the digital consumer in 2016

The digital consumer in 2016. Find out more: www.bt.com/retail Google searches Comparison sites Store sites Social media Sources: AT Kearney. (2014) On solid ground. Available: https://www.atkearney.com/documents/10192/4683364/On+Solid+Ground.pdf/f96d82ce-e40c-450d-97bb-884b017f4cd7 Boston Retail Partners. (2015) The Future Store Manifesto. Available: https://bostonretailpartners.com/the-future-store-manifesto-real-time-retail-changes-everything/ Hartjen, R. (2015) The store of the future. Available: http://retailnext.net/blog/retail-store-of-the-future-infographic/ Marketing Land. (2015) Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores. Available: http://marketingland.com/survey-90-percent-of-retail-shoppers-use-smartphones-in-stores-135759 Tech Crunch. (2012) 4 out of 5 smartphone users use device to shop. Available: http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use- device-to-shop-amazon-most-popular-mobile-retailer/UPS (2014) UPS Pulse of the Online Shopper. Available: https://www.ups.com/media/en/2014-UPS- Pulse-of-the-Online-Shopper.pdf BUY BUY BUY BUY will happen via mobile POS or self-checkout. 90% of pre-purchasing research happens online. PAY Today’s digital consumer switches from channel to channel during the purchasing process; an online presence and a bricks-and-mortar store both play important roles. The challenge for the retailer is to create a seamless omni-channel experience to win customers and nurture them through to purchase — and beyond. The physical store is still vital to retail. Two thirds of consumers who purchased online use the store before, or after, the transaction. OPEN OPEN But most people use the internet at some point in the purchasing process. 1 in 3 consumers start their shopping journey on a retailer’s website. OPEN 4 out of 5 people shop on their smartphones. Digital retail today merges online capabilities with the store experience. of people use their smartphones in stores while shopping. 90% Looking up product information Checking reviews online of customers buy more when helped by a sales assistant with all the facts at their ﬁngertips. 85% By 2017 Smart planning, bold decisions and the right technology can do more than help you keep pace with the digital consumer’s omni-channel expectations — it can help you get ahead, so that the experience you offer both delights the consumer now and sets up your business for future demands. 90% of all retail sales transactions still occur within the store. OPEN BUY Price comparisons • Stock availability. • Discounts. • Offers. • Personalised recommendations. • Ordering to home. • Product info. half of all transactions PAY 54% 48% 42% OPEN

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The digital consumer in 2016.

Find out more: www.bt.com/retail

Google

searches

Comparisonsites

Storesites

Social

media

Sources:AT Kearney. (2014) On solid ground. Available: https://www.atkearney.com/documents/10192/4683364/On+Solid+Ground.pdf/f96d82ce-e40c-450d-97bb-884b017f4cd7 Boston Retail Partners. (2015) The Future Store Manifesto. Available: https://bostonretailpartners.com/the-future-store-manifesto-real-time-retail-changes-everything/ Hartjen, R. (2015) The store of the future. Available: http://retailnext.net/blog/retail-store-of-the-future-infographic/Marketing Land. (2015) Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores.Available: http://marketingland.com/survey-90-percent-of-retail-shoppers-use-smartphones-in-stores-135759Tech Crunch. (2012) 4 out of 5 smartphone users use device to shop. Available: http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/UPS (2014) UPS Pulse of the Online Shopper. Available: https://www.ups.com/media/en/2014-UPS-Pulse-of-the-Online-Shopper.pdf

BUYBUY

will happen via mobile POS or self-checkout.

90%of pre-purchasing research

happens online.

PAY

Today’s digital consumer switches from channel to channel during the purchasing process; an online presence and a bricks-and-mortar store both play important roles. The challenge for the retailer is to create a seamless omni-channel experienceto win customers and nurture them through to purchase — and beyond.

The physical store is still vital to retail.

Two thirds

of consumers who purchased online use the store before, or after, the transaction.

OPEN OPEN

But most people use the internet at some point in the purchasing process.

1 in 3consumers start theirshopping journey ona retailer’s website.

OPEN

4 out of 5people shop on

their smartphones.

Digital retail today merges online capabilities with the store experience.

of people use their smartphones in stores while shopping.90%Looking up product information

Checking reviews online

of customers buymore when helpedby a sales assistant with all the facts attheir fingertips.

85%

By 2017

Smart planning, bold decisions and the right technology can do more than help you keep pace with the digital consumer’s omni-channel expectations — it can help you get ahead, so that the experience you offer both delights the consumer now and sets up your business for future demands.

90%of all retail sales transactionsstill occur within the store.

OPEN

BUY

Price comparisons

• Stock availability.

• Discounts.

• Offers.

• Personalised

recommendations.

• Ordering to home.

• Product info.

half of alltransactions