©  2011 SAP AG. All rights reserved. 1

Jitender  Aswani  

Every  Customer’s  “I  Wish”  The  Disney  Experience  

©  2011 SAP AG. All rights reserved. 2

$13  Billion    in  annual  parks  &  resorts  

revenues  

30  million    unique  guests  come  

every  year    

122  million    admissions  handled  every  

year    

©  2011 SAP AG. All rights reserved. 3

…[we must find ways to] increase the time guests spend with [us], thus improving the opportunity to extract additional cash along the way…

Challenge  

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$1  Billion    investment  at  “what  the  future  may  look  like”  

MyMagic+  

©  2011 SAP AG. All rights reserved. 5

Magic  Band  

All-­‐in-­‐One  ConnecOon  to  Plans  and  Experiences  

©  2011 SAP AG. All rights reserved. 6

Ticket Wallet Room  Key

Magic  Band  is  your  room  key,  3cket,  wallet  (pay  for  souvenirs  &  food),  carry  fast-­‐pass,  use  for  augmented  reality…  

©  2011 SAP AG. All rights reserved. 7

…when  purchases  are  easier  and  

cash-­‐free,  people  spend  more…  

©  2011 SAP AG. All rights reserved. 8

…when  experiences  are  memorable,  people  frequent  

more…  

©  2011 SAP AG. All rights reserved. 9

…  [We]  must  aggressively  weave  new  technology  into  [our]  parks  —  without  damaging  the  sense  of  nostalgia  on  which  the  experience  depends  —  or  risk  becoming  irrelevant  to  future  genera3ons…  

Balanced  Approach  

©  2011 SAP AG. All rights reserved. 10

Stay  Relevant  

Move  the  needle  (Revenues  and  Cost)  

Enhance  Experience  

Virtuous  Cycle