the digital rationale
DESCRIPTION
It wasn’t that long ago that digital printing was in its infancy. Printers who embraced digital at the outset were seen as teetering on the edge of technology. Now, many printers have embraced digital printing not simply for its benefits, but also as a strategy for long-term success. With projections indicating continued rapid growth, let’s take a look at digital printing’s many advantages when compared to traditional printing technologies. Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.TRANSCRIPT
September 2011 | The Digital Rationale
Advantages that Matter
September 2011
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September 2011 | The Digital Rationale
Digital Advantages for a Printer
• On-demand printing
• Personalization, VDP, in-house mailing capabilities
• Specialty substrates
• Wider color gamut
• Higher margin projects
• Shorter turnaround
• Short operator training
• Ability to test market
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September 2011 | The Digital Rationale
On-demand printing
Your customer can now have the
exact amount of printed pieces, no
more “overs or unders.” More often
than not, you print 5% “overs” and
either throw them in your recycle bin,
or give them to the customer for free.
How many of your customers have
actually paid for “overs” on your
invoice?
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September 2011 | The Digital Rationale 4
Reduced Waste:Enabled by digital print personalization
Responsibility:Helping to preserve the environment
September 2011 | The Digital Rationale
Personalization, VDP & In-house mailing
More than just increased ROI!
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September 2011 | The Digital Rationale
Specialty Substrates
Pressure Sensitive
Synthetic Film Substrates
Photo Papers
Embedded ID Cards
Panoramic, Layflat Papers
Pre-converted Template Products
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September 2011 | The Digital Rationale
Digital Gamut:A larger box of crayons
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September 2011 | The Digital Rationale 8
High Margin, High Value:Go beyond commodity print products and show value
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Digital is easier to up-sell than offset
If you want to cross sell an offset job,
you have an entirely new press run.
With digital, you can output the same
job on a number of specialty
substrates and have a completely
different application.
Need an image or illustration
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From Idea All digital print projects start somewhere
To RealityDigital can easily bring your idea to life
September 2011 | The Digital Rationale
Digital gets you off and running
Shorter Learning Curve
Digital presses commonly come packaged with a
hardware service plan from the manufacturer. This means
less time holding a wrench and more time for your
operator to be quality checking sellable jobs for your
customers.
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September 2011 | The Digital Rationale
Digital is here to stay
Looking Ahead
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*Frank Romano via Whattheythink.com
September 2011 | The Digital Rationale
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
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