the digital ceo

© 2015 Grant Thornton UK LLP. All rights reserved.

The Digital CEOWhat are your digital teams

not telling you?

November 2015


Agenda

What makes a good digital CEO?

Who do you know?

Guest speaker – Richard Brooks, CEO,

K International Translations

www.k-international.com

What keeps you up at night?

Questions

http://www.k-international.com/


Operation – what makes a #DigitalCEO

Twitter ishow I walkthe floor

Hands are for holding phones,nimble fingers,

dextrous

Brain - thinking,leading, eyes

of the business

The voiceof the

organisation

Do I have thestomach for it?Digital native

or Dad dancingat a disco?

I write blogs and

I know whatMedium is!!

Do I alwayssay the rightthing, stay onbrand, speakwith passion?


Guess who?


Some numbers….and some 'Hard to argue with'

facts


Some numbers… and some 'Hard to argue with'

facts

• Analysis of FTSE 350 companies shows that career progression

from CIO to CEO is not common, DESPITE the crucial role that

technology plays in many companies.

• Out of the 350 CEOs, only one – Philip Clarke at Tesco – was

previously a CIO. Chief financial officers (CFOs) and managing

directors (18.8 percent) are more.


Guest speaker

Richard Brooks, CEO,

K International

Language Translations

www.k-international.com

http://www.k-international.com/


The only place where you get excited

when a stranger follows you


@RichardMBrooksHint: Please follow me


“Watching

@RichardMBrooks

speak is even more fun

than a Monday at work

#MSBMonday Summit ”

#MSBMonday Summit@RichardMBrooks

#entrepreneurs #GrantThornton

#business #MSBs

#CBI #London

“OMG. Just seen the

best presentation of all

time at #MSBMonday

Summit #awesome”

“.@CBITweets

please invite

@RichardMBrooks

back next year”

“I even think some

of his jokes were

new #MSBMonday

Summit”

https://twitter.com/RichardMBrooks


• feel inspired (52%)

• feel technologically

advanced (46%)

• feel proud (41%)

Research from the Harvard Business

Review suggests that having a social

CEOs makes your execs:

And talent is hard to find…


Communicate with our Community

• Developed Social Media Manifesto to provide

guidance.

• Monitor (via 3rd party tools) all mentions of

our brands.

• Mixture of team/agency input into these.

• CEO has own accounts.


Slide from The Future of Business. Richard Brooks. TTT Conference 2015.

© 2015 Grant Thornton UK LLP. All rights reserved.If Wayne’s World happened today it would happen on YouTube

No

way!

Way!


Swedish YouTube

phenom Felix Kjellberg,

better known to gamers

as PewDiePie, has 27

million subscribers and

pulls in around

$4 million in ad sales

alone per year. Most of

this is straight profit

- The Wall Street Journal


Make new friends and influence peopleOption 1


Option 2

Make new friends and influence people

My

accountant

prefers me

to take

Option 2 .


Lead team and bring technology in-house

=

No internal emails


No more FYI emails!!!


Getting Closer to Customers

IBM’s Global CEO Study

found that 88% of CEOs

said "getting closer to

customers" was the top

priority for their business

over the next five years.

Brands that have a

genuine, real-time dialogue

with consumers will be

well-positioned in a world

of evolving and

increasingly niche markets.http://www-935.ibm.com/services/uk/cio/pdf/social_media_Part_Executive_Report.pdf


Rich’s tips to getting started

1. Don’t outsource it… people can spot authenticity a mile

away. They want to speak to you (not an agency).

2. Monitor what’s going on. Use services like Google

Alerts, Mention.com, Talkwalker Alerts, Topsy,

Hootsuite. Before you dive in.

3. Follow (not in real life) a few Social CEOs and see what

they do > @romanovsun being a great example.

4. Pick the right social media platform for your goals.

5. Develop a thick skin and don’t feed the internet trolls.

https://twitter.com/romanovsun


What keeps you up at night?

Does your business

have a clear digital

strategy?

Can you

articulate it as an

elevator pitch?

What part do YOU

play in ensuring

its success?


The Digital CEO – what are your digital teams not

telling you?

What part does digital play in our strategic plan, who reports to the board about digital and social media strategy and outcomes, and what is their level of experience?

Do we have guidelines to issue to staff and volunteers using social media and how do we encourage usage while mitigating risk?

How can social networks and technology help to aid internal communications and break down silos across a business?

What resources have we allocated to digital projects and how do we measure our return on investment?

How can we monitor online discussions that our business should be involved in?

Can any of our services be delivered through social media or online channels to reach new customers?


Social media coaching?


Questions

& feedback