campaign objective period two weeks (nov 2 · walt disney studio motion pictures ireland “ disney...

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Great results for the speciﬁc parenting audience we are looking to reach” Richard Carolan Walt Disney Studio Motion Pictures Ireland “ Disney Brand Feature Campaign Objective To create awareness of The Good Dinosaur release date in cinemas and to gain maximum trailer views while creating a high level of engagement around the release. Period Two Weeks (Nov 2 nd – 16 th ). Result Over 75,000 interactions in 2 weeks. Over 17,800 competition entries and 3,100 trailer views. 3,100 trailer views Copyright Empathy Marketing Limited 17,800 entries Competition two weeks 5035_Pigsback_Case Study Inserts_Competitions.indd 1 22/12/2015 16:35

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Great results for the specifi c parenting audience we are looking to reach” Richard CarolanWalt Disney Studio Motion Pictures Ireland

“

DisneyBrand Feature

Campaign Objective

To create awareness of The Good Dinosaur release date in cinemas and to gain maximum trailer views while creating a high level of engagement around the release.

Period

Two Weeks (Nov 2nd – 16th).

Result

Over 75,000 interactions in 2 weeks. Over 17,800 competition entries and 3,100 trailer views.

3,100 trailerviews

“Copyright Empathy Marketing Limited

17,800 entries

Competition two weeks

© DISNEY/PIXAR

IN THEATERS NOVEMBER 25

ARLO &SPOT

5035_Pigsback_Case Study Inserts_Competitions.indd 1 22/12/2015 16:35

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