on:– Revisions that individuals make to his or her

weekly assignments– Introduction added– Conclusion/recommendations added

Final Paper – Rubric

• I will use this rubric