the effectiveness of sales promotion in reliance communication
TRANSCRIPT
PROJECT REPORTON
“THE EFFECTIVENESS OF SALES PROMOTION”
IN
In partial fulfillment of PGDM Degree 2009-11
Submitted By-MANISH KUMAR SINGH
PGDM (2009-11)Redg no: 420921105
Regional College of Management, CHAKADOLAVIHAR, CHANDRASEKHARPUR-751023 BHUBANESWAR, ODISHA.
ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to Prof.Dr.PRABIR PAL Director, “REGIONAL COLLEGE OF MANAGEMENT” Bhubaneswar,who brought this opportunity to perform summer training programme.
I wish to extend my sincere gratitude towards Mr.KIRAN KUMAR BEHERA (Reliance World) for accepting me as a summer trainee and assigning this project to me.
I am extremely grateful to my teacher Mr.PRABHURAM TRIPATHY for his valuable guidance and best possible help during my project work.
I deeply thank my parents for their moral support and advice which enabled me to achieve success in the project work.
Thanks to other summer trainees as well for their valuable co-operation and suggestions given me throughout.
DECLARATION
The researcher hereby declares that the dissertation is a result of his own research work and the same has not been previously submitted to any examination of this university or any other university.
Place- BHUBANESWAR MANISH KUMAR SINGHDate- PGDM, 420921105
TO WHOM IT MAY CONCERN
This is to certify that Mr. Manish Kumar Singh a student of Regional college of management, Bhubaneswar has undergone the summer internship project at RELIANCE WORLD, FORTUNE TOWER, BHUBANESWAR as partial fulfillment of his 2 year PGDM Programme under AIMA, New Delhi.
This title of the project is “THE EFFECTIVENESS OF SALES PROMOTION IN RELIANCE COMMUNICATION”
The researcher had taken sample space to carry out the summer internship project and interacted with 100 respondents in order to obtain their satisfaction and perception parameters of company.
I appreciate hard work done by the researcher and wish him all the success in his professional endeavor.
Mr. Prabhuram Tripathy (Lecturer, Marketing Department)
Regional college of management. Bhubaneswar, Odisha.
GUIDE CERTIFICATE
This is to certify that MANISH KUMAR SINGH continuing PGDM in
Regional College of Management, Bhubaneswar, Orissa bearing Regd.
No. 420921105 of the batch 2009-11. Successfully accomplished the
summer internship project in the topic entitled “The Effectiveness of
Sales Promotion in Reliance Communication” under my supervision
and guidance.
Mr. Manish Kumar singh has put his every effort to extract
something new thought this management research and the above said
topic. To my knowledge and belief this research result are new and has
been submitted anywhere else rather of the sole purpose of SIP of
Regional College of Management, Bhubaneswar.
I wish him every success and achievement throughout his life and
also in his academic endeavor.
MR. KIRAN KUMAR BEHERA
STORE MANAGER,
RELIANCE WORLD.
FORTUNE TOWER.
BHUBANESWAR, ODISHA.
WHY THIS TOPIC?
In today’s competition in the field of business, it is must for a company to have full information about the opportunities available in the market before entering into a new market. This enables the company to exploit the fill potential of the market & to meet the expectations of the customer. For this purpose, an effective survey is required.
After going through the complete profile of the RELIANCE COMMUNICATION LTD. Surveyor knows about the services provided by the RELIANCE. It has many vibrant and attractive schemes in comparison with his competitors in the market. Hence, surveyor has chosen this topic keeping in mind that his survey work will definitely help the organization in making a positive remark before customers, regarding the services been provided so far.
TABLE OF CONTENTS
S.NO. TOPIC
1. Company Profile About Reliance Communications Reliance Group Awards & Recognition Mission Vision of Company
2. Products Fixed Wireless Phones
Mobile Phones(CDMA)
3. Plans Post Paid (CDMA) Prepaid plans (CDMA)
4. Research Methodology Objectives Importance Research & Findings Graphical representation Leanings
5. Market Share
6. Comparison
7. SWOT Analysis
8. Conclusion
9. Recommendation
10. Bibliography
11. Annexure(QUESTIONNAIRE)
12. Abbreviations
“Think big, think fast, think ahead.Ideas are no one’s monopoly.”
- Dhirubhai H. Ambani
ABOUT THE COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 35 million customers.
Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavor is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and communication, by bestowing it in the hands of the common man at affordable rates.
We endeavor to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society.
EXECUTIVE SUMMARY
BOARD OF DIRECTORS
Mr. Anil D. Ambani – Chairman
Mr. A.K PURWAR – Director
Mr. S.P TALWAR – Director
Mr. DEEPAK SHOURIE –Director
Mr. J.RAMACHANDRAN – Director
Mr. SATISH SETH – Managing Director
COMPANY SECRETARY & MANAGER
Mr.Hasit Shukla
AUDITORS
M/s. Chaturvedi & Shah
M/s. BSR & Co.
WIRELESS NETWORK ININDIA
RELIANCE GROUP
Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Energy Ltd).
Reliance – ADA Group’s flagship company, Reliance Communications, is India's largest private sector information and Communications Company, with over 30 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wire line), convergent (voice, data and video) digital network, to offer services spanning the entire infocom value chain.
Other major group companies — Reliance Capital and Reliance Energy — are widely acknowledged as the market leaders in their respective areas of operation.
AWARDS & RECOGNITION
2009 Reliance Mobile, India's Top 25 Marketers Awards 2009, Pitch, November
09 CMOs Council Brand Leadership Award to Reliance Communications,
November'2009
World Brand Congress, Chair for Yr.2009-10 granted to RCOM, November'2009
Business Today along with TAM rated Simply Reliance TVC as the most watched Ad in the month of October 2009.
2008
Total Network TVC s Kedarnath & Highway rated as No.1 campaign in India for the month of Aug 08 & Sept 08
Anil Ambani – The Telecom Person of the Year 2008 by Light Reading
2007January 10
Reliance Communications adds a record 1.4 million subscribers in December ‘06
January 18 Say Hello on Reliance ‘Simply 2030’
January 30
Reliance joins Lenovo and Intel for "Internet on the Move"
February 2
Reliance Communications’ market capitalization tops Rs 1 lakh crore (1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16
Reliance Communications offers best value on roaming
March 23
Govt’s Rural Telephone Scheme(RDEL)through Reliance Communications successfully closes by March 31,2007
April 6
Reliance Communications acquires 1.2 million subscribers in March 2007.
May 2
A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777
May 10
Reliance sets a new record, one million Classic handsets sold in just one week
May 14
Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs
MISSION
Excellence in Communication initiatives To attain global best practices and become a world-
class communication service provider – guided by its purpose to move towards greater degree of sophistication and maturity.
To work patiently with novelty and dedication with a motive to achieve excellence in quality, reliability, safety in products &service as the ultimate goal.
To earn trust and confidence of all stakeholders, exceeding their expectations and making the Company a respected household name.
To consistently achieve high growth with the highest levels of productivity.
To be a technology driven, efficient and financially sound organization.
To contribute towards community development and nation building.
To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals.
To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and
transparency in all aspects of interactions and dealings.
VISION
“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge
information and communication services affordable to all individual consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance business productivity.
We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge
workers to deliver their services globally.”
“PRODUCT”
DEFINITION:
“A product is a bundle of physical service and symbolical particulars expected to yield satisfaction benefits to the buyers”.
(Phillip Kotler)
“A product is a complex of tangible and intangible attributers, including packaging, colors, price, manufacture and retailer’s service which the buyer may accept as offering satisfaction of wants of needs.”
(William J Stanton)
RELIANCE
FIXED WIRELESS PHONES
Current models
CLASSIC 2208
CLASIC WP 820
LG LSP 410
CLASSIC WP 82
RELIANCE MOBILES
BLACK BERRY HANDSET MODELS
POSTPAID PLANS
Rental 99 199 299
Clip Nil NIL NIL
Plan charges Nil NIL NIL
Monthly commitment Rs.99 Rs 199 Rs 299Free SMS(Rs) Local/National * Excluding Roaming Rs99 Nil nilFree Local Talk Time Worth Rs. * Excluding Roaming 0 Rs 150
Local+STD, Onnet + Offnet
Rs 299 Local +STD, Onnet + Offnet
Local/IntracircleReliance GSM 0.50 Rs 0.01/sec Rs 1/ 180 sec
Reliance CDMA 0.50 Rs 0.01/sec Rs 1/ 180 sec
Offnet Mobile 0.50 Rs 0.01/sec Rs 1/ 180 sec
Offnet Fixed 0.50 Rs 0.01/sec Rs 1/ 180 sec
IntercircleReliance GSM 0.50 Rs 0.01/sec Rs 1/ 180 sec
Reliance CDMA 0.50 Rs 0.01/sec Rs 1/ 180 sec
Offnet Mobile 0.50 Rs 0.01/sec Rs 1/ 180 sec
InternationalUS, Canada, Fixed Lines In Europe, Australia, New Zealand And South East Asia
Rs.6.4 Rs.6.4 Rs.6.4
Mobile Phones In Europe, SAARC, Gulf, Middle East, UAE, Africa And Rest Of The World.
Rs 9.19 Rs 9.19 Rs 9.19
Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu
Rs.40.00/min
Rs.40.00/min Rs.40.00/min
Rate/SMS (164 characters)Local SMS (Reliance GSM 0.50 0.50 0.50
Local SMS (Reliance CDMA) 0.50 0.50 0.50
Local SMS Offnet 0.50 0.50 0.50
National SMS (Reliance GSM) 0.50 0.50 0.50
National SMS (Reliance CDMA) 0.50 0.50 0.50
National SMS Offnet 0.50 0.50 0.50
International SMS Rs 5 Rs 5 Rs 5
National Roaming Plan
Local Outgoing Calls - Reliance GSM 0.50 Rs 0.01/sec Rs 1/ 180 sec
Local Outgoing Calls - Reliance CDMA 0.50 Rs 0.01/sec Rs 1/ 180 sec
Local Outgoing Calls – Offnet 0.50 Rs 0.01/sec Rs 1/ 180 sec
STD Outgoing Calls - Reliance GSM 0.50 Rs 0.01/sec Rs 1/ 180 sec
STD Outgoing Calls - Reliance CDMA 0.50 Rs 0.01/sec Rs 1/ 180 sec
STD Outgoing Calls – Offnet 0.50 Rs 0.01/sec Rs 1/ 180 sec
Incoming Calls 0.50 Rs 0.01/sec Rs 1/ 180 sec
Roaming SMSLocal (Reliance CDMA) 0.50 0.50 0.50
Local (Reliance GSM) 0.50 0.50 0.50
Local (Offnet) 0.50 0.50 0.50
National reliance (GSM) 0.50 0.50 0.50
National (Reliance CDMA) 0.50 0.50 0.50
national (Offnet) 0.50 0.50 0.50
ILD call rates on RoamingUS, Canada, Fixed Lines In Europe, Australia, New Zealand And South East Asia
Rs .6.40 Rs .6.40 Rs .6.40
PREPAID PLANS
Simply Reliance Plan
MRP Rs.48
I/c Validity Lifetime*
Special Tariff for lifetime
All Local Calls 50p
All STD Calls 50p
National Roaming All Local & STD Outgoing calls
50p
All Incoming calls 50p
International Call Rates :
Countries/Region USA, Canada, Fixed lines in Europe, Australia, New Zealand Rs.6.40
per min.
Mobile phones in Europe, Bangladesh, Bhutan, Maldives, Gulf, Middle East, UAE, Africa, Rest of World
Rs. 9.19 per min.
Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu
Rs. 40.00 per min.
Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second
SMS#
Local 50p
Application Rs.3
National 50p
International Rs.5
Vouchers(Rs.) Talk time(Rs.) PromotionalTalk time(Rs.)
TotalTalk time(Rs.)
10 7.07 Nil 7.07
20 16.13 Nil 16.1330 25.20 Nil 25.20
50 43.33 Nil 43.33100 88.66 NIL 88.66
200 181.32 18.68 200300 271.99 28.01 300400 362.65 37.35 400
500 453.31 46.69 500
RESEARCH METHODOLOGY
Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. Methods and techniques are often used synonymously in research literature. Research methodology is what must be done, how it will be done, what data will be needed, what data gathering will be employed, how sources of data will be selected and how the data will be analyzed and conclusions reached. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.
OBJECTIVES OF THE RESEARCH
The basic purpose of the research was to identify the position of the RELIANCE. The key objectives of the research are as follows:
(1) To know about the how they get training.
(2) To know about the employees satisfaction from training.
(3) To make the employees aware about the new product
and plans and with this to know exactly what type of plans does the customer wants to use.
(4) Ask them to take the complete view of the customer about the RCIL and its services and thus to generate need of Reliance products.
(5) With the help of the questionnaire the company can make important changes in the training procedure
IMPORTANCE OF THE RESEARCH
Significance of research and research leads to invention. Following facts highlight the importance of the research.
(1) Research facilitates logical or scientific thinking process which leads towards flow less strategy formulation.
(2) It facilitates identification of ‘trends’ which ultimately responsible in marketing opportunities.
(3) Decision making becomes easier for well researched phenomenon.
(4) Research is important in solving various operational and planning problems of business and industry.
(5) It helps understanding perception of the employees about the training and accordingly designs the training process.
Major Data Collection methods
I. Secondary Researcha) Internal
secondary dataData from the company itself which the company already has.
b) External secondary data
Data from the magazines and news papers,
II. Survey Researcha)Telephone interviews
Collection of information from respondents via telephone
c)Mail interviews
Collection of information from respondents via mail or similar techniques
c)Personal interviews
Home interviews
Intercept interviews
Collection of information in a face-to-face situation.Personal interviews in the respondent’s home or officePersonal interviews in a central location, generally a shopping mall
III. Field experiments Manipulation of the independent variable(s) in a natural situation.
RESEARCH AND FINDINGS
There are many types of the research like descriptive, applied, causal&exploratory.
a. Descriptive research: This method used to search the facts by defining the current scenario. We can arrive at definite conclusion after applying this technique.
b. Exploratory research: This research is conducted through a group where the problem is stated and its major cause are eliminated and proceeding further with these root cause.
c. Applied research: This research helps in identifying the immediate solution of a problem. This research deals with real life situation
d. Causal research: This research are conducted to establish a cause and effect relationship between variables .This research needs a specific laboratory such as interview room ,one -way mirrors ,video equipments, tape recorders and so on
AREAS SURVEYED
In my project time I have visited in many areas in BHUBANESWAR so here is the information about the company which I have collected from them.-
Areas Surveyed:- MAITREE VIHAR MANCHESWAR INDUSTRIAL ESTATE BAPUJI NAGAR Unit-3
OBSERVATIONS-
The schemes of RELIANCE COMMUNICATION are better in comparison to other. RELIANCE COMMUNICATION CDMA has a facility of Auto Roaming with better roaming plan. RELIANCE COMMUNICATION have strong customer segment in corporate. “Billing problem” Strong scheme for postpaid plan.
OBSERVATION DRAWN
In maitree vihar there are many residential houses, corporate residential colonies and offices. People here prefer reliance more because of location of bill collection centre at reliance world, fortune tower .BSNL too has many subscribers, as many corporate colonies such as LIC COLONY, RAIL KUNJ, RAIL VIHAR, NALCO NAGAR are located here. The residents of these colonies are the employees of lic, Indian railways, Nalco. These corporate houses have tie-ups with BSNL for providing cellular services to their employees at subsidized rates.
reliance32%
airtel20%
idea15%
bsnl26%
others7%
MAITREE VIHARreliance airtel idea bsnl others
reliance26%
airtel23%
idea13%
bsnl30%
others8%
MANCHESWAR INDUSTRIAL ESTATE reliance airtel idea bsnl others
OBSERVATION DRAWN
Since Mancheswar is a industrial area.There are a number of organisations and offices opened.As BSNL was the oldest giant providing telecom services provider earlier in odisha so it has continued retaining its image in this area due its better service for commercial purpose .However reliance is also quite doing here as well and it is accepted as satisfying the personal needs of the people working here and staying here.
OBSERVATION DRAWN
Bapujee nagar is a commercial establishment area and partly residential. Here also bsnl is the market leader and following it are reliance, airtel, idea and others. Reliance has its outlet reliance world located at bapujee nagar so it’s easier for reliance customers to pay off their bills and avail customer service.
reliance24%
airtel23%idea
18%
bsnl29%
others6%
BAPUJI NAGARreliance airtel idea bsnl others
OBSERVATION DRAWN
Unit-3 area comprises of shop establishments, corporate offices and residential houses. Due to location of bill collection centre at PMG square of BSNL people prefer BSNL more. But reliance being the oldest player has retained its market share in comparison to bsnl and Airtel .But Airtel coming late has been successful in capturing a reasonable market share.
reliance28%
airtel23%
idea16%
bsnl29%
others4%
UNIT- 3reliance airtel idea bsnl others
PROMOTIONAL WORK
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising , personal selling , and publicity / public Relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing Communications are employed for a pre-determined limited time to increase Consumer demand, stimulate market demand or improve product availability. Examples include:
Coupons Discounts and sales, including Blue Cross Sale Contests Point of purchase displays Rebates Free samples (in the case of food items) Gifts and incentive items.
Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with Unusual methods are considered gimmick by many.
Under sales promotion I have done a survey for the web world franchisee and for that I have visited some areas which are as follows-
JANPATH MANCHESWAR BAPUJEE NAGAR MAITRI VIHAR JAYDEV VIHAR
I have distributed the pamphlets, door to door or company to company selling, and have put stalls in the INDRADHANU MARKET, NAYAPALLY FOR TWO DAYS.
LEARNING
Doing a project in RELIANCE COMMUNICATION in BHUBANESWAR city, was a great opportunity to practically understand and experiencing the marketing field.I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of telecom industry.
As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services.
The company helped to understand various schemes.
The company also helped me to understand every step of their competitors in the market.
During the survey it is observed that what are the real problems faced by the customer.
Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry.
During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.
Reliance59%
38%
1%
CDMA Market ShareReliance TATA INDICOM VIRGIN
GSM Market Share
Reliance Airtel vodafone Idea BSNL Aircel
Top companies in terms
Revenue (2009-2010)
In INDIA
Rank COMPANIES Revenue (in billions)
1 BSNL $7.03
2 BHARTI AIRTEL $7.25
3 RELIANCE $44.69
4 VODAFONE $54.78
5 IDEA $2.5
CELLULAR:
FIXED:
Rank COMPANIES Revenue (in billions)
1 Bharti Airtel $7.252 Reliance $44.693 VODAFONE $54.784 BSNL $7.035 Idea Cellular $2.5
Rank COMPANIES Revenue (in billions)
1 BSNL $7.032 MTNL $2.23 BHARTI AIRTEL $7.25
4 RELIANCE $44.69
Top Telecom Operators (Based on Subscriber)
IN INDIA
Telecom companies NO of subscribers (09-10)
Bharti Airtel 118,864,031
Vodafone 91,401,959
BSNL 62,861,214
IDEA Cellular 57,611,872
Aircel 31,023,997
Reliance CDMA 100,000,000 (recent data)
COMPARISION OF PLANS Reliance and Idea (postpaid)
Plan name Type Billing pulse
Rent Free talk time Free SMS
Simple RS 199
Pay persecond
1second Rs199 Worth Rs 150 Nil
Simple Rs 299
Pay per call
3 minutes Rs299
Worth Rs 299 Nil
Simple Rs 99
Pay per minute
1minute Rs 99 Nil WorthRs 99
RELIANCE IDEA
Plan name Type Billing pulse
Activation Cost
RENT Free talk time Free sms
Super seconds(Rs 250)
Pay per second
1 second Rs 250 299 Rs 175(usageshome circles)
n/a
Super minutes(Rs 250)
Pay per minute
1minute Rs 250 299 Rs 225(usages in home circles
n/a
OBSERVATIONS DRAWN
Idea only have Rs 299 rental plans .But it has segmented these plans into super seconds &minutes plans where talk time of Rs -175&Rs 225 is given. But reliance is giving Rs 150 talk time in Rs 199 scheme where billing pulse is per second & Rs 299 talk time in Rs 299 plan where billing pulse is 3minutes. IDEA takes an activation charge of Rs 250 as well which is a extra cost incurred by customer. So reliance 299 scheme is a better option to have. But reliance should also think of other two plans as well.
RELIANCEPlan name Type Billing
pulseRent Free talk time Free SMS
Simple RS 199
Pay persecond
1second Rs199 Worth Rs 150 Nil
Simple Rs 299
Pay per call
3 minutes Rs299
Worth Rs 299 Nil
Simple Rs 99
Pay per minute
1minute Rs 99 Nil WorthRs 99
AIRTEL
Plan name Type Billing pulse
Rent Activation cost
Free talk time
Free SMS
Beginner Rs 149
PAY PER MINUTE
PER MIN Rs 149 Rs 500 Rs 100 will be added every month from the activation cost
N/A
Executive Rs 199 PAY PER
MINUTE
PER MIN Rs 199 Rs 500 Free talk time of 149 from Airtel to other local mobile with Rs 100 will be added every month from the activation cost
150 SMS free per month
Youth Rs 249
PAY PER MINUTE
PER MIN Rs.249 Rs 500 Free talk time of 149 mins from Airtel to other local mobile withRs 100 will be added every month from the activation cost
200 per month sms free
OBSERVATION DRAWN: Reliance is giving talk time of Rs 150& Rs 299 in the plans of 299 &199. Whereas Airtel is giving 149 talking mins from Airtel to local mobile .So It is better to have reliance postpaid than to take Airtel. But one threat which reliance poses from AIRTEL IS THE 200 free Sms that is given in plans (Rs 199& Rs 249).
SWOT ANALYSIS OF RELIANCE COMMUNICATION
STRENGTH Big brand name The new technology launcher
(CDMA) Good network in INDIA Recently reach to a mark
of 100 million subscribers
in INDIA.
WEAKNESS
Billing problems/locations Battery life of hand sets
OPPORTUNITIES
Introduction of black berry phones
Growing data card market Growing market of CDMA
phones Establishment of new
business. Simply unlimited plan
launch
THREATS
Launch of B.S.N.L prepaid USB modem
Big market share of Airtel growing in ORISSA
Free Sms per month plan given By Airtel
Threats from idea post paid plans
CONCLUSION
Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance world. Reliance world provides me the good opportunities to make my skills stronger in marketing. I express gratitude to my project guide Mr. KIRAN BEHERA for giving me his useful guidelines and important time.While doing this project I have talked with many people and came to know about the market and I learnt that how the companies’ works and what they have to do for retaining their position in the market.Reliance world has trained me to face the challenges whatever in the market.
RECOMMENDATION
After completing my work on consumer perception towards reliance telecom services (postpaid mobiles & prepaid mobile phones CDMA) of Reliance world I want to recommend some important facts to the company about its products.
Company should come with some good and effective plans to make the customer satisfied.
Company should move towards the good customer relations so company should plan for the customer relationship management.
Reliance Communications is having good range of its products that is why they are challenging the competitors so make it large.
Sales Executives are not getting proper guidance and support from the seniors because of heavy workload on them so there is a need to manage workload so managing manpower is also a big task to do.
Majority of respondents complain about the after sales services like billings, and interruption in the network so the quality of after sales services should be improved.
Customer care services are very poor company should improve that part also.
Device installation and registration on site should be easier to work so that customers need not to give more papers at the time of purchasing a new connection.
Reliance Communication should make such strategies which suits the company’s name and brand. Reliance Communication is already having a good brand image.
BIBLIOGRAPHY
WEBSITES:
WWW.Reliancecommunication.com
www.google.com
BOOKS PREFFERED:
Marketing Management- Philip Kotler
Marketing Management- AIMA STUDY Material
NEWS PAPERS:
THE ECONOMIC TIMES
THE TIMES OF INDIA
ANNEXURE
QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE POSTPAID
Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _
1) What are the telecom services you are using?Reliance Airtel Idea Vodafone Bsnl other
2) If other then Reliance then –Is there any possibility for other service provider?Yes No
If Reliance then which one?
Prepaid Post-paid
3) Do you know about the new plans in Reliance post-paid?Yes
4) Which plan are you using currently and what is your bill?Plan - - - - - - Bill - - - - - - -
5) Do you want to take any post paid connection with these plans?(After telling him all the plans according to his usage of phone)Yes No
QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE NETCONNECT DATA CARD & USB MODEM
Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _
1) What are the internet services are you using? Reliance Airtel BSNL VSNL other
2) How much is your monthly bill? Bill Amount - - - - - -
3) Do you know about the Reliance net connect data card and USB Modem? Yes No
4) You are using internet on Laptop Desktop Both
5) What is your usage?
Surfing more Downloading more
6) Do you want to take any one with these plans?(After telling him all the plans according to his usage of internet)Yes No
ABBREVIATIONS
ADAG ANIL DHIRUBHAI AMBANI GOUPGSM GLOBAL SYSTEM MOBILE
CDMA CODE DIVISION MULTIPLE ACCESSRCVL RELIANCE COMMUNICATION VENTURE
LIMITEDBSNL BHARAT SANCHAR NIGAM LIMITEDMTNL MAHANAGAR TELEPHONE NIGAM LIMITED
NSE NATIONAL STOCK EXCHANGEBSE BOMBAY STOCK EXCHANGE