Welcome to the world of Disney

Back to 1923….Trust, fun & quality entertainment

Disney renaissance

Major hits!!!

Target the family oriented consumers

Disney Sunday night movie

Heritage & innovation…

“Assertively friendly” employees or “cast members” at Disney World!!!

EFFICIENT & ECONOMIC connection with multiple audience…

And it continues…

Attract the customers

AIM--Making unforgettable family memories!!!

Three huge brands of Disney……

Consistent connection to its customers via E-mails..

Movie trailers, television clips, Broadway shows & virtual theme park experiences..

Blogs make the connection strong..

Let the memories begin..

The 13th most powerful brand in the world-

DISNEY

Risks ???

DISCLAIMERCreated by Sowrasree Banerjee, NIT Raipur, during a

marketing internship by Prof. Sameer Mathur, IIM Lucknow .