understanding customer's psychology for better retention
TRANSCRIPT
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Customer RetentionTHE EVENTS HIGH EXPERIENCE
S IMRAN DHAL IWALDIRECTOR, SALES & MARKETING
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Events HighAn event discovery, listing & ticketing
platform
Live in 4 citiesDelhi, Mumbai
Bangalore, Chennai
Helps people find amazing events by
bringing all events happening in
the city at one place
5000+ organizerson-boarded
Raised funding from Axilor Ventures
Selected as one of the top 50 ventures in India by Startup 50
Awards
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Customer Retention
Build Relationships
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Build RelationshipsIt is the number 1
reason we win deals
Let them speakListen to their
stories
Provide awesome support Stay in Touch
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Customer Retention
Build Relationships
Go the Extra Mile
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Go the Extra MileNothing can beat
meeting in person
Evolve – your strategy & your
product
Be there when they need you
Give something that the customer values
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Customer Retention
Build Relationships
Go the Extra Mile
Honesty & Integrity
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Honesty and IntegrityBe transparent –
alwaysBe genuine, Be passionate – it
shows
Walk away from a deal
Honour your commitments
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Customer Retention
Honesty & Integrity
Build Relationships
Communicate
Go the Extra Mile
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CommunicateTell when things
go badOver communicate
Share the smaller joys Be patient
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